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Fakultas Ilmu-Ilmu Sosial Universitas Dehasen Bengkulu Jl. Meranti Raya No. 32, Sawah Lebar, Bengkulu Telpon: 0736-22027
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Bengkulu
INDONESIA
Professional : Jurnal Komunikasi dan Administrasi Publik
Published by Universitas Dehasen Bengkulu
ISSN : 24072087     EISSN : 2722371X     DOI : https://doi.org/10.37676/professional
Core Subject : Science,
Decision Sciences, Operations Research & Management
Arjuna Subject : -
Articles 48 Documents
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Search results for , issue "Vol 11 No 1 (2024): Juni" : 48 Documents clear
Komodifikasi “Konten Anak” dalam Perspektif Ekonomi Politik Media Perdana, Dionni Ditya
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 11 No 1 (2024): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v11i1.4863

Abstract

This study aims to determine the commodification process carried out in children's content through the perspective of media political economy. This research is a descriptive qualitative research. The analysis was carried out using semiotic analysis from John Fiske which divided the levels of analysis into 3 levels, namely reality, representation and ideology. The subjects in this study were children's content in youtube shows. The objects in this study were selected using purposive sampling techniques. The results of the analysis showed that child-laden impressions became an attractive commodity. The naivety, purity, and spontaneity of children steal the attention of the audience. Creating shows containing highly sensitive parenting issues in Indonesia is a form of commodification of content. Making children objects in impressions is part of the commodification of workers. The audience also works to donate by providing views and likes which are then sold by content creators to advertisers to get endorsed products which will then again use the child as an endorser. Leaving aside things that contain information and education, prioritize revenue targets by selling sensations. In the end, content containing children is no different from other content that is oriented towards material profit alone.
Pergeseran Nilai Budaya Bimbang Adat Pada Tradisi Pernikahan Di Kecamatan Manna Kabupaten Bengkulu Selatan Arti, Ferta Juni; Widiastuti, Tuti
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 11 No 1 (2024): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v11i1.5265

Abstract

This research aims to obtain data on the shift in cultural values in the customs of marriage traditions in Manna District, South Bengkulu Regency. The research was conducted in Manna District, South Bengkulu Regency for 5 months from August 2023 to December 2023. The method used is a qualitative descriptive method that is carried out through observations, observations, and in-depth interviews with customary heads, village heads, RT/RW and the Community. The results of this study resulted in the existence of a shift in customs that occurred in the Manna community of South Bengkulu Regency along with the development of the times and the progress of science and technology, another thing that makes the shift is a fairly large budget for traditional indecisive processions, making people choose modern or ordinary wedding processions.
Ticket War Konser Coldplay dan Fenomena Fear of Missing Out Patria, Febe Agustin; Zulfiningrum, Rahmawati
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 11 No 1 (2024): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v11i1.5598

Abstract

Coldplay, as one of the most popular bands in the world, is often the center of attention of global music fans. Their concerts are considered unforgettable experiences, and tickets are often a rarity. This research uses Self Determination Theory which includes autonomy, competence and connectedness, aiming to analyze the influence of FOMO (Fear of Missing Out) on the competition for tickets to the 2023 Coldplay concert. Phenomenology is used to find out how FOMO is among Coldplay’s fans with the points Edited Content, Continuous Update , Social Comparison, Comments & Likes, Events & Social Invitations. This research uses a qualitative approach by conducting interviews, observation and documentation. The research results show FOMO behavior among Coldplay fans; 1) Autonomy, watching concerts is a personal desire; 2) Competence, a Coldplay concert is considered an achievement, creating satisfaction; 3) Connectedness, increasing motivation to get involved in the concert. Media content influences feelings of FOMO. Social media algorithms make it easier to access information. Social comparison triggers feelings of envy, but people's success in getting tickets through events & social invitations does not affect feelings of FOMO. FOMO and the influence of social media encourage people to get involved in Coldplay concerts, thus creating satisfaction. When individuals are in a missing out situation, some of them experience disappointment, but others respond to these feelings by diverting their disappointment into positive things.
Analisis Big Five Personality Dalam Pemilihan Parfum Tsani, Ahmad; Zulfiningrum, Rahmawati
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 11 No 1 (2024): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v11i1.5601

