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INDONESIA
Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal
Published by Institut Pertanian Bogor
ISSN : 25285149     EISSN : 24607819     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Business and Management Application (JABM) published articles in the field of business and management applications such as business strategy management, financial management, human resources and organization, business value chain and other issues in the field of business and management. This scientific journal is published by School of Business, Bogor Agricultural University (SB-IPB) associated with Indonesian Alliance of Magister Management Program (APMMI). JABM began the publication in August 2015 with a frequency of three times a year. Starting in 2016, JABM will be published in January, May and September.
Arjuna Subject : -
Articles 749 Documents
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Leveraging Market Basket Analysis to Develop Sales Strategies for MSMEs: a Case Study of Los in Between Satya Fajar Gumelar; Ega Adrianto; Alfilia Hilda Rahmatika
Jurnal Aplikasi Bisnis dan Manajemen Vol. 12 No. 2 (2026): JABM, Vol. 12 No. 2, May 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.12.2.385

Abstract

Background: Micro, Small, and Medium Enterprises (MSMEs) a cornerstone of Indonesia’s economic, contributing approximately 61% to the national GDP (Haryo Limanseto, 2022). However, MSMEs, particularly in the competitive Food and Beverage (F&B) sector, face persistent challenges including limited access to capital, technological adoption gaps, and volatile consumer preferences (Badan Pusat Statistik, 2023). These factors make revenue stability a critical issue. Purpose:  Through a case study of LOS In Between, this research aims to: (1) demonstrate the application of MBA in a resource-constrained, offline MSME setting; (2) identify product associations to inform bundling and upselling strategies for the business; and (3) propose a replicable analytical approach that can be adapted by other small-scale F&B businesses to enhance sales performance. This study aims to analyze consumer purchasing patterns through Market Basket Analysis (MBA) and to provide actionable data-driven strategies to improve sales performance and competitiveness in MSMEs. Design/methodology/approach: This study applies Market Basket Analysis using the Apriori algorithm to transactional data from LOS In Between (January–June 2025). Association rules derived from support, confidence, and lift metrics were translated into practical sales strategies—including bundling, upselling, and cross selling. Findings/Result: The analysis revealed that STM functions as an anchor product frequently purchased with items such as SJ and WF, making it ideal for strategic bundling. Products with weaker associations, such as CMM, were considered more suitable for upselling promotions. The findings show that even MSMEs with modest transaction volumes can leverage simple data analytics to uncover purchasing patterns, optimize sales, and enhance customer experience. Conclusion: MBA provides a practical and scalable analytical tool for MSMEs to design evidence-based sales strategies. By leveraging transaction data, MSMEs can increase revenue, strengthen customer engagement, and sustain competitiveness in dynamic market environments.Originality/value (State of the art): This study addresses the gap by adapting Market Basket Analysis to a micro-scale F&B, LOS In Between. Its novelty lies not only in applying MBA to this constrained setting but also in proposing a practical methodology that converts association rules into actionable strategies like bundling and upselling, designed for periodic re-mining to track preference shifts. The research also outlines how MBA can be integrated with lightweight decision frameworks suitable for MSMEs, providing localized evidence from Indonesia’s F&B sector.  Keywords:   market basket analysis, sales strategies, msmes, apriori, purchase patterns
Consumer Preferences for Digital Marketing Attributes in Gluten-Free Products: a Case Study of Cookly Thania Usamah; Ujang Sumarwan; Irni Rahmayani Johan
Jurnal Aplikasi Bisnis dan Manajemen Vol. 12 No. 2 (2026): JABM, Vol. 12 No. 2, May 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.12.2.398

