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INDONESIA
The Indonesian Journal of Communication Studies
Published by Universitas Pembangunan Nasional Veteran Yogyakarta
ISSN : -     EISSN : 26855259     DOI : -
Core Subject : Education,
Education
Arjuna Subject : -
Articles 169 Documents
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MORAL FILM MESSAGE ON WEB SERIES TEMAN KE SURGA Debbie Pradhita; Panji Dwi Ashrianto; Yenni Sri Utami
The Indonesian Journal of Communication Studies Vol 12, No 1 (2019): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v12i1.2999

Abstract

Nowadays, the phenomenon of religious-themed films is increasingly emerging in Indonesia, because Indonesia is a country with the largest Muslim population in the world, making it one of the target markets for religious nuances. Film web series Teman ke Surga are interesting as learning media for religious moral values in the midst of the rise of television films, most of which are not in accordance with the teachings of Islam. The formulation of the problem in this research is how is the perception of the public in the Yogyakarta Regional Yuk Ngaji community towards the moral message in the web series film "Teman ke Surga". This study aims to find out the moral message in a friend's film series web to Teman ke Surga in detail the perceptions of the community of Yuk Ngaji about the moral message in web series Teman ke Surga. The theory used in this study is the uses and effect theory and perception theory. This type of research is qualitative research. The technique of collecting data uses observation, in-depth interviews and documentation. The results of this study indicate that web series films are an alternative medium in educating Muslims in accordance with Islamic law. In the Teman ke Surga web series the message conveyed is to hasten marriage in Islam, obedience to parents, Compliance with Wives Against Husbands. Informant perceptions interpret the Teman ke Surga web series film, which is about the rules of how teenagers do not delay in marriage when they are considered capable of getting married in Islam about how to solve every problem in marriage, how jurisprudence is recommended in developing husband and wife relations, how Islam forbids dating before marriage and obedience of wife to husband.
STUDENT PERCEPTION OF UPN "VETERAN" YOGYAKARTA BRAND IMAGE AS A NEW STATE UNIVERSITY Swastika Ajeng Dewanti; Siti Fatonah; Subhan Afifi
The Indonesian Journal of Communication Studies Vol 11, No 2 (2018): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v11i2.2958

Abstract

This study aims to identify how the perception of UPN "Veteran" Yogyakarta students about the brand image owned by UPN "Veteran" Yogyakarta, to know what are the obstacles and developments that happened after UPN "Veteran" Yogyakarta became the country. Type of research used in this research is descriptive research type with qualitative method. The theory used is the theory of perception and brand image. Data collection techniques in this study were obtained through interviews, direct observation and documentation. The results showed that the brand image owned UPN "Veteran" Yogyakarta post to State College of New State is a state defense that should be realized not only in the country but also on the international scene. Student perception on brand image UPN "Veteran" Yogyakarta in its application is good enough, because it has applied discipline to the students, lecturers, and employees of UPN "Veteran" Yogyakarta, and the state defend has been attached not only to the students but also to the wider community. However, in the implementation and understanding of the state defense has not been maximal, so there are still UPN "Veteran" Yogyakarta students who do not know how the brand image owned UPN "Veteran" Yogyakarta.
LIFESTYLE AND FASHION AS COMMUNICATION (Semiotics of Lifestyle and Fashion as Shown for Self-Identity Yogyakarta Teenagers) Retno Hendariningrum; Agung Prabowo
The Indonesian Journal of Communication Studies Vol 8, No 1 (2015): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v8i1.2974

Abstract

Fashion and lifestyle had already become part an integral from teenager life society today. Both—no longer essence, however, like packaging. Economy globalization and media industry globalization allegedly is the factor which format that condition. Capitalism is not only succeed embracing young teenage girl, but also the boy. This research aims for reveal the meaning of lifestyle and fashion in Yogyakarta teenager. This research use qualitative method. This research categorized into interpretive social research. Interpretive perspective associated with hermeneutics, that is—a theory about meaning. In method  using semiology of communications analysis. Semiology used for pointed or saying the science of signs. Resource data obtained from observation, interview, and literature. The result of research pointed that the first, self-actualization is the first requirement of human. This is seen, when eating in the best restaurant isn’t survival, but consumed it for self-actualization is the part of  urban middle-class bourgeois empire. Second, meaning of objects is not used as it should, but images of the bourgeoisie who surrounded the stuff. Third, our lifestyle is no longer decisive. Ranging from how to think, how to eat, how to dress, how to behave. Economic globalization and the globalization of media industries are factors that format the condition
DISCOURSE OF VIOLENCE AGAINST WOMEN IN THAI MASS MEDIA: A TRANSMISSION OF PATRIARCHY THROUGH THE LANGUAGE Neunghathai Khopolklang; Weerapong Polnigongit; Nisachol Chamnongsri
The Indonesian Journal of Communication Studies Vol 8, No 2 (2015)
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v8i2.2986