Abstract

Perfume has become a primary need for every person, and its use has various purposes both according to needs and according to personality category. This research aims to examine perfume aromas and the personality spectrum, with a focus on how the choice of perfume aroma can reflect individual characteristics on various personality spectrums. The research used a qualitative descriptive approach by conducting in-depth interviews and observations of informants who used various types of perfume. The research results show that the choice of perfume aroma can reflect certain aspects of a person's personality. Floral aromas tend to be associated with feminine characteristics, while woody or spice aromas may be associated with masculine characteristics. Apart from that, there is a close relationship between the choice of perfume aroma and the level of extraversion, neuroticism, openness, familiarity and emotional stability of the perfume user.Understanding the relationship between perfume aroma and the personality spectrum of perfume users can be useful in developing the perfume industry. Using perfume that is tailored to personality preferences can improve the perfume user's experience and help express their personality through the chosen aroma.
Strategi Universitas Dehasen Bengkulu Dalam Meningkatkan Jumlah Mahasiswa (Studi pada Bidang Kemahasiwaaan Universitas Dehasen Bengkulu) Dahlia, Dahlia; Sutardi, Dodo; Sakti, Budiman
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 11 No 1 (2024): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v11i1.5660

Abstract

Education is currently the cornerstone of sustainable development in Indonesia. However, until now public services, especially in education, are still uneven. Therefore, Indonesia prioritizes education goals in the SDGs, especially SDG 4 which emphasizes equitable quality education and equitable access to education. One factor in improving quality can be seen from the increase in the number of students so as to realize the vision of inclusive education. Dehasen University is currently experiencing an increase in the number of students from 2020 to 2022. Therefore, researchers will conduct research using SWOT analysis to identify internal and external factors that affect the increase in student numbers. The result is that Dehasen University has strengths in a very consistent student admission team, wide internet access and a very strategic location. However, the weaknesses are the low cost of promotion, facilities that are currently inadequate and the lack of mastery of digital technology by some staff. Opportunities include the current great interest of the community to continue their studies, the development of technology and a wide network of alumni. The threats themselves include competition for student recruitment, demands for improving the quality of graduates and uncertainty in the economy. So it is recommended that universities can utilize internal strengths in overcoming external challenges and be able to implement strategies that have the benefits of external opportunities. So, Dehasen university is able to continue to increase students while overcoming the challenges faced.
Analisis Perilaku Komunikasi Anggota Komunitas Meme Comic Indonesia Di Facebook Aditya, Ikhlash; Sucipta, Johantan Alfando Wikandana
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 11 No 1 (2024): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v11i1.5666

Abstract

This research is motivated by the proliferation of memes, which have become a new trend in communication on social media, including Facebook. Meme Comic Indonesia (MCI) is one of the popular Facebook groups for sharing memes, with its members consisting of hundreds of thousands of individuals from various regions. The aim of this research is to analyze the communication behavior of meme-sharing among the members of the Meme Comic Indonesia group on Facebook. The study employs a qualitative approach with data collection techniques such as observation, interviews, and documentation. The theoretical framework used in this research is the theory of symbolic interactionism, which comprises three main concepts: mind, self, and society. The results of the research indicate that, in the mind concept, group members share relatively similar motivations and thought patterns in interpreting and using memes as a means of self-expression and entertainment. In the self concept, members shape their online identities and self-images through shared memes to gain acceptance within their Facebook community. In the society concept, simultaneous interactions among Facebook members contribute to a shared understanding of evolving memes over time. The communication behavior of Meme Comic Indonesia group members includes interactions through comments, likes, and the exchange of information through memes. Social interactions among group members in interpreting memes contribute to a shared understanding that can evolve with the passage of time..
Media Online Terhadap Elektabilitas Ganjar Kusuma, Adhi; Rosadi, Riki; Mahreza, Galang Muhammad; Sakiki, Sakiki; Aliansyah, Dhean
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 11 No 1 (2024): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v11i1.5671

