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INDONESIA
E-Jurnal Medium
Published by Universitas Udayana
ISSN : -     EISSN : 28279115     DOI : -
Core Subject : Education,
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Articles 333 Documents
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PERILAKU TRASH-TALKING REMAJA DALAM GAME ONLINE DOTA 2 Oka Candrakusuma, I Gusti Ngurah; Amanda Gelgel, Ni Made Ras; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 1 (2017)
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Dota 2 is a popular video game that was published in 2011, this game is mainly played by people aged 16 to 21. Player’s aggressive behaviours such as trash-talking is often complained on this game. The goal of this research is to describe the aggressive behaviours of teenage gamer in Dota 2 online game. This research is using descriptive qualitative approach. The informants were selected by using purposive and snowball technique. The data were obtained by doing interview, direct observation and documentation study. The technique of analyzing the data that used in this research through several steps that was data reduction, data display and conclusion drawing. The result of this research shows that The result of this research shows that teenager’s cognitive ability define how they see trash-talking. Teenage players dare to do trash-talking because there is a computer mediation when they communicate, this has lead trash-talking to be easily done. Informants tend to be more aggressive in trash-talking when they are playing with friends they have known. Trash-talking is not only directed to enemies, but also friends or teammates. Interactions between players and their groups contributed to some trash-talking terms that were only known to them. The trash-talking that was conducted differs depend on the enemies they faced, the nationalities, ethnics, races, and religions that are often subjected to the player’s trash-talking. Keywords : Dota 2, Trash-talking behaviour, Teenager, Online game
PENGARUH TERPAAN IKLAN SHOPEEBABY SHARK VERSI PRILLY ‘ADA SHOPEE, SELALU DI HATI’ TERHADAP BRAND AWARENESS SHOPEE Astiti Sari, Ni Kadek Diah; Pascarani, Ni Nyoman Dewi; Alit Suryawati, Dr. I Gusti Agung
E-Jurnal Medium Vol 1 No 1 (2019)
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ABSTRACT As many as 70% of the people of Denpasar City still use television as a media in seeking information.Shopee uses baby shark songs that have been viral and Prilly as the millennial generation representative in the advertisement because 51% of Shopee stakeholders are millennial generation.The purpose of this study was to determine the effect of exposure to Prilly version of Shopee advertisement on the brand awareness of Shopee in the millennial generation in Denpasar City.The theory used in this study is Dennis McQuail's Stimulus Organism Theory.This type of research is quantitative associative.The findings in this study, the stimulus of Shopee advertising exposure to the millennial generation in the city of Denpasar only reached conviction stage.Because, in the act of using services or actions (actions) the millennial generation of Denpasar City has a low level or rarely in the use of Shopee services.With a moderate level of relationship, exposure to Shopee ads has a low influence but positif and significant on Shopee brand awareness Keywords:brand awareness,millenial,Shopee, Television,
Makna Simbol Komunikasi Dalam Upacara Adat Keboan Di Desa Aliyan Kabupaten Banyuwangi Lestari, Tanty Dwi; Sugiarica Joni, I Dewa Ayu; Purnawan, Ni Luh Ramaswati
E-Jurnal Medium Vol 1 No 1 (2017)
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ABSTRACT   Traditional ceremonies Keboan is one of the traditional ceremonies conducted by the community tribe Osing, precisely in the village of Aliyan, District Rogojampi, Banyuwangi. Traditional ceremonies Keboan which is very closely linked to agriculture. Ceremonies Keboan is usually carried out once a year on the Month Suro (According to the Javanese calendar). This study aims to determine the meaning of the symbols communication contained in the overall ceremonies Keboan. This type of research is descriptive qualitative method, with the theory semiotic and interactionism symbolic, where researchers will provide an overview of the procession and the symbolic meaning of the message contained in the traditional ceremonies Keboan. The data is obtained by interview, direct observation and documentation study. The technique of analyzing the data that used in this research through several steps that was data reduction, data presentation and conclution. Based on the results of research in traditional ceremonies Keboan, each of the stages in this event contains many symbols of communication. In the research the symbols in this event is more prevalent in tribute provided, including there is a beras kuning, tumpeng panca warna, kinangan, kembang setaman, peras, miniature hewan-hewan sawah, and dawet. Meaning of tributes are largely represented a hope society Aliyan to God. The conclusion of this research is ceremonies Keboan is one of the legacy ancestral cultural which until now still be preserved. The traditional ceremony Keboan still kept until today is none other than as a form of reverence to ancestral Aliyan village, and as a form of preservation of culture who want to keep running. Keywords: Meaning Symbols, Semiotics, Interactionism Symbolic, Ceremonies Keboan
