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EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis

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Published by Universitas Dehasen Bengkulu

ISSN : 23388412 EISSN : 27164411 DOI : https://doi.org/10.37676/ekombis.v8i1.926

Core Subject : Economy, Science, Education,

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Other

Ekombis Review: Jurnal Ilmiah Ekonomi dan Bisnis is a peer-reviewed journal. Ekombis invites academics and researchers who do original research in the fields of economics, management, and accounting.

Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)

Articles 1,398 Documents

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HUBUNGAN KEPERCAYAAN DAN PELAYANAN DENGAN KEPUTUSAN MENGGUNAKAN JASA CV. RAFELINDOTOUR AND TRAVEL BENGKULU Tito Irwanto; Karona Cahya Susena; Putri Ramaddan
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 7 No 1 (2019)
Publisher : UNIVED Press

The purpose of this study was to determine the relationship of trust and service with the decision to use the services of CV. Rafelindo tour and travel Bengkulu. Methods of data collection using questionnaires and analytical methods using Spearman rank correlation and hypothesis testing. The sample from this study was 100 consumers who bought tickets that were addressed at Jl. Cempaka No.007 RT / TW 007/003 Kel. KebunBelerKec.The Great Queen. Based on the results of the research the Spearman rank correlation of trustees has a correlation of 0.467 with the criteria of moderate assessment and service having a correlation of 0.602 with strong assessment criteria. This shows that the service is very much related to purchasing decisions, which means that the services that CV. Rafelindo tour and travel Bengkulu is getting higher, the decision to use services on CV. Rafelindo tour and travel Bengkulu. Hypothesis test results are known that tcount is greater than RHOl (0.467> 0.364 & 0.602> 0.478). Thus Ho1 & Ho2 are rejected and H1a1 & Ha2 are accepted. This means that trust and service have a significant relationship with the decision to use services on the CV. Rafelindo tour and travel Bengkulu.

HUBUNGAN HARGA DAN KUALITAS PRODUK DENGAN KEPUASAN PELANGGAN PADA TOKO PERLENGKAPAN BAJU SEKOLAH ELIS KOTA BENGKULU Siti Hanila; Rahmad Hidayat
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 7 No 1 (2019)
Publisher : UNIVED Press

The aim of this study is to know the relationship of price and product quality with customer satisfaction at Elis school uniform shop of Bengkulu city. The sample in this study were 50 consumers who purchased school uniform at Elis school uniform shop of Bengkulu city, because all the population in this study were sampled, so the sampling was done by using accidental sampling technique. Data collection methods used is questionnaires and analytical methods used are rank spearman correlation analysis and testing the data with t test.Based on the results of study the price has a relationship with the customer satisfaction at Elis school uniform shop of Bengkulu citywith a correlation value of 0.537, thus the price offered by the shop is relatively or not too expensive or not too cheap. This result is reinforced by hypothesis test result that tcount is greater than t table (4.408> 1.677). This means that the price has a significant relationship with customer satisfaction at Elis school uniform shop of Bengkulu city.Rank spearman correlation for the relationship of product quality with customer satisfaction at Elis school uniform shop of Bengkulu cityhas a strong correlation with correlation value of 0.604, it means that the better quality of the trade by Elis school uniform shop, the higher level of customerssatisfaction. This is reinforced by the hypothesis test result that t count is greater than t table (5.246> 1.677). This means that the product quality has a significant relationship with customer satisfaction at Elis school uniform shop of Bengkulu city.

PENGARUH PENGHINDARAN PAJAK, KEPEMILIKAN INSTITUSIONAL, DAN PROFITABILITAS TERHADAP BIAYA HUTANG (Studi Empiris Pada Perusahaan Manufaktur Yang Terdaftar Di BEI Periode 2011-2015) Elvis Nopriyanti Sherly; Desi Fitria
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 7 No 1 (2019)
Publisher : UNIVED Press

The purpose of this study is to prove the effect of tax avoidance, institutional ownership, and profitability on cost of debt. The sample consisted of 71 manufactured firms in listed in Indonesian Stock Exchange from 2011-2015 by using a purposive sampling method. The results of the study showed that the tax avoidance had negative effect on cost of debt. The meaning is getting smaller Cash Effective Tax Rate the cost of debt incurred greater. The results of this study also showed that the institutional ownership doesn’t had effect on cost of debt. Furthermore, the result of Return on Assets (ROA) as proxy profitability had a negative effect on cost of debt. The meaning that the higher the profitability of the company then the company will have a high internal funds that can be used in making the use of debt financing is getting smaller which causes the cost of debt also becomes smaller.

