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Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal
ISSN : 25285149     EISSN : 24607819     DOI : -
Core Subject : Science,
Journal of Business and Management Application (JABM) published articles in the field of business and management applications such as business strategy management, financial management, human resources and organization, business value chain and other issues in the field of business and management. This scientific journal is published by School of Business, Bogor Agricultural University (SB-IPB) associated with Indonesian Alliance of Magister Management Program (APMMI). JABM began the publication in August 2015 with a frequency of three times a year. Starting in 2016, JABM will be published in January, May and September.
Arjuna Subject : -
Articles 749 Documents
Determinants of Liquidity Risk in the Banking System: a Systematic Literature Review Muhammad Fikra Yafi Ulhaqqi; Noer Azam Achsani; Mohammad Iqbal Irfany
Jurnal Aplikasi Bisnis dan Manajemen Vol. 12 No. 2 (2026): JABM, Vol. 12 No. 2, May 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.12.2.696

Abstract

Background: Post-2008, managing liquidity risk banks' ability to meet short-term obligations without major losses has become crucial. Regulatory measures like Basel III's LCR and NSFR emerged to ensure stability. With the rise of fintech, understanding liquidity determinants is increasingly relevant for stability.Purpose: This review analyzes primary determinants of liquidity risk in the banking sector, examining systematic (macroeconomic and policy-driven) and non-systematic (bank-specific) factors. It also evaluates the impact of digital banking and fintech innovations on liquidity management to inform effective risk strategies.Design/Methodology/Approach: A systematic literature review (SLR) of 30 empirical studies most relevant published from 2010 to 2024 was conducted, examining factors such as non-performing loan (financing), capital adequacy, leverage, bank size, profitability, and corporate governance. Keywords used in this study are “Liquidity and Risk” or “Management and Bank” & "Determinants" or "Factors" and "Liquidity Risk" and "Bank*” or “Banking System" or “Banking Sector*”.Finding/Result: Key liquidity risk drivers include bank size, capital buffers, macroeconomic factors, and regulatory frameworks like Basel III. Larger banks with diverse funding face lower risks, while smaller banks, especially in emerging markets, are more vulnerable. Fintech and digital banking support real-time liquidity management but raise cybersecurity concerns.Conclusion: Liquidity risk is shaped by both internal and external factors. Larger, well-capitalized banks manage it more effectively, while fintech offers new tools that require careful risk oversight. Basel III remains vital, and ESG considerations are influencing sustainable liquidity practices.Originality/value/research gap: Current research emphasizes integrating Basel III, fintech, and crisis management. Real-time tools like AI enhance liquidity management, although cybersecurity risks remain. ESG factors and the COVID-19 pandemic highlight the need for robust, sustainable liquidity frameworks. This research focuses on the role of technology advancement in liquidity risk management, which has not been widely explored in the context of emerging markets. Keywords:   bank liquidity management, basel III, emerging market, liquidity risk, technology advancement
The Influence of Price, Health Concern, and Customer Experience on Repurchase Intention of Mouthwash Products Post-Pandemic Period Agil Pratama; Megawati Simanjuntak; Nur Hasanah
Jurnal Aplikasi Bisnis dan Manajemen Vol. 12 No. 2 (2026): JABM, Vol. 12 No. 2, May 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.12.2.662

Abstract

Background: The end of COVID-19 pandemic has led to a nationwide decline in mouthwash sales.Purpose: This study aims to analyze the influence of price, health concern, and customer experience identified as key factors impacting repurchase intention.Design/methodology/approach: An online survey was conducted with 219 respondents who met the criteria. Data were analyzed using SEM PLS approach through SmartPLS 3.0 software. The study examined the relationships between price, health concern, and customer experience on repurchase intention, with purchase behavior as a mediating variable.Findings/Result: The findings revealed that price, customer experience, and purchase behavior significantly influence repurchase intention. Additionally, health concern significantly impacts purchase behavior.Conclusion: Based on these findings, mouthwash manufacturers are encouraged to implement value-based pricing strategies to strengthen consumers’ perceived value, enhance sensory customer experiences through innovative product development, promote purchase behavior by bundling products with other relevant household items, and optimize health concern by utilizing consumer testimonials and health case studies to build trust in product benefits.Originality/value (State of the art): The uniqueness of this study lies in the integration of the customer experience variable with a sensory approach in the context of repurchasing everyday health products, which has not been extensively explored. Keywords:   mouthwash, pandemic covid-19, repurchase intention, stretegic, sem pls  
The Influence of Motivation, Ability, and Opportunity (MAO) and Strategy on The Use of Auto-Debit in Paying JKN Contributions Nunki Malahayati; Arif Imam Suroso; Linda Karlina Sari
Jurnal Aplikasi Bisnis dan Manajemen Vol. 12 No. 2 (2026): JABM, Vol. 12 No. 2, May 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.12.2.423

Abstract

Background: As of August 31, 2025, 32,456,829 Indonesians have registered as PBPU participants, with 47.9% being inactive due to premium payment arrears, totaling IDR 20.1 trillion. The mandatory digitalization (auto-debit) of JKN premium payments for PBPU participants is a management strategy to maintain and increase participant activeness.Purpose: This research aims to analyze the actual behavior and characteristics of PBPU participants that influence their use of digitalization (auto-debit) using the Motivation, Ability, and Opportunity (MAO) theory. It also formulates alternative strategies as recommendations for organizational improvement in refining existing policies.Design/methodology/approach: This research was conducted from January to October 2024 with 300 respondents. The respondents' answers were processed using descriptive analysis, top two boxes and bottom two boxes, crosstabulation, PLS-SEM, and priority/performance matrix.Findings/Results: The results show that the benefits of auto-debit for PBPU participant activeness have the strongest influence on motivation, knowledge about paying mandatory auto-debit premiums has the strongest influence on ability, and knowing information about mandatory auto-debit payments has the strongest influence on opportunity. Meanwhile, the intention to continue using auto-debit has the strongest influence on auto-debit usage.Conclusion: The results indicate that Mandatory auto-debit for JKN premium payments has not been effective in maintaining and increasing PBPU participant activeness. Therefore, management needs to improve educational information provision on auto-debit usage to enhance literacy skills and refine policies that impose sanctions to increase compliance among PBPU participants.Originality/value (State of the art): A systematic, structured, massive, and sustainable JKN campaign program and education effort can be an effective strategy to increase PBPU participants' knowledge and literacy about JKN participation administration, including mandatory auto-debit payments, to enhance participant activeness. Keywords:  PBPU participants, auto-debit, strongest influence, JKN premium, digitalization
MSMEs Tax Behavior and Voluntary Tax Compliance: The Role of Adaptive E-Filing and Tax Literacy Duryana Duryana; Ekea Multi Febriyanti; Yusri Karmila
Jurnal Aplikasi Bisnis dan Manajemen Vol. 12 No. 2 (2026): JABM, Vol. 12 No. 2, May 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.12.2.736

Abstract

Background: This gap is particularly evident in Indonesia, where MSMEs operate in the informal sector and have limited awareness of tax regulations. E-filing was introduced to simplify the tax reporting process and improve compliance, but its effectiveness is often hampered by a lack of tax literacy among MSMEs.Purpose: The objectives of this study are 1) to determine whether adaptive e-filing synergy affects voluntary tax compliance; 2) to determine whether tax literacy affects voluntary tax compliance; 3) to determine whether the tax behavior of MSMEs moderates the relationship between the influence of adaptive e-filing synergy on voluntary tax compliance; 4) to determine whether the tax behavior of MSMEs moderates the relationship between the influence of tax literacy on voluntary tax compliance.Design/methodology/approach: This is a quantitative study conducted in South Sulawesi Province, including Makassar City and the districts of Gowa, Takalar, Bulukumba, and Maros. The population in this study is unknown, with a sample of 110 MSMEs. Data analysis was performed using Structural Equation Modeling (SEM).Findings/Result: This study shows that adaptive e-filing synergy acts as a technological factor that significantly increases voluntary tax compliance among MSMEs by reducing administrative barriers, increasing efficiency, and improving perceptions of ease in tax reporting. Tax literacy also positively influences voluntary tax compliance by enhancing taxpayers’ understanding and awareness, although its influence does not fully guarantee consistent behavior without the support of motivational factors and system convenience. In addition, MSME tax behavior has been shown to strengthen the relationship between adaptive e-filing synergy and voluntary tax compliance, indicating that good tax behavior can transform technological benefits into actual compliance actions. Conversely, MSME tax behavior moderates the relationship between tax literacy and voluntary compliance in a negative and insignificant direction, indicating that tax knowledge is not yet strong enough to influence compliance without the support of practical experience, system convenience, and business conditions. Conclusion: Improving voluntary tax compliance among MSMEs is more effectively achieved through the integration of adaptive tax technology utilization and the formation of positive tax behavior, while tax literacy plays a supporting role in building compliance awareness.Originality/value (State of the art): This study highlights the need for an adaptive e-filing system that aligns with MSMEs’ levels of tax literacy and understanding. The findings of this study provide more holistic and effective policy recommendations for the government to improve MSME tax compliance, not only from a technological perspective but also from an educational perspective. Keywords: adaptive e-filing synergy, voluntary tax compliance, tax literacy, msme tax behavior
The Effect of KPI-Based Performance Appraisal on Generation Z Employee Performance at the Head Office of PT Basa Inti Persada Muhamad Abid; Indra Januar Rukmana; Syawaludin Syawaludin
Jurnal Aplikasi Bisnis dan Manajemen Vol. 12 No. 2 (2026): JABM, Vol. 12 No. 2, May 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.12.2.758

Abstract

Background: The rise of Generation Z as a dominant segment of today’s workforce requires organizations to adjust performance appraisal systems to meet expectations for transparency, clarity, fairness, and participation. Prior studies show that traditional appraisal mechanisms often fail to match the behavioral characteristics and workplace needs of Generation Z, particularly in fast-paced industries such as retail. PT Basa Inti Persada, a modern Muslim fashion retail company, has implemented a Key Performance Indicator (KPI)-based performance appraisal system. However, its effectiveness in improving the performance of Generation Z employees has not yet been empirically validated.Purpose: This study aims to (1) describe the implementation of the KPI-based performance appraisal system at the head office of PT Basa Inti Persada, (2) assess the performance level of Generation Z employees, and (3) analyze the direct effect of KPI system effectiveness on their performance.Design/methodology/approach: The research used a quantitative approach with a structured survey. The study population included 68 Generation Z employees at the company’s head office, and 51 respondents were selected using purposive sampling based on age (born 1997–2012) and minimum work tenure of six months. Data were collected through validated questionnaires and analyzed using descriptive statistics, Pearson correlation, and simple linear regression to measure the effectiveness of the KPI system, employee performance, and the magnitude of influence between variables.Findings/Results: The KPI-based appraisal system was perceived as effective, with an average score of 67.20. Generation Z employee performance was relatively high, with an average score of 66.39. Correlation analysis revealed a strong positive relationship between KPI system effectiveness and employee performance (r = 0.796; p < 0.001). Regression analysis showed that 63.4% of the variance in performance is explained by the effectiveness of the KPI system (R² = 0.634). Hypothesis testing confirmed a significant influence, indicated by a t-value of 9.208 and p < 0.001.Conclusion: The findings indicate that the KPI-based performance appraisal system significantly improves Generation Z employee performance. Key contributing factors include indicator clarity, appraisal fairness, employee participation, and reward alignment. These elements support higher motivation, engagement, and sustained performance among Generation Z employees.Originality/value: This study contributes to the limited empirical research in Indonesia that connects KPI-based appraisal effectiveness with Generation Z characteristics in the modern Muslim fashion retail industry. The study provides practical insights and recommendations for organizations seeking to optimize performance appraisal systems that better align with the expectations of younger employees. Keywords:   employee performance, kpi-based performance appraisal system, performance appraisal, generation z, retail industry
How and When Workplace Incivility Undermines Job Embeddedness: the Roles of Job Satisfaction and Protean Careers in Gen Z Hendryadi Hendryadi; Dinda Puri Melani; Faris Faruqi
Jurnal Aplikasi Bisnis dan Manajemen Vol. 12 No. 2 (2026): JABM, Vol. 12 No. 2, May 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.12.2.516

Abstract

Background: In today's dynamic work environments, understanding the factors that influence employee retention is crucial. For Generation Z, the newest cohort in the workforce, negative interpersonal experiences, such as workplace incivility, pose a significant threat to their stability and integration within an organization.Purpose: This study advances job embeddedness theory by examining workplace incivility as an antecedent while investigating the mediating mechanism (job satisfaction) and boundary condition (protean career attitudes) that explain and modify this relationship.Design/methodology/approach: Data were collected from 382 Generation Z employees across various Indonesian industries using a two-wave time-lagged design. Hypotheses were tested using PROCESS analysis in SmartPLS 4.0, incorporating moderated mediation to examine the proposed relationships.Findings/Results: This study revealed that workplace incivility negatively impacts both job satisfaction and job embeddedness, with job satisfaction mediating the incivility-embeddedness relationship. Protean career attitudes (PCA) moderated these relationships by (1) buffering the adverse effects of incivility on job satisfaction and embeddedness and (2) amplifying the positive relationship between satisfaction and embeddedness, with effects strengthening at higher PCA levels.Conclusion: This study confirms that workplace incivility reduces job embeddedness by lowering job satisfaction among Gen Z employees. However, protean career attitude (PCA) acts as a key resilience factor, buffering this negative effect. It weakens the impact of incivility on satisfaction. Originality/value (State of the art): This study makes dual theoretical contributions by (1) identifying job satisfaction as the psychological mechanism translating incivility into reduced embeddedness and (2) demonstrating PCA's novel dual function as both a buffer against adverse effects and amplifier of positive relationships in the incivility-embeddedness nexus, particularly for younger generational cohorts. Keywords:   workplace incivility; job embeddedness; job satisfaction; protean career attitudes, Gen Z
Tiktok Shop as a Social Commerce Platform in Indonesia: a Prisma-Based Systematic Literature Review Marita Sri Nuryati; Arianis Chan; Tetty Herawaty
Jurnal Aplikasi Bisnis dan Manajemen Vol. 12 No. 2 (2026): JABM, Vol. 12 No. 2, May 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.12.2.476

Abstract

Background: The rapid development of technology and the internet has significantly transformed business marketing practices. TikTok has emerged as a rapidly growing digital marketing platform in Indonesia, which currently holds the position as the country with the second-largest TikTok user population in the world. This phenomenon highlights the platform’s substantial potential as a new medium for marketing activities.Purpose: This study aims to examine the role of TikTok as an emerging digital marketing platform in Indonesia and to synthesize existing research findings on how the platform influences consumer engagement, purchasing behavior, and marketing effectiveness.Design/methodology/approach: This research employs a Systematic Literature Review (SLR) using the PRISMA approach. Numerous relevant scientific journals were identified and analyzed as secondary data sources to answer research questions related to the use of TikTok as an emerging marketing platform.Findings/Result: The findings indicate that TikTok functions as an interactive digital marketing platform where short-form content, algorithm-driven recommendations, and social interaction mechanisms significantly enhance consumer engagement. These features act as marketing stimuli that influence consumer responses, including purchase intention, brand awareness, and brand loyalty. The findings also support the Stimulus Organism Response (S-O-R) theoretical framework, suggesting that digital content and platform interactions shape consumer perceptions and behavioral responses in social commerce environments.Conclusion: Overall, TikTok demonstrates significant potential as an effective digital marketing platform in Indonesia by facilitating interactive communication, enhancing consumer engagement, and supporting brand visibility. However, the effectiveness of TikTok marketing strategies depends on the strategic use of platform features, content creativity, and the digital capabilities of business actors.Originality/value: This study contributes to the understanding of TikTok’s role as a new marketing medium in Indonesia. By synthesizing findings from various scientific publications using the PRISMA-based SLR method, the research provides comprehensive insights into how TikTok can be optimized for brand communication and digital marketing strategies. Keywords: tiktok, digital marketing, engagement, brand image, systematic literature review
Technology Adoption Readiness as A Mediating Mechanism Between Omnichannel Strategy, Digital Competence and MSME Marketing Performance in Indonesia Siska Ernawati Fatimah; Ratih Hurriyati; Soesanty Maulany
Jurnal Aplikasi Bisnis dan Manajemen Vol. 12 No. 2 (2026): JABM, Vol. 12 No. 2, May 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.12.2.450

Abstract

Background: The rapid development of digital technology has significantly transformed consumer purchasing behavior. Customers increasingly expect seamless experiences across both online and offline channels, creating new challenges for micro, small, and medium sized enterprises (MSMEs) in managing integrated marketing systems. In this context, MSMEs' ability to adopt and use digital technologies becomes an important factor in improving marketing performance. Purpose: This study examines the role of technology adoption readiness as a mediating mechanism between omnichannel strategy, digital competence, and MSME marketing performance in Indonesia.Design/methodology/approach: A quantitative research approach was employed using survey data collected from 180 MSME owners in Cirebon City, West Java, Indonesia, who operate at least two marketing channels. Data were analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM) to evaluate both the measurement model and the structural relationship among variables.Findings/Results: Results indicate that omnichannel strategy and digital competence significantly enhance technology adoption readiness. Furthermore, technology adoption readiness has a significant positive effect on marketing performance. The structural model explains 88.3% of the variance in marketing performance (R²=0.883), indicating strong predictive capability. The mediation analysis shows that technology adoption readiness fully mediates the relationship between omnichannel strategy, digital competence, and marketing performance.Conclusion: These findings suggest that MSME marketing performance can be improved not only through channel integration and digital skills but also through strong technological readiness that supports digital transformation.Originality/value (State of the art): This study contributes to the Technology Organization Environment (TOE) framework by highlighting the mediating role of technology adoption readiness in linking strategic orientation and digital capability to marketing performance in the MSME context.  Keywords:  technology adoption readiness, omnichannel strategy, digital competence, MSMEs, marketing performance
Strategic Market Management and Digital Literacy in Preventing Business Failures Among Indonesian Migrant Workers Lies Trisna Susanti; Hartanti Nugrahaningsih
Jurnal Aplikasi Bisnis dan Manajemen Vol. 12 No. 2 (2026): JABM, Vol. 12 No. 2, May 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.12.2.503

Abstract

Background: This study investigates the role of strategic market management and digital marketing literacy in preventing the failure of micro-enterprises managed by former Indonesian Migrant Workers (PMIs) in Korea. Despite contributing significantly to Indonesia’s economy, Micro, Small, and Medium Enterprises (MSMEs) face high failure rates, particularly among PMIs who struggle with market knowledge, managerial skills, and adapting to digital tools.Purpose: The research emphasizes the importance of market research, business strategy, and digital literacy in overcoming the challenges faced by PMIs in managing their businesses and preventing failure.Design/methodology/approach: A quantitative approach was employed, with primary data collected in August 2025 from 104 PMIs managing micro-enterprises using structured questionnaires. The analysis was performed using SmartPLS 4.0 to assess the relationships between market research, business strategy, and digital literacy.Findings/Result: The findings revealed significant relationships between market research, business strategy, and digital literacy. All factors were found to play a crucial role in preventing business failures. The study found that enhancing digital marketing literacy and integrating market research into business strategies significantly boosts the sustainability of these businesses.Conclusion: The study concludes that improving digital marketing literacy and incorporating market research into business strategies are essential for enhancing the sustainability and success of micro-enterprises managed by PMIs. It also highlights the need for targeted programs to improve business management skills and digital capabilities.Originality/value (State of the art): This study provides valuable insights into supporting PMIs by developing targeted programs that improve business management skills and digital capabilities. It also offers recommendations for policies that foster resilience in micro-enterprises, ensuring their long-term growth and success in a competitive market environment. Keywords:   micro small and medium enterprises (MSMEs), business failure prevention, SMART PLS analysis, managerial skill, business sustainability
The Influence of the Perception of Health Benefits and Environmental Friendliness on Oat Drink Purchase Decisions Altafni Mahdia; Harianto Harianto; Etriya Etriya
Jurnal Aplikasi Bisnis dan Manajemen Vol. 12 No. 2 (2026): JABM, Vol. 12 No. 2, May 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.12.2.439

Abstract

Background: Increasing public awareness of environmental and health issues has driven a shift in consumption patterns toward plant-based products, such as oat beverages, which are considered more environmentally friendly and healthier than cow's milk. In Indonesia, the consumption of oat beverages has increased; however, challenges remain, including limited consumer understanding of product benefits and intense market competition.Purpose: This study aims to identify the decision-making process involved in purchasing oat beverages and analyze the influence of packaging design, sensory attributes, labeling, perceived healthiness, and environmental friendliness on consumer purchasing decisions.Design/Methodology/Approach:  This study employed multistage random sampling and collected data through questionnaires to respondents who had previously purchased oat drinks and met the specified criteria. Data were collected offline through questionnaires administered to 230 respondents from three faculties at IPB University over a one-month period, from February to March 2025. A quantitative approach was employed using Partial Least Squares–Structural Equation Modeling (PLS-SEM).Results: Based on PLS-SEM analysis, all indicators meet the validity and reliability criteria. Labeling, perceived healthiness, and environmental friendliness are perceived to influence purchase decisions for oat drinks significantly. Packaging design, sensory attributes, control variables, namely age and expenditure do not affect the purchase decision. Conclusion: Clear product information and health and sustainability-related claims are key drivers of oat beverage purchasing decisions and can strengthen marketing strategies in a competitive market.Originality/value (State of the art): This study offers empirical evidence on consumer purchasing behavior for oat beverage purchasing decisions in Indonesia, highlighting labeling, health perception, and environmental friendliness as strategic considerations for marketing plant-based products. Keywords:   health perception, labeling, oat drink, packaging design, purchase decision

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