Abstract

Background: Cookly, a gluten-free bread MSME, faces challenges in navigating the competitive healthy food market, requiring data-driven digital strategies to capture the growing urban demand for healthy lifestyles.Purpose: This study aims to identify consumer characteristics, analyze preferences toward digital marketing attributes, and formulate relevant strategies to enhance competitiveness in the gluten-free product market.Design/methodology/approach:  The research employed a quantitative approach using a survey of 100 respondents selected through purposive and snowball sampling in the Greater Jakarta area (Jabodetabek). Data were analyzed using descriptive statistics and conjoint analysis to identify the most influential digital marketing attributes in consumer purchasing decisions.Findings/Result: The findings reveal that potential consumers are predominantly women aged 18–25, highly educated, with average monthly online food expenditures above IDR 1,000,000. Conjoint analysis results indicate that social media is the most critical attribute (Importance Value: 28.10%), with TikTok (+0.199) and Instagram (+0.136) as the most preferred platforms. This is followed by Social Proof (21.30%), where user-generated content and reviews are essential, and Digital Promotion (20.40%), with a strong preference for voucher-based incentives. The model showed high predictive validity (Pearson’s R = 0.973). Conclusion: The recommended strategy focuses on interactive campaigns on TikTok and Instagram to leverage high platform preference, strengthening social proof through UGC, and implementing voucher-based promotions. These tactics are integrated into a TOFU–MOFU–BOFU framework to systematically attract and convert the audience.Originality/value: This study advances consumer-driven digital marketing research in niche healthy food MSMEs by combining utility-based conjoint evidence with content funnel strategy, providing actionable prioritization of platforms, social proof, and promotional tactics. Keywords: conjoint analysis, consumer preferences, content strategy, digital marketing, gluten-free
Determinants of Qris Reuse Intention Among Buyers and MSME Merchants in Banyumas Raya Satria Candra Wibowo; Retnaningsih; Sendy Watazawwadu’Ilmi
Jurnal Aplikasi Bisnis dan Manajemen Vol. 12 No. 2 (2026): JABM, Vol. 12 No. 2, May 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.12.2.588

Abstract

Background: QRIS (Quick Response Code Indonesian Standard) is a national digital payment initiative aimed at standardizing electronic transactions and enhancing financial inclusion. While QRIS adoption is growing nationally, significant disparities persist across regions, particularly among micro, small, and medium enterprises (MSMEs) in areas like Banyumas Raya.Purpose: This study aims to identify the key factors influencing users’ and MSMEs’ behavioral intention to continuously reuse QRIS in the Banyumas Raya region of Central Java.Design/methodology/approach: The research adopts a quantitative method based on the Technology Acceptance Model (TAM). Data was collected from 155 respondents (115 users and 40 MSMEs) using purposive sampling. Structural Equation Modeling using the SmartPLS software was employed to test the relationship between perceived ease of use, perceived usefulness, attitude toward use, and reuse intention.Findings/results: Perceived ease of use significantly influences both perceived usefulness and attitude toward using QRIS, while attitude toward using is the strongest predictor of reuse intention. Interestingly, perceived usefulness does not significantly affect attitude. Despite high user satisfaction, a gap remains between positive perception and actual reuse behavior, particularly among MSME merchants.Conclusion: Enhancing user experience and simplifying payment process are essential for sustaining QRIS usage.Originality/value (state of the art): This study provides novel insights into post-adoption behavior in digital payments, offering strategic implications for policymakers to improve financial inclusion through sustained QRIS usage in regional MSME ecosystems. Keywords:  digital payment, MSMEs, QRIS, reuse intention, technology acceptance
Sustainable Tourism Competencies Through Digital Marketing Education: Evidence from Indonesia and Thailand Aditya Yudanegara; Louie A. Divinagracia; Andhi Sukma
Jurnal Aplikasi Bisnis dan Manajemen Vol. 12 No. 2 (2026): JABM, Vol. 12 No. 2, May 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.12.2.542

