Articles
169 Documents
<![CDATA[EVALUATION OF TOURISM MARKETING COMMUNICATIONS PUNCAK SOSOK AS DESTINATION OF NIGHT TOURISM IN BANTUL ]]>
<![CDATA[Estavita Chantik Pembayun]]>;
<![CDATA[Yenni Sri Utami]]>;
<![CDATA[Isbandi Sutrisno]]>
<![CDATA[ The Indonesian Journal of Communication Studies Vol 13, No 2 (2020): The Indonesian Journal of Communication Studies ]]>
Publisher : <![CDATA[Department of Communication Studies, Faculty of Social and Political Sciences Universitas ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31315/ijcs.v13i2.4519
<![CDATA[As a night tourist destination that is unique and has great potential, Puncak Sosok requires an evaluation of Puncak Sosok's marketing communications. The formulation of the problem in this research is how to evaluate marketing communication conducted by Puncak Sosok managers. The purpose of this research is to describe and to find out the evaluation of Puncak Sosok marketing communication and the supporting and inhibiting factors in its implementation. This research uses eight main marketing communication models by Kotler and the PII (Preparation, Implementation, Impact) evaluation model by Cutlip-Center-Broom with a qualitative approach. The results of the evaluation on the preparation aspect are conformity with the objectives and background where fluctuations in visits, but there are no details number of the tourist targets so that the measurement of success is not detailed. Evaluation on the implementation aspect are that most of the programs have been running well, but there are problems such as social media creativity and the absence of tour packages and authentic Puncak Sosok products. Impact evaluation results on most programs have had a positive impact such as the number of media publications and known as a typical night tourism destination with live music. Nevertheless, some programs are still ineffective and need to be improved, such as direct marketing and personal selling programs, which have less impact on attracting tourists. Supporting factors are the relationship that exists with the media and stakeholders, while the lack of innovation and knowledge of human resources in marketing and media use become inhibiting factors.]]>
<![CDATA[SANTA CLAUS SOLIDARITY FOR PALESTINE: A SEMIOTIC ANALYSIS OF THE MOHAMMAD TOROKMAN’S PHOTOJOURNALISM ]]>
<![CDATA[Novan Jemmi Andrea]]>
<![CDATA[ The Indonesian Journal of Communication Studies Vol 13, No 1 (2020): The Indonesian Journal of Communication Studies ]]>
Publisher : <![CDATA[Department of Communication Studies, Faculty of Social and Political Sciences Universitas ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31315/ijcs.v13i1.3853
<![CDATA[Mohammad Torokman is a photojournalist with the Reuters News Agency. Torokman's photojournalism is chosen as "Picture of the Month: December" Reuters in 2017. The photo shows a picture of protesters dressed as Santa Claus throwing stones at the Israeli army when Palestinian protest against unilateral claims by the United States to make Jerusalem the capital of Israel. Torokman's photojournalism not only just evidence of a mere protest, but it has a message and a deeper meaning. This research discusses the denotation and connotation meaning of Torokman’s photojournalism using the semiotics theory of Roland Barthes. This research is descriptive qualitative. This research concludes that Torokman's photojournalism has two meanings: solidarity and resistance. In the first level of analysis, Torokman's photojournalism shows the protestor's opposition to the Israeli army. On the second level of analysis shows the meaning of solidarity, which is shown through joint struggle without regard to religion and belief to maintain its territory in Jerusalem.]]>
<![CDATA[AN INFOTAINMENT FRAMING ANALYSIS: CELEBRITY DIVORCE PORTRAYAL IN INDONESIA ]]>
<![CDATA[Lambok Hermanto Sihombing]]>;
<![CDATA[Angella Tiara Gabriella]]>;
<![CDATA[Ivanna Maria Maria Eveline]]>
<![CDATA[ The Indonesian Journal of Communication Studies Vol 14, No 1 (2021): The Indonesian Journal of Communication Studies ]]>
Publisher : <![CDATA[Department of Communication Studies, Faculty of Social and Political Sciences Universitas ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31315/ijcs.v14i1.4775
<![CDATA[Infotainment has been a part of Indonesian mainstream media segmentation for a long time. Celebrities Divorce cases are one example of a storyline that Infotainment often covers with certain framing to gain more reaction from the public. This study aimed to uncover the framing within Aura Kasih divorce cases that are being reported by Insert, one infotainment channel in Indonesia. The researchers used Framing theory by Robert Entman. The dataset was taken from television and social media such as @inserlive, Insert infotainment, Intens Investigasi, and Trans TV Official. The result of this study concluded in several usage of framing that drives people to their own conclusions outside the information that those infotainment offers and proves the effect of said framing to influence the viewers perception and opinion.]]>
