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Rahmat Heru Setianto
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Faculty of Economics and Business, Universitas Airlangga, JL. Airlangga 4 Surabaya, 60286
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INDONESIA
Jurnal Manajemen Teori dan Terapan
Published by Universitas Airlangga
ISSN : 19793650     EISSN : 25482149     DOI : 10.20473/jmtt.v13i1.14399
Core Subject : Science, Education,
Decision Sciences, Operations Research & Management Education
Arjuna Subject : -
Articles 13 Documents
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Search results for , issue "Vol. 15 No. 2 (2022)" : 13 Documents clear
Impact of Digital Content Marketing on Tourist Visit Interest to Melasti Beach: The Mediating Role of Social Word of Mouth Ida Ayu Kusuma Dewi; Putu Gde Arie Yudhistira; Ni Ketut Wiwiek Agustina
Journal of Theoretical and Applied Management (Jurnal Manajemen Teori dan Terapan) Vol. 15 No. 2 (2022)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v15i2.35708

Abstract

Objective: This study aims to determine the role of social word of mouth in mediating the influence of digital content marketing on visiting interests. Design/Methods/Approach: This research uses a purposive sampling technique on 385 respondents who used social media and had never visited Melasti Beach tourist attractions. The data collection technique uses a questionnaire. This research uses SmartPLS 4 to test the validity, reliability, and various tests. Findings: As a result of the study, it is found that digital content marketing has a positive effect on visiting interest, digital content marketing has a positive effect on social word of mouth, social word of mouth has a positive effect on visiting interest, and social word of mouth mediates digital content marketing on visiting interest. Originality: The development of digitalization has led to new ways for tourists to look for references through social word of mouth on social media. This research topic becomes very important for marketers considering that the application of content marketing strategies presents social word of mouth on social media. This is important, especially for a tourist attraction, to generate interest in visiting. Practical/Policy implication: Identification of social word of mouth on social media can be used as a benchmark in mediating digital content marketing and visiting interest. The results of this study have implications for the tourist attraction of Melasti Beach to create interesting content.
The Effect of Brand Positioning, Brand Image, and Perceived Price on Consumer Repurchase Intention Low-Cost Carrier Dewa Ayu Abhinandati Prajna Pratisthita; Putu Gde Arie Yudhistira; Ni Ketut Wiwiek Agustina
Journal of Theoretical and Applied Management (Jurnal Manajemen Teori dan Terapan) Vol. 15 No. 2 (2022)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v15i2.35715

Abstract

Objective: This study aims to examine the effect of brand positioning, brand image, and perceived price on the repurchase intention of low-cost carrier consumers. Design/Methods/Approach: This study uses a purposive sampling technique to obtain a sample of 400 respondents who had used Citilink airline from I Gusti Ngurah Rai Airport. Data collection techniques are carried out by distributing online questionnaires using a Likert Scale points 1 to 5, which have been analyzed using SmartPLS 4 through the measurement model test (outer model), and structural model test (inner model). Findings: The findings show that brand positioning has a positive effect on the repurchase intention of consumers of a low-cost carrier, brand image has a positive effect on the repurchase intention of consumers low-cost carrier, and the perceived price has a positive effect on the repurchase intention of consumers low-cost carrier. Originality: This research adds dimensions to the variables of brand positioning, brand image, and perceived price and combines them to determine their effect on the repurchase intention of Indonesian low-cost airlines. Practical/Policy Implications: Identifying the results of the variable brand positioning, brand image, and perceived price can measure repurchase intention for low-cost carrier consumers. This study provides low-cost carriers that the right brand positioning strategy, positive image, and price can create a consumer repurchase intention.
Exploring the Formation of Relational Collaboration among Competitors Nur Alamzah; Badri Munir Sukoco; Indrianawati Usman
Journal of Theoretical and Applied Management (Jurnal Manajemen Teori dan Terapan) Vol. 15 No. 2 (2022)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v15i2.35905

