cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
-
Editorial Address
-
Location
Kota semarang,
Jawa tengah
INDONESIA
ANDHARUPA
Published by Universitas Dian Nuswantoro
ISSN : 2477 2852     EISSN : 2477 3913     DOI : -
Core Subject : Humanities, Education, Art,
Arts Humanities Languange, Linguistic, Communication & Media
Arjuna Subject : -
Articles 282 Documents
 25   26   27   28   29 
GREEN DIGITAL MARKETING UNTUK PEMBERDAYAAN UMKM ORANG TUA ANAK DOWN SYNDROME: STUDI BRANDING INKLUSIF DI PERKOTAAN Octavia, Ercilia Rini; Mustafa, Muhizam
ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia Vol. 11 No. 2 (2025): Juni 2025
Publisher : Dian Nuswantoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk memahami bagaimana strategi branding inklusif berbasis green digital marketing dapat memberdayakan UMKM yang dijalankan oleh orang tua anak-anak dengan Down Syndrome. Studi dilakukan pada Yayasan Sosial PIK POTADS Jawa Tengah yang menjadi ruang kolektif bagi 25 pelaku UMKM. Metode penelitian menggunakan pendekatan kualitatif deskriptif melalui wawancara mendalam kepada delapan informan kunci yang aktif mengelola usaha dan terlibat langsung dalam komunitas. Hasil penelitian menunjukkan bahwa branding selain menjadi strategi pemasaran, juga berperan sebagai sarana ekspresi personal, identitas sosial, dan perjuangan orang tua dalam membesarkan anak-anak berkebutuhan khusus. Pendekatan green digital marketing terlihat dari penggunaan platform media sosial secara sadar untuk menyuarakan keberlanjutan, kepedulian lingkungan, dan nilai-nilai inklusif dalam narasi brand. Temuan ini menegaskan bahwa strategi komunikasi yang menekankan empati, personalisasi, serta keterlibatan emosional dapat menjadi kekuatan utama dalam membangun kepercayaan konsumen, sekaligus menciptakan ruang ekonomi yang lebih manusiawi dan setara. Penelitian ini diharapkan memberi kontribusi pada pengembangan model branding inklusif berbasis komunitas di ranah UMKM perkotaan.
DANCE AS A STRATEGY FOR PROMOTING CULTURAL PRODUCTS: LITERATURE REVIEW OF CHALLENGES AND OPPORTUNITIES FOR BATIK MSMEs IN INDONESIA Murtono, Taufik; Dwiyasmono, Dwiyasmono; Nur, Rokhim
ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia Vol. 11 No. 3 (2025): September 2025
Publisher : Dian Nuswantoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Batik MSMEs in Indonesia face significant challenges in promoting products based on cultural identity, especially in the era of globalization and digitalization, which encourages the homogenization of marketing strategies. One innovative alternative that has the potential to overcome this challenge is the use of dance as a symbol-based visual communication medium. This study aims to analyze the potential of dance in strengthening the promotion strategy of cultural products, especially batik, through a literature review approach to reputable scientific sources. The study result shows that dance, through movements, costumes, and visual expressions, can build a symbolic narrative that strengthens the cultural identity of batik products. The integration of visual elements from dance into promotional strategies can increase the emotional connection between products and consumers, create added value, and strengthen product images based on local wisdom in a competitive market. These findings contribute to a new conceptual framework for developing batik MSME promotion strategies by positioning performing arts as a relevant medium for building brand identity and strengthening the competitiveness of cultural products

Page 29 of 29 | Total Record : 282

 25   26   27   28   29 

Filter by Year

2015 2025


Reset
Filter By Issues
All Issue Vol. 11 No. 3 (2025): September 2025 Vol. 11 No. 2 (2025): Juni 2025 Vol. 11 No. 1 (2025): Maret 2025 Vol. 10 No. 04 (2024): Desember 2024 Vol. 10 No. 03 (2024): September 2024 Vol. 10 No. 02 (2024): June 2024 Vol. 10 No. 01 (2024): March 2024 Vol. 9 No. 04 (2023): December 2023 Vol. 9 No. 03 (2023): September 2023 Vol. 9 No. 02 (2023): June 2023 Vol. 9 No. 01 (2023): March 2023 Vol. 8 No. 04 (2022): December 2022 Vol. 8 No. 03 (2022): September 2022 Vol. 8 No. 02 (2022): June 2022 Vol. 8 No. 01 (2022): March 2022 Vol. 7 No. 02 (2021): August 2021 Vol. 7 No. 01 (2021): February 2021 Vol. 6 No. 02 (2020): August 2020 Vol. 6 No. 01 (2020): February 2020 Vol. 5 No. 02 (2019): August 2019 Vol. 5 No. 01 (2019): February 2019 Vol. 4 No. 02 (2018): August 2018 Vol. 4 No. 01 (2018): February 2018 Vol. 3 No. 02 (2017): August 2017 Vol. 3 No. 01 (2017): February 2017 Vol. 2 No. 02 (2016): August 2016 Vol. 2 No. 01 (2016): February 2016 Vol. 1 No. 02 (2015): August 2015 Vol. 1 No. 01 (2015): February 2015 Vol 1, No 02 (2015) More Issue