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JBTI : Jurnal Bisnis : Teori dan Implementasi
Published by Universitas Muhammadiyah Yogyakarta
ISSN : 20857721     EISSN : 26220733     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Bisnis: Teori dan Implikasi (JBTI) merupakan jurnal ilmiah berkala (setahun dua kali). Tujuan utama jurnal ini adalah untuk mendiseminasi artikel ilmiah dalam bidang bisnis, yang memiliki fondasi teori dan implemetatif. Berkaitan dengan hal tersebut, artikel yang dipublikasikan harus berkaitan dengan ilmu manajemen bisnis dan akuntansi keuangan terutama yang terkait dengan praktek bisnis.
Arjuna Subject : -
Articles 414 Documents
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The Role of Glocalization Strategies in Enhancing the Global Reach of Javanese Pop Music Narayanasandhy, I Wayan M. Dhamma; Sembiring, Murpin Josua; Kodrat, David Sukardi
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol. 17 No. 1 (2026): April 2026
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v17i1.29185

Abstract

Javanese Pop Music holds substantial potential for global recognition; however, its international reach remains limited due to the absence of well-structured glocalization strategies. This study aims to evaluate the effectiveness of cross-cultural adaptation, digital streaming platforms, international collaboration, and fan community engagement in promoting the globalization of Javanese Pop Music. A quantitative approach was employed through a survey of 100 music industry practitioners, with data analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) across nine variables measured by 39 indicators. The findings reveal that cross-cultural adaptation and the use of music streaming platforms do not exert significant direct effects on the globalization of Javanese Pop Music, but have significant indirect effects through brand image and fan engagement. In contrast, fan communities and international collaboration demonstrate positive and significant direct influences on global reach. The limited moderating roles of market orientation and local government support further indicate that the globalization of Javanese Pop Music is shaped more strongly by relational and participatory mechanisms, particularly brand image development, sustained fan engagement, and cross-national collaboration networks, than by cultural adaptation or digital access alone. Accordingly, this study provides empirical evidence that the globalization of Javanese Pop Music can be strengthened through stronger brand image formation, sustained fan engagement, and adaptive cross-national collaboration within an evolving digital music ecosystem.
Improving Pro-environmental Behavior: Voluntary and Social-Pressure Pathways in Indonesia Kuswati, Rini; Waskito, Jati; Pramesti , Diesyana Ajeng; Shoxrux Ulugbekovich, Ibragimov
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol. 17 No. 1 (2026): April 2026
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v17i1.29471

Abstract

The study focuses on developing a model of pro-environmental behavior. Another pressing matter is determining whether pro-environmental behavior is voluntary or involuntary. This study examines the impact of social pressure and pro-environmental self-identity on such behavior, with pro-environmental views acting as a mediator variable. The study employed a positivist paradigm and used quantitative methods via an online survey. The research design involved a diverse group of participants, including adolescents and adults from Indonesia. A total of 653 Indonesian respondents were selected from across Indonesia. Using Smart PLS to analyze the data, this study demonstrates that social pressure and pro-environmental self-identity substantially and favorably impact pro-environmental attitudes, based on empirical evidence. Recent research shows that pro-environmental activity in Indonesian society tends to be voluntary rather than compulsory. This study provides empirical evidence that the combination of social influence and self-identity theories can effectively explain voluntary pro-environmental behavior
From Signal to Conduct: Sequential Mediation of Green HRM in Indonesian Pulp and Paper Industry Kusumah, Alum; Sulistyandari, Sulistyandari; Agusri, Rio; Suharto, Suharto
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol. 17 No. 1 (2026): April 2026
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v17i1.30302

Abstract

Industrial sustainability in process-intensive pulp and paper operations depends heavily on systems that govern daily work. This study examines how a coordinated Green Human Resource Management (GHRM) architecture translates into Employee Green Behavior (EGB), modeling GHRM as a formative higher-order construct integrating recruitment, training, appraisal, rewards, and participation. Data from 380 employees were analyzed using PLS-SEM. The methodology includes rigorous diagnostic checks for endogeneity, predictive accuracy, and measurement invariance. The results confirm a sequential signal-to-conduct mechanism in which GHRM shapes a Green Psychological Climate that nurtures Environmental Commitment and ultimately drives EGB. A significant direct path from the GHRM bundle to behavior remains, suggesting that practices such as training scripts and appraisal dialogue nudge conduct immediately at the point of work. This mechanism is plant-wide and stable across the production, administrative roles, and tenure bands. Practically, organizations can achieve visible stewardship gains without new capital investment by sharpening training scripts, incorporating environmental evidence into performance appraisals, and maintaining low-friction participation channels. These findings clarify how environmental priorities become normal, rather than exceptional, in high-reliability industrial facilities.
Dynamic Marketing Capabilities and Sustainable Marketing Performance: The Mediating Role of Sustainable Market Innovation Ambidexterity in the Tourism Industry Riyoko, Sisno; Ali, Ali; Naili, Naili
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol. 17 No. 1 (2026): April 2026
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v17i1.30721

Abstract

Tourism destinations face increasing pressure to achieve marketing performance that is both competitive and environmentally and socially sustainable. Although dynamic marketing capabilities (DMC) are widely recognized as crucial for adapting to market changes, empirical evidence on how these capabilities translate into sustainable marketing performance remains limited. Grounded in dynamic capability theory and ambidexterity logic, this study investigates the mediating role of sustainable market innovation ambidexterity (SMIA) in the relationship between DMC and sustainable marketing performance in the tourism industry. A quantitative research design was applied using survey data collection from  250 tourism enterprises, including hotels, travel agencies, tourism villages, and tourist attractions in Central Java, Indonesia. Structural equation modeling was employed to examine both direct and indirect relationships. The findings reveal that DMC has a significant positive effect on sustainable marketing performance, both directly and indirectly through SMIA. Furthermore, balancing sustainable market innovation ambidexterity emerges as a critical mechanism through which dynamic marketing capabilities are transformed into superior and sustainable marketing outcomes. This study contributes to tourism marketing literature by integrating dynamic marketing capabilities with sustainable market innovation ambidexterity, thereby extending capability-based performance frameworks. Managerially, the results offer strategic insights for tourism practitioners to develop adaptive and sustainability-oriented marketing strategies in dynamic environments.

Page 42 of 42 | Total Record : 414

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