Abstract

Objective: This paper aims to explore how a relational collaboration process is formed among bag and suitcase craftsmen in an Industrial Village in Indonesia. Design/Methods/Approach: The study is a qualitative case study formulated from nine informants interviewed with different roles, from the initiators, actors, and community leaders to local government agencies. Information collected is analyzed using the Gioia method with the three stages of analysis: concepts, themes, and dimensions. Findings: Different from previous research, which stated that three perspectives of the interaction form of the dynamics of business competition, namely rivalry, competitive-cooperation, and relational, can only be manifested mutual-exclusively according to a certain cultural context, this study finds that those perspectives can be manifested as an evolutionary stage. which we label as "relational-collaboration. "Collaboration is an inseparable process following dynamic changes and adjusting the challenges and opportunities in each competitive interaction change. The changing evolution processes begin from rivalry competition to competitive cooperation and turn again into relational collaboration. Rivalry interaction through price wars has had a negative impact on all craftsmen and even on their social environment. The emergence of an awareness of the price-war impact made a small number of craftsmen initiate to work together through the formation of a cooperative to support their capital business. Although initially, only a few craftsmen became members, the commitment of the initiator members led other craftsmen to join in. This process continues to grow until the formation of relational collaboration among craftsmen in response to orders in large quantities within and outside the country. Originality: Limited study found to discuss how relational collaboration is formed, especially those focusing on the business cluster. This study expects to fill the gap by exploring the empirical aspect of forming relational collaboration among competitors.
Subcontractors Selection of Building Construction Project Using Analytical Hierarchy Process (AHP) and Technique for Others Reference by Similarity (TOPSIS) Methods Caesarani Gloria Putri; Dewi Nusraningrum
Journal of Theoretical and Applied Management (Jurnal Manajemen Teori dan Terapan) Vol. 15 No. 2 (2022)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v15i2.35915

Abstract

Objective: This research aims to identify the most important qualification criteria for selecting subcontractors in the construction supply chain. Design/Methods/Approach: The criteria calculations were analyzed based on the Analytical Hierarchy Process (AHP) method applied to obtain the weight of the subcontractor selection criteria. The Technique for Order Preference by Similarity to the Ideal Solution (TOPSIS) method was used to evaluate the different subcontractors against 22 sub-criteria indicators. The research sample is the Project Manager and Commercial Manager, who are the decision-makers in selecting subcontractors. Findings: Quality, Health, Safety, and Environment (HSE) and Price are the highest priority criteria for subcontractor selection, with the most influential sub-criteria being quality work specifications, tender prices, and having an HSE supervisor on the project. Originality: Selection of the right Subcontractor is very important for the successful completion of the project and the continuity of the contractor's business as most of the construction project work is carried out by subcontractors. This research on subcontractor selection is to reduce errors in the selection of subcontractors in construction projects and to understand multi-criteria decision-making using the AHP and TOPSIS methods.
New Journey Through Young Customer Experience in Omnichannel Context: The Role of Personalization Rahmawati Rahmawati; Rois Arifin
Journal of Theoretical and Applied Management (Jurnal Manajemen Teori dan Terapan) Vol. 15 No. 2 (2022)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v15i2.36236

Abstract

Objective: This study investigates the relationship between personalization and customer experience, with emotion and cognitive as the components through which the result repeats purchase intention. Design/Methods/Approach: This study uses purposeful sampling to enroll research participants based on the research objective. A total of 429 respondents met the criteria, and the hypotheses were tested using Smart PLS 3 software with Partial least squares (PLS) structural equation modeling. Findings: The results of this study confirm that customer experience is a significant attribute of consumer behavior in the omnichannel context. Specifically, the main findings of our research indicate that emotions and cognitive processes are influenced by personalization, a relationship that has been established in the online context. The findings also indicate that the emotional and cognitive components of the customer experience can influence purchase intention. Originality: Our framework is based on previous research and applies to a new construct with new phenomena. Practical/Policy implication: Our finding demonstrates that a better customer experience in an omnichannel context has a beneficial effect on repeat purchase intention, indicating that personalization might influence purchasing behavior. In essence, our finding enables companies to understand the linked nature of variables and consequently prioritize marketing initiatives in an omnichannel context.
Macroeconomics Indicator, Institutional Quality, and Public Private Partnership: A Case of Indonesia Iklima Devi Grafitanti; Roby Syaiful Ubed
Journal of Theoretical and Applied Management (Jurnal Manajemen Teori dan Terapan) Vol. 15 No. 2 (2022)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v15i2.36287

