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EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis
Published by Universitas Dehasen Bengkulu
ISSN : 23388412     EISSN : 27164411     DOI : https://doi.org/10.37676/ekombis.v8i1.926
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Other
Ekombis Review: Jurnal Ilmiah Ekonomi dan Bisnis is a peer-reviewed journal. Ekombis invites academics and researchers who do original research in the fields of economics, management, and accounting.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 93 Documents
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Search results for , issue "Vol 13 No 3 (2025): Juli" : 93 Documents clear
The Effect of Media Marketing Effort, E-Wom on Apartment Purchase Decision with Information Transparency as moderating variable Sari, Isti Okvita; Krisprimandoyo, Denpharanto Agung; Teofilus, Teofilus; Ongkowijoyo, Gracia
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.7781

Abstract

This study investigates the influence of Social Media Marketing Efforts (SMME), Electronic Word of Mouth (E-WOM), and Information Transparency on apartment purchase decisions. Using a quantitative descriptive approach, data were collected from consumers who had purchased apartments at Barsa City Yogyakarta and analyzed through multiple regression and statistical tests in SPSS. The Macro PROCESS tool was employed to test the moderation hypothesis. The results revealed that SMME and E-WOM significantly and positively impact apartment purchase decisions, emphasizing the importance of social media strategies and consumer recommendations in driving purchases. However, the hypothesis regarding the moderating role of Information Transparency was not supported, indicating that the level of transparency does not alter the influence of SMME and E-WOM on purchase decisions. These findings highlight the critical role of social media marketing and E-WOM in shaping consumer behavior in the property sector, while also suggesting that other factors may better explain the role of Information Transparency.
The Influence Of Administrative Service Quality And Campus Infrastructure On Student Satisfaction: The Role Of Student Loyalty As A Mediator Chandradara, Cornelia Derry; Suhana, Suhana
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.7811

Abstract

Higher education in Indonesia is expanding, but challenges in administrative services and infrastructure affect student satisfaction and loyalty. Politeknik Bumi Akpelni faces significant gaps, with 65% of students dissatisfied with services and 58% with facilities. This study uses primary data from questionnaires and secondary data, with a sample of 499 final-year students selected purposively. Data analysis includes validity and reliability tests, multiple linear regression, F-test, R², t-tests, and Sobel test for mediation analysis on student loyalty. Addressing these issues is crucial to improving student loyalty and the institution’s reputation. Administrative Service Quality has a positive and significant effect on Student Loyalty. Campus Infrastructure has a positive and significant effect on Student Loyalty. Administrative Service Quality has a positive and significant effect on Student Satisfaction. Campus Infrastructure does not have an effect on Student Satisfaction. Student Loyalty has a positive and significant effect on Student Satisfaction. There is a mediating effect of Student Loyalty in mediating the relationship between Administrative Service Quality and Student Satisfaction. There is a mediating effect of Student Loyalty in mediating the relationship between Campus Infrastructure and Student Satisfaction.
The Effect Of Transfer Pricing, Foreign Ownership, And Capital Intensity On Tax Avoidance Eprila, Bulan Eprila; Chairini, Septi Wulandari
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.7815

Abstract

This research is crucial due to the need to understand the influence of capital intensity, foreign ownership, and transfer pricing on tax evasion practices in non-cyclical consumer sector companies listed on the IDX during the 2021–2023 period. Given the substantial contribution of this sector to the economy, evaluating how these companies manage their tax responsibilities is highly relevant. The study employs a quantitative approach using panel data regression, alongside estimation techniques such as the Common Effect Model (CEM), Fixed Effect Model (FEM), and Random Effect Model (REM). To ensure the model's accuracy, the coefficient of determination test is applied. The findings reveal that transfer pricing has a significant impact on tax evasion, while foreign ownership and capital intensity do not show a notable influence. However, when considered simultaneously, all three variables affect tax evasion. These results provide valuable insights for policymakers aiming to mitigate tax evasion practices and offer an empirical contribution to the existing taxation literature.
The Effect Of Job Satisfaction And Work Environment On Increasing Work Productivity At Pt. Pondok Indah Padang Golf Company Farlevi, Reza; Sunarti, Sunarti
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.7816

Abstract

This study aims to analyze the effect of job satisfaction and work environment on employee productivity at PT. Pondok Indah Padang Golf. Using a sample of 65 employees selected through a saturated sampling method, data were collected using a Likert scale-based questionnaire. The analysis was conducted using multiple linear regression with SPSS v20. The results show that job satisfaction and work environment significantly influence productivity, with an R² value of 0.55. The t-test results are 4.23 for job satisfaction and 3.87 for the work environment, while the F-test results a value of 37.308 (p < 0.05). These findings indicate the need to enhance job satisfaction through salary adjustments, promotions, and interpersonal relationships, as well as optimizing the work environment by improving lighting, controlling temperature, and reducing noise to boost employee productivity.
The Influence Of Employee Experience Factors On Employee Performance With Mediation Job Satisfaction Of Generation Z Employees At Companies In East Java Nanda, Delia Dwi; Prawitowati, Tjahjani
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.7831

Abstract

This research is based on the importance of understanding employee experience in improving employee performance, especially in the era of globalization involving generation Z who have different expectations and preferences in the world of work. The purpose of this study was to test and analyze the influence of employee experience factors on employee performance with job satisfaction mediation. In this study, research data were obtained from 207 respondents using a questionnaire and Likert scale measurement. The data analysis technique used is SEM-Partial Least Square (PLS) to test the hypothesis that has been formulated. The results of this study indicate that the physical environment, cultural environment, and cultural environment have a significant positive effect on employee performance mediated by job satisfaction of generation Z employees at companies in East Java partially. As well as a good physical environment, inclusive organizational culture, and technological support.
Analysis Of The 7P Marketing Mix At Panorama Hejo, Sentul Orientani, Rezki; Akbara, Anisa Zahwa
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.7839

