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EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis
Published by Universitas Dehasen Bengkulu
ISSN : 23388412     EISSN : 27164411     DOI : https://doi.org/10.37676/ekombis.v8i1.926
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Other
Ekombis Review: Jurnal Ilmiah Ekonomi dan Bisnis is a peer-reviewed journal. Ekombis invites academics and researchers who do original research in the fields of economics, management, and accounting.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 1,559 Documents
 152   153   154   155   156 
The Influence Of Brand Image And Brand Trust On Iphone User Loyalty (A Study On Iphone Users In Binjai City) Ririn Pradilla Br Surbakti; Onan Marakali Siregar
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 1 (2026): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i1.9221

Abstract

This study analyzes the influence of brand image and brand trust on iPhone user loyalty in Binjai City, Indonesia. In the era of digital transformation driven by Industry 4.0, the smartphone industry has experienced significant growth with increasingly intense competition. This research employs a quantitative approach with an explanatory design involving 100 iPhone users in Binjai City as respondents. Data were collected through structured questionnaires using a 5-point Likert scale and analyzed using multiple linear regression. The results show that brand image has a positive and significant influence on customer loyalty (β = 0.509, t = 4.337, p < 0.001), while brand trust does not demonstrate a significant effect (β = 0.077, t = 0.585, p = 0.560). Simultaneous analysis confirms that both variables together significantly influence customer loyalty (F = 16.741, p < 0.001) with the ability to explain 24.1% of loyalty variance. These findings indicate that in the context of established premium brands, brand image becomes the dominant factor in shaping loyalty, while brand trust functions as a supporting factor. This research provides theoretical contributions to the Theory of Reasoned Action and Social Identity Theory in digital marketing contexts, as well as practical insights for brand management strategies in emerging markets.
The Influence Of Brand Ambassador and Content Marketing on Gen Z Consumer Interaction Of Korean Spicy Chicken Sedaap Noodles in Surabaya Shinta Kezia Apriliani; Sonja Andarini
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 1 (2026): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i1.9223

Abstract

In digital era dominated by Gen Z, the right marketing strategy key to building relationships between brands and consumers. Mie Sedaap, through the Korean Spicy Chicken variant, takes advantage of Korean cultural trends among Gen Z by collaborating with brand ambassador Ahn Hyo Seop and implementing a content marketing strategy through social media. The objective is to analyze the influence of Brand Ambassadors and Content Marketing on Gen Z Consumer Interaction of Mie Sedaap Korean Spicy Chicken in Surabaya. This research applies this specific quantitative approach, utilizing an associative design, obtained from an online questionnaire via Google Forms for data collection and multiple SPSS was used to perform linear regression analysis. The sampling method applied is purposive sampling, totaling 164 respondents selected based on specific criteria consisting Gen Z who had seen advertisements, bought and consumed Mie Sedaap Korean Spicy Chicken in Surabaya.
The Role Of Tax Volunteers (Renjani) As Social Media Influencers (SMI) On The Perceptions Of Individual Taxpayers Angelica Yohana Santika Lemmuela; Servatia Mayang Setyowati
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 1 (2026): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i1.9225

Abstract

This study aims to analyze the role of Relawan Pajak untuk Negeri (Renjani) as social media influencers (SMI) in raising tax awareness among individual taxpayers (WPOP). Using a qualitative approach and interviews with 10 WPOP, 8 Renjani members, and 1 representative from the Directorate General of Taxes (DJP), this study explores how the educational content shared by Renjani on social media influences taxpayers' perceptions and intentions. The credibility theory serves as the primary foundation, focusing on three dimensions: attractiveness, trustworthiness, and expertise. The findings indicate that Renjani is perceived as credible in conveying tax information in an engaging, relevant, and easily understandable manner. The informal and contextual communication style is deemed more effective in reaching the younger generation compared to the formal approach of tax authorities. These findings indicate that Renjani plays a strategic role in building tax awareness, bridging communication between the DGT and the digital community, and strengthening tax inclusion in the social media era. This study recommends optimizing digital communication strategies and strengthening training for Renjani to enhance the impact of tax education in the future.
Inclusive Growth in Indonesia: An Environmental Sustainability Approach Ahmad Soleh; Kresnawati Kresnawati; Andy Mulyana; Made Setini; Heru Wahyudi
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 4 (2025): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i4.9282