Abstract

Since its beginnings, feminism has studied the relationship between men and women which is based on sexual inequality.  It indicated that the needs of men to dominate women has lead to sexual violence at present.  This concept, sometimes called ‘Patriarchy’, was implemented almost at the same time as the beginning of urbanization.  Patriarchism is the concept that men have the power to oppress women.  It is the power in society, ideology, family, and the political system which men use to oppress directly or through worship, law, language, custom,  idioms, education as well as the division of labour in which women are always less powerful.  Patriarchism is the system by which men use the law, culture and religion to give them the confidence that they have more power than women.  Therefore, they use violence because women are lower in status and they need women to be lower in status.  This also affects men’s need to overcome their sense of alienation caused by women’s fertility whereby women give birth and raise children.  This article focuses on the discourse about violence against women through the language of various Thai media, which reflects the transformation of the patriarchy mechanism to the social truth establishment by the media.
ANALYSIS OF SIGNS AND MEANINGS IN SARIAYU HIJAB HAIRCARE ADVERTISEMENTS (Semiotic Analysis of Instagram Account @sariayuhijab) Izzarine Nurdiaz Pramudita; Muhammad Edy Susilo; Christina Rohayanti
The Indonesian Journal of Communication Studies Vol 10, No 2 (2017): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v10i2.2951

Abstract

Sariayu Hijab is a company that takes advantage the presence of Instagram as a social media platform to promote and advertise their products. In this regard, there are particular methods that differ from conventional advertisements, especially in terms of visual language, form and presentation. This research aims to reveal the signs and meanings of Sariayu advertisements shown on their Instagram account @sariayuhijab. The method used in this research is qualitative while using Semiotics Analysis by Roland Barthes, which attempts to analyze advertisements seen from three aspects, such as denotation, annotation and myth. Another theory applied for this research is Commodification Theoretical Concept that plays a role in understanding how Sariayu Hijab advertisements are presented. The data are taken from six advertising samples in pictures uploaded on their Instagram account @ Sariayuhijab from June to December 2016. The result of the research shows that Sariayu Hijab uses a Commodification of Islam that appears in the form of values, attribute and other signs as presented on the images. The Islamic value as commodity can be recognized from the use of religious sign in the form of textual advertisement. Other than that, a Commodification of green lifestyle is also noticeable in accordance with their thematic products, for instance the use of natural ingredients comprising fruits and vegetables. Sariayu Hijab considers the use of religious visual sign, which deems necessary to apply on their advertisement as a marketing strategy so that public will be intrigued in buying and wearing the products. This strategy is hence considered as a commodification that highlights a change from functionality to commercial commodity for capitalistic purposes vis-à-vis dogmatic belief.
REPRESENTATION OF BEAUTY ON INDONESIAN TEENAGERS’ TELEVISION DRAMA SERIES Hendriyani Hendriyani; B Guntarto
The Indonesian Journal of Communication Studies Vol 8, No 1 (2015): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v8i1.2969

Abstract

This study explores ideal beauty concept represented in the teenagers’ television drama series in Indonesia. Analyzing the female characters of drama series that were broadcast in 2010-201 as a pilot study, this research finds that certain body images dominate the television screens: majority of actors are thin, young, have fair skin and long hair. Most of them are portrayed as super feminin girls. Actors with Western Indonesian features are consisted of majority of drama population, followed by Eastern Asian and Caucasian, while the Eastern Indonesians are underservised. Brain is not a prominent feature, but kindness is highly appreciated. This study tried to develop a framework for analyzing teenagers’ television drama that can be applied to a larger sample of programs or other television genre.
COMMUNICATION DIMENSIONS WITHIN SPIRITUALITY COMMUNICATION: THE QU’RAN PERSPECTIVES Subhan Afifi; Basuki Agus Suparno
The Indonesian Journal of Communication Studies Vol 8, No 2 (2015)
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v8i2.2981