ANALISIS PERBEDAAN PRODUKTIVITAS KERJA KARYAWAN TETAP, KONTRAK DAN PEKERJA HARIAN LEPAS (PHL) DI PDAM KOTA BENGKULU Ida Anggriani; Aan Ramadhan Saputra
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 7 No 1 (2019)
Publisher : UNIVED Press

The purpose of this study was to analyze and determine the differences in work productivity between employees, contracts and freelancers at PDAM of Bengkulu City.The research method used in this research is descriptive and comparative method. Respondents were 148 employees of PDAM Bengkulu city, consisting of 68 employees, 65 contract workers and 15 freelance workers. Data were collected by distributing questionnaires to respondents, data analysis was done using one-way anova (one-way anova) test, which was used to test the average comparison between several groups of data. The results showed that there were significant differences in work productivity between permanent employees, contract workers and freelancers at PDAM Bengkulu city (sig 0.002> 0.05). Descriptive statistics show that the average work productivity score of permanent employees is 91.75, the average work productivity of contract workers is 98.14 and the average work productivity of freelance workers is 95.14. These results indicate that contract workers’ productivity is more dominant than the other two groups of employees. Furthermore, freelance workers have the second highest average work productivity, while permanent employees have work productivity with the lowest average value compared to the other two groups.

ANALISIS BIAYA PRODUKSI DALAM PENETAPAN HARGA JUAL DIGITAL PRINTING PADA CV. FORTUNNAADVERTISING KOTA BENGKULU Suwarni Suwarni; Kaulan Kaulan; Sahridi Yanopi
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 7 No 1 (2019)
Publisher : UNIVED Press

This study aims to determine the production cost with a full costing method and fixed selling price using cost plus pricing method on the CV. Fortunna advertising bengkulu city in 2015 through 2017. The research method is manifold diskkriptif and methods of data collection using observation and documentation. From the calculation of cost of production by using the full costing method with each of the expected profit of 30% so as to obtain the cost of production for the banner in 2015 that the cost of production amounted to Rp.17.587,- profit planning for Rp.5.276,- and setting the selling priceRp. 22.863.- in 2016 the cost of production amounted to Rp.17.637,- profit planning for Rp.5.301 and setting the selling price amounted to Rp.22.938,- whereas in 2017 the cost of production amounted to Rp.17.852,- planning profit of Rp. 5.355,- selling price of Rp. 23.207,-. For the production of billboards permeter in 2015 the cost of production amounted to Rp.20.040, - profit planning for Rp.6.012,- and setting the selling price amounted to Rp.26.052,- in 2016 the cost of production amounted to Rp.20.008,- planning a profit of .Rp.6.002,- and setting the selling price of Rp.26.010,- whereas for 2017 the cost of production amounted to Rp.20.168,- profit planning for Rp.6.050,- and setting the selling price amounted to Rp.26.218,-. Thus showing that CV. Advertising Fortunna preformance produce goods has calculated the costs of production accordingly.

STRATEGI PEMASARAN MOTOR HONDA PADA PT. BINTANG MOTOR BENGKULU Andriyani Prawitasari; Englin Roziz
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 7 No 1 (2019)
Publisher : UNIVED Press

This study aims to determine the marketing strategy of PT. Bintang Motor Bengkulu. The analysis method was used SWOT analysis consist of Internal Strategy Factor Matrix (IFAS) and External Strategy Factor (EFAS).SWOT analysis results obtained from the strength value is 25.71 while the weakness is 13.26 so the internal quadrant factor is 25.71-13.26 = 12.45, it means the ability of PT. Bintang Motor Bengkulu in harnessing the strength and minimize the weaknesses that are in the internal company. Opportunities of the strategy is 19.30 and the threat of 12.52. So the external quadrant factor is 19.30 - 12.52 = 6.78 means the high ability of of PT. Bintang Motor Bengkulu in exploiting the opportunities and overcome the threats faced by the company in the sale. So that is in the first quadrant is an aggressive strategy by applying: 1) Maintaining the quality and quality of honda products and perform services that can believe and satisfy consumers. 2) Harness the power in marketing the product based on quality and quality through promotion, sponsorship and exhibition so that of PT. Bintang Motor Bengkuluare increasingly believed and known to the public.

ANALISIS ACTIVITY BASED COSTING SYSTEM DALAM PENENTUAN TARIF KAMAR PADA HOTEL GRAND BOUGENVILLE KOTA BENGKULU Ida Ayu Made Er Meytha Gayatri; Indri Windasari
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 7 No 2 (2019)
Publisher : UNIVED Press

The aim of this study is to determine activity-based costing system in the determination of room rates on Grand Bougenville Hotel of Bengkulu City. Data collection method in this study used is documentation and interview. The method of analysis used is descriptive quantitative, trying to get accurate data in the form of numbers then the data is calculated to get the amount of hotel room rate. There is a difference between room cost which is determined by the management of Grand Bougenville Hotel of Bengkulu City and by applying activity based costing system. The calculation result of room cost by using activity-based costing system, namely for standard rooms of Rp 172.249,- superior of Rp 182.201,- and suite of Rp 331.182,-. Meanwhile, room cost based on the calculations performed by Grand Bougenville Hotel of Bengkulu City known that for the standard room type of Rp 35.599,- superior Rp 31.297 and suite of Rp 57.881. The calculation of the selling price is also different between hotel calculations with the addition of mark up by 25% then the sale price of standard is Rp 240.073 superior is Rp 297.437 and suite is Rp 461.585. There is a lower price difference between the implementation of hotel management price and calculation result by using activity based costing system that is, standard Rp 240.073 superior Rp297.437 and suite Rp 461.585.