REPRESENTASI CITRA DIRI LAKI-LAKI DALAM IKLAN (Studi Pada Iklan Rokok U-Mild) Sutriya, Boy; Alit Suryawati, I Gusti Agung; Pascarani, Ni Nyoman Dewi
E-Jurnal Medium Vol 1 No 1 (2019)
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ABSTRACT Advertising these days has been the inseparable part from media massa whether it is print media, electronic media and internet media as new media. Advertising is designed to create certain tastes to comodity or product, and that is what the ads of ‘rokok u-mild versi cowo tau kapan harus bohong’ trying to tell. in this advertisement, the director is tried to describe how do you represent of male self-image. The goal of this study is to find out the represent of self image that is shown in cigarette advertisements, with qualitative descriptive methods approach and Roland Barthes semiotic analysis methods. The result of this study showing masculine self-image but also understanding women’s feeling. Keywords: Advertising, U-Mild Cowo Tau Kapan Harus Bohong, Representation of MaleSelf-image, Semiotics
Komunikasi Pemasaran Terpadu Mata Najwa On Stage 2016 Dalam Meningkatkan Jumlah Khalayak (Studi Pada Activation & Media Mix Department Metro TV Jakarta) Handayani, Mery; Purnawan, Ni Luh Ramaswati; Pascarani, Ni Nyoman Dewi
E-Jurnal Medium Vol 1 No 2 (2018)
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ABSTRACT Mata Najwa is one of favourite talk show programme of Metro TV. Beside on air program, Mata Najwa also have an off air program called Mata Najwa On Stage. The purpose of this research is to know the implementation of Integrated Marketing Communication in increasing the audience on Mata Najwa On Stage 2016. In this case, activation & media mix department is the one who coordinated the whole program. This research is a qualitative research with qualitative descriptive methods. Analytic technique that is use in this research is Miles and Huberman Interactive Analysis Technique. The result of this research show that activation & media mix department Metro TV Jakarta already implemented Integrated Marketing Communication in increasing the number of audience, however not all of the elements were used. From six of Shimp and Andrew Integrated Marketing Communication concepts, only three have been used on Mata Najwa On Stage 2016. Keywords : Komunikasi Pemasaran Terpadu, Mata Najwa On Stage, Metro TV Jakarta
REPRESENTASI GAYA HIDUP REMAJA PADA VLOG AWKARIN BERJUDUL TAHUN BARUAN DI BALI BERSAMA ANYA GERALDINE Viola Deviyanthi, Ni Wayan; Sugiarica Joni, I Dewa Ayu; Amanda Gelgel, Ni Made Ras
E-Jurnal Medium Vol 1 No 1 (2017)
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Lifestyle becomes an inseperable part from the dynamic world of teenagers. This teenager’s lifestyle representation can be seen on a video blog (vlog) that can be uploaded on social media, such as Youtube. On the vlog belonging to Karin Novilda or better known as Awkarintitled Tahun Baruan di Bali Bersama Anya Geraldine (Veri Veri Explicit) was watched for 3.1 million times. The purpose of this research is to find out the representation of teenager’s lifestyle on Karin Novilda’s video blog titled Tahun Baruan di Bali Bersama Anya Geraldine (Veri Veri Explicit). The type of this research is qualitative research with contructivist paradigm. This research used Charles Sanders Peirce semiotic analysis method. The result of this research shows that there are four type of teenager’s life style representation on this vlog, these are representation of middle-high lifestyle, hedonism, and western cultural lifestyle. Keywords: Teenager’s Lifestyle, Video Blog Karin Novilda, Representation, Semiotics.
MOTIF DAN KEPUASAN JEMAAT HURIA KRISTEN BATAK PROTESTAN (HKBP) DENPASAR DALAM MENONTON FILM TOBA DREAMS PADA ACARA “NONTON BARENG” Marpaung, Putri Ulpa; Suryawati, I Gusti Alit; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 1 (2019)
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ABSTRACT This study want to see the motives and satisfaction Huria Kristen Batak Protestan (HKBP) Denpasar’s congregation on watching the film “Toba Dreams” in Nonton Bareng’s event. This study uses descriptive quantitative methods. The media consumption motive as the reference in this study is the motive put forward by Dennis McQuail. This study found that the four motives according to McQuail could be satisfied. This is evidenced by the value of each motive or sought gratification (gs) which is smaller than the value of each satisfaction or gratification obtained. There are two motives that are satisfied beyond the overall average score, based on the results of the questionnaire spread from 4 indicators used to measure, there are 2 indicators that have an average value greater than the overall motive (4.53), namely indicators of motives of self-identity (4 , 63) as well as motives for integration and social interaction (4.78). And there are 2 indicators that have an average value greater than overall satisfaction (4.65) which is an indicator of satisfaction on the motive of self-identity (4.82) as well as satisfaction with the motives for integration and social interaction (4.85).
STRATEGI KOMUNIKASI POLITIK RAI MANTRA DAN JAYA NEGARA DALAM MEDIA SOSIAL INSTAGRAM PADA PEMILIHAN KEPALA DAERAH KOTA DENPASAR 2015 Diah Desvi Arina, Ni Luh Putu; Amanda Gelgel, Ni Made Ras; Dewi Pascarani, Ni Nyoman
E-Jurnal Medium Vol 1 No 2 (2018)
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ABSTRACT Rai Mantra and Jaya Negara are candidates for Mayor and Vice Mayor of Denpasar in 2015 who take advantage of instagram during the campaign process. The purpose of this research is to know the political communication strategy of Rai Mantra and Jaya Negara on instagram at Denpasar Election 2015. This research used qualitative method with post-positivist paradigm. Data obtained from primary data and secondary data with the unit of analysis of this research is the communication strategy of candidate pair Rai Mantra and Jaya Negara and their team used in instagram. Data collection techniques were obtained through interviews, document studies and textual observation. Data analysis technique of this research consists of several components, data reduction, data presentation and conclusion. The result of this research is Political Communication Strategy of Rai Mantra and Jaya Negara in instagram at Denpasar Election 2015 done with three stages: segmentation, targeting, positioning. Segmentation is done at the beginning of its political communication strategy planning by mapping to enable their team and candidates to target their audiences, analyze audience behavior and create programs. Targeting is done by selecting the user segment of instagram of youth and the same age as the candidate. The third stage is the positioning done by uploading photos representing various community activities. Keywords: Denpasar Election 2015, Political Communication, Strategy, Social Media
PERSONAL BRANDING ARYA WEDAKARNA PADA FACEBOOK (Analisis Wacana Personal Branding Arya Wedakarna pada periode Juli-Desember 2016) Meitri Cakraningsih, I Gusti Ayu; Purnawan, Ni Luh Ramaswati; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 1 (2017)
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Brand is not only used on product and service marketing. Nowadays, brand is developed into personality approach or to be called as “personal branding”. Personal branding is used to make someone looks different than others. others. Many people use this strategy, especially public figures, one of them is Balinese politician Arya Wedakarna. Arya Wedakarna’s personal branding is as “Raja Majapahit Bali’, who saves, protects, and keeps Balinese culture and Balinese people. The aim of this study is to describe how Arya Wedakarna created his personal branding as Raja Majapahit Bali through his social media. This research used qualitative approach and was analyzed by using Teun A Van Dijk discourse. As many as 12 posts on July- December 2016 were analyzed based on eight laws personal branding and three dimension of personal branding. This study found that Arya Wedakarna used eight laws on his post on that period, but not all of eight laws he used in each post. More, Arya Wedakarna has consistency to build his competence and style as Raja Majapahit Bali. Arya Wedakrna also consistent and straight to the rules and values of Majapahit’s culture. Keywords: Personal branding, eight laws of personal branding, three dimension of personal branding, Raja Majapahit Bali.
STRATEGI KOMUNIKASI KODIM 1611/BADUNG DALAM SOSIALISASI KEGIATAN KOMUNIKASI SOSIAL KREATIF TAHUN 2017 Saraswati, Widia; Pascarani, Ni Nyoman Dewi; Sugiarica Joni, I Dewa Ayu
E-Jurnal Medium Vol 2 No 02 (2018)
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ABSTRACT Indonesian Army has made various efforts and actions to create harmony with Indonesian citizens which is known as Territorial Development that is organized through Creative Social Communication activity. Current study aims to find out how the communication strategy carried out by 1611th/Badung Military District to socialize Creative Social Communication activities in 2017. This research is a qualitative descriptive study. The result analysis using four elements of Anwar Arifin: 1). The audience is determined by Command in the form of directive which are Elementary and Junior High School Students in Denpasar and Badung. 2). The message is determined based on the theme and material that is issued directly. 3). Establishing Method, by means of its execution canalizing, the form of its contents: informative and persuasive. 4). Selection of Media Use, which are using directive based on command, face-to-face and technical meeting. Keywords: Communication Strategy, 1611th/Badung Military District, Creative Social Communication

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