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INDONESIA
STRATEGIC
Published by Universitas Pendidikan Indonesia
ISSN : -     EISSN : -     DOI : -
Core Subject : Education,
Education
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Articles 181 Documents
 8   9   10   11   12 
The Role of Social Media in Improving Woven Blanket Industry Business Performance in Garut Regency Maulani, Galih Abdul Fatah
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 19, No 2 (2019): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v19i2.20420

Abstract

The use of social media is one of strategic alternative in a business. It plays a crucial role in developing business community networking and enhances business performance. This research was designated to examine the effect of social media in fostering MSME business performance. This quantitative study involved 42 woven blanket MSMEs in Cintarasa Village, Samarang District, Garut Regency, Indonesia. The data analysis was performed through PLS-SEM. The result discovered that social media has a significant effect and strongly affect Garutian woven blanket business performance. This social media can be optimally utilized by taking certain criteria into account.
Digital Innovation Strategy: Performance of Coffee SMEs in Industrial Era 4.0 hamdani, Nizar Alam
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 19, No 2 (2019): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v19i2.20429

Abstract

Disruption in the industry 4.0 era encouraged SMEs to improve their business performance by creating digital innovation strategies. The purpose of this study is to analyze the effect of digital innovation strategies on the performance of Coffee SMEs in Garut, West Java. The method used was an explanatory survey method at the Coffee SMEs. Data processing and analyzing the relationship in the proposed structural model using SmartPLS 3. The results of this study reveal that the digital innovation strategy has a positive effect on the performance of  Coffee SMEs.
Studi Deskriptif Kepuasan Pelanggan terhadap Produk Metal Furniture Pada PPUPIK Politeknik Bosowa burhan, imron; Sunding, Alang; ridhani, ulia
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 20, No 1 (2020): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v20i1.23970

Abstract

This study aims to analyze the factors that influence customer satisfaction in purchasing metal furniture products at PPUPIK Polytechnic Bosowa. This research was conducted at PPUPIK Bosowa Polytechnic. The research method used is a quantitative method with data analysis techniques namely descriptive analysis. Research data were collected using a questionnaire instrument with a Likert scale to measure customer satisfaction in purchasing metal furniture products. The results showed that respondents' responses to aspects of product quality, service quality, and price indicate that the majority of customers answered strongly agree and agree. This shows that the majority of customers are satisfied with the product quality, service quality and prices from PPUPIK Polytechnic Bosowa.
STUDI EMPIRIS MANAJEMEN PENGELOLAAN TABUNGAN PADA GENERASI MILENIAL DI KOTA BATAM Yuwono, Wisnu
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 20, No 1 (2020): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v20i1.25396

Abstract

The purpose of this study is to determine the variables that are thought to strongly influence the management of savings management on the millennial generation in Batam City. Batam City is an industrial and trade city whose geographical location is in direct line with Singapore and Malaysia, offering a lot of very attractive goods and services, especially for millennials. The variables used are self-control, attitude toward saving, financial literacy, parental socialization, and peer influence on saving behavior. The methodology in this study uses primary data through the distribution of questionnaires to 267 millennial respondents, and processing the data using the SPSS program version 21.0, the results show that the attitude toward saving, financial literacy, parental socialization variables have a significant effect on the saving behavior variable, but the variable self-control, and peer influence do not have a significant influence on saving behavior in the millennial generation of Batam City.
Website Quality and Risk Perception as The Influence of Purchase Intention in E-Commerce Website in Indonesia Lisnawati, S.Pd., MM, Lisnawati; Hurriyati, Ratih; Al Qorni, Alfi W
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 19, No 2 (2019): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v19i2.25815

Abstract

This study aims to determine the effect of website quality and perceived risk on purchase intention on e-commerce websites.The object of research being the dependent variable is purchase intention and website quality and perceived risk as independent variables. The population in this study is e-commerce Website Visitors in Indonesia. Sampling in this study uses a simple random sampling method (random sampling) using purposive sampling techniques to 198 e-commerce website visitors. The instrument test was conducted with a validity test and a reliability test and the analysis technique used was a structural equation model (SEM). The findings in this study are Website quality has a positive and significant effect on purchase intention, whereas perceived risk has a negative effect on e-commerce website visitors in Indonesia.
Improve islamic financial literacy and optimize the islamic economy through financial technology: INPES apps Hidayat, Yusuf Murtadlo; Machmud, Amir
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 19, No 2 (2019): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v19i2.25592