Abstract

Background: Digitalisation and sustainability are reshaping tourism and higher education in ASEAN; however, evidence linking university digital marketing education to sustainable tourism competencies remains limited, particularly in cross-country contexts.Purpose: This study examines how digital marketing education, experiential learning, and technology acceptance shape human capital development and sustainable tourism competencies, tests the mediating role of human capital, and compares Indonesia and Thailand.Design/methodology/approach: A sequential explanatory mixed-methods design was used. Survey data were collected from 300 students and lecturers enrolled in tourism and marketing programs (Indonesia n=150; Thailand n=150) and analysed using PLS-SEM, including mediation and multi-group tests. Follow-up interviews and focus groups were thematically analysed to explain quantitative patterns.Findings/Results: Digital marketing education and experiential learning significantly enhance human capital development, which strongly predicts sustainable tourism competencies. The association between digital marketing education and competencies is modest. Technology acceptance directly and strongly predicts competencies but shows a negligible relationship with human capital. Experiential learning's direct link to competencies is weak or negative; however, its indirect contribution through human capital is positive. Mediation through human capital is supported for digital marketing education, partially for experiential learning, and not for technology acceptance. Multi-group analysis indicates a larger experiential learning effect on competencies in Thailand.Conclusion: Sustainable competencies improve when digital marketing education and scaffolded experiential learning strengthen human capital, and when technology adoption aligns with sustainability-oriented pedagogy.Originality/value (State of the art): The study advances an integrated Human Capital–Experiential Learning–TAM/TPACK perspective and offers actionable guidance for ASEAN curriculum harmonisation aimed at strengthening sustainability-oriented digital marketing competencies. Future research should test the model longitudinally and evaluate measurement invariance and institutional readiness. Keywords:    ASEAN, digital marketing education, human capital development, sustainable tourism competencies, technology acceptance
Exploring the Role of Cultural Intelligence in Driving Innovation: Evidence from Systematic Review and Industry Practices Johny Budiman; Wisnu Yuwono; Edy Yulianto Putra; Suyono Saputra
Jurnal Aplikasi Bisnis dan Manajemen Vol. 12 No. 2 (2026): JABM, Vol. 12 No. 2, May 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.12.2.554

Abstract

Background: Although research on cultural intelligence remains limited, interest in the topic has grown significantly in recent years. Since cultural diversity and cultural understanding play important roles in innovation, cultural intelligence is increasingly recognized as a critical factor for organizational competitiveness. A key challenge related to cultural intelligence (CQ) lies in the gap between increasing workplace cultural diversity and organizations’ limited capability to manage it effectively. This lack of CQ hinders collaboration, knowledge sharing, and innovation performance, preventing organizations from fully leveraging diversity for competitive advantage.Purpose: This study aims to analyze the theoretical and practical influence of cultural intelligence on innovation, particularly within the service industry.Design/Methodology/Approach: A qualitative approach was employed through a systematic review of 42 Scopus-indexed journal articles, involving the identification, evaluation, and interpretation of relevant studies. The findings from the review were further enriched with quantitative insights drawn from exploratory interviews with eight industry practitioners, analyzed using a simple scoring approach.Findings/Results: The results reveal that only 30.6% of the CQ practices identified in the literature were found to be implemented by the surveyed companies. Moreover, the study identifies emerging variables in cultural intelligence development, including the creation of a harmonious and flexible work environment between senior and junior employees, competitive advantage, alignment of organizational culture with business strategy, and customer demand generation.Conclusions: The findings suggest that companies should better leverage their available resources to enhance cultural intelligence, thereby fostering greater innovation capacity. Key actors, including top management, HR professionals, team leaders, and employees, play essential roles in developing and implementing cultural intelligence. Each contributes strategically to embedding CQ through leadership, talent management, training, and collaborative practices that enhance innovation and competitiveness.Originality/Value (Sate of the Art): This research contributes to the literature by integrating systematic review with industrial practice analysis, highlighting underexplored cultural intelligence variables and offering state-of-the-art insights into how cultural intelligence can be leveraged to strengthen innovation in the service sector. Keywords:  cultural intelligence, innovation, systematic review, service industry, organizational culture
United States - China Trade War Issue: Impact on Inflation and Indonesia’s Export Performance Romauli Nainggolan; Benedecta Nadya Evangelie
Jurnal Aplikasi Bisnis dan Manajemen Vol. 12 No. 2 (2026): JABM, Vol. 12 No. 2, May 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.12.2.488

