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EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis
Published by Universitas Dehasen Bengkulu
ISSN : 23388412     EISSN : 27164411     DOI : https://doi.org/10.37676/ekombis.v8i1.926
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Other
Ekombis Review: Jurnal Ilmiah Ekonomi dan Bisnis is a peer-reviewed journal. Ekombis invites academics and researchers who do original research in the fields of economics, management, and accounting.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 1,559 Documents
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The Effect Of Work Experience On Worker Performance: Workload And Self-Efficacy As Moderating Roles Irsyad Robbani; Wahyu Maulana
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 4 (2025): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i4.9599

Abstract

A thorough examination of the research findings revealed that work experience has a positive and considerable impact on worker performance. In addition, workload can reduce the level of influence of work experience on worker performance whereas the association between work experience and worker performance can be strengthened by self-efficacy. The results obtained from this study directly answer the main objectives of the study, namely to explore the extent to which work experience affects worker performance, as well as to evaluate how workload and self-efficacy moderate this influence, making it stronger or weaker. This study focused on the entire furniture industries spread across Karduluk Village and was designated as the object of analysis to obtain a comprehensive empirical picture. The research sample consisted of 279 respondents from a total population of 920 individuals working within the village and was determined using the Slovin formula, with the sampling technique, namely stratified random sampling. The research approach was quantitative, utilizing the SmartPLS 4.0 application as the main tool for testing using the SEM-PLS method. The head of each hamlet sent the research participants a digital questionnaire with fifteen statements as part of the data collection process.
Synthesizing Embodied Tourist Experience with Indigenous Epistemology: A Grounded Theory Approach to Sustainable Surf Tourism Development at Parangtritis Nurdina Prasetyo; Pranoto Pranoto; Sukrisno Sukrisno; Gana Wuntu; Haniek listyorini
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 1 (2026): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i1.9639

Abstract

ABSTRACT This study addresses theoretical fragmentation in surf tourism scholarship through systematic integration of embodied experience theory, sustainable livelihood frameworks, and indigenous knowledge systems. A comprehensive theoretical model was developed synthesizing affective tourist dimensions with indigenous epistemology in community based sustainable surf tourism management at Parangtritis Beach, Yogyakarta, Indonesia. Grounded theory methodology guided six month ethnographic fieldwork comprising semi structured interviews, focus group discussions, participant observation, and documentary analysis with diverse stakeholders including domestic and international surfers, instructors, community leaders, and destination managers. Three stage coding procedures utilizing MAXQDA2020 achieved theoretical saturation through rigorous data triangulation, member checking, and peer debriefing protocols. Analysis yielded the SEMO (Sensory Emotional Mystical Oneness) model, a substantive theoretical framework explicating how sensory engagement, emotional responses, mystical cultural dimensions rooted in Nyi Roro Kidul cosmology, and ecological oneness converge to constitute transformative surf tourism experiences while advancing local sustainability objectives. This investigation provides the inaugural theoretical integration of embodied experience with Indonesian indigenous epistemology in adventure tourism contexts, extending extant frameworks through incorporation of mystical spiritual dimensions heretofore absent from surf tourism scholarship. The SEMO model furnishes novel analytical perspectives for destination management that simultaneously optimize experiential quality and preserve Javanese cultural heritage, thereby bridging adventure tourism development imperatives with ecosystem sustainability through indigenous knowledge valorization. Keywords: surf tourism, sustainable livelihood, embodied experience, indigenous knowledge, SEMO model, Parangtritis Beach
The Effect Of Return On Assets, Net Profit Margin, Earnings Per Share, And Dividend Policy On Stock Prices In The Energy Sector On The IDX Ripa Sriyanti; Joko susilo; Yasir Hudzaifah
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 1 (2026): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i1.9653

Abstract

This study aims to analyze the effect of Return on Assets (ROA), Net Profit Margin (NPM), Earnings Per Share (EPS), and Dividend Policy on stock prices in the energy sector listed on the Indonesia Stock Exchange (IDX) for the period 2022–2024. The method used is panel data regression analysis, utilizing secondary data from annual financial reports. The results show that only the Earnings Per Share (EPS) variable has a significant negative effect on stock prices, while ROA, NPM, and Dividend Policy do not have a significant impact. The research model explains 74.32% of the variation in energy sector stock prices. These findings provide valuable insights for investors to consider corporate financial factors, particularly EPS, when making investment decisions in the energy sector, although other external factors such as government policies and global energy price fluctuations should also be taken into account.
Unraveling The Social And Economic Dimensions In Determining The Selling Price Of Makeup Artist Services (MUA) Yuly Azahra; Sugianto Sugianto; Nina Yusnita Yamin; Ernawaty Usman
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 1 (2026): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i1.9697