Abstract

This research aims to find, analyze online media towards Ganjar's electability. The focus of discussion in this research is on defining the nature of language, Ganjar's electability, Ganjar's social media management, Ganjar's political public relations through social media. The writing method used in this research is descriptive analytic, which is a method that describes or provides an overview of the subject under study using data or samples collected in such a way, without analysis to draw conclusions about the public. Ganjar Pranowo's popularity and electability were at their lowest point when he was first announced as a candidate for Central Java governor. Dian said the popularity problem caused by the pairing of Ganjar and Heru in Central Java in early 2013 was considered insufficient, but raised the possibility that PDIP votes would be split with a parliamentary victory.
Strategi Komunikasi Direktorat Pendidikan Profesi Guru Dalam Mengembangkan Minat Generasi Z Menjadi Guru Claudia, Shintia Ira; Adawiyah, Sa'diyah El
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 11 No 1 (2024): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v11i1.5695

Abstract

This research aims to analyze the PPG Directorate's communication strategy in developing Generation Z's interest in becoming teachers. The research method used is a qualitative approach with data collection techniques in the form of interviews, observation and documentation. The data collected was analyzed using a process of reduction, presentation and drawing conclusions. The results of the research show that the Directorate of Communication Teacher Professional Education has succeeded in implementing the Communication Strategy to develop Generation Z's interest in becoming teachers with the number of Pre-Service PPG applicants exceeding the target. This is the suggestion obtained from research that the Directorate of Professional Teacher Education can carry out communication strategies to increase registration knowledge in the selection process.
Negosiasi Antara PSK (Pekerja Seks Komersial) Dengan Pelanggan (Tamu) Di Kota Bengkulu Erwanda, Ega Silvia; Narti, Sri; Heriniazwi, Martha
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 11 No 1 (2024): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v11i1.5714

Abstract

Commercial Sex Workers) in Bengkulu City and customers (guests) in maintaining relationships. This research method is descriptive qualitative. The technique for determining informants in this research used random sampling techniques. Data collection techniques used observation, interviews and documentation. Data analysis techniques use data reduction, data display (data presentation) and conclusion drawing/verification. Based on the research results, it was concluded that interpersonal communication patterns can be broken down into several stages, including the contact stage, involvement stage, familiarity stage, destruction stage and termination stage. These stages can describe the communication pattern between prostitutes in Bengkulu City. Interpersonal communication in prostitution transactions is considered effective because of several characteristics of interpersonal communication. The first thing that stands out is the openness between prostitutes and guests. Openness in online prostitution transactions is defined as clarity in providing information from both parties, where both parties agree to continue the negotiation process. Secondly, empathy is the ability to know what other people feel. This includes when prostitutes and customers understand each other. Third, positive feelings (positiveness), a positive attitude in interpersonal communication means that prostitutes and customers view themselves positively and respect other people, using polite language when communicating. Fourth, equality, in this case the desires between prostitutes and customers. which has one goal.
Canva Sebagai Media Desain Untuk Promosi Content Creator Lestari, Jemi; Octaviani, Vethy; Sari, Sapta
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 11 No 1 (2024): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v11i1.5715

Abstract

The design of content created by influencers and entrepreneurs to enhance performance and attract customer interest includes visual graphic design for logos or content creation. This study aims to determine if Canva as a design tool can be used for promotion by content creators. The principles of Visual Communication Design from Gestalt Theory include form similarity, pattern continuation, proximity, closure of form, and imagery. The research method used is descriptive qualitative. The technique for determining informants is purposive sampling from two content creator accounts, namely Anggel Kitty Store and Traccy.id in November 2023. The research findings are firstly, form similarity with the use of color in the design, both using visual messages in the design; secondly, the continuity of patterns in pictures, colors, and fonts in the design and the presence of informative messages; thirdly, the proximity of positions grouped according to type and function in the design, both using the logo layout in the design; fourth, closure of shape using sketch classes and squares in the design; and fifth, the core images used by content creators as visual messages in promotion. The designs created through Canva are used as promotional media for skincare, accessories, and makeup to be uploaded on Instagram, updated in Instagram stories, and to determine the design of posters to be promoted. Using Canva Pro is more appealing because it has more features than the standard Canva, and the designs also look better.

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