Abstract

Objective: This study aims to provide empirical evidence about the effect of macroeconomic conditions (inflation and GDP growth) and governance (control of corruption, stability politics, and voice and accountability) on private participation in PPP infrastructure projects in Indonesia as proxied by a total investment of PPP project. Design/Methods/Approach: This study uses secondary data with annual data for the period 2003 to 2019. The data sources are obtained from the World Bank Database (WGI, WDI, and PPI). Findings: The results show that inflation, GDP growth, and stability politic have no significant effect on the total investment of the PPP in Indonesia. Meanwhile, control of corruption has a significant positive effect on the total investment of PPP, and voice and accountability have a significant negative effect on the total investment of PPP projects in Indonesia. Originality: This study differs from previous research since variables such as inflation, GDP growth, political stability, corruption control, voice, and accountability have never been used in the Indonesian context. Practical/Policy implication (optional): These findings are likely to imply government to improve corruption control so that private participation in PPP projects increases and increasingly involves citizens' participation in PPP projects.
Critical Factors Affecting the Participation in COVID-19 Vaccination Program in Residency of Surakarta: The Extended Theory of Planned Behaviour Bayu Sindhu Raharja; Dewi Hambar Sari
Journal of Theoretical and Applied Management (Jurnal Manajemen Teori dan Terapan) Vol. 15 No. 2 (2022)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v15i2.36335

Abstract

Objective: This study evaluates the critical factors affecting COVID-19 vaccine acceptance in Indonesia using a proposed extended theory of planned behaviour (extended-TPB). Design/Methods/Approach: We conducted an online survey (N = 222 respondents) using a valid and reliable questionnaire to evaluate people's intention to take the COVID-19 vaccination. A structural equation modeling was performed to demonstrate the impact of religious acceptance (RA), vaccine safety (SF), trust (TS), perceived behavioural control (PBC), attitude towards vaccination (ATT), and subjective norms (SN), on intention (IN) to accept COVID-19 vaccine. Findings: The results show positive relationships of all hypotheses except the correlation between RA and TS. TS becomes a positive determinant of ATT, SN, PBC, and INT, and TS is influenced by SF but not by RA. TS is the key determinant factor of intention to uptake the COVID-19 vaccine. Originality: This study used a proposed extended TPB by adding trust, religious acceptance, and safety as additional components of TPB to predict the intention to participate in COVID-19 vaccination. This study is essential because the vaccine is believed to be the best strategy to deal with virus-related diseases, such as COVID-19. However, there is a lack of information on the multifactor effects of Indonesian people's acceptance of vaccination, especially among Surakarta residents. Practical/Policy implication: This research can be a recommendation for the Indonesian government to elevate public intention to take the COVID-19 vaccine, especially by implementing policies that accentuate people's trust by confirming and publishing information about the vaccine safety.
Determinants of Entrepreneurial Intentions: Evidence from Undergraduate Students Ika Nurul Qamari; Siti Aulia Azizah; Dea Farahdiba
Journal of Theoretical and Applied Management (Jurnal Manajemen Teori dan Terapan) Vol. 15 No. 2 (2022)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v15i2.36537