Abstract

This study aims to uncover the factors that determine the selling price of Make Up Artist (MUA) services. Using a qualitative approach with a case study method, data was collected through in-depth interviews, observations, and documentation on the two main informants who were purposively selected. Data analysis was carried out thematically with coding techniques to identify pricing patterns. The results of the study identified six main themes that affect the pricing of MUA services: (1) Motivation as the foundation of professionalism and the determination of service value; (2) The type of service that correlates with the complexity and duration of the work; (3) Pricing Strategy that takes into account quality, market demand, and customer expectations; (4) The Role of Social Media and Testimonials in Building a Professional Image and Price Legitimacy; (5) Ethics and Professionalism as the foundation for maintaining price fairness; and (6) Challenges related to consumer purchasing power, reputation, and consistency of service quality. These findings confirm that the price of MUA services is a multidimensional construct, determined not only by cost-based economic calculations, but also by social and symbolic factors that reflect skills, professional image, and perceived value by consumers. Theoretically, this study enriches the pricing literature in the creative services industry driven by personal branding and non-monetary value. Practically, the results of this study provide strategic implications for MUA actors to formulate a fair, competitive, and sustainable price structure.
Potential, Effectiveness, And Contribution Of Food And Beverage Tax Revenue In Increasing Local Revenue (PAD): An Empirical Study In Palu City 2019-2024 Siti Fatimah; Selmita Paranoan; Chalarce Totanan; Ni Made Suwitri Parwati
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 1 (2026): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i1.9727

Abstract

This study aims to analyze the potential, effectiveness, and contribution of food and beverage taxes to the Local Own-Source Revenue (PAD) of Palu City for the period 2019–2024. Food and beverage taxes are an important source of revenue that reflects the level of community participation in regional development. This study uses a quantitative method with a descriptive approach, utilizing primary and secondary data from the Regional Revenue Agency (BAPENDA) and the Regional Financial and Asset Management Agency (BPKAD) of Palu City. The results show that the potential of food and beverage tax in Palu City reaches IDR 78,558,585,000, with the largest contribution coming from the restaurant and eatery sector. The effectiveness of tax collection in 2019–2023 was classified as highly effective, but declined dramatically in 2024 to ineffective. Although tax revenue realization increased every year, its contribution to PAD was still very low, at less than 1%. These findings emphasize the need for strategies to optimize tax collection, improve taxpayer compliance, and innovate in local tax management so that the potential of food and beverage taxes can be maximized to support local fiscal independence.
Machiavellian Marketing And Digital Deception: A Bibliometric Analysis Of Dark Triad Traits, Manipulation, And Misinformation In Social Media (1969-2025) Pilifus Junianto; Agustinus Purna Irawan; Muhammad Idrus Taba; Brigida Endah Nuraeni; Edi Sumarya
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 4 (2025): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i4.9728

Abstract

This study systematically maps the intellectual structure of research on Machiavellian marketing and digital deception, examining intersections between dark personality traits, manipulation, and social media misinformation. Employing bibliometric analysis, 2,512 journal articles from Scopus database (1969-October 2025) were analyzed using VOSviewer software. Three complementary techniques were applied: co-citation analysis revealing foundational knowledge structures, bibliographic coupling identifying current research themes, and co-word analysis predicting future trends. Four distinct research clusters emerged: ethical governance and digital persuasion, social psychology and behavioral impacts, misinformation dynamics and societal effects, and technology-driven detection and prevention. The analysis revealed 84,394 citations with h-index of 122, demonstrating substantial scholarly impact. Key trends include AI-behavioral science integration, deepfake detection, emotional manipulation, and dark triad influences in digital contexts. This research provides the first comprehensive bibliometric synthesis integrating Machiavellian traits with digital deception and misinformation, offering systematic roadmap for interdisciplinary investigations.
The Effect Of Digital Promotion Quality Dimensions On Consumer Purchase Intentions With Trust As A Mediating Variable (A Study At Smart Jaya Phone Store, Palu City) Zihan Fhaiza Purnama Ramli; Ponirin Ponirin; Umar Syarifuddin; Farid Farid
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 1 (2026): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i1.9777

