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Megawati Simanjuntak
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Department of Family and Consumer Science, Faculty of Human Ecology, IPB University Jl. Lingkar Akademik, Kampus IPB Dramaga, Bogor, West Java, Indonesia
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Journal of Consumer Science
Published by Institut Pertanian Bogor
ISSN : -     EISSN : 24608963     DOI : -
Core Subject : Social,
Social Sciences
Journal of Consumer Sciences (JCS) focuses on the studies of consumer behavior and family economics. Research findings are expected to provide implication for business community and organizations, public policy, consumer education, consumer empowerment, community, non-government organization programs and activities to enhance the well-being of consumers, families, and communities. JCS has been Accredited by the Ministry of Research, Technology and Higher Education Number 21/E/KPT/2018. JCS is a scientific journal published twice a year (February and August) by Department of Family and Consumer Sciences, Faculty of Human Ecology, Bogor Agricultural University (IPB) and Association of Indonesian Family and Consumer Sciences (ASIKKI).
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Articles 137 Documents
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The Influence of Knowledge and Risk Perception on Food Label Reading Behavior among Adolescents in Rural and Urban Areas of Bogor Hajijah, Rengganis Novyanti; Retnaningsih, Retnaningsih
Journal of Consumer Sciences Vol. 9 No. 1 (2024): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.9.1.82-101

Abstract

Reading food labels is one way consumers learn about the products they buy. This study determined the influence of knowledge and risk perception on food label reading behavior among adolescents in rural and urban Bogor. This study had a cross-sectional design. Purposive sampling was used to gather 132 participants, including 66 adolescents in rural areas and 66 adolescents in urban areas. The results showed that more than half of the participants had moderate knowledge of food labeling. The knowledge of the rural and urban samples was the same. Operational risk was the most perceived risk for both the rural and urban samples. There were no significant differences in all dimensions of risk perception between rural and urban youths. The average food label reading behavior score in rural areas was higher than that in urban areas. Psychological risk perception influences food label-reading behavior in rural areas. Overall, functional risk perception influenced food label-reading behavior. Based on these results, it is necessary to increase education on the importance of food labels to build good risk perception so that food label reading behavior increases.
The Role of Health Consciousness and Trust on Gen Y and Gen Z Intention to Purchase Functional Beverages Fathin, Firya Fadhila; Sosianika, Adila; Amalia, Fatya Alty; Kania, Rafiati
Journal of Consumer Sciences Vol. 8 No. 3 (2023): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.8.3.360-378

Abstract

This study explored the purchasing intentions of Generation Y and Generation Z concerning functional beverages, with a focus on health awareness and trust as key influencing factors. This research aims to investigate the determinant factors of the consumption of functional beverages as an alternative to sugary drinks among Generation Y and Z in Indonesia. The study population comprises individuals aged 18 to 40, with a particular focus on Generation Y (born 1981-1996) and Generation Z (born 1997-2012) in the West Java Region. Purposive sampling was carried out to select 406 participants. Primary data were collected through a Google Form-hosted online questionnaire, focusing on respondents' characteristics, purchasing habits, health consciousness, and intentions to purchase functional beverages. SmartPLS 3.0 was employed to analyze the data. Various analyses, including descriptive, measurement, Fornell-Larcker, structural model, and path analyses, were carried out. The results indicated noteworthy connections between health consciousness, trust, and purchase intention. Respondents, primarily from Generation Z, exhibited a positive inclination towards health consciousness and trust, suggesting a promising opportunity for the functional beverage industry.
Electrifying Consumer Choices: Unveiling the Road to Green Intentions and EV Adoption Alberto, Jeffyan; Riza, Fahrul
Journal of Consumer Sciences Vol. 8 No. 3 (2023): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.8.3.257-276

Abstract

Electric vehicles (EVs) are considered to combat environmental issues globally, including Indonesia, where transportation is believed to contribute to air pollution and greenhouse gas emissions. This study analyzed consumers’ attitudes and intentions to purchase electric vehicles in Jakarta by focusing on environmental concerns, perceived usefulness, and incentives. Descriptive quantitative data were used in this study. Data were collected from 156 respondents using a questionnaire with a purposive sampling technique and analyzed using structural equation modeling with SmartPLS. The study found that environmental concerns, perceived usefulness, and incentives positively and significantly affected consumer attitudes. Consumer attitudes mediate the relationship among perceived usefulness, incentives, and purchase intention, indicating that information about electric vehicles and incentives can shape positive consumer attitudes and lead to positive purchase intentions. However, environmental concerns only affect consumer attitudes and do not directly affect purchases. Therefore, it is recommended to better explain the benefits of electric vehicles in terms of environmental protection and cost efficiency, as well as incentive policies for purchasing electric vehicles, to influence consumer behavior and purchase intentions.
Behavior Analysis and Clustering of Consumers Towards Halal Awareness Sari, Dewi Intan; Hermadi, Irman; Hasanah , Nur
Journal of Consumer Sciences Vol. 8 No. 3 (2023): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.8.3.277-295

