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INDONESIA
Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal
Published by Institut Pertanian Bogor
ISSN : 25285149     EISSN : 24607819     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Business and Management Application (JABM) published articles in the field of business and management applications such as business strategy management, financial management, human resources and organization, business value chain and other issues in the field of business and management. This scientific journal is published by School of Business, Bogor Agricultural University (SB-IPB) associated with Indonesian Alliance of Magister Management Program (APMMI). JABM began the publication in August 2015 with a frequency of three times a year. Starting in 2016, JABM will be published in January, May and September.
Arjuna Subject : -
Articles 687 Documents
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The Influence of Live Streaming and Content Marketing on Gen Z's Purchase Intention: The Mediating Role of Trust in Tiktok Live in South Lampung Radiansyah, Egi; Listiana, Melda
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 3 (2025): JABM Vol. 11 No. 3, September 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.3.1064

Abstract

Background: The development of digital technology has driven changes in marketing strategies, one of which is through the TikTok platform, now utilized as an interactive promotional medium. TikTok has evolved from an entertainment platform into an effective digital marketing tool through its live streaming and content marketing features, which are capable of influencing consumers' purchase intentions.Purpose: This study aims to investigate the influence of live streaming and content marketing on purchase intention and to examine the mediating role of trust TikTok Live was selected due to its popularity among Gen Z and its interactive features that make it ideal for studying consumer behavior among TikTok Live consumers in South Lampung.Design/methodology/approach: This research adopts a quantitative approach. The sample consists of 200 respondents. Data were collected through an online questionnaire distributed to individuals who had previously made purchases via TikTok Live. Respondents were selected using purposive sampling technique. Data analysis was conducted using the SEM-PLS method with the assistance of SMART-PLS 4 software.Findings: The results reveal that live streaming (path coefficient = 0.543) and content marketing (path coefficient = 0.343) significantly influence purchase intention. Trust significantly mediates both relationships. Consumers tend to be more inclined to make purchases after engaging directly through live streaming or after being exposed to relevant and engaging marketing content. Additionally, trust is proven to mediate the relationship between live streaming and content marketing on purchase intention, indicating that consumer trust is a crucial factor in strengthening the influence of these marketing strategies on purchase decisions. This finding suggests that the higher the consumer trust toward the live streamer and the presented content, the higher their intention to purchase.Conclusion: This study provides a novel contribution by emphasizing the pivotal role of trust as a mediating factor in live streaming-based marketing strategies targeting Gen Z. The findings deepen the understanding of how trust enhances the effectiveness of digital marketing efforts, particularly in the context of live commerce platforms like TikTok Live.Originality/value: This study offers a new contribution to digital marketing research by integrating trust as a mediating variable between live streaming and content marketing on purchase intention on the TikTok Live platform. It broadens the understanding of how interactive features and creative content on social media can build consumer trust and drive purchasing intention. Additionally, the research provides practical insights for e-commerce companies and business actors in designing more effective social media marketing strategies, emphasizing the importance of managing interaction and content credibility to optimize marketing outcomes via TikTok Live. Keywords: live streaming, content marketing, purchase intention, consumer behavior, TikTok live
How Do Sustainable Growth Rate Affect Financial Performance of Islamic Banking? Evidence in Southeast Asia Region Aisyah, Esy Nur; Roziqin , Moh. Khoirur
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 3 (2025): JABM Vol. 11 No. 3, September 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.3.869

Abstract

Background: The complexity of banking transactions demands increased competitiveness, efficiency, and risk management. The banking industry needs help in minimizing risk and increasing revenue. ASEAN countries usually measure risk through macro risk measurement, while micro performance contributes to business continuity. Sustainable growth is an essential indicator of company and shareholder performance.Purpose: This study aims to examine the elements that determine the extent of sustainable expansion and their impact on the performance of Islamic banking in Southeast Asia. Design/methodology/approach: The research hypotheses are addressed through the utilization of explanatory research. A purposive sampling method was employed to select 13 Sharia commercial banks for the study, including four from Indonesia, seven from Malaysia, one from Thailand, and one from Brunei Darussalam. The collected data were analyzed using panel data regression. Findings/Result: The study's findings demonstrate that both profit margins and retention levels significantly influence the sustainable growth of Islamic banking in Southeast Asia. Higher profit margins enhance the ability of Islamic banks to generate internal funds, leading to higher rates of sustainable development. Furthermore, an increase in the retained earnings ratio contributes to the bank's capital, while asset turnover does not significantly impact sustainable growth.Conclusion: sustainable growth has a strong positive impact on financial performance, increasing revenue and lowering operating costs, improving financial performance in the region. After increasing revenue, Islamic banking can create Shariah-based products catering to the community's needs. These products must fulfill the principles of ESG (Environmental, Social, Governance) and SDGs (Sustainable Development Goals) to improve sustainability. It will enable future studies to incorporate ESG in assessing sustainable financial performance.Originality/value (State of the art): While SGR's impact on conventional banking has been studied extensively, research focusing on its effects on Islamic banking, particularly in the Southeast Asian context, remains limited. The study aligns with growing global interest in sustainable finance and its role in long-term financial stability, an area Islamic banking inherently emphasizes through ethical investments and risk-sharing. Keywords: retention rate, assets turnover, sustainable growth rate, financial performance, islamic banking
The Influence of Product Innovation and Market Orientation on Competitive Advantage and Business Performance: An Empirical Study of Songkok Recca Craftsmen in Bone Regency Yasin, Nurfatwa; Alwi Sibali; Kurniawaty, Kurniawaty; Afriyani, Afriyani; Andi Tenri Uleng Akal
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 3 (2025): JABM Vol. 11 No. 3, September 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.3.981

