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Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal
Published by Institut Pertanian Bogor
ISSN : 25285149     EISSN : 24607819     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Business and Management Application (JABM) published articles in the field of business and management applications such as business strategy management, financial management, human resources and organization, business value chain and other issues in the field of business and management. This scientific journal is published by School of Business, Bogor Agricultural University (SB-IPB) associated with Indonesian Alliance of Magister Management Program (APMMI). JABM began the publication in August 2015 with a frequency of three times a year. Starting in 2016, JABM will be published in January, May and September.
Arjuna Subject : -
Articles 749 Documents
 71   72   73   74   75 
The Effect of Green Knowledge, Green Awareness, Strategic Orientation, and Government Regulation on Business Sustainability of Culinary MSMEs in Bogor City Nurul Hidayati; Amberly Anadya Prames; Nisa Zahra; Heti Mulyati; Derry Dardanella; Rika Zahera
Jurnal Aplikasi Bisnis dan Manajemen Vol. 12 No. 2 (2026): JABM, Vol. 12 No. 2, May 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.12.2.645

Abstract

Background: Climate change has become a pressing global concern, including in Indonesia. Bogor City, home to 26,696 culinary MSMEs, faces challenges such as carbon emissions from production processes that disregard environmental considerations. Addressing these challenges requires a more sustainable production approach, one of which is the implementation of green manufacturing. Purpose: This study aimed to analyze the effect of green knowledge, green awareness, strategic orientation, and government regulation on the business sustainability of culinary MSMEs in Bogor City, with green manufacturing as a mediating variable.Methodology: A quantitative approach was employed to assess the perceptions of culinary MSME actors toward the variables of green knowledge, green awareness, strategic orientation, government regulation, green manufacturing, and business sustainability using a questionnaire instrument. A survey was also conducted to identify the factual conditions of MSMEs. The study was carried out from February to June 2025, involving 155 respondents, and was analyzed using SEM-PLS with SmartPLS 4.0.Findings: The results showed that environmental awareness and knowledge, business strategy, and government regulation played significant roles in promoting green manufacturing (GM) and strengthening business sustainability. GM practices included energy efficiency, waste management, and eco-friendly raw materials. The study highlights the importance of synergy between environmental understanding, public policy, and strategic orientation in encouraging culinary MSMEs to adopt greener, more adaptive, and sustainable business practices.Conclusion: Green knowledge, green awareness, and government regulation significantly and positively influenced the implementation of green manufacturing, highlighting the critical role of environmental understanding, awareness, and policy support in promoting eco-friendly production. However, strategic orientation showed no significant effect, as many culinary MSMEs remain focused on short-term goals rather than sustainability-oriented strategies. Although green manufacturing had a positive but insignificant impact on business sustainability, this suggests that while it supports efficiency and competitiveness, it has not yet been fully integrated into MSMEs' core strategies. This occurs because culinary MSME actors in Bogor City are still oriented toward short-term profits to meet their daily operational needs. Therefore, further training, mentoring, and supportive policies are essential to strengthen the connection between green practices and long-term business sustainability.Originality/value (State of the art): This study emphasizes the implementation of green manufacturing within the culinary MSME sector, linking it to green knowledge, green awareness, government regulation, and strategic orientation as determinants of sustainability performance. However, the diversity of practices among these MSMEs indicates varying levels of understanding and only partial implementation of green manufacturing principles. Keywords:     green awareness, green knowledge, green manufacturing, business sustainability, culinary MSMEs
The Moderating Role of Religiosity on Green Finance, Trust, and Interest in Green Financial Products Ummi Kalsum; Mister Candera; Randy Hidayat; Novia Zahrah; Belliwati Kosim
Jurnal Aplikasi Bisnis dan Manajemen Vol. 12 No. 2 (2026): JABM, Vol. 12 No. 2, May 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.12.2.708

