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INDONESIA
AJIE (Asian Journal of Innovation and Entrepreneurship)
Published by Universitas Islam Indonesia
ISSN : 24773824     EISSN : 24770574     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 372 Documents
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Pengaruh Omni Channel terhadap Sales Performance dengan CRM sebagai Variabel Mediasi pada UMKM Sukabumi: indonesia Samiono, Bambang Eko; Wijaya, Indra Satria Ari
Asian Journal of Innovation and Entrepreneurship Volume 10, Issue 1, January 2026
Publisher : UII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/ajie.vol10.iss1.art4

Abstract

This study examines the paradoxical phenomenon of declining transaction values among MSMEs in Sukabumi despite a significant increase in the number of businesses and widespread participation in the Indonesian government's “Go Digital” program, yet their sales performance has not increased proportionally. This study aims to analyze the impact of Omni Channel l implementation on Sales Performance, with Customer Relationship Management (CRM) as a mediating variable. A quantitative approach using Structural Equation Modeling (SEM) with AMOS was applied. The population consisted of 110 MSMEs in Sukabumi who had participated in digital literacy training, specifically in internet marketing through WhatsApp Business. Data were collected using non-probability sampling and measured through 11 indicators. The results show that Omni Channel l has a significant direct effect on both CRM (β = 0.572, p < 0.001) and Sales Performance (β = 0.528, p = 0.002). However, CRM does not have a significant direct effect on Sales Performance (β = 0.272, p = 0.075). Furthermore, the indirect effect of Omni Channel l on Sales Performance through CRM was not supported. The structural model explains 51.8% of the variance in Sales Performance and 32.7% in CRM. These findings indicate that, in the context of MSMEs in Sukabumi, the implementation of simple and practical Omni Channel l, especially through WhatsApp Business, plays a more critical role in improving sales performance than formal CRM practices. The absence of a mediating effect of CRM suggests that most MSMEs operate at an operational stage where structured CRM systems have not been optimally implemented or are not yet necessary.
Studi Kualitas Bahan Bakar Cair Hasil Pirolisis Limbah Plastik dengan Penambahan Aditif Solketal: indonesia Fitri, Noor; Royhan, Hafizh; Maulidia, Nabila Ayu; Arman, Reydi; Irawan, Ari Irawan; Supriadi, Eko; Jahiding, Muhammad Jahiding; Mashuni
Asian Journal of Innovation and Entrepreneurship Volume 10, Issue 1, January 2026
Publisher : UII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/ajie.vol10.iss1.art3

Abstract

The increasing volume of global plastic waste, which has exceeded 367 million tons per year, has created a serious environmental problem, particularly in Indonesia, which contributes about 17% of the national waste. Mechanical recycling and direct incineration are considered less optimal due to limited product quality and potential pollution. As an alternative, pyrolysis offers a promising technology to convert plastic waste into liquid fuel (pyrolysis oil) with characteristics similar to conventional fuels. This study utilized even-numbered plastic wastes (HDPE, LDPE, PS) through pyrolysis at 300 °C for 45 minutes with a reactor capacity of 5 kg, producing 1 L of pyrolysis oil per batch. Characterization results indicated that most fuel parameters met ASTM standards, such as Total Acid Number (0.02 mg KOH/g), flash point (61 °C), and sulphur content (0.005%), although some deviations were found in water content, carbon residue, and cetane number. To improve its quality, 0.2% solketal was added as an oxygenated additive, which significantly enhanced engine performance and reduced emissions. Performance testing using a D-4D diesel engine demonstrated improved fuel efficiency, while emission tests showed lower opacity and CO levels, along with more complete combustion indicated by higher CO₂ emissions. These findings confirm that integrating pyrolysis with solketal additives can produce a more efficient, environmentally friendly alternative fuel with potential for application in sustainable energy industries.

Page 38 of 38 | Total Record : 372

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