Articles
162 Documents
<![CDATA[Building the corporate image of Grand Dafam Rohan Syariah Hotel through the use of Instagram ]]>
<![CDATA[Budi Setiawan]]>
<![CDATA[ The Indonesian Journal of Communication Studies Vol 14, No 2 (2021): The Indonesian Journal of Communication Studies ]]>
Publisher : <![CDATA[Department of Communication Studies, Faculty of Social and Political Sciences Universitas ]]>
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DOI: 10.31315/ijcs.v14i2.5480
<![CDATA[Social media can be a solution for companies in branding their products. One argument is that social media can generate engagement around a brand, create a community, and serve as a customer support channel. Social media helps businesses to interact with a diverse range of stakeholders. The purpose of this study was to examine the role of the social media platform Instagram in shaping the corporate image of a hotel in Yogyakarta, Indonesia. The study used a descriptive qualitative method, with data collection tools including interviews, observations, and a library study. The research shows that Grand Dafam Rohan Syariah uses a strategy to promote its hotel by utilizing social media Instagram in carrying out its promotional activities. It used Instagram to form an image by introducing symbols and programs. The hotel's social media Instagram communicates the brand message and builds people's perceptions after seeing the postings on its Instagram accounts. However, as a new hotel, it takes time to achieve what the company expects. Thus, consistency is the key to the Grand Dafam Rohan hotel realizing its goals. Besides, there are other strategies that management should do to support all image-building programs.]]>
<![CDATA[The correlation and influence of intercultural communication in creating social harmonization between ethnicities ]]>
<![CDATA[Rosy Febriani Daud]]>;
<![CDATA[Agung Prihatmojo]]>
<![CDATA[ The Indonesian Journal of Communication Studies Vol 14, No 2 (2021): The Indonesian Journal of Communication Studies ]]>
Publisher : <![CDATA[Department of Communication Studies, Faculty of Social and Political Sciences Universitas ]]>
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DOI: 10.31315/ijcs.v14i2.6094
<![CDATA[Different cultural backgrounds can cause conflict and friction. Individual differences are the cause, differences in understanding and expectations. The impact of the development of the times requires humans to eliminate the group ego for a harmonious relationship between human beings. This is in the diversity of tribes that require the community to live in a harmonious relationship. This research has the title Correlation Regarding the Effect of Intercultural Communication in Creating Inter-Ethnic Harmonization. The aim is to see the extent of the influence of intercultural communication in creating harmonization between the Sumendo and Sundanese ethnic groups in Sindang Marga Village, Tanjung Raja District, North Lampung Regency. The problem formulation of this research is how the influence of intercultural communication in creating harmonization between the Sumendo and Sundanese ethnic groups in Sindang Marga Village, Tanjung Raja District, North Lampung Regency. The method used in this study is the quantitative method. The results of this study were 10 respondents (20%) in the high category and 8 respondents in the medium category (16%), as many as 7 respondents (14%) in the low category and as many as 5 respondents. (10%) are in the very low category. Thus it can be concluded that most respondents are in the category of very high intercultural communication influence. Meanwhile, from 50 respondents, 21 people (42%) answered the question of inter-ethnic social harmonization variables and were in the very high category. A total of 9 respondents (18%) were in the high category, as many as 10 respondents (20%) were in the medium category, as many as 5 respondents (10%) were in the low and very low categories. Thus it can be concluded that most respondents are in the category of very high inter-ethnic social harmonization.]]>
<![CDATA[The implementation of digital marketing communication strategy in cultural tourism: a case study in Yogyakarta ]]>
<![CDATA[Clariza Orivia Ghaisani]]>;
<![CDATA[Subhan Afifi]]>
<![CDATA[ The Indonesian Journal of Communication Studies Vol 15, No 1 (2022): The Indonesian Journal of Communication Studies ]]>
Publisher : <![CDATA[Department of Communication Studies, Faculty of Social and Political Sciences Universitas ]]>
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DOI: 10.31315/ijcs.v15i1.6095