Abstract

The development of digital technology has transformed marketing strategies, making digital promotions an effective tool for reaching consumers. This study aims to analyze the influence of digital promotion quality dimensions on consumer purchase intentions with trust as a mediating variable at the Smart Jaya Phone Store in Palu City. This study uses a quantitative approach with a causal design. Data were collected through questionnaires from 116 customer respondents of the store and analyzed using SmartPLS-based Structural Equation Modeling (SEM). The results show that digital promotion quality has a positive and significant effect on purchase intentions, both directly and indirectly through trust. Trust is also proven to act as a partial mediator that strengthens the relationship between digital promotion quality and purchase intentions. The practical implications of this study emphasize the importance of digital promotion quality that is not only attractive but also able to build consumer trust to encourage sustainable purchase intentions.
Skenaoutfit As Digital Rituals:Tribal Branding In Kalcer Culture On Tiktok Amartya Citra Kevina Soepangat; Siska Armawati Sufa; Iwan Joko Prasetyo; Zulaikha Zulaikha
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 1 (2026): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i1.9864

Abstract

This study investigates the role of digital rituals and tribal branding within the #SkenaOutfit phenomenon on TikTok, focusing on how Indonesian youth express cultural identity through symbolic practices. Employing a quantitative approach with Social Network Analysis (SNA), the research examines user interactions surrounding the hashtag #SkenaOutfit from 2022 to 2025. The data, extracted from publicly accessible TikTok content, includes posts, mentions, duets, and hashtags. Analysis reveals a low-density, high-modularity network, indicating fragmented yet symbolically cohesive communities. Influential accounts such as @zuceiy and @kaaarsa serve as central nodes connecting stylistic subgroups. Although user connectivity is limited, interactions such as tagging and posting function as digital rituals that reinforce Kalcer identity. The findings demonstrate how TikTok users participate not in dialogue, but in symbolic performativity that strengthens subcultural bonds. By integrating Ritual Theory, Actor-Network Theory, and Social Network Theory, this study uncovers how fashion, algorithms, and platform design co-construct collective identity. The research contributes to understanding digital tribalism and the symbolic infrastructure of online communities, offering implications for marketers, content creators, and cultural analysts interested in youth subcultures and algorithm-driven branding practices.
Smart Branding: Integration Of AI In The Marketing Strategy Of Bali MSME Cultural Products Made Setini; Made Juliasa
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 1 (2026): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i1.9916

Abstract

The development of Artificial Intelligence (AI) technology has provided a great opportunity for culture-based Micro, Small, and Medium Enterprises (MSMEs) to strengthen their marketing strategies in the digital era. This study aims to analyze the influence of AI Integration on marketing performance with smart branding as a mediating variable, as well as examine the role of cultural brand identity in strengthening the competitiveness of cultural MSME brands in Bali. Using an explanatory quantitative approach, data was collected through a survey of 150 cultural MSME actors who actively use digital media. The analysis was carried out using Partial Least Squares–Structural Equation Modeling (PLS-SEM) through the SmartPLS 4 application. The results of the study show that AI Integration has a significant positive effect on smart branding, which further improves cultural brand identity and marketing performance. These findings confirm that AI not only serves as an automation tool, but also as a strategic enabler in connecting local cultural values with the needs of modern markets. Furthermore, smart branding has proven to be a bridge between technological capabilities and the preservation of cultural values, strengthening brand image and customer loyalty. Theoretically, this study expands the application of Dynamic Capability Theory by affirming AI as a new form of dynamic capability in culture-based brand management. Practically, the results provide guidance for Balinese cultural MSMEs in optimizing AI to create an adaptive, authentic, and sustainable branding strategy.
The Effect Of Training And Human Resource Development On The Performance Of Office Employees In Desadi, South Bengkulu Regency, Bengkulu Province Ahmad Lubis; Karona Cahya Susena; M Rahman Febliansa
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 1 (2026): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i1.9918

Abstract

This research confirms that training and development of human resources (HR) for village officials has a positive and significant effect on the performance of village office employees. Systematic and continuous training is very important to increase the knowledge, skills and professionalism of village officials, so that they can overcome the problems of late reporting, low understanding of regulations and limited use of technology. Human resource development that focuses on capacity, leadership and digital competency increases the effectiveness of public services and supports optimal village development. Training has a more dominant influence in increasing this performance. This research aims to analyze the influence of training and development of human resources (HR) on the performance of village office employees in South Bengkulu Regency. The research uses a quantitative approach with data obtained through questionnaires, interviews, observation and documentation. Independent variables include training (X1) and HR development (X2), while the dependent variable is employee performance (Y). Data analysis was carried out using multiple linear regression, t test, F test, and coefficient of determination (R²). The research results show that HR training and development has a positive and significant effect on employee performance, both partially and simultaneously. The regression coefficient value for training is 0.357 and human resource development is 0.183, with an F_count value of 15.297 which is greater than F_table 3.092 at a significance level of 5%. The determination value (R²) of 0.246 indicates that 24.6% of the variation in employee performance is influenced by HR training and development. These findings confirm that improving the quality of training and human resource development in a directed and sustainable manner can increase employee professionalism, motivation and productivity in supporting public services and village development.

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