Abstract

Background: The increasing urgency of environmental issues has encouraged the expansion of sustainable financial practices, including the development of green finance. Despite this progress, public familiarity with green financial products and confidence in related institutions remain relatively limited. In the Indonesian context, especially among religious-based educators such as Muhammadiyah teachers, financial decisions may also be influenced by spiritual and ethical considerations. Therefore, this study investigates the roles of green finance literacy and institutional trust in shaping interest in green financial products, with religiosity examined as a moderating variablePurpose: This research aims to evaluate the influence of green finance literacy and trust on teachers’ intention to use green financial products and to assess whether religiosity strengthens these relationships.Design/methodology/approach: A quantitative survey design was applied in this study. Respondents were selected using proportionate stratified random sampling from Muhammadiyah senior high school and vocational school teachers in Palembang. Data were collected through structured questionnaires with a five-point Likert scale and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM).Findings/Results: The findings demonstrate that green finance literacy and trust significantly affect interest in green financial products. Religiosity does not strengthen the relationship between literacy and intention, but it significantly reinforces the effect of trust on intention.Conclusion: The adoption of green financial products among Muhammadiyah teachers is primarily influenced by knowledge and institutional trust. Religiosity contributes indirectly by amplifying the role of trust rather than literacy.Originality/value (State of the art): This study contributes to sustainable finance literature by integrating religiosity into the green finance behavioral model and focusing on religious educators as a specific social group in Indonesia Keywords:   green finance literacy, trust, interest in green financial products, religiosity, SEM
Influence of Push and Pull Factors on Loyalty Through Satisfaction in Managing Sustainable Tourism at Perancak Village, Bali Gusti Ngurah Joko Adinegara; I Ketut Sirna
Jurnal Aplikasi Bisnis dan Manajemen Vol. 12 No. 2 (2026): JABM, Vol. 12 No. 2, May 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.12.2.527

Abstract

Background: The dynamic development of the tourism industry, particularly rural tourism, requires innovative and adaptive measures in managing tourist attractions and addressing the impact of changes in consumer leisure behavior. Rural tourism villages should offer unique features to attract tourists by maximizing services to ensure satisfaction.Purpose: This study aims to understand the impact of push and pull factors on tourist satisfaction, revisit intention and word-of-mouth, with customer satisfaction as a mediator at Perancak Tourism Village.Design/methodology/approach: This study employed a survey method to gather data from 99 tourists in Perancak Village and then analyzed the data using descriptive statistical analysis and PLS SEM to examine the relationships among variables. Findings/Result: The findings reveal that push factors did not have a significant effect on customer satisfaction, while pull factors had a significant effect on satisfaction. Satisfaction had a significant effect on revisit intention and word of mouth. Customer satisfaction has a significant influence based on pull factors on the intention to revisit and word of mouth. However, satisfaction did not significantly mediate push factors on revisit intention and word of mouth. These results prove that the attractiveness of rural tourism has an impact on tourist satisfaction and loyalty.Conclusion: This study highlights the potential significance of tourist attractions of customer satisfaction and behavior within the tourism context. Rural tourism management is expected to always demonstrate excellence and uniqueness to customers in attracting and retaining tourists so that tourist villages remain a priority for tourism.Originality/value (State of the art): The study's findings contribute to marketing research by integrating satisfaction as a mediating variable between motivation and loyalty to rural tourism destinations. This broadens the understanding of how attraction and push factors contribute to satisfaction and loyalty. Additionally, it offers valuable insights for rural tourism managers, particularly in Bali, in enhancing the potential of tourist attractions by managing the uniqueness of tourism to encourage innovation and sustainability. Keywords:  push factor, pull factor, satisfaction, revisit intention, word of mouth
An Extension of the Theory of Planned Behavior: the Role of Environmental and Economic Benefit in Shaping Purchase Intentions of Electric Motorcycles in West Java Eka Septiarini; Tania Adialita; Sarah Febrina Yolanda
Jurnal Aplikasi Bisnis dan Manajemen Vol. 12 No. 2 (2026): JABM, Vol. 12 No. 2, May 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.12.2.599

Abstract

Background: The transportation sector is a major contributor to carbon emissions, and the adoption of electric motorcycles could offer a solution for sustainable mobility in Indonesia. However, despite government incentives and increasing environmental awareness, purchase intention for electric motorcycles remains low, particularly in West Java.Purpose: Although the Theory of Planned Behavior (TPB) is widely applied to explain pro-environmental behavior, limited studies have integrated perceived environmental and economic benefit, as well as perceived incentive policies, into the model.  This study addresses the gap by extending TPB to examine their roles in shaping purchase intentions for electric motorcycles, particularly in West Java.Methodology: This study employs a cross-sectional survey using convenience sampling of 222 respondents in West Java, a relevant context and emerging market for electric motorcycles. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to test both direct and mediating effects, although the non-probability sampling approach may limit generalizability. Findings: The results indicate that perceived environmental and economic benefits are the strongest predictors of purchase intention, with attitude playing a key mediating role. In contrast, incentive policies show a more limited effect, highlighting that consumers are more driven by perceived value than external policy support. In addition, the model explains 70.2% of the variance in purchase intention, indicating strong predictive relevance.Conclusion: The study contributes to the literature by extending the TPB to incorporate perceived benefits and policy incentives in the context of electric motorcycle adoption. From a managerial perspective in Indonesia, the findings suggest the importance of emphasizing concrete environmental and economic value propositions, as consumer decisions appear to be driven more by perceived benefits than by external policy support.Originality/Value: This study extends the Theory of Planned Behavior (TPB) by integrating environmental, economic, and policy perception variables in the context of electric motorcycle adoption in a developing country. The findings provide empirical evidence and practical insights for policymakers and marketers to design effective strategies that bridge the gap between positive perceptions and actual purchasing behavior. Keywords:  perceived environmental benefit, perceived economic benefit, attitude, purchase intention, electric motorcycles
Transformation Toward Entrepreneurial University: Enhancing the Sustainability of Private Universities Through Soft System Methodology Indah Kusuma Hayati; Muhammad Syamsul Maarif; Illah Sailah; Nimmi Zulbainarni
Jurnal Aplikasi Bisnis dan Manajemen Vol. 12 No. 2 (2026): JABM, Vol. 12 No. 2, May 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.12.2.613

Abstract

Background: Private universities in Indonesia play an important role in widening access to higher education and contributing to national development. At the same time, many of these institutions operate under conditions of limited financial resources, human capacity, and infrastructure, while facing increasing competition. These challenges place pressure on their long-term competitiveness and sustainability.Purpose: This study explores how private universities may move toward an entrepreneurial university orientation by examining key factors and managerial practices that support competitiveness, sustainability, and socio-economic contribution.Design/methodology/approach: The study adopts a qualitative approach based on Soft Systems Methodology (SSM) to examine complex institutional change involving multiple stakeholders. Data were drawn from a review of relevant literature and interviews with selected experts.Finding/Results: The study shows that efforts to move toward an entrepreneurial university are shaped by how academic, innovation, and entrepreneurial activities are brought into relation with one another. When these activities begin to interact more consistently, they create conditions that support the development of innovation and entrepreneurial initiatives linked to institutional sustainability.Conclusion: The analysis suggests that changes toward an entrepreneurial orientation in private universities tend to be associated with leadership practices, governance arrangements that allow adaptation, and the gradual formation of an innovation-oriented culture. How human resources are developed, curricula are adjusted, collaborative relationships are built, and monitoring processes are carried out appears to influence the sustainability and competitiveness of these institutions over time.Originality/value: This study offers a context-specific framework for Indonesian private universities and provides practical insights for institutional leaders seeking to enhance innovation capacity and long-term sustainability.      Keywords:  academic ecosystem, entrepreneurial university, entrepreneurship ecosystem, innovation ecosystem, private university  
Determinants of Women’s Well-Being : The Mediating Role of Work-Family Conflict and the Moderating Role of Organizational Support Naning Kristiyana; Siti Chamidah; Premi Wahyu Widyaningrum; Astutik Dwi Rahayu
Jurnal Aplikasi Bisnis dan Manajemen Vol. 12 No. 2 (2026): JABM, Vol. 12 No. 2, May 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.12.2.721

Abstract

Background: Women’s increasing participation in the workforce is often accompanied by work-family conflict due to the demands of dual roles. The extent of this conflict is influenced by individual and contextual factors, including gender role ideology, spouse support, and work flexibility. Organizational support also plays an important role in mitigating these challenges and enhancing women’s well-being.Purpose: This study examines the determinants of women’s well-being by analyzing the effects of gender role ideology, spouse support, and work schedule flexibility, with work-family conflict as a mediator and perceived organizational support as a moderator. Design/methodology/approach: A quantitative approach was employed using data from 210 married female workers in East Java, Indonesia. The analysis was conducted using Partial Least Square Structural Equation Modeling (PLS-SEM). Findings/Results: The findings reveal that gender role ideology, spouse support, and work schedule flexibility significantly affect work–family conflict and indirectly influence well-being through its mediating role. Additionally, perceived organizational support moderates the relationship between work-family conflict and well-being. Conclusion: Egalitarian gender role ideology, strong spouse support, and flexible work arrangements reduce work-family conflict, which in turn enhances women’s well-being. Organizational support further weakens the negative impact of work-family conflict, emphasizing the importance of supportive workplace environments. Originality/value (State of the art): This study develops a comprehensive moderated mediation model to explain women’s well-being. It highlights the role of organizational support in buffering the adverse effects of work-family conflict, contributing to the broader discourse on gender equality and workplace inclusion. Keywords:    gender role ideology, spouse support, work schedule flexibility, work-family conflict, perceived organizational support, well-being
Enrollment Intention and Willingness to Pay in Business Schools: Using the Stimulus–Organism–Response (S-O-R) Framework Liza Agustina Maureen Nelloh; Leonnard Ong; Oliandes Sondakh
Jurnal Aplikasi Bisnis dan Manajemen Vol. 12 No. 2 (2026): JABM, Vol. 12 No. 2, May 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.12.2.569

Abstract

Background: Business schools in Indonesia are experiencing a declining trend in student enrollment. Prior studies in this area have predominantly focused on candidates’ willingness to pay, with limited attention to the underlying psychological and branding mechanisms that shape students’ enrollment decisions and willingness to pay (financial commitment).Purpose: This study aims to examine the applicability of the Stimulus–Organism–Response (S-O-R) model in the context of Indonesian business schools by analyzing how institutional stimuli, namely facilities, study programs, tuition fees, opinions, and digital marketing promotion, influence campus branding, enrollment intention, and willingness to pay.Design/methodology/approach: The study employs a quantitative approach using purposive sampling to collect data from 126 prospective business school students across several cities in Indonesia. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM), including both outer model and inner model analyses, to examine the relationships proposed in the S–O–R framework.Findings/Result: This study found partial support for the proposed S–O–R model. Several institutional attributes facilities, study programs, tuition fees, opinions, and digital marketing promotion are positively influence campus branding, although most of these relationships show relatively small effect sizes. Among these attributes, only facilities and opinions demonstrate significant direct relationships with students’ intention to enroll. Campus branding shows a strong relationship with enrollment intention and a moderate relationship with willingness to pay. In contrast, digital marketing promotion, study programs, and tuition fees do not demonstrate significant direct effects on enrollment intention. In addition, the relationship between enrollment intention and willingness to pay is not statistically significant.Conclusion: This study concludes that prospective students’ responses toward business schools appear to be shaped more by their overall perception of campus branding than by individual institutional attributes. Although several attributes contribute to the formation of campus branding, only facilities and opinions demonstrate direct relationships with enrollment intention. The absence of significant effects from digital marketing promotion, study programs, and tuition fees suggests that these attributes may not independently drive enrollment decisions in this context. In addition, the non-significant relationship between enrollment intention and willingness to pay indicates that financial commitment may involve additional considerations beyond the intention to enroll. This indicates that prospective students rely more on their perceptions of institutional branding when forming financial commitments, rather than on behavioral intention alone.Originality/value (State of the art): This study contributes originality by applying the S-O-R model to business school settings and incorporating willingness to pay as an additional response variable, which is rarely examined in higher education research. While campus branding serves as the dominant organism-level mechanism and clarifies the indirect effects of institutional stimuli, the study offers a more precise explanation of how perceptions of value are formed in emerging market business education. Keywords:  campus branding, candidate students, enrolment intention, s-o-r model, willingness to pay
Factors Influencing Purchase Intention on MSME Product: Social Media Influencers, E-Wom, Online Trust, and the TAM Model Impact on Millenials and Gen Z in Jabodetabek Alyanesia Fadhiya Brigin; Arif Imam Suroso; Ririn Wulandari
Jurnal Aplikasi Bisnis dan Manajemen Vol. 12 No. 2 (2026): JABM, Vol. 12 No. 2, May 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.12.2.748

Abstract

Background: The increasing development of the internet in this digital era brings many influences and benefits to people’s lives, especially for Millennials and Gen Z. These generations tend to use social media to share daily activities, including online shopping. Social media platforms like Instagram and TikTok have become frequently used for shopping.Purpose: The purpose of this study is to analyze the factors that influence purchase intention for MSME products, including an examination of the mediating role of online trust. Design/methodology/approach: This research employs a quantitative descriptive approach utilizing an online survey method. The study involves 148 respondents from Micro, Small, and Medium Enterprises (MSMEs) consumers using a purposive sampling technique through an online survey distributed via Google Forms. Data were analyzed using SEM-PLS, ensuring a thorough analysis of the factors influencing purchase intention. Finding/Result: The findings reveal the mediating role of online trust in mediating the effects of social media influencers and e-wom on consumer purchase intention. The results show that social media influencers, online trust, and perceived usefulness have a significant positive effect on purchase intention. Marketing MSME products requires identification from the consumer side, one of which is the socio-demographic characteristics formed by consumers when purchasing products on social media. The results of this study recommend MSMEs to promote through influencers, in addition to training for MSME actors on effective marketing strategies on social media, especially popular social media platforms such as Instagram and TikTok. Effective product marketing is essential to adapt to changes in the business environment and different consumer behaviors.Conclusion: The study underscores the importance of understanding consumer demographics for effective marketing on social media platforms like Instagram and TikTok. Also, leverage influencer marketing and provide targeted training to enhance their social media strategies, emphasizing the need for adaptive marketing approaches to meet changing consumer behaviors and business environments.Originality/value (state of art): This study contributes new insight into the consumer behavior of Millennials and Gen Z in Greater Jakarta, emphasizing the critical role of online trust in the digital shopping environment especially in social commerce.  Keywords:    purchase intention, MSME (micro, small, and medium enterprises), social media marketing, millennials and gen z, greater Jakarta (Jabodetabek)
Erratum to: Circular Economy in Indonesian MSMEs: A Qualitative Study on The Role of Eco-Innovation and Sustainable Supply Chains JABM Editorial
Jurnal Aplikasi Bisnis dan Manajemen Vol. 12 No. 2 (2026): JABM, Vol. 12 No. 2, May 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Correction to: Mekaniwati, A., Munawar, A., Rainanto, B. H., & Maulina, D. (2026). Circular economy in Indonesian MSMEs: A qualitative study on the role of eco- innovation and sustainable supply chains. Jurnal Aplikasi Bisnis Dan Manajemen (JABM), 12(1), 352–363. https://doi.org/http://dx.doi.org/10.17358/jabm.12.1.352. An error appeared in the article entitled “Circular Economy in Indonesian MSMEs: A Qualitative Study on the Role of Eco-Innovation and Sustainable Supply Chains” published in Jurnal Aplikasi Bisnis dan Manajemen (JABM). In the published article, several editorial errors were identified, including a duplicated sentence in the Results and Discussion section and inconsistency in the capitalization format of article titles in the References section. The corrections are as follows: Corrections on pages 358–359: Page 358 (Column 2) and Page 359 (Column 1): A duplicated sentence appeared in two consecutive paragraphs: "At the economic level, as shown in the heatmap, MSMEs have successfully transformed waste into value-added products such as ecobricks and recycled paper. One MSME owner in Bogor confirmed this by stating that handicraft bags made from plastic waste can increase the income of local housewives." The duplicated sentence on page 359 should be removed to maintain the logical flow of the discussion. Corrections on pages 362–363 (References): The capitalization format of several article and book titles in the References section was inconsistent. All titles have been revised to follow Sentence Case in accordance with the APA Style (7th Edition) guidelines. Examples of the corrections are as follows: Linking Urbanization and the Environment: Conceptual and Empirical Advances, Should be: Linking urbanization and the environment: Conceptual and empirical advances Qualitative Inquiry and Research Design Choosing among Five Approaches, Should be: Qualitative inquiry and research design: Choosing among five approaches The original article can be access online at: http://dx.doi.org/10.17358/jabm.12.1.352

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