Abstract

Tourism from 2021 to 2023 has continued to show growth in West Java, particularly in the Bogor Regency/City area. The increasing competition in the tourism industry demands that stakeholders be able to compete by focusing on the marketing mix. Panorama Hejo is a new nature tourism attraction and accommodation in the Sentul area, established in 2023. The urgency of this research to help identify the overall 7Ps and how to develop them to make the destination more attractive to tourists. This is particularly relevant due to several complaints found in Google Reviews from tourists who have previously visited Panorama Hejo in Bogor. Therefore, this study is expected to identify the 7Ps marketing mix according to both stakeholders and tourists, assess the potential for development, and provide recommendations for improvement for Panorama Hejo. The research was conducted through field observations and interviews with stakeholders and tourists who were able to provide information regarding the marketing mix of Panorama Hejo.
Sustainable Ecotourism In Keranggan Village: Economic, Socio-Cultural, And Environmental Insights Hutami, Novita Uki; Lanisy, Nihan Anindyaputra
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.7849

Abstract

Ecotourism development is considering as a part of implementation of sustainable tourism development that emphasizes on community empowerment for achieving the equality of economic growth, socio-cultural improvement, and environment sustainability. This study aims to analyze the economic, socio-cultural, and environmental impacts on the management of Keranggan Village Ecotourism. The researchers conduct quantitative research by collecting primary data with questionnaires on 100 tourism workers in Keranggan Recency that uses the analysis technique of Structural Equation Model- Partial Least Square (SEM-PLS) 4.0. Based on hipotesis test, economic factors are not the most important, meanwhile socio cultural and environmental factors are the main factors for the sustainability of community based ecotourism. In order to achieve the sustainability, it is necessary to increase the infrastruktur for educating and training as well as empowering the community.
Model Of Adoption And Sustainability Of E-Wallet Use Of Dana, OVO, And Gopay In Surakarta City: A Technology Acceptance Model Approach Wulandari, Septana; Mustofa, Rochman Hadi
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.7940

Abstract

The rapid development of technology in Indonesia has brought great changes in many aspects of life, one of which is financial technology. The rapid advancement of technology can help many sectors, one of which is the Indonesian financial industry. This study aims to evaluate the structural model of adoption of e-wallet use by utilizing the Technology Acceptance Model theory among the people of Surakarta City. The research method used is quantitative through questionnaire distribution. The sampling technique used was purposive sampling, and the data was examined through the Partial Least Squares (PLS) method in Structural Equation Modeling (SEM) analysis. The results of the study explained that the structural model developed in this study is feasible to be used as an instrument for measuring the factors that influence a person to adopt an e-wallet.
The Effect Of Green Tourism Marketing On Green Trust To Increase Green Purchase Intention Ecotourism Destination Study Yoningsih, Kharisma Azmi; Mulyana, Andy
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.7943

Abstract

Tourism is a rapidly growing sector of the global economy. The tourism sector contributes significantly to a nation's foreign exchange earnings. On the other hand, the development of the tourism sector has both positive and negative impacts on culture, socio-cultural life, and demographic conditions. This study focuses on green tourism marketing, green trust, and green purchase intention, particularly for ecotourism destinations. The research is located in Greater Bandung, specifically at Taman Hutan Raya Ir. H. Djuanda in Bandung Regency, chosen because Greater Bandung recorded a high number of domestic tourist visits, totaling 6.8 million in 2022. Therefore, the research aims to analyze (1) the effect of green tourism marketing on green trust, (2) the effect of green tourism marketing on green purchase intention, (3) the effect of green trust on green purchase intention, and (4) the effect of green tourism marketing on green purchase intention through green trust. The research method is quantitative, with data collected through questionnaires from a sample of 130 people. Data analysis was conducted using the SmartPLS 4.0 application. The results indicate that (1) green tourism marketing significantly affects green trust, (2) green tourism marketing significantly affects green purchase intention, (3) green trust significantly affects green purchase intention, and (4) green tourism marketing significantly affects green purchase intention through green trust.
Organization Readiness For ICT Implementation In In-House Hotel Booking Systems (Study Case: Zest Hotel Sukajadi) Jahida, Haifa Aliya; Lestari, Yuliani Dwi; Dianawati, Nenden
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.7946

Abstract

Hotels are increasingly exploring digital transformation by developing in-house booking systems as an alternative to Online Travel Agencies (OTAs). While OTAs enhance market reach and occupancy rates, their high commission fees and limited pricing control impact revenue management. Additionally, technical issues such as data synchronization errors create operational inefficiencies. To mitigate these challenges, some hotels, like Zest Hotel, implement hybrid systems that integrate both OTA and direct booking methods to improve system compatibility and customer engagement. Using qualitative research methods and NVivo for thematic analysis, this study identifies seven key factors influencing ICT adoption in hotels: leadership management, employee competence, organizational culture, structure, resource allocation, strategic alignment, and innovation. Despite limitations in scope, the findings provide a framework for understanding ICT adoption in hotel booking systems. Future research could explore trends such as cybersecurity, artificial intelligence, hotel segmentation, and business sustainability.

Page 3 of 10 | Total Record : 93

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