<![CDATA[Cultural tourism is one category that attracts local and foreign tourists. Various previous studies have shown that digital marketing communication media plays an essential role in influencing tourist interest in visiting tourist destinations. This study aims to analyze the implementation of digital marketing communication strategies in marketing cultural tourism with a case study of cultural tourism destinations in Yogyakarta. This study uses a case study method with indepth interviews and field observations as data collection methods. The collected data were analyzed using thematic analysis and SWOT analysis. The results showed that managers of cultural tourism destinations optimize social media such as Facebook and Instagram for promotion. Whatsapp and email are also used for more personal communication with customers. The company's systematic digital marketing communications planning system supports solid work teams and produces original content. In addition, the extensive national and international marketing network and stable institutional position, because it is a stateowned company, are the advantages of this company. The increasing public interest at home and abroad for travel, the reduced Covid-19 pandemic, and the availability of various digital promotional media are opportunities for this company. However, the technical competence of staff in managing digital marketing media still needs to be improved. In addition, the digital content production and distribution scheduling system has not been implemented strictly and consistently. The quantity and quality of digital media content are also still limited. In addition, this cultural tourism object has several external challenges, such as the emergence of various new tourist objects in Yogyakarta, which are more aggressively promoted through digital media, and the possibility of a re-emergence of the Covid-19 pandemic or other natural disasters. This paper contributes to the literature on digital marketing communications by focusing on its implementation in the context of cultural tourism.]]>
<![CDATA[Strategy analysis of directoring of the ketoprak event at LPP RRI Semarang ]]>
<![CDATA[Sri Hastuti]]>
<![CDATA[ The Indonesian Journal of Communication Studies Vol 15, No 1 (2022): The Indonesian Journal of Communication Studies ]]>
Publisher : <![CDATA[Department of Communication Studies, Faculty of Social and Political Sciences Universitas ]]>
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DOI: 10.31315/ijcs.v15i2.6143
<![CDATA[LPP RRI Semarang has a function not only to provide information and entertainment but also to contribute to the preservation of local culture by presenting various cultural arts programs such as "ketoprak". The ketoprak program is one of the flagship programs that have loyal fans. so, to maintain its existence, it is important for a director of the ketoprak program to understand this art. The main obstacle in this program is how a director must think creatively in the production process by utilizing existing resources so that it remains attractive to listeners in today's competition in the radio industry. Thus, a good strategy is needed by the director in the production of the ketoprak program. This research is presented qualitatively with a phenomenological approach where the experience of a director of a ketoprak program is the main focus. The production of the ketoprak program is divided into four stages, namely, Pre-Production, Training, Production, and Post-Production. The director of the ketoprak program was directly involved in all these stages, both ideas, and technical matters. Director In the pre-production process, the director coordinates with the producer and scriptwriter in terms of finding story ideas. The script was implemented in rehearsal by all actors and crew. In the production process, the director is fully responsible for its implementation. Lastly, in post-production, the director leads the evaluation.]]>
<![CDATA[Self-healing of Covid-19 survivors in building communication with the surrounding environment ]]>
<![CDATA[Nifta Alifatul Khotijah]]>
<![CDATA[ The Indonesian Journal of Communication Studies Vol 15, No 1 (2022): The Indonesian Journal of Communication Studies ]]>
Publisher : <![CDATA[Department of Communication Studies, Faculty of Social and Political Sciences Universitas ]]>
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DOI: 10.31315/ijcs.v15i2.6783