Abstract

This study aims to analyse inclusive growth in Indonesia using an environmental sustainability approach. The approach used in this research is descriptive analysis. The data collection technique used a literature study. The data used is secondary data sourced from books, journals, reports and official information from BPS-Statistics Indonesia. Poverty-Equivalent Growth Rate (PEGR) is a method developed to measure the inclusive growth coefficient in Indonesia. The measurement of inclusive growth has mostly been done using poverty, income distribution inequality and employment approaches. This study introduces a new concept in measuring the inclusiveness of economic growth using the environmental sustainability approach. The results showed that during the period 2001-2022 Indonesia's economic growth has not been inclusive. The inclusive growth coefficient (IGen) is smaller than the economic growth coefficient (Ĝg). This phenomenon occurred in most provinces and islands during the observation period. High economic growth has not been accompanied by environmental sustainability. Increased population growth and high economic activity contribute to environmental degradation. Government strategies and policies are needed as well as the commitment of various parties for sustainable development.
The Impact Of Green Brand Image Implementation And Legal Compliance On Customer Loyalty At MSME Grama Sphere Medan Chantika Mayzira; Adelina Lubis; Ikbar Pratama; Rizkan Zulyadi
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 1 (2026): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i1.9389

Abstract

This study aims to analyze the influence of Green Brand Image and Legal Compliance in Business on Consumer Loyalty in MSMEs Grama Sphere Medan. In an era of increasing consumer awareness of sustainability issues and the importance of legal compliance, these two factors are considered to play an important role in shaping consumer trust and loyalty. This study uses a quantitative approach with an associative method, involving 80 respondents who have made at least two purchases at Grama Sphere. The data collection technique was carried out through a questionnaire with a Likert scale, and data analysis was carried out using multiple linear regression in SPSS 27. The results of the study indicate that both partially and simultaneously, Green Brand Image and Legal Compliance have a positive and significant effect on Consumer Loyalty. The coefficient of determination (R²) value of 60.8% indicates that the independent variables are able to explain variations in consumer loyalty substantially. The implications of these findings suggest that MSMEs need to strengthen their environmentally friendly brand image and maintain legal compliance as a strategy in building long-term loyalty. This study contributes to the local literature on sustainable marketing and ethical and legal-based business practices.
The Effect Of Organizational Agility On Organizational Performance In Class I Correctional Institutions In Palembang Muhammad Salim Jindan; Kusmiyanti Kusmiyanti
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 4 (2025): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i4.9408

Abstract

The President of the Republic of Indonesia, Prabowo Subianto, issued Law No. 1 Year 2025 on Expenditure Efficiency in the Implementation of the APBN / D at Ministries / Institutions. The IMIPAS Ministry as a new institution is required to be able to adapt to dynamic efficiency and restructuring policies. Organizational agility theoretically plays an important role in maintaining organizational performance, especially in the Prison Technical Implementation Unit. This study aims to determine the effect of organizational agility on organizational performance at Class I Palembang Correctional Institution. The research method used is quantitative with probability sampling technique based on the Krejcie and Morgan formula, so that 91 respondents were obtained. Data collection was done through a Google Form questionnaire with 22 statement indicators. Data analysis includes validity, reliability, normality, simple linear regression, significance, and determination tests using SPSS version 25. The test results show a significance value of 0.000 <0.05, so H0 is rejected and Ha is accepted. R square of 0.753 shows that organizational agility affects organizational performance by 75.3%, while 24.7% is influenced by other factors. In conclusion, there is a positive and significant influence between organizational agility on organizational performance at Class I Palembang Correctional Instititution.
Claim Control Strategies in National Health Insurance: A Scoping Review Syarifah Zulinar; Sutopo Patria Jati; Septo Pawelas Arso
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 4 (2025): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i4.9451

