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Eco-Entrepreneur
Published by Universitas Trunojoyo Madura
ISSN : -     EISSN : 25024639     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 7 Documents
 1 
Search results for , issue "Vol 11, No 1 (2025): Juni" : 7 Documents clear
PENGARUH CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN YANG DIMEDIASI OLEH PROMOSI PADA PRODUK EIGER (Studi pada mahasiswa fakultas ekonomi dan bisnis Universitas trunojoyo madura) Balyani, Ach; Suyono, Suyono
Eco-Entrepreneur Vol 11, No 1 (2025): Juni
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ee.v11i1.30806

Abstract

This study aims to analyze the influence of brand image on purchasing decisions of Eiger products mediated by promotion, with the object being students of the Faculty of Economics and Business, Trunojoyo University, Madura. The background of this study is based on the importance of brand image in shaping consumer perceptions and the role of promotion in strengthening this influence on purchasing decisions. The method used is a quantitative approach by distributing questionnaires to respondents selected by purposive sampling. The results of the study indicate that brand image has a significant effect on purchasing decisions directly and indirectly through promotion. This finding indicates that companies need to pay attention to strong brand imaging and effective promotion in order to encourage consumers in making purchasing decisions. The implications of this study provide suggestions to Eiger management to continue to strengthen brand identity and design attractive promotional strategies that are in accordance with market needs, especially the student segment.
Narrative Literature Review: Konsep Pengembangan Sumber Daya Manusia di Era Digital Khasan, Umar; Soedarto, Teguh
Eco-Entrepreneur Vol 11, No 1 (2025): Juni
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ee.v11i1.30760

Abstract

The purpose of this research is to explain the concept of human resource management and how to develop human resources in the digital era. The research method in this study uses Narrative Literature Review. This research data was obtained through several journal articles with the keywords of human resource management concepts and human resource development in the digital era. Data analysis in this study used qualitative data analysis. The results show that the concept of human resource management is managing, developing, motivating, and evaluating the entire workforce needed by the company to achieve its goals. Then the development of human resources in the digital era that can be applied by organizations and companies includes digital training, the use of information systems (AI and IoT), flexibility in workforce management, innovation and company adaptation to new technologies.
Studi Kelayakan Bisnis Air Minum Dalam Kemasan Di Universitas Trunojoyo Madura Ridwan, Muhammad Farghani; Adiyanto, Mochamad Reza
Eco-Entrepreneur Vol 11, No 1 (2025): Juni
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ee.v11i1.30758

Abstract

Penelitian ini bertujuan untuk menganalisis studi kelayakan bisnis melalui aspek keuangan dan aspek hukum pada Air Minum Dalam Kemasan di Universitas Trunojoyo Madura. Selain itu, bertujuan membandingkan kelayakan serta efektivitas antara opsi produksi sendiri dan maklon. Penelitian ini menggunakan pendekatan kualitatif. Sumber data yang digunakan adalah data sekunder berupa data primer yang dikumpulkan melalui observasi wawancara. Analisis data dilakukan menggunakan metode penilaian investasi yaitu Net Present Value, Internal Rate of Return, dan Payback Period. Hasil penelitian menunjukkan bahwa  Produksi Sendiri lebih unggul dalam hal profitabilitas jangka panjang karena menghasilkan Net Present Value (NPV) yang jauh lebih tinggi. Meskipun demikian, opsi Maklon menawarkan pengembalian investasi yang lebih cepat (Payback Period), risiko awal yang lebih rendah (Investasi Awal), dan tingkat pengembalian investasi yang lebih menarik (IRR).
Pengaruh Kualitas Pelayanan, Kualitas Produk, dan Inovasi terhadap Kepuasan Pelanggan dan Terciptanya Loyalitas Pelanggan pada Smartphone Samsung di Surabaya Timur Tianto, Reza; Kholid, Ikhwan; Noorthirafi, Ghazian Qashmal
Eco-Entrepreneur Vol 11, No 1 (2025): Juni
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ee.v11i1.31069