<![CDATA[COVID-19 entered Indonesia in 2020. Many victims died due to COVID-19 causing excessive fear, which impacted social relations survivors COVID-19 and limited communication with the surrounding environment. This study aims to find out how the self-healing experience of patients recovering from COVID-19 and how patients recovering from COVID-19 build communication with the surrounding environment. This study uses a qualitative method with a phenomenological approach. Informants were selected using the purposive sampling technique. Methods of data collection using observation, interviews, and documentation. The data analysis technique uses the IPA (Interpretative Phenomenology Analysis) method using the source triangulation data validation method. The results are self-healing using the power of the mind, exercise therapy, chest therapy, religious spiritual approach, self-healing with laughter, gratitude and introspection. Build communication with the surrounding environment by participating in congregational prayers at the mosque, greeting greetings, staying in touch with relatives, and participating in existing social activities. This is related to Alfred Schutz's phenomenological theory with motives that can be used to describe human or individual actions based on the experience of phenomena that have happened to someone, namely In-order-to-motive (Um-zu-Motive) and Because of motive (Weil]]>
<![CDATA[Infographic data visualization as an alternative form of news: content analysis of Covid-19 vaccine issues of data journalism-based media ]]>
<![CDATA[Sika Nur Indah]]>;
<![CDATA[Khuswatun Hasanah]]>
<![CDATA[ The Indonesian Journal of Communication Studies Vol 15, No 1 (2022): The Indonesian Journal of Communication Studies ]]>
Publisher : <![CDATA[Department of Communication Studies, Faculty of Social and Political Sciences Universitas ]]>
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DOI: 10.31315/ijcs.v15i1.7268
<![CDATA[Vaccines and vaccinations have become the issues taking over the media coverage during the Covid-19 pandemic. The media deliberately displays data visualizations in the form of infographics to help the audiences understand the situation in a less complicated way. This study aims to identify messages conveyed through visualizations of infographic data in data journalism-based media in Indonesia. The samples of infographic contents were acquired through the information posted by the official Instagram accounts of katadata.co.id (@katadatacoid) and tirto.id (@tirtoid) as media that declared themselves to practice data journalism. The research method used in the study was content analysis using descriptive statistical analysis. The results of the study show that vaccine and vaccination issues are presented with statistical-based, as well as writing elements, background info, graphics, photos, icons, and diagram elements; the infographic includes elements of news completeness, such as using 5W+1H questioning method (what, who, where, when, why, and how) and mentioning credible sources; Infographic is an alternative way of reporting news during a pandemic. In addition, this research is expected to contribute to the media in making editorial reporting policies in the digital era, especially related to pandemic issues.]]>
<![CDATA[Disruption of the Covid-19 pandemic in micro business marketing communication: A case study on Fransis Pizza & Dimsum Shumpit ]]>
<![CDATA[Revta Fariszy]]>;
<![CDATA[Virginia Ayu Sagita]]>
<![CDATA[ The Indonesian Journal of Communication Studies Vol 15, No 1 (2022): The Indonesian Journal of Communication Studies ]]>
Publisher : <![CDATA[Department of Communication Studies, Faculty of Social and Political Sciences Universitas ]]>
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DOI: 10.31315/ijcs.v15i1.7541
<![CDATA[The COVID-19 pandemic has a massive impact on economic sectors, incredibly individual jobs. In order to survive, those people have to think of another way to get income; business is one of them. Microbusiness is a quick solution, but the lack of marketing skills and business experience is the first challenge they have to go through. New entrepreneurs usually run a micro-business with limitations and planning without being based on marketing rules. This study aims to determine the marketing communication strategy of micro-businesses during the Covid-19 pandemic in starting a business for survival with the approach to Entrepreneurial Marketing (EM). The method used in this research is a case study with a marketing communication approach. Informant retrieval in this study is using purposive sampling. This research shows that different micro-business marketing approaches started during the pandemic, which intersects with entrepreneurial concepts and leisure-time businesses.]]>
<![CDATA[Client service communication’s audit through digital communication at Indonesia communications ]]>
<![CDATA[Ayu Larasati]]>;
<![CDATA[Puji Lestari]]>
<![CDATA[ The Indonesian Journal of Communication Studies Vol 15, No 2 (2022): The Indonesian Journal of Communication Studies ]]>
Publisher : <![CDATA[Department of Communication Studies, Faculty of Social and Political Sciences Universitas ]]>
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DOI: 10.31315/ijcs.v15i2.8277