Abstract

Background: Songkok Recca, a traditional craft from Bone Regency, South Sulawesi, holds significant cultural value and continues to be used in traditional ceremonies.In addition to its high quality and aesthetic value, this Songkok has commercial appeal in local, national, and international markets. This Songkok has long been one of the main sources of livelihood for a number of craftsmen in Bone. However, in facing the era of modernization, globalization, and increasingly tight market competition, not all traditional craftsmen are able to survive and thrive.Objective: to empirically test the influence of market orientation, product innovation and competitive advantage on the performance of the Recca songkok craftsmen's business in Bone Regency.Design/methodology/approach: This study employs a quantitative approach by distributing questionnaires to respondents. The population consists of all Recca Songkok craftsmen in Awampone District, Bone Regency, totaling 250 individuals. Sampling was carried out using inclusion criteria, resulting in a total sample of 200 respondents. The analysis technique used in this study is Structural Equation Modeling (SEM). Findings/Results: Directly, market orientation and product innovation have a positive and significant effect on competitive advantage. Product innovation also has a significant effect on business performance, while market orientation does not have a significant effect on business performance. Indirectly, both variables have a significant effect on business performance through competitive advantage.Conclusion: Market orientation and product innovation have a significant influence on the competitive advantage of Songkok Recca artisans in Bone Regency. Market orientation enables artisans to align products with consumer preferences, while product innovation enhances value creation and strengthens competitiveness. However, only product innovation has been proven to have a direct effect on improving business performance, while market orientation does not show a significant direct effect on business performance.Originality/value (State of the art): Market orientation has not had a significant impact on improving the performance of Recca songkok craftsmen in Bone Regency. Keywords: market orientation, product innovation, competitive advantage, business performance, Songkok Recca
Identifying the Types of Future Skills Needed in The Manufacturing Industry: A Systematic Literature Review Akhilla, Kharismatul Zaenab; Sukmawati, Anggraini; Sartono, Bagus
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 3 (2025): JABM Vol. 11 No. 3, September 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.3.1099

Abstract

Background: The advent of Industrial Revolution 4.0 has led to the need to redesign the jobs and skills required across various industries and markets. As the manufacturing industry has the most significant contribution to GDP, it has not escaped the impact of this revolution. The dynamics of industrial growth, which tend to fluctuate from year to year, are also significant indicators of the need for strategic efforts to enhance the sector's resilience and competitiveness. One step that can be taken is to identify the types of future skills required and relevant to the manufacturing industry to adapt to a changing environment. Purpose: This study aims to identify the types of future skills needed by the manufacturing industry through a systematic literature review approach in order to obtain a comprehensive overview of relevant and strategic skill trends. Design/methodology/approach: This research employed the Systematic Literature Review (SLR) method, adhering to the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) guidelines. SLR serves as a systematic approach to identifying, evaluating, and synthesizing relevant previous research results, thereby obtaining a comprehensive understanding of the future skills required in the manufacturing industry. In addition, thematic analysis was used to identify and interpret patterns or themes within a dataset, as well as to develop a conceptual model of the study's results. Findings/Results: 63 types of future skills were categorized into eight categories. The classification of future skills in this study consists of: 1) Interpersonal Skills, 2) Leadership and Management, 3) adaptive and resilient mindsets, 4) Higher-Order Thinking Skills, 5) Entrepreneurial and Business Skills, 6) Learning and Development; Social and Ethical Responsibility; and 8) Personal Effectiveness. Conclusion: This research highlights the importance of the manufacturing industry in adapting to the changing demands brought about by Industrial Revolution 4.0 through the development of future skills. This study identified 63 types of future skills. It classifies them into eight main categories, considering the similarity of concepts, interrelationships in their application in the workplace, and the role of each skill in supporting individual readiness to face future challenges. Originality/value: This study has substantial originality value because it fills a significant research gap related to future skills in the manufacturing industry context. The lack of previous studies that specifically address future skill needs in this sector indicates the need for further exploration to strengthen the scientific foundation while making practical contributions. Therefore, this study is the first step in identifying the types of future skills that are relevant and potentially applicable to the manufacturing industry in Indonesia. Keywords: future skills, manufacturing industry, soft skills, systematic literature review, thematic analysis
Simulating Competing Customer Relationship Management (CRM) Models: A PLS-SEM Approach To Identifying The Best-Fit Model For Alumni Contribution in Higher Education Shalihati, Fithriyyah; Sumarwan, Ujang; Hartoyo, Hartoyo; Yuliati, Lilik Noor
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 3 (2025): JABM Vol. 11 No. 3, September 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.3.1024

Abstract

Background: Higher education institutions (HEIs) are increasingly expected to maintain meaningful long-term relationships with alumni. Customer Relationship Management (CRM), particularly when integrated with social media, has emerged as a key strategy for fostering alumni engagement, satisfaction, and contribution.Purpose: This study aims to identify the best-fit structural model that explains alumni contributions through CRM and social media interaction, while also investigating the role of social media as a moderator, mediator, or intervening variable in these relationships.Design/methodology/approach: The study employed Partial Least Squares–Structural Equation Modeling (PLS-SEM) to simulate twelve alternative models using data from 271 alumni of IPB University. These models varied in CRM structure, the inclusion of satisfaction, and the positioning of social media within the pathway.Findings/Result: Twelve structural CRM models were simulated to examine the effect of CRM and social media on alumni outcomes. Among them, Model 12 demonstrated the best fit, with strong explanatory power (R²), predictive relevance (Q²), and low prediction error (RMSE/MAE). The model reveals a sequential pathway: CRM → Customer Satisfaction → Customer Engagement → Customer Loyalty → Alumni Contributions. CRM also influences Social Media, which in turn enhances Satisfaction. All structural paths are statistically significant, indicating that both CRM and social media play a critical role in driving alumni contributions through a satisfaction-based relational process.Conclusion: CRM in higher education is most effective when treated as a socially constructed process mediated by digital interaction. Social media strengthens institutional trust and emotional connection, playing a critical role in converting alumni satisfaction into sustained loyalty and contribution. Universities should implement social CRM strategies by leveraging digital platforms, personalizing alumni communication, and supporting long-term engagement programs.Originality/value: This study contributes to CRM theory by applying social construction theory to alumni engagement and offering an empirically validated model of how social media enhances relational CRM in HEIs. The findings have practical implications for alumni management strategies in the digital era. Keywords: CRM, social media, alumni engagement, higher education, social construction theory
Factors Influencing Generation Z’s Loyalty in Mobile Internet Usage Putri, Rizky Hafizhah; Hartoyo; Hartono, Sri
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 3 (2025): JABM Vol. 11 No. 3, September 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.3.735

Abstract

Background: Generation Z is a valuable target market for the cellular telecommunications industry due to their digital-native behavior. However, their loyalty is a challenge, making it important to understand the factors that influence their loyalty to these services.Purpose: The purpose of this study was to analyze the factors that influence the loyalty of generation Z in using cellular internet services. Design/methodology/approach: The sampling technique used non-probability sampling with a voluntary sampling approach. Data was analyzed using the SEM-PLS model using SmartPLS version 4. Total 146 samples are collected by online form submissions.  Finding/Result: The results of the Structural Equation Modeling (SEM) analysis show that customer satisfaction and trust have a direct effect on Generation Z customer loyalty in using mobile internet services. Meanwhile, other variables such as service quality and brand image have an indirect effect through mediation of customer satisfaction. This finding confirms the important role of customer satisfaction as a mediator in building customer loyalty.Conclusion: Companies should offer extra services that match Generation Z's mobile internet habits to boost satisfaction and loyalty. Using virtual assistants to handle their complaints can also help maintain customer satisfaction.Originality/value (State of the art):  This research focus on analyze Generation Z behavior as the active user of mobile internet providers. Keywords: customer loyalty, customer satisfaction, generation Z, mobile internet, SEM-PLS
Firm Size and Firm Value in Manufacturing Companies Listed on The Indonesia Stock Exchange: Does Profitability Mediate The Relationship? Lestari, Elly; Setyawati, Yuni; Indah, Sri; Hirdinis, Hirdinis; Goncalves, Manuel
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 3 (2025): JABM Vol. 11 No. 3, September 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.3.833

Abstract

Background: Firm value is a measure of an investor's opinion of a business's overall performance and is frequently directly related to stock prices. Increased market trust in the company's future potential as well as its present performance might result from a strong firm value.Purpose:  Research objective is to confirm the effect of company size -listed on the Indonesia Stock Exchange within the manufacturing sector- on the firm value. Furthermore, this study also investigate the role of profitability as an intervening factor. Design/methodology/approach: The focus of the investigation is on the manufacturing firms that have disclosed their financial reports up to the year 2018. To ensure a comprehensive sample for research purposes, we selected a saturated sample of 14 firms from this population, resulting in 98 observations. Path analysis is employed to test the hypotheses. Finding/Result: The research findings indicate that company size exerts both a direct and indirect influence on firm value, with profitability acting as a moderating factor in this relationship. Specifically, an increase in profitability has a positive impact on a company's value. Conclusion: The size of a business can enhance investor confidence, as larger companies are typically more visible and accessible sources of information, and” they have the potential to achieve greater profitability, consequently contributing to their overall value.Originality/Value: Profitability acts as a crucial mediator that enhances our understanding of how firm size influences firm value. Keywords: firm size, profitability, firm value, Indonesia Stock Exchange, manufacturing companies

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