Abstract

Background: The import tariffs imposed by the United States (U.S) on 10 countries have received mixed responses. Indonesia is subject to an import tariff of 32%—the highest in the history of international trade. Due to this condition, several countries have entered negotiations to request a reduction in import tariffs. Such negotiations are crucial because high import tariffs may weaken the economic growth of exporting countries and reduce their export value to the U.S.Purpose: To examine the impact of domestic macroeconomic factors and U.S. import tariff fluctuations on the long-term value of Indonesia’s fish exports.Design/methodology/approach: Autoregressive Distributed Lag (ARDL) analysis technique is applied in this explanatory quantitative research to test long-term relationships among variables. The data used are monthly time series data covering the period 2015–2024.Findings/Result: Short-term and long-term ARDL equations show that inflation and import tariffs significantly affect Indonesia’s fish export performance to the United States. In addition, a long-term complementary correlation was found between exports to China and exports to the U.S. For every 1% increase in fish exports to China, fish exports to the U.S. increase by about 0.41% within the following 21 months. This indicates the existence of common external demand, value chain integration, or global commodity conditions that influence both markets. This study provides important implications for fiscal and international trade policies. Fiscal authorities need to design strategies to maintain exchange rate and inflation stability.Conclusion: Indonesia’s domestic inflation, U.S.-imposed import tariffs, and Indonesia’s fish exports to China significantly influence the performance of Indonesia’s fish exports to the United States.Originality/value (State of the art): The object of study is the marine sector. Research on fish exports that compares two export destinations under conditions of high trade war tension is rare. In general, most studies only examine exports to a single destination country. Keywords:  import tariff, United States, exchange rate, fish exports, Indonesia
Do Geopolitical Shocks Shape Sectoral Stock Performance? Evidence from Indonesia’s Emerging Market Anggi Mayang Sari; Linda Karlina Sari; Tanti Novianti
Jurnal Aplikasi Bisnis dan Manajemen Vol. 12 No. 2 (2026): JABM, Vol. 12 No. 2, May 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.12.2.624

Abstract

Background: Geopolitical shocks have emerged as a significant determinant of market volatility and abnormal returns, particularly in emerging markets such as Indonesia. Sectoral indices in the Indonesia Stock Exchange (IDX) respond differently to domestic and global political events, reflecting varying levels of exposure and resilience.Purpose: This study aims to examine how major geopolitical events affect sectoral stock performance in Indonesia, providing empirical insights for understanding market sensitivity and formulating central bank policy responses.Design/methodology/approach: Using the event study methodology and the Market Adjusted Model (MAM), this research analyzes abnormal returns (AR) and cumulative abnormal returns (CAR) for ten sectoral indices on the IDX from 2018 to 2025. Seven geopolitical events are observed, including Indonesia’s presidential election, the U.S. presidential inauguration, and bilateral trade negotiations between Indonesia and the U.S. A 120-day estimation window and three event windows (±2, ±5, and ±10 days) are applied to capture short-term market reactions.Findings/Result: The findings reveal that the finance, healthcare, and basic materials sectors experienced statistically significant abnormal returns, particularly within the ±10-day window, indicating higher exposure to policy-related uncertainty and global sentiment shifts. The technology sector showed notable fluctuations but lacked statistical significance. In contrast, non-cyclical and cyclical sectors demonstrated muted responses, suggesting their defensive market nature.Conclusion: The results highlight that sectoral responses to geopolitical shocks are asymmetric across industries. These variations underscore the importance of developing more granular and sector-specific financial stability measures. Central bank communication, stress testing with geopolitical risk parameters, and coordination with fiscal authorities are essential to mitigating systemic risks.Originality/value (State of the art): This study extends the limited literature on geopolitical-financial linkages in Southeast Asian emerging markets by offering a sectoral perspective. It provides actionable policy insights for central banks in managing financial stability under rising geopolitical uncertainty. Keywords:   abnormal return, behavioral finance, emerging markets, event study, geopolitical risk
New Product Launch Proficiency and Performance in MSMEs: Mediation Effects of Product Innovation Hendri Herman; Tri Yuwono; Yuli Astini; Sigit Ary Wijayanto; Altug Ocak
Jurnal Aplikasi Bisnis dan Manajemen Vol. 12 No. 2 (2026): JABM, Vol. 12 No. 2, May 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.12.2.461