ANALISIS RASIO KEUANGAN UNTUK MENGUKUR KINERJA KEUANGAN KOPERASI SIMPAN PINJAM DUA MUARA KOTA MANNA TAHUN 2015-2017 Erwin Febriansyah; Ade Tiara Yulinda; Diah Purnamasari
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 7 No 2 (2019)
Publisher : UNIVED Press

The formulation of the problem in this study is how financial performance of Dua Muara of saving loan cooperative in the city of manna in 2015-2017 seen from ratio liquidity, solvency and provability.The purpose of this study is to determine financial performance of simpan pinjam cooperative in the city of manna in 2015-2017 seen from ratio liquidity, solvency and provability.The object of this researchis the Financial report of Dua Muara of saving loan cooperative in the city of manna in 2015-2017. Data analysis technique used in this reseach are quantitative descriptive and interpretating of the data so that it can give Clear description under study Using financial formulation. The result of analysis trough financial report of Dua Muara of saving loan cooperative using financial are report good enough. So it can be conclude that financial performance of of Dua Muara of saving loan cooperative are good enough but it is necessary to improve the calculation of the financial statement

FAKTOR‐FAKTOR YANG MEMPENGARUHI KEPUTUSAN NASABAH DALAM MEMILIH PEMBIAYAAN GRIYA IB HASANAH DI PT.BANK BNI SYARIAH KANTOR CABANG BENGKULU Karona Cahya Susena; Tito Irwanto; Erlin Priandi
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 7 No 2 (2019)
Publisher : UNIVED Press

The purpose of this study is to find out the dominant factors that influence customer decisions in choosing financing from the hasanah hasanah at PT. Bank BNI Syariah KC. Bengkulu. The method used in analyzing research data is rating scale. The average respondent's answers to the four factors that influence the customer's decision in choosing financing from the hasanah at PT. Bank BNI Syariah KC.Bengkulu is 640 with very agree criteria, meaning that the average respondent strongly agrees that all the proposed factors, namely cultural factors, social factors, personal factors and psychological factors can influence the customer's decision in choosing financing from the hasanah at PT. Bank BNI Syariah KC. Bengkulu.

ANALISIS STRATEGI PENGEMBANGAN USAHA TAHU TEGUH PRIBADI DI BENGKULU TENGAH Eska Prima Monique; Suswati Nasution
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 7 No 2 (2019)
Publisher : UNIVED Press

Small and medium enterprises (SMEs) which are now better known as micro and small enterprises play an important role in the growth of the Indonesian economy. The company carries out a SWOT analysis (Strength, Weakness, Oppurtunity, and Threat) in determining marketing strategies. The respondents in this study are tofu producers, suppliers, consumers, governments, competitors and marketing institutions of Tahu Teguh Pribadi. Where this analysis consists of 2 analysis variables, namely an analysis of internal factors consisting of strengths and weaknesses, and external analysis consisting of opportunities and threats. The IFAS (Internal Factor Analysis Summary) matrix shows that the strength and weakness factors have a total score of 3.01. The EFAS (External Factor Analysis Strategy) matrix shows that opportunity and threat factors have a total value of 3.16. Based on the Cartesian diagram shows that Usaha Tahu Teguh Pribadi is in the Growth quadrant where the quadrant is a very favorable situation. S-O strategy (Strenght-Opportunity) then obtained the factor that must be maintained to be able to take the opportunities that are: Improving product quality by utilizing technological developments to maintain consumer trust and forming associations / unions of business entrepreneurs to maintain bargaining positions against suppliers. The W-O strategy (Weakness-Opportunity) obtained results, namely: Increasing sales volume through product diversification by utilizing culinary policies and improving the quality of human resources through programs from the government. S-T strategy (Great Strenght) shows results: Improving quality and maintaining product continuity with good production management to improve competitiveness. And can improve marketing efficiency by establishing W-T (Weakness-Threat) Strategy partnership relationship, namely: Use simple SOPsfor effectiveness and efficiency. As well as increasing capital and promotion networks through product packaging and increasing human resources

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Home Page

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Editorial Team

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Contact Name Karona Cahya Suseno

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Journal Mail Official j.ekombisreview@gmail.com

Editorial Address Jl. Meranti Raya No. 32. Sawah Lebar, Kota Bengkulu

Location Kota bengkulu, Bengkulu INDONESIA

Abstract

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Contact Name
Karona Cahya Suseno

Contact Email
karona.cs@unived.ac.id

Phone
+6281373154399

Journal Mail Official
j.ekombisreview@gmail.com

Editorial Address
Jl. Meranti Raya No. 32. Sawah Lebar, Kota Bengkulu

Location
Kota bengkulu,

Bengkulu

INDONESIA