Abstract

Objective: This study aims to investigate the determinants of entrepreneurial intentions among undergraduate students. Design/Methods/Approach: The data was collected through a questionnaire survey from 210 undergraduate students who have obtained entrepreneurial subjects based on the purposive sampling technique. The validity and reliability test results prove that all variable indicators met the requirements for the research instrument. The analysis was conducted using multiple linear regression analysis through IBM SPSS 22 software. Findings: The results show that self-efficacy, motivation, risk-taking tendency, entrepreneurial education, and advancement in information technology accelerate students' entrepreneurial intention. Originality: This study explores the theory of reasoned action by using entrepreneurial intentions as the dependent variable. Practical/Policy implication (optional): This study demonstrates that entrepreneurial education and student motivation are significant predictors of entrepreneurial intentions. Therefore, institutions must develop courses emphasizing soft and hard abilities to encourage entrepreneurial intentions. In addition, risk-taking leads to entrepreneurial aspirations through real-world experiences, which should be incorporated into the curriculum for entrepreneurship education.
Indonesia's Cosmetics Industry Attractiveness, Competitiveness and Critical Success Factor Analysis Michelle Ferdinand; Wakhid Slamet Ciptono
Journal of Theoretical and Applied Management (Jurnal Manajemen Teori dan Terapan) Vol. 15 No. 2 (2022)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v15i2.37451

Abstract

Objective: This research aims to assess attractiveness, identify national competitiveness drivers, and critical success factors of Indonesia's cosmetics industry as Indonesia has an enormous growing market for cosmetics, but the revenue growth has been declining. Design/Methods/Approach: This research uses quantitative and qualitative data to conduct a descriptive case study. The first step of the analysis is a pre-test using quantitative data gathered through a survey questionnaire to 30 cosmetics industry practitioners to ensure the validity and reliability of the statement used in this research. The second step is an in-depth interview with ten managers in top cosmetics industry firms in Indonesia. Findings: It is shown that the cosmetics industry attractiveness in Indonesia is medium. Demand and factor conditions are the main driver of industry competitiveness. Strategy, structure, rivalry, and related and supporting industries are the supporting driver of cosmetics industry competitiveness in Indonesia. Finally, product, marketing, and speed are critical success factors in the cosmetics industry in Indonesia. Originality: A current study of Indonesia's cosmetics industry mostly explained cosmetics market size, share, growth, segments, trend, industry forecast, leading players in the industry and customer behaviour. However, the study of Indonesia's cosmetics competitiveness landscape and industry critical success factor is still limited.
Aspects of Human Capital Management and Employee Job Performance: The Moderation Role of Perceived Organizational Support Abel Gebremedhn; Work Mekonnen; Wubshet Bekalu Mulusew
Journal of Theoretical and Applied Management (Jurnal Manajemen Teori dan Terapan) Vol. 15 No. 2 (2022)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v15i2.37616

Abstract

Objective: This study examines the aspects of human capital management and its effects on employee job performance and the moderation role of perceived organizational support. Design/Methods/Approach: This study is structured on a quantitative approach, with stratified and simple random sampling techniques. This study reports the responses of 426 respondents from twelve banking institutions in Addis Ababa, Ethiopia. Exploratory and confirmatory factor analyses were applied to test the factors and verify the factor structure of a set of observed variables. The scales were tested for reliability and validity. Structural equation modeling with AMOS was used to test the hypothesized relationships. Findings: The results show that the aspects of human capital management, namely knowledge accessibility, learning capacity, workforce optimization, leadership practice, and career advancement, are positively related to employee job performance. Moreover, the results also reveal that perceived organizational support positively moderates the relationship between knowledge accessibility, learning capacity, leadership practice, career advancement, and employee job performance. Conversely, it is shown that perceived organizational support has an insignificant moderation effect on the relationship between workforce optimization and employee job performance Originality: Our research highlights the importance of focusing on the intangible assets of an organization (i.e., human capital). Besides, this study contributes to creating a new theoretical framework for the relationship between the aspects of HCM, perceived organizational support, and employee job performance by integrating crucial factors that have not been previously connected.

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