Abstract

Due to Indonesia's large Muslim population, the issue of halal is contentious for Indonesians, and many restaurants in Indonesia do not have halal certification. This study investigates the various factors that influence customer behavior and identifies managerially implementable consumer clusters. This study used a quantitative methodology, focusing on a sample of consumers residing in the Greater Jakarta area. Lemeshow sampling was used to gather data from 196 respondents via an online survey. The analysis technique consisted of Structural Equation Modeling (SEM)-Partial Least Square and cluster analysis using the K-means algorithm with the Waikato Environment for Knowledge Analysis (WEKA). Subjective norms, perceived behavioral control, halal awareness, and intention factors have been proven to have positive and significant effects on consumer behavior when choosing a halal restaurant. The findings on consumer clusters that have evolved provide significant managerial implications. Assistance is required from halal institutions, businesses, and consumers with a high level of halal awareness to raise their awareness of halal.
Purchasing Decisions and Consumer Preferences of Millennials and Zoomers at Coffee Shops Zamborita, Depicha Zambustya; Muflikh, Yanti Nuraeni; Burhani, Al-May Abyan Izzy
Journal of Consumer Sciences Vol. 9 No. 1 (2024): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.9.1.102-121

Abstract

The transformational era has given rise to a new generation that is presumed to have different preferences than the previous generation. The proliferation of coffee shops has expanded consumer alternatives for purchasing decisions. This research aims to identify and segment Millennial and Zoomer consumers based on demographic, behavioral, and psychographic characteristics in the purchase of coffee beverages at coffee shops. The research employed a non-probability sampling method, specifically judgmental sampling, with a sample size of 180 coffee shop consumers in Madiun City. The data were analyzed using descriptive statistics, independent sample t-tests, and K-means clustering. The research findings indicate that millennials and Zoomer consumers tend to be dominated by females, mostly visiting once a week for leisure and prioritizing taste quality. There are significant differences between Millennial and Zoomer consumers in terms of promotional media attributes, WiFi/power outlet availability, live music entertainment, ordering process, and payment options. Based on consumer segmentation analysis, three segments were identified: coffee enthusiasts, adventurous coffee connoisseurs, and consumers who prioritize coffee beverage quality. The managerial implications for coffee shops involve directing marketing strategies specifically towards the adventurous taste segment and emphasizing quality by prioritizing innovation and differentiation in serving high-quality coffee beverages.
Attitudes, Decision Making and Purchasing Patterns of Online Vegetable Consumers Andini, Talenta Priska; Adawiyah, Rabiatul; Indriani, Yaktiworo
Journal of Consumer Sciences Vol. 8 No. 3 (2023): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.8.3.296-317

Abstract

The COVID-19 pandemic has changed consumer behavior; therefore, it is interesting to understand consumer behavior when purchasing vegetables online. This study aims to determine consumer attitudes, decision-making processes, and patterns in purchasing vegetables online at Bejana.id. The research location in Bandar Lampung City was purposively selected with the consideration that the company is representative for achieving research objectives. Sample determination was performed by the non-probability method with the quota sampling technique. There were 45 research samples consisting of 40 B2C consumers (individuals/households) and five B2B consumers (hotels, restaurants, and cafes). The data were collected from January to February 2023. The data were analyzed descriptively using the Fishbein Multi-attribute model. The results showed that the attitude of Bejana.id consumers was in the good category with the most preferred attributes, namely, the attributes of the expiration period inclusion (product component) and the accuracy of the product according to the order (service component). Consumers buy vegetables online through problem recognition, information search, alternative evaluation, purchase decisions, and post-purchase behavior. B2C consumers form a purchasing pattern with an amount of 2.1 bunches or 2.8 packs each week with the type of vegetables, namely leaf vegetables, which in one purchase reaches IDR 50,000.00 - IDR 100,000.00, with a frequency of once per week. The vegetables most purchased by B2B consumers are leaf vegetables, fruit vegetables, and root vegetables, which are routinely purchased 3-4 times each week with one purchase reaching IDR 1,000,000.00 - IDR 3,499,999.00.
The Effect of Consumer Characteristics and Lifestyle toward Purchase Decision Rahmah, Khairunnisa; Satyaninggrat, Luh Made Wisnu
Journal of Consumer Sciences Vol. 8 No. 3 (2023): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.8.3.395-413

Abstract

Coffee is a significant commodity in terms of both consumption and production. As a result, marketing interactions with systems and activities must be capable of bringing consumers closer to the items and corporate brand names offered. Urban neighborhoods are currently undergoing lifestyle adjustments. The consumption patterns exhibited by certain cohorts of persons who frequent coffee establishments might be viewed as a reflection of contemporary societal norms and values. The aim of this research is to determine the characteristics of customers and to examine the impact of the consumer lifestyle connected with XYZ Coffee on consumer buying decisions. The research employed a non-probability sampling method, especially convenience sampling, consisting of a sample size of 271 participants. The data were analyzed using descriptive statistics and Structural Equation Modeling (SEM). The study's findings indicate that the target demographic for XYZ Coffee products consists of economically active individuals with adequate income and substantial expenditures on food and beverages. This consumer segment is characterized by a favorable lifestyle and image, making them the primary purchasers of XYZ Coffee products.
Preferences, Needs, and Demand Analysis of Health Facilities Development Gusniawan, Rino Indira; Kumalasari, Berti; Azizah, Yasmin
Journal of Consumer Sciences Vol. 8 No. 3 (2023): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.8.3.340-359

Abstract

Health is one aspect that determines human living standards. Health is needed to support all life activities, and health facilities are required to provide a healthy community. This study aimed to identify and analyze the relationship between preferences, needs, and demands for developing health facilities in Bogor City. Data were collected in May 2023. A total of 201 research respondents participated in the study. The relationship test showed that the mother's occupation and preference had a significant positive relationship with the level of interest, and the mother's employment and level of interest had a significant positive relationship with the level of need. Monthly family expenditure had a significant negative association with the level of need, mother’s age had a significant negative relationship with the demand for the construction of health facilities, and family size and grade of importance had a significant positive relationship with the demand for health facility development.
An Empirical Appraisal of Electronic Service Quality, Customer Satisfaction and Behavioral Intentions within Online Shopping in South Africa Maziriri, Eugine Tafadzwa; Chuchu, Tinashe; Rukuni, Tarisai Fritz
Journal of Consumer Sciences Vol. 8 No. 3 (2023): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.8.3.234-256

Abstract

Over the years, service quality has been a topic that has continued to garner a lot of interest. This study sought to appraise electronic service quality, customer satisfaction, and behavioral intentions in online shopping in South Africa. A unique conceptual model was developed to investigate the factors that led to customer loyalty, positive word-of-mouth, and ultimately repurchase intention toward goods online. This study aims to determine the influence of e-service quality on customer satisfaction and behavioral intentions in online shopping in South Africa. Non-probability sampling was used to select the participants. A structured questionnaire, based on the conceptual model, was developed and distributed online. A total of 307 usable response questionnaires were collected, and descriptive and regression analyses were conducted using SPSS 27. The major findings indicate that customer satisfaction and positive word of mouth are closely associated. The implication is that marketing practitioners should pay more attention to customer behavior after receiving services.
The Purchase Intention of Environmentally Friendly Milk Bottles: Role of Product Knowledge and Environmental Concern Zulfa, Vania; Andini, Nur Fauziah; Hamiyati, Hamiyati
Journal of Consumer Sciences Vol. 8 No. 3 (2023): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.8.3.379-394

Abstract

Environmental pollution poses a significant global challenge. The use of environmentally friendly milk bottles can minimize the impact of pollution and is a safer choice, especially for infants. This study aimed to analyze the effect of product knowledge and environmental concerns on the purchase intention of environmentally friendly milk bottles. Employing a quantitative approach, the study involved 100 respondents selected through purposive sampling. The findings show the simultaneous impact of product knowledge and environmental concerns on the intention to purchase environmentally friendly milk bottles. This implies that higher consumer knowledge about the product and increased environmental awareness is positively correlated with a greater inclination to buy environmentally friendly milk bottles. The implication of this study underscores the importance of promoting awareness and education regarding the use of environmentally friendly products to enhance consumer intentions toward such products.

Page 10 of 14 | Total Record : 137

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