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas layanan, kualitas produk, dan inovasi terhadap kepuasan pelanggan serta dampaknya terhadap terciptanya loyalitas pelanggan ponsel pintar Samsung di Kutisari, Surabaya. Pendekatan kuantitatif digunakan dengan metode survei melalui kuesioner yang disebarkan kepada 139 pengguna Samsung. Teknik analisis data yang digunakan adalah Structural Equation Modelling – Partial Least Square (SEM-PLS) dengan menggunakan perangkat lunak WarpPLS 8.0. Hasil penelitian menunjukkan bahwa kualitas layanan, kualitas produk, dan inovasi berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Lebih lanjut, kepuasan pelanggan berperan sebagai variabel mediasi yang signifikan dalam meningkatkan loyalitas pelanggan. Dengan demikian, peningkatan kualitas layanan, kualitas produk, dan inovasi terbukti secara langsung maupun tidak langsung meningkatkan loyalitas pelanggan melalui kepuasan pelanggan. Implikasi dari penelitian ini memberikan rekomendasi bagi manajemen Samsung untuk lebih fokus pada peningkatan kualitas layanan dan inovasi produk guna mempertahankan kepuasan dan loyalitas pelanggan. Penelitian ini juga dapat menjadi referensi bagi penelitian selanjutnya yang bertujuan untuk mengeksplorasi hubungan antar variabel tersebut dalam industri ponsel pintar secara lebih mendalam.
Pengaruh tingkat Likuiditas Terhadap Nilai Perusahaan Dengan Ukuran Perusahaan Sebagai Variabel Moderasi (Studi Pada Perusahaan Food and Beverage Yang Terdaftar Di Bursa Efek Indonesia Periode 2019-2023) Ahada, Shofira Mardiatis; Gitayuda, M. Boy Singgih
Eco-Entrepreneur Vol 11, No 1 (2025): Juni
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ee.v11i1.29243

Abstract

The purpose of this study is to examine how liquidity affects business value for food and beverage companies listed on the Indonesia Stock Exchange (BEI) between 2019 and 2023, using company size as a moderating variable. The Quick Ratio and Cash Ratio are used to monitor liquidity, which can show how well a firm can meet short-term obligations and affect investors' opinions about its stability and performance. However, it is anticipated that the relationship between liquidity and firm value will either get stronger or weaker depending on the size of the organization, which is determined by its total assets. Price Book Value (PBV), a gauge of market equity, is used to determine a company's worth. The secondary data used in this study was taken from the 2019–2023 annual financial reports of food and beverage companies listed on the Indonesia Stock Exchange. To evaluate the link between these factors, a quantitative approach with moderation was employed as the analytical method in this study. The study's findings indicate that while the cash ratio has a negative impact on company value, the current ratio and quick ratio have a positive impact.
Transforming Self-Efficacy into High Performance: The Critical Role of McClelland’s Achievement Motivation in Labor-Intensive Work Environments ridho, Ainur; Afifah, Zainiyatul
Eco-Entrepreneur Vol 11, No 1 (2025): Juni
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ee.v11i1.31508

Abstract

Self-efficacy has long been recognized as a critical factor influencing employee performance; however, empirical evidence indicates that its impact is often indirect, requiring the role of mediating variables. This study aims to examine the effect of self-efficacy on employee performance through McClelland’s achievement motivation as a mediating variable in PT. Buana Tengka Garment. Employing a quantitative survey method, data were collected from 92 respondents selected using Slovin’s formula from a population of 120 employees. Regression analysis and Sobel test results reveal that self-efficacy does not directly affect performance but significantly influences achievement motivation, which in turn significantly impacts performance. Furthermore, achievement motivation is found to significantly mediate the relationship between self-efficacy and performance. These findings imply that improving employees’ self-efficacy must be accompanied by strategies to strengthen achievement motivation, such as setting challenging targets, implementing performance-based rewards, and providing constructive feedback, to optimize performance in labor-intensive industries
Narrative Literature Review: Konsep Pengembangan Sumber Daya Manusia di Era Digital Khasan, Umar; Soedarto, Teguh
Eco-Entrepreneur Vol 11, No 1 (2025): Juni
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ee.v11i1.30760

Abstract

The purpose of this research is to explain the concept of human resource management and how to develop human resources in the digital era. The research method in this study uses Narrative Literature Review. This research data was obtained through several journal articles with the keywords of human resource management concepts and human resource development in the digital era. Data analysis in this study used qualitative data analysis. The results show that the concept of human resource management is managing, developing, motivating, and evaluating the entire workforce needed by the company to achieve its goals. Then the development of human resources in the digital era that can be applied by organizations and companies includes digital training, the use of information systems (AI and IoT), flexibility in workforce management, innovation and company adaptation to new technologies.

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