Abstract

The study aims to investigate the communication concepts introduced by the Qur’an. As the holy book of Moslem, the Qur’an explain  many concepts of human daily life, including communication.  Communication as sending and communication as reading in the modern communication theory can be elaborated in Qur’an perspective. This study identifies communication-related verses and analyzes the models of communication. The models are elaborated by examples from the Qur’an and the Hadith. Using interpretive paradigm, this research  uses the Qur’an as the analysis unit to explore the patterns, models, and issues of communication. The result of this research  contribute to develop eastern  perspective theory of communication. 
THE INFLUENCE OF INSTAGRAM ARTIST AS ENDORSER ON THE INTEREST IN PURCHASING MAYBELLINE PRODUCTS (Study on @sarahayuh_ Instagram Account Followers) Thalitha Vania Agregati; Puji Lestari; Kurnia Arofah
The Indonesian Journal of Communication Studies Vol 10, No 1 (2017): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v10i1.2944

Abstract

followers on Instagram (brand endorser). @sarahayuh_ was one of the Maybelline product endorsers who were considered to be aligning themselves with the image of the product to increase consumer purchasing power. The purpose of this study was to determine the effect of interest rate as the endorser of the appeal of the level of interest in purchasing Maybelline products on the @sarahayuh_’s Instagram account followers. This research method was a survey research. The population in this study was all the followers of @ sarahayuh_’s Instagram account with the sample numbers of 100 followers. The data analysis techniques used were product moment correlation analysis and simple linear regression analysis. The hypothesis in this research that there was positive influence and significant level of appeal as program endorser to the level of Maybelline products buying interest (Studies on @sarahayuh_’s Instagram Account Followers). The result of product moment correlation analysis obtained correlation coefficient value of 0.752, which means a positive and attraction significant of Instagram artist (instagram @ sarahayuh_) as endorser with interest in purchasing Maybelline products. Based on the regression analysis, it was found that interest in purchasing Maybelline products can be explained by the attraction of Instagram artist (Instagram @sarahayuh_) as an endorser, of 56.6%.
THE UTILIZATION OF LOCAL FOLKLORE AS TEACHING MATERIAL Maman Rukmana
The Indonesian Journal of Communication Studies Vol 7, No 1 (2014): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v7i1.2964

Abstract

Some discourses deal with folklore are presented by the authors of elementary school books for students. Unfortunately, the folklore presented does not considerate the level of meaningfulness for the elementary students. That is, the author forgets that the contextual material would have a higher significance level than the material in the form of folklore that is never recognized by the students. The problems in this paper are the criteria, and steps to arrange teaching material by using local folklore. The aims of this paper are to describe, and how to arrange language and Indonesian literature teaching materials source from the south Banten folklore for elementary school students in Pandeglang district. The method of this research is descriptive-analysis. Questionnaire technique is used to capture the teachers' opinion about the criteria and steps to make folklore as teaching materials.  Folklore teaching materials of South Banten has fulfilled adequate criteria and considered the steps in arranging teaching materials. In the end to anticipate the limited teaching materials in the form of folklore from own region, the language and Indonesian literature teachers at an elementary school in Pandeglang can utilize it as an alternative and variety of teaching material.
MEDIA RELATIONS STRATEGY of HOTEL NEO + AWANA YOGYAKARTA IN BUILDING BRAND IMAGE Chusnina Dwi Saputri; Prayudi Prayudi; Panji Dwi Ashrianto
The Indonesian Journal of Communication Studies Vol 11, No 1 (2018): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v11i1.2933

Abstract

The high growth of hotels in Yogyakarta caused a fierce competition with each other, thus demanding a strategy to survive in the midst of intense competition. One of the strategies that used by the hotel is media relations strategy. This study discus about media relations strategy of Hotel Neo+ Yogyakarta in building its brand image. The goal is to find out how media relations strategy that built by Neo+ Awana Hotel Yogyakarta’s public relations in building its brand image. In this study, the author found that public relations at Neo+ Awana Hotel Yogyakarta not specifically put in a division, but the field of sales & marketing division operate the media relations activities. Media relations strategy run by Hotel Neo + Awana manifested in from creating actual event, introduction with press conference, public relations intimacy with media and facilitating media. The media relations strategy had done with the aim to get a positive image of the company in the eyes of the public.

Page 10 of 17 | Total Record : 169

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