<![CDATA[STRATEGIC ANALYSIS OF “LINTAS DENPASAR PAGI” RADIO PROGRAM AT RRI DENPASAR IN SERVING PUBLIC INTEREST ]]>
<![CDATA[Yuni Wulandari]]>;
<![CDATA[Ade Wahyudin]]>
<![CDATA[ The Indonesian Journal of Communication Studies Vol 14, No 1 (2021): The Indonesian Journal of Communication Studies ]]>
Publisher : <![CDATA[Department of Communication Studies, Faculty of Social and Political Sciences Universitas ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31315/ijcs.v14i1.5056
<![CDATA[Broadcast media has an important role in social life in Indonesia because broadcasting does not only act as an entertainment medium but provides information that is needed by the public. This is a challenge for LPP RRI where it is required to maintain its idealism and existence and attract the attention of listeners so that it can support and bridge the interests of the community. One interesting program is "Lintas Denpasar Pagi" because this program offers information and news that is actual and relevant to the local community so that it is expected to bridge the public interest. Therefore, it is necessary to develop a program strategy for the Lintas Denpasar Pagi program to contribute to society and maintain idealism and existence during tight competition in the broadcasting industry. The strategy is prepared using a descriptive research method with a qualitative approach, where data is obtained from interviews, observation, and documentation and data analysis using the SWOT approach. Based on the analysis that has been done, the Lintas Denpasar morning production team must pay attention to input from loyal and loyal listeners and partners who are collaborating. Then an initiative is needed to add to other market segmentations and take advantage of digital technology such as mobile applications and social media. To attract listeners, it is necessary to have up-to-date and up-to-date information about various things that the community needs as well as collaborating with various arts and cultural communities in Bali which can be a solution to attracting local listeners.]]>
<![CDATA[ASTRA DAIHATSU CUSTOMER VIRTUAL EVENT’S SPECIAL EVENT STRATEGY BY PT. MAHA KREASI INDONESIA ]]>
<![CDATA[Jasmine Dewi Nabila]]>;
<![CDATA[Dimas Satrio Wijaksono]]>
<![CDATA[ The Indonesian Journal of Communication Studies Vol 14, No 1 (2021): The Indonesian Journal of Communication Studies ]]>
Publisher : <![CDATA[Department of Communication Studies, Faculty of Social and Political Sciences Universitas ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31315/ijcs.v14i1.4780
<![CDATA[The spread of the Covid-19 pandemic in all parts of the world including Indonesia, resulted in most industrial sectors experiencing economic paralysis. Business people must do various ways to keep their business running and marketing activities carried out with innovations according to the situation. With all the limitations of movement, the emergence of various virtual events is a solution for marketing activities to keep going in this critical pandemic. Astra Daihatsu is one of the brands that is active in holding virtual events during the pandemic through PT. Maha Kreasi Indonesia as an alternative to their marketing activities during the pandemic. Customer virtual events are carried out to maintain Astra Daihatsu's communication with the community, and be active in continuing Astra Daihatsu's routine marketing activities, namely holding events. The purpose of this study was to identify the special event strategy implemented by PT. Maha Kreasi Indonesia as the organizer of the Astra Daihatsu virtual event. This study uses the theory of special event stages by Joe Goldblatt which consists of research, design, planning, coordination, and evaluation. The research method used is descriptive qualitative with a post-positivism paradigm and data collection was carried out by in-depth interviews, observative pastoral, documentation, and literature study. The results obtained explain the application of the special event stages in the implementation of the Astra Daihatsu virtual event by PT. Maha Kreasi Indonesia in carrying out its marketing activities.]]>
<![CDATA[SOCIAL MEDIA MARKETING STRATEGY IN BUILDING BRAND ENGAGEMENT ]]>
<![CDATA[Malida Zulfaniazahra Riski]]>;
<![CDATA[Muhammad Edy Susilo]]>;
<![CDATA[Kartika Ayu Ardhanariswari]]>
<![CDATA[ The Indonesian Journal of Communication Studies Vol 14, No 1 (2021): The Indonesian Journal of Communication Studies ]]>
Publisher : <![CDATA[Department of Communication Studies, Faculty of Social and Political Sciences Universitas ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31315/ijcs.v14i1.5071
<![CDATA[The rapid development of social media as part of people’s lifestyle nowadays, is currently being used by companies to strengthen emotional bonds between consumer and brand. Through social media marketing activities in #AlamiLawanJerawat campaign, &friends as a creative agency carried out three objective phases, one of them is brand engagement, which is an important element in getting consumer participation. This study aims to find out the social media marketing strategy and explore the factors which oppose the social media marketing strategy of &friends in building Himalaya’s brand engagement through #AlamiLawanJerawat campaign on Instagram. This study used Breakenridge's The Social Media Strategy Wheel theory with the concept of brand engagement. This research method used descriptive qualitative case study. The data collection process was carried out by observation and in-depth interview. From the research results, it was found that the strategy taken by &friends for Himalaya was to create insights for content creation related to target audiences, utilize influencer channels, and engagement contents such as giveaway and honest reviews which ultimately succeeded in increasing brand engagement at the loyalty audiences stage, with 217% increase in sales in four months, and a growth of followers from 15,000 to 27,000 after the #AlamiLawanJerawat campaign on Instagram. In implementing the strategy, internal obstacles were found, namely inconsistencies in the implementation of the content schedule and external obstacles on the timeline production.]]>
<![CDATA[DELTA FM JOGJA'S MARKETING COMMUNICATION STRATEGY IN MAINTAINING ITS EXISTENCE IN THE SPECIAL REGION OF YOGYAKARTA ]]>
<![CDATA[Evanny Yuwike Permata]]>;
<![CDATA[Panji Dwi Ashrianto]]>
<![CDATA[ The Indonesian Journal of Communication Studies Vol 14, No 1 (2021): The Indonesian Journal of Communication Studies ]]>
Publisher : <![CDATA[Department of Communication Studies, Faculty of Social and Political Sciences Universitas ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31315/ijcs.v14i1.5075
<![CDATA[The intence radio competition in Yogyakarta requires radios to have a strategy in maintaining their existence in this digitalized era. A good marketing communication strategy is needed to attract the attention of both listeners and advertisers. Delta FM radio as a network radio certainly has challenges in competing with other competitor radios in Yogyakarta. To maintain its existence, Delta FM radio requires the right marketing communication strategy. This study aims to determine the marketing communication strategy of Delta FM Yogyakarta in maintaining its existence in D.I.Yogyakarta. This study uses Planning theory by Berger, Marketing Communication Mix, and analysis of Segmenting, Targeting, and Positioning (S-T-P). The research method used is descriptive qualitative. The results showed that in determining the marketing communication strategy, Delta FM Yogyakarta carried out 3 stages, namely the planning stage, the implementation stage, and the evaluation stage. In its implementation, Delta FM uses 5 stages of marketing communication mix, such as Advertising, Sales Promotion, Public Relations, Personal Selling and Direct Selling.]]>
<![CDATA[The dilemma of newspaper cartoonists: perspectives from Nigerian practitioners ]]>
<![CDATA[Semiu Musa Bello]]>
<![CDATA[ The Indonesian Journal of Communication Studies Vol 14, No 2 (2021): The Indonesian Journal of Communication Studies ]]>
Publisher : <![CDATA[Department of Communication Studies, Faculty of Social and Political Sciences Universitas ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31315/ijcs.v14i2.5345
<![CDATA[Cartooning in journalism practice is, by nature and as demonstrated in many parts of the world, an intelligent journalistic endeavour undertaken by cartoonists or cartoon journalists to put those in power to accountability and responsibility. It is a special genre of journalism profession to disseminate information graphically and illustratively to members of the public. Cartoonists strategically use cartoons and their journalistic drawings to portray social evils, corrupt practices, criticise policies and programmes of government, actions of various corporate bodies, religious organisations and individuals’ misdemeanours in a satirical and comic form. In the course of performing these multifarious functions in society, cartoonists have been subjected to an array of challenges or have been made to go through various challenges and consequently thrown into dilemma. Investigating these challenges and how cartoon journalists have been able to cope in their trade and profession define the thesis of this study. Operationally, the study employs the indepth interview research method to garner the perspectives of cartoon practitioners in Nigeria to determine the dimension of the challenges they encounter in their profession and what factors keep them in the profession. Among other challenges, this study find that cartoon journalists encounter proprietor’s influence, poor remuneration, lower estimation and respect by editors and other superior officers in media organisations as well as threats, insecurity and attacks from the politicians. Cartoon journalists, however, remain motivated and committed to their profession due to personal interest/passion and love for public interest.]]>
<![CDATA[Communication strategy of the Communication and Informatics Department of Payakumbuh in disseminating Covid-19 information in March – August 2021 ]]>
<![CDATA[Sabrina Rahma Utami]]>;
<![CDATA[Pitoyo Pitoyo]]>
<![CDATA[ The Indonesian Journal of Communication Studies Vol 14, No 2 (2021): The Indonesian Journal of Communication Studies ]]>
Publisher : <![CDATA[Department of Communication Studies, Faculty of Social and Political Sciences Universitas ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31315/ijcs.v14i2.5397
<![CDATA[The Covid-19 pandemic is a situation that requires proper handling so that it does not spread further. Dissemination of Covid-19 information is one of the steps taken by the communication and informatics department of Payakumbuh (Diskominfo) to increase public participation by providing knowledge and changing people's attitudes to be able to take steps to prevent Covid-19. This study aims to determine the form of communication strategy of The Communication and Informatics Department of Payakumbuh in disseminating information on Covid-19 with supporting factors and inhibiting factors in its implementation. This research uses a qualitative approach with constructivism paradigm. The theory used in this study is the theory of diffusion of innovation. Data collection techniques were carried out through in-depth and semi-structured interviews, as well as observation. The results of the study show that the form of communication strategy is the stages of compiling communicants or communication targets, messages in the dissemination of Covid-19 information, media selection, determining the frequency of information dissemination, the role of communicators, and public response to the dissemination of information on Covid-19. One of the supporting factors in the dissemination of Covid-19 information is that The Communication And Informatics Department Of Payakumbuh’s public relations officer has understood the use of information and communication technology, thus facilitating the dissemination of Covid-19 information through new media, and one of the inhibiting factors is the lack of coordination at The Communication and Informatics Department Of Payakumbuh in managing the website, and the unopenness of hospital management in Payakumbuh in providing information updates on Covid-19 in Payakumbuh City.]]>
<![CDATA[The integrated marketing communication in digital environment: a case study of local radio in Yogyakarta ]]>
<![CDATA[Maulidina Atikah Rachmawati]]>;
<![CDATA[Subhan Afifi]]>
<![CDATA[ The Indonesian Journal of Communication Studies Vol 14, No 2 (2021): The Indonesian Journal of Communication Studies ]]>
Publisher : <![CDATA[Department of Communication Studies, Faculty of Social and Political Sciences Universitas ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31315/ijcs.v14i2.5470
<![CDATA[The internet and the digitization of media have expanded the ability of mass media to reach the public. Radio is one type of mass media that has developed by utilizing digital technology in the internet era. The development of new technology has expanded radio's ability to reach audiences. The utilization of various innovations through the internet has increased the role of interactive social communication of a radio station. Digitalization has made radio survive during intense competition from multiple types of media in the era of disruption. It is interesting to see how the radio station's integrated marketing communication strategy in the digital environment is changing. This study aims to determine local radio's integrated marketing communication strategy in Yogyakarta in a changing digital environment. This research uses a case study method with in-depth interviews and observation data collection techniques. The results show that radio marketing communication strategies still use various promotional tools with digital technology modifications in a changing digital environment. The case study of Swaragama FM Radio shows that this radio implements an integrated marketing communication strategy which consists of several strategies, namely: (1) Formulating Segmentation, Targeting, and Positioning by adjusting the radio marketing mix character (2) Integrating Advertising and Direct Marketing, (3) Optimizing Sales Promotion and Personal Selling, (4) Strengthening Branding through Public Relations, and (5) Building interaction with the audience through Social Media Marketing.]]>