Abstract

Pending and rejected claims within national health insurance systems remain a global concern, particularly in developing countries. This scoping review aims to explore the strategies implemented by various countries to manage their health insurance claims and reduce the occurrence of pending and rejected cases. The protocol of the study has been registered through Open Science Framework (OSF) with this link https://doi.org/10.17605/OSF.IO/BPQYA. The review analyzed articles published from 2016 to 2025 and retrieved from PubMed, Science Direct, Wiley, ProQuest, and Google Scholar databases. Of the 699 titles initially identified, 11 relevant articles were included in the final analysis, originating from India, Tanzania, Ghana, and Indonesia. The results indicate that pending and rejected claims are a common challenge in developing countries, predominantly due to human-related factors, such as input errors, coding inaccuracies, and insufficient training. Implemented strategies to address these issues include utilising blockchain technology, digitization and automation, standardization of processes, capacity building for human resources, coordination among stakeholders, adaptive policy implementation, and cost-efficiency measures. In Indonesia, manual verification is still considered an effective method for reducing problematic claims. The study concludes that training for claim administrators and further research into digital innovations, including blockchain, are essential for optimizing claim management.
The Influence Of Brand Awareness And Lifestyle On Fashion Thrifting Purchasing Decisions With Interest As An Intervening Variable (Case Study On Live Shopee Gallerydna) Dwi Besti Rahayuningtyas; Budi Santoso; Amalina Maryam Zakiyyah
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 1 (2026): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i1.9536

Abstract

This study aims to analyze the influence of brand awareness and lifestyle on purchasing decisions for fashion thrifting, with purchase intention as an intervening variable, among Shopee Live GalleryDNA consumers. A quantitative method with a descriptive-verificative approach was employed, involving 140 respondents selected purposively from 30,000 followers of the Shopee GalleryDNA account. Data was analyzed using Structural Equation Modeling (SEM) via Smart PLS 4.0. The findings reveal that lifestyle significantly influences purchase intention and purchasing decisions, while brand awareness has a significant direct effect on both purchase intention and purchasing decisions. Purchase intention significantly affects purchasing decisions but does not significantly mediate the effects of brand awareness and lifestyle. These results indicate that the direct influence of the independent variables is stronger than the mediated effect. Practically, the findings provide insights for developing marketing strategies focused on consistent brand image and lifestyle alignment within live streaming e-commerce platforms.
The Influence Of Adaptive Work Behavior, Self-Efficacy And Employee Competence On Performance With Job Satisfaction As An Intervening Variable At The Personnel, Education, And Training Agency (BKPP) Of Banyuwangi Regency Ikfina Himmati Aliya; Riyanto Setiawan Suharsono; Amalina Maryam Zakiyyah
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 1 (2026): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i1.9537

Abstract

This study aims to examine the influence of adaptive work behavior, self-efficacy, and employee competence on performance, with job satisfaction as an intervening variable at the Civil Service, Education, and Training Agency (BKPP) of Banyuwangi Regency. The research applied a quantitative method with descriptive and verificative approaches. From a population of 6,241 employees, a sample of 100 respondents was selected using the Slovin formula and purposive sampling technique. Data analysis employed Structural Equation Modeling Partial Least Squares (SEM-PLS) with SmartPLS 4.0 software. The results indicate that adaptive work behavior, self-efficacy, and competence each have positive and significant effects on both job satisfaction and employee performance. Job satisfaction also significantly affects performance. However, its mediating role is not consistently effective, as it does not significantly mediate between adaptive behavior or self-efficacy and performance. In contrast, competence positively influences performance through satisfaction. These findings suggest that strengthening competence and sustaining satisfaction are crucial strategies to enhance performance at BKPP Banyuwangi.
Revealing Tax Non-Compliance Of Msmes From The Perspective Of Local Wisdom Of Madurese Society Moh Riskiyadi; Nita Selvia Rohmayati; Nurlaily Wulandari
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 1 (2026): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i1.9561

Abstract

Micro, small, and medium-sized enterprises (MSMEs) are proliferating; however, this growth is not accompanied by a corresponding increase in tax revenue for these enterprises. Tax non-compliance by MSMEs is a barrier to tax revenue. This study aims to uncover the essence of MSME tax non-compliance from the perspective of the local wisdom of the Madurese community. It seeks to identify the causes and variations of MSME tax non-compliance, drawing on the socio-cultural and local wisdom of the Madurese community. This study uses qualitative methods with a holistic ethnographic approach to uncover the essence of MSME tax non-compliance in Madura. The results indicate that MSME tax non-compliance is caused by Madurese scepticism due to perceived unfair tax benefits and the choice between compliance and non-compliance, driven by differing views on tax law. Various types of tax non-compliance by MSMEs include failing to register as taxpayers, not collecting and paying taxes, and not reporting their tax activities. This study helps to further develop research and provides a basis for tax policymakers to reduce tax non-compliance among MSMEs.

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