Abstract

In recent years, sharia financial technology has been growing rapidly in Indonesia. In early 2019, there were 55 sharia fintech companies registered as members of the Indonesian Fintech Sharia Association (AFSI). However, interestingly, according to survey conducted by The Financial Services Authority (OJK), the Islamic financial literacy index is still very low (8.11%), whereas understanding / knowing the law of muamalah is obligatory for every Muslim before they make any transaction. INPES platform integrates sharia learning and sharia financing in an online based application, where users must complete their muamalah course before they access financing services. This application can be applied at amil zakat institutions, Islamic boarding schools, and other non-bank financial institutions.In recent years, sharia financial technology has been growing rapidly in Indonesia. In early 2019, there were 55 sharia fintech companies registered as members of the Indonesian Fintech Sharia Association (AFSI). However, interestingly, according to survey conducted by The Financial Services Authority (OJK), the Islamic financial literacy index is still very low (8.11%), whereas understanding / knowing the law of muamalah is obligatory for every Muslim before they make any transaction. INPES platform integrates sharia learning and sharia financing in an online based application, where users must complete their muamalah course before they access financing services. This application can be applied at amil zakat institutions, Islamic boarding schools, and other non-bank financial institutions.
PENGARUH DANA PIHAK KETIGA (DPK) DAN TINGKAT NON PERFORMING FINANCING (NPF) TERHADAP PEMBIAYAAN MURABAHAH PADA PT BANK SYARIAH MANDIRI (PERIODE 2010-2017) Nurdiansyah, Dian Hakip; Mubarokah, isro'iyatul
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 20, No 1 (2020): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v20i1.20840

Abstract

Function of Islamic Bank is financial institution that conduct business activities based on the principles of Islam Law, also operational activities by funds collecting from public in the form of savings, current accounts also deposits and will be disbursed by the bank to the public in the form of financing. The large funds raised by the bank it will increase financing disbursed.The size of the financing that disburse by Islamic bank would risk in result of non-payment financing has been granted. The high risk of financing disburse will be lower financing.The purpose of this research was to find out of Third Parties Fund, Non Performing Financing and Murabahah in PT Bank Syariah Mandiri and to analyze and explain The Influence of Third Parties Fund and Non Performing Financing, for both partially and simultaneously on Murabahah at PT Bank Syariah Mandiri. The research period is 2010-2017. While research method that use in this research is descriptive quantitative with data obtained from the quarterly financial statement of PT Bank Syariah Mandiri.The results showed that Third Parties Fund, Non Performing Financing and Murabahah continue to fluctuate. To partially test hypothesis showed that variable Third Parties Fund significant effect on Murabahah, while variable Non Performing Financing no significant effect on Murabahah. Simultaneously test show that Third Parties Fund and Non Performing Financing effect on Murabahah.
Brand Personality dalam meningkatkan Brand Loyalty Restaurant Casual (Studi Pada Generasi Milenial di Indonesia) Lili Adi Wibowo; L. Lisnawati
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 20, No 2 (2020): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v20i2.33571

Abstract

Penelitian ini mengkaji brand personality pengaruhnya terhadap brand loyalty restaurant casual di kalangan generasi milenial sebagai strategi dalam meningkatkan perekonomian pada sektor industri pariwisata. Hasil dari penelitian ini adalah model pengukuran daya saing perusahaan dalam mendapatkan konsumen yang loyalitas pada mereknya. Sehingga dalam restoran kasual mempunyai daya tarik yang mendukung konsumen kalangan generasi milenial di Indonesia untuk membangun brand loyality. Dampak bagi generasi milenial mengabaikan brand loyalty diantaranya, rendahnya hubungan personal dengan merek, sulit menemukan kecocokan dan kepuasan tersendiri terhadap merek. Semakin tinggi loyalitas pada kalangan milenial maka lebih positif yang dirasakan mereka terhadap suatu merek
STRATEGY FOR ACCELERATING MANAGEMENT AND DEVELOPMENT OF SMEs IN THE KRIYA SUB-SECTOR IN THE CREATIVE INDUSTRY Aisyah, Risa; Nabhani, Irfan; Aulawi, Hilmi; