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INDONESIA
Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal
Published by Institut Pertanian Bogor
ISSN : 25285149     EISSN : 24607819     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Business and Management Application (JABM) published articles in the field of business and management applications such as business strategy management, financial management, human resources and organization, business value chain and other issues in the field of business and management. This scientific journal is published by School of Business, Bogor Agricultural University (SB-IPB) associated with Indonesian Alliance of Magister Management Program (APMMI). JABM began the publication in August 2015 with a frequency of three times a year. Starting in 2016, JABM will be published in January, May and September.
Arjuna Subject : -
Articles 718 Documents
 68   69   70   71   72 
Business Valuation Transformation of Innovative Products Through Scenario Analysis (Case Study: Sakasea) Nurhakim Siswanto; Nimmi Zulbainarni; Suhendi
Jurnal Aplikasi Bisnis dan Manajemen Vol. 12 No. 1 (2026): JABM, Vol. 12 No. 1, Januari 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.12.1.340

Abstract

Background: Valuing early-stage innovative products is challenging because limited operating history makes valuation highly sensitive to uncertainty in market uptake and production scale, particularly under tight competition. Sakasea currently operates below its break-even scale, resulting in negative cash flows under baseline conditions. This study applies a single-case design to Sakasea using internal operational and financial records to conduct baseline valuation and scenario-based projections.Purpose: This study aims to demonstrate how scenario-based analysis can transform the valuation of an innovative food product, Sakasea, from an initially unfeasible condition into a feasible and profitable business projection.Design/methodology/approach: A quantitative single-case study was applied (n = 1, Sakasea). Baseline (actual) valuation was conducted using eight financial feasibility indicators (R/C Ratio, ROI, BEP, NPV, IRR, BCR, PI, and Payback Period) based on internal operational and financial records. Two scenario projections (Realistic and Optimistic) were then constructed by adjusting the key driver of production and sales volume over a five-year horizon, followed by re-evaluation using the same indicators.Findings/Result: The actual (baseline) valuation indicates financial infeasibility (NPV = IDR –583,427,867; BCR = 0.17; IRR = N/A due to negative cash flows; Payback Period not achieved). Under the Realistic scenario, the valuation becomes feasible (NPV = IDR 188,085,414; IRR = 36.27%; BCR = 1.27; Payback Period = 1.49 years). Under the Optimistic scenario, feasibility improves further (NPV = IDR 682,595,444; IRR = 46.69%; BCR = 1.52; Payback Period = 0.57 years).Conclusion: Static valuation based solely on initial operations may underestimate early-stage innovations. Scenario-based valuation provides a forward-looking assessment by illustrating how feasibility changes as production scale increases beyond the break-even threshold.Originality/value (State of the art): This study provides empirical evidence on scenario-based valuation of an early-stage functional food innovation by quantifying how key feasibility indicators (NPV, IRR, BCR, and payback period) shift from baseline to scale-up conditions, thereby identifying the production scale required for financial viability. Keywords:  business valuation, discounted cash flow, financial feasibility, innovative product, scenario analysis
The Effect of Fashion Involvement and Hedonic Shopping Values on Fashion Impulse Buying in Aceh:  The Mediating Role of Positive Emotions Mariyudi; Nurainun; Heriyana; Sapna Biby; Irvan
Jurnal Aplikasi Bisnis dan Manajemen Vol. 12 No. 1 (2026): JABM, Vol. 12 No. 1, Januari 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.12.1.328

Abstract

Background: The fashion industry in Indonesia continues to grow, including in Aceh, where rising consumer interest in fashion products has been accompanied by an increase in impulse buying behavior. Understanding the factors that drive this behavior is important to explain why Aceh represents a relevant research context.Purpose: This study aims to examine the effects of fashion involvement and hedonic shopping value on impulse buying decisions, with positive emotions as a mediating variable.Design/Method/Approach: This study employs a quantitative approach using a survey method. Data were collected through questionnaires distributed to 152 respondents in Aceh using purposive sampling. The data were analyzed using Structural Equation Modeling (SEM) with SmartPLS software.Findings/Results: The results indicate that fashion involvement and hedonic shopping values have positive effects on impulse buying. Positive emotions significantly mediate both relationships.Conclusion: The findings suggest that fashion marketers should design strategies that stimulate positive emotions to encourage impulse purchases. Such strategies are expected to be particularly effective among consumers with higher levels of fashion involvement, who tend to exhibit stronger purchasing tendencies.Originality/Value (State of the Art): This study contributes to the literature on consumer behavior in the fashion sector by highlighting the mediating role of positive emotions in impulse buying behavior. It also offers practical insights for marketers in developing more effective promotional strategies. Keywords:   fashion involvement, hedonic shopping value, impulse buying, positive emotions, fashion marketers
Circular Economy in Indonesian MSMEs: A Qualitative Study on The Role of Eco-Innovation and Sustainable Supply Chains Ani Mekaniwati; Aang Munawar; Bambang Hengky Rainanto; Dwi Maulina
Jurnal Aplikasi Bisnis dan Manajemen Vol. 12 No. 1 (2026): JABM, Vol. 12 No. 1, Januari 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.12.1.352

Abstract

Background: Indonesia’s transition toward a circular economy is increasingly urgent due to rising waste from urbanization and industrial growth. Although MSMEs contribute significantly to GDP, low resource efficiency and fragmented supply chains make them major waste contributors.Purpose: This study examines how the synergy between ecological innovation (eco-innovation) and Sustainable Supply Chain Management (SSCM) enhances the effectiveness of circular economy implementation in Indonesian MSMEs.Design/methodology/approach: An exploratory qualitative approach was employed through Focus Group Discussions (FGDs) involving MSMEs, associations, local governments, and experts in West Java and Bengkulu. Data were analyzed using NVivo 15 with thematic coding, heatmaps, and concept mapping.Findings/Results: The findings indicate that circular economy implementation in MSMEs is driven by the synergy of eco-innovation and SSCM through collaboration, information sharing, training, and stakeholder engagement. However, it is constrained by limited green financing, human resources, and institutional support, with regional differences shaping economic and environmental outcomes.Conclusion: MSMEs play a strategic role in advancing the circular economy but require localized policy support, digital innovation, and long-term partnerships.Originality/value (State of the art): This study provides novel empirical evidence on the synergy of eco-innovation and SSCM at the MSME level in developing countries. Keywords:  circular economy, ecological innovation, MSMEs, green financing, sustainable supply chain
Consumer Preferences For Motor Vehicle Insurance Attributes and Implications For Asuransi Jasindo's Marketing Strategy Gio Adamartata Girsang; Ujang Sumarwan; Irni Johan
Jurnal Aplikasi Bisnis dan Manajemen Vol. 12 No. 1 (2026): JABM, Vol. 12 No. 1, Januari 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.12.1.194

Abstract

Background: Intense competition requires companies to develop products that align with consumer preferences. Asuransi Jasindo faces a low market share in the motor vehicle insurance sector, which is poised for growth due to an increasing number of vehicles and a government plan to mandate insurance coverage.Purpose: This study aims to analyze consumer preferences for motor vehicle insurance attributes, determine the most ideal combination of attributes, and formulate strategic implications for Asuransi Jasindo's product development.Design/methodology/approach: This research employs a quantitative approach through Choice-Based Conjoint (CBC) Analysis. Data were collected from a sample of 300 consumer in the Jabodetabek area. Data analysis was conducted by estimating part-worth utility values and relative attribute importance, followed by market simulations using Sawtooth Software.Findings/Result: Claim service is identified as the most influential attribute (38,19%), followed by Additional Services (18,39%) and Price Scheme (16,28%). The ideal product combines a fast claim process with an authorized dealer (ATPM) workshop network, comprehensive additional services including a replacement car, a 25% price discount, and omnichannel service access. Market simulations predict that launching a product with this ideal configuration could increase Asuransi Jasindo's preference share from 10,87% to 33,89%. Conclusion: Consumer preferences in motor vehicle insurance have shifted from a focus on traditional factors like price and brand towards service quality and customer experience. Theoretically, this study enriches the behavioral insurance literature by providing empirical evidence on how regulatory price floors can neutralize price sensitivity, shifting consumer focus towards service quality and 'moment of truth' experiences.Originality/value (State of the art): This study provides data-driven strategic recommendations for a state-owned insurance company to enhance its product competitiveness. Keywords:   conjoint analysis, consumer preference, motor vehicle insurance, marketing strategy, product development
The Impact of Customer Online Word of Mouth on Building Trust and Loyalty at Latika Beauty Care Endang Setyadi; Budi Suhardjo; Ujang Sumarwan
Jurnal Aplikasi Bisnis dan Manajemen Vol. 12 No. 1 (2026): JABM, Vol. 12 No. 1, Januari 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.12.1.115

Abstract

Background: Latika Beauty Care has shown significant revenue growth by leveraging online interactions with customers through organic and amplified online word of mouth (O-WoM). Choosing the best online word of mouth can enhance customer satisfaction, builds their trust and loyalty for brings their recommendations to other people being the new customer.Purpose: The objectives of this study are to analyze the impact of O-WOM on customer satisfaction, trust, and loyalty, and to build a recommendation strategy to increase consumer word of mouth.Design/methodology/approach: The study used quantitative methods supported by qualitative approaches, data was collected from 210 respondents who had used Latika’s services. The study applies Structural Equation Modeling (SEM) to evaluate the influence of O-wom on key variables.Finding/Result: The results indicate that both soft and hard selling O-wom have significantly impacted customer trust, satisfaction, and loyalty. Another result found that satisfaction has significantly impact on trust & loyalty. Trust has an impact on recommendations, but loyalty did not have impact on recommendation.Conclusion: This study found that O-WOM soft selling & hard selling significantly drive the customer trust, satisfaction and loyalty, both trust & loyalty also give and impact in increasing purchasing recommendation by customer. The recommended strategy to increase consumer intention to recommend Latika Beauty Care Clinic services is strengthening trust, optimizing e-WOM, increasing consumer loyalty, developing pricing, product and promotion strategies.Originality/value (State of the art): This study contributes to academic literature by identifying factors in building trust and loyalty of Latika Beauty Care Customers through online word of mouth soft selling and hard selling that never been analyzed before. And also, to give the management a recommendation in enhancing their marketing strategy as better than before. Keywords:   customer satisfaction, digital marketing, consumer loyalty, online word of mouth, customer trust
Organizational Cynicism and Job Satisfaction among Air Traffic Controllers: The Roles of Spiritual Organization, Organizational Commitment, and Turnover Intention Mochamad Soelton; Janet Apta Adristy; Arif Zulkarnain; Subur Karyatun; Yanto Ramli; Irfan Noviandy Aulia; Mohammed Hokroh
Jurnal Aplikasi Bisnis dan Manajemen Vol. 12 No. 1 (2026): JABM, Vol. 12 No. 1, Januari 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.12.1.283

Abstract

Background: Air Traffic Controllers (ATCs) occupy one of the most critical roles in the aviation industry, characterized by high work pressure, intense responsibility, and zero-tolerance for error. Such demanding conditions may foster organizational cynicism, which can undermine employees’ psychological well-being, job satisfaction, and intention to remain with the organization.Purpose: This study aims to examine the direct and indirect effects of organizational cynicism on job satisfaction, as well as the mediating roles of Spiritual Organization and organizational commitment, and the moderating role of turnover intention among ATC employees.Design/methodology/approach: This study employs a quantitative approach using a survey method. The sample comprises the entire population of Air Traffic Controller employees at Soekarno–Hatta International Airport, totaling 129 respondents. Data were collected through structured questionnaires and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM).Findings/Results: The results indicate that organizational cynicism has a significant negative effect on job satisfaction. However, Spiritual Organization and organizational commitment are found to play important roles in mitigating this negative effect. Strengthening spiritual values within the organization and fostering employee commitment contribute to higher levels of job satisfaction and reduce the detrimental impact of cynicism.Conclusion: Organizations, particularly those operating in high-risk and high-pressure environments such as air traffic control services, need to proactively reduce organizational cynicism by enhancing transparency, fairness, and effective communication. These efforts are essential to improve employee job satisfaction and organizational sustainability.Originality/value (State of the art): This study extends the existing literature by integrating Spiritual Organization as a mediating variable and organizational commitment as a moderating mechanism in the relationship between organizational cynicism and job satisfaction. The findings highlight the complex psychological dynamics in safety-critical organizations and offer a more comprehensive understanding of employee attitudes in the aviation navigation context. Keywords:    air traffic controller, organizational cynicism, spiritual organization, organizational commitment, turn over intention
How Islamic Capital Market Literacy, Knowledge of SOTS, and Religiosity Influence Perceived Risk: The Mediating Role of Perceived Sharia Compliance Dini Queentasari; Megawati Simanjuntak; Nur Hasanah
Jurnal Aplikasi Bisnis dan Manajemen Vol. 12 No. 1 (2026): JABM, Vol. 12 No. 1, Januari 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.12.1.364

Abstract

Background: The Islamic capital market is essential in Indonesia’s financial system, driven by a growing demand for Sharia-compliant financing and related financial products. Despite investor participation is currently below its potential, the market holds promising future growth.Purpose: This study investigates the effects of Islamic capital market literacy, knowledge of the Sharia online trading system (SOTS), and religiosity on perceived risk, emphasizing the mediating role of perceived Sharia compliance in lowering the perceived risk in investing in the Islamic capital market.Design/methodology/approach: Data from 294 Indonesian Muslims aged 18-49 without prior experience using Sharia online trading system (SOTS) were analyzed using multiple linear and hierarchical regression analyses.Findings/Result: Regression analysis results indicate that Islamic capital market literacy significantly lowers perceived risk, while knowledge of SOTS and religiosity do not have a significant individual effect. Interestingly, when combined, Islamic capital market literacy, knowledge of SOTS, and religiosity collectively lower perceived risk. The regression model explains 16.8 percent of the variance in perceived risk. Furthermore, perceived Sharia compliance is a mediating factor that strengthens the collective effect of these three factors on perceived risk. This interaction explains 25.4 percent of the variance in perceived risk, emphasizing the importance of enhancing perceived Sharia compliance to strengthen the collective effect of Islamic capital market literacy, knowledge of SOTS, and religiosity on the perceived risk of Sharia-compliant investments within the Islamic capital market. Conclusion: most respondents have a positive perceived Sharia compliance, with the highest positive response related to the periodic evaluation and delisting non-compliant stocks. In contrast, the lowest positive response was related to the effectiveness of the Sharia Online Trading System (SOTS) in preventing violations of Sharia principles and the criteria used to establish Sharia compliance.Originality/value (State of the art): Unlike prior studies that examine literacy, religiosity, or SOTS knowledge separately, this study demonstrates that perceived Sharia compliance is the key mechanism that enables these factors to jointly reduce perceived risk. This finding reframes perceived risk in the Islamic capital market as a collective and compliance-driven construct rather than the outcome of isolated individual factors. Keywords:   islamic capital market literacy, knowledge of SOTS, perceived risk, perceived sharia compliance, religiosity
Erratum to: Learning-Outcomes Factors of Circular Business Model-Training for Waste-Bank Managers JABM Editorial
Jurnal Aplikasi Bisnis dan Manajemen Vol. 12 No. 1 (2026): JABM, Vol. 12 No. 1, Januari 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.12.1.%p

Abstract

Correction to: Hidayati, A., Widjaja, A., Kountur, R., & Phangestu, J. (2025). Learning-Outcomes Factors of Circular Business Model-Training for Waste-Bank Managers. Jurnal Aplikasi Bisnis dan Manajemen (JABM), 11(3), 759–759. https://doi.org/10.17358/jabm.11.3.759 An error appeared in the article entitled “Learning-Outcomes Factors of Circular Business Model-Training for Waste-Bank Managers” published in Jurnal Aplikasi Bisnis dan Manajemen (JABM). In the published article, an error was found in the reference list, where one citation used in the manuscript was not included in the reference list. The correction for the error is as follows: Correction on the reference list: Missing reference:Laing, I.F. (2021). The Impact of Training and Development on Worker Performance and Productivity in Public Sector Organizations: A Case Study of Ghana Ports and Harbours Authority. International Research Journal of Business and Strategic Management, 2, 438–449.  Should be added to the reference list. This correction is necessary to ensure the completeness of citations, maintain academic integrity, and align with ethical standards of scientific writing. The original article can be access online at:https://doi.org/10.17358/jabm.11.3.759

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