<![CDATA[During the COVID-19 pandemic, the Indonesian government implemented policies which required people to work, pray, and study from home or a Work From Home (WFH). Such policies are also carried out by ID COMM to serve clients. Thus, this unprecedented phenomenon changed its communication system. This communication audit research is being conducted, to evaluate the flow of communication that occurs to serving clients in ID COMM. The data that was used for this study is taken from interviews and observation through qualitative methods and literature review. As an agency, ID COMM uses transactional communication Tubbs model. ID COMM encountered some problems while doing its job, such as lack of personal touch and less flexibility when presenting both briefs and work. As a result of that effect on revision frequency. Sometimes, another problem that is encountered by ID COMM, the connection is not that good and also the clients just didn’t understand what PR needs for strategy. However, the client is satisfied with the performance of ID COMM in general.]]>
<![CDATA[The discourse of “failed” women: a critical reflection toward standards of happiness in Indonesian society ]]>
<![CDATA[Karolus, Meike Lusye]]>;
<![CDATA[Betyarini, Angela Frenzia]]>
<![CDATA[ The Indonesian Journal of Communication Studies Vol 15, No 2 (2022): The Indonesian Journal of Communication Studies ]]>
Publisher : <![CDATA[Department of Communication Studies, Faculty of Social and Political Sciences Universitas ]]>
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DOI: 10.31315/ijcs.v15i2.9424
<![CDATA[The dominant standard of happiness in Indonesia is still rarely discussed as a crucial issue that oppresses, exploits, and excludes women. In that case, ideal happiness places a burden on women to play and fulfill their role in society. Instead of being critical, most women preserve the image of ideal women which is driven by the intersection of patriarchy, colonialism, feudalism, capitalism, and binary thought. The intersection of oppressive ideologies creates psychological and emotional torture for other women who are considered different or do not fit in with the standards (failed). The restrictions on space and social pressure are increasingly burdening women, creating emotional tension that produces specific lingering feelings (affects). This study discusses the contribution of queer-feminist knowledge in forming women’s knowledge to understand and accept their subtle experiences as those who are considered to be failures and how they create strategies to deal with society's standards of happiness. This research was conducted by combining textual analysis (Instagram’s posts) and empirical research (in-depth interview and testimonials) of urban women who live in Yogyakarta, Bali, Seoul, and Singapore. By using the affect theory approach and queer-feminist thinking, this research aims to distribute queer-feminist knowledge in intervening concepts and standards of happiness in Indonesian society that marginalize and perpetuate oppression toward women.]]>
<![CDATA[Sustainable tourism in Sleman, Indonesia: government communication strategy in empowering community through the development of tourism village ]]>
<![CDATA[Prayudi Prayudi]]>
<![CDATA[ The Indonesian Journal of Communication Studies Vol 15, No 2 (2022): The Indonesian Journal of Communication Studies ]]>
Publisher : <![CDATA[Department of Communication Studies, Faculty of Social and Political Sciences Universitas ]]>
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DOI: 10.31315/ijcs.v15i2.5993
<![CDATA[Changing the mindset of the community and empowering them to develop tourism villages was always a challenge. It was even more challenging when the development of the tourism village was to adopt a sustainable development approach. The government needed to work together with other stakeholders if this policy was to succeed. This study examined how the Sleman Tourism Agency in Indonesia developed and planned a communication strategy to empower the community through the development of tourism villages based on the sustainable development approach. It used a qualitative research method to understand how the government communicated and empowered the community to develop a sustainable tourism village. The adoption of the public relations management process gave a detailed description of the communication strategy. There were four steps that the Sleman Tourism Agency had to follow in developing a communication strategy for community empowerment. Further, this study also identified the stakeholder that the government collaborated with through the ABCGM pentahelix model. There was an identification of the role of each relevant stakeholder in developing a tourism village. Finally, this paper argued that the Sleman Tourism Agency initiated a sustainable tourism village program but required communication and collaboration with other stakeholders in its development.]]>