Abstract

Background: The creative industries (culinary, fashion, and crafts) are growing rapidly and have become a magnet for investment and a pillar of Central Java's economy. Many Micro, Small, and Medium Enterprises (MSMEs) in the culinary, fashion, and crafts sectors generate creative ideas. However, they are still constrained by a lack of systematic launch capabilities, such as market testing, tactical planning, and budget management for new product launches, which often lead to innovation failures. Therefore, it is important to analyze how New Product Launch Proficiency can improve the performance of culinary, fashion, and craft MSMEs, which have great potential as a new center of economic growth.Purpose: This study investigates the relationship between New Product Launch Proficiency (NPLP) and New Product Performance (NPP) mediated by Product Innovation (PI). Design/methodology/approach: This quantitative study uses data from 284 MSMEs in the creative industries (fashion, culinary, and crafts) from 15 districts in Central Java, Indonesia. The data were analyzed using Partial Least Squares-Structural Equation Modelling (PLS-SEM). This study used indicators of new product launch proficiency, such in market testing competence, tactical planning knowledge, and budget expertise for launch. Indicators of new product performance include new product portfolio, development success, sales performance, and customer acceptance. Indicators of product innovation include product improvement, product diversification, and market penetration.Findings/Result: The results show that new product launch proficiency has a positive impact on product innovation and new product performance. Product innovation was also found to mediate the relationship between new product launch proficiency and new product performance. Conclusion: This research can be a reference for MSMEs and policymakers to adopt new product launch proficiency through product innovation as an important strategy for the growth of MSMEs. MSMEs should adopt simple routines for market testing, tactical launch plans, cross-functional teams, shared supplier networks, and low-cost digital tools to expand new product proficiency.Originality/value (State of the art): This study provides a new perspective on how Creative Industry MSMEs in developing countries especially in Central Java, Indonesia to develop new product launch proficiency and product innovation, which will increase their competitive advantage and achieve sustainable growth. Keywords:   msme, nplp, new product performance, launch proficiency, product innovation 
The Impact of Financial Literacy and Recovery Strategy on Recovery Rate Among Customers of PT Bank Rakyat Indonesia (Persero) Tbk in Bandung City Untoro Widagdo; Popy Rufaidah
Jurnal Aplikasi Bisnis dan Manajemen Vol. 12 No. 2 (2026): JABM, Vol. 12 No. 2, May 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.12.2.411

Abstract

Background: Credit recovery among micro and small enterprises remains a significant challenge in developing economies, where non-performing loans (NPLs) are prevalent. Traditional approaches to credit recovery often emphasize institutional metrics such as repayment rates and financial ratios. However, recent developments highlight the importance of behavioral and perceptual factors, including borrower trust, fairness perception, and financial literacy. These psychological dimensions influence how borrowers respond to recovery strategies, particularly in the context of microfinance, where personal interaction and borrower experience are crucial.Purpose: This study aims to analyze the influence of financial literacy and recovery strategies on the perceived recovery rate among borrowers who have experienced default. It further explores how behavioral and perceptual factors contribute to credit recovery dynamics, moving beyond purely financial measures.Design/methodology/approach: The study employs a quantitative research design using Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the proposed model. Data was collected through structured questionnaires from 240 micro and small enterprise borrowers at BRI Bandung with non-performing loans. The main variables examined are financial literacy, recovery strategy, and recovery rate, with an emphasis on perceptual and behavioral dimensions.Findings/Result: The results show that financial literacy significantly and positively affects the recovery rate. Additionally, recovery strategies, reflecting borrowers’ experiences with the bank’s recovery efforts, also significantly influence their perception of recovery outcomes. The findings suggest that psychological and perceptual factors, as explained by the Theory of Planned Behavior, are as important as financial metrics in determining credit recovery performance.Conclusion: The study concludes that financial institutions should not rely solely on enforcing repayment through traditional mechanisms but must also emphasize borrower-centered recovery strategies. Enhancing financial literacy, trust, understanding, and perceived fairness can improve loan recovery outcomes and contribute to sustainable credit rehabilitation in microfinance contexts.Originality/value (State of the art): This research introduces a novel framework by integrating perceived recovery as a key perceptual variable in management studies. By applying psychometric concepts to credit recovery evaluation, the study shifts the analytical focus from institutional performance indicators toward borrower experiences and trust. This contribution highlights the behavioral and perceptual dimensions of credit recovery, offering new insights into microfinance management and financial education strategies. Keywords:  financial literacy, perceived recovery strategy, perceived recovery rate, credit recovery, non-performing loans
Working Capital Efficiency, Inflation, and Firm Value: Evidence from Emerging Markets Iswandi Sukartaatmadja; Muchamad Bachtiar; Edi Nurachmad; Dewi Sarifah Tullah; Hen Su
Jurnal Aplikasi Bisnis dan Manajemen Vol. 12 No. 2 (2026): JABM, Vol. 12 No. 2, May 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.12.2.770

Abstract

Background: Efficient financial management is fundamental to sustaining firm value, particularly through effective working capital management. In emerging markets, firm value is highly sensitive to macroeconomic volatility, including inflationary pressures that distort cash flow cycles, increase operating costs, and alter liquidity dynamics. Despite extensive research on working capital management, evidence on how inflation moderates the relationship between working capital efficiency and firm value remains limited, especially within the consumer non-cyclical sector.Purpose: This study investigates the effect of Days Sales Outstanding (DSO), Days Inventory Outstanding (DIO), and Days Payable Outstanding (DPO) on firm value, as well as the moderating role of inflation.Design/methodology/approach: This study employs a quantitative approach using panel data from consumer non-cyclical companies listed on the Indonesia Stock Exchange during 2015–2024. Firm-level financial data were obtained from audited annual reports, while inflation data were sourced from Bank Indonesia. The analysis uses a fixed-effects panel regression model estimated in Stata 17. Firm value is proxied by Tobin's Q, and control variables include firm size, profitability, leverage, and firm age.Findings/Result: DSO shows no significant effect before or after moderation (H1, H4 rejected), reflecting that receivable efficiency is not a market valuation driver in stable, demand-driven sectors. DIO significantly and negatively affects firm value (β = −0.003; p = 0.010), consistent with CCC theory, yet becomes insignificant under inflation (H5 rejected), suggesting that rising input costs prompt firms to adopt strategic inventory buffering rather than efficiency-driven reduction. DPO positively and significantly influences firm value (β = 0.010; p < 0.01), and inflation amplifies this effect (β = 0.428; p = 0.005; H6 supported), aligning with Signaling Theory, as extended payables under inflationary conditions signal financial resilience to investors.Conclusion: Inflation asymmetrically moderates the working capital firm value nexus strengthening DPO's positive effect while leaving DSO and DIO unaffected confirming that adaptive payables management is the dominant strategic lever for sustaining firm value under macroeconomic stress.Originality/value: This study provides new empirical evidence on how inflation interacts with working capital components to influence firm value, highlighting the relevance of macro-financial integration in corporate decision-making. Keywords:  working capital, inflation, firm value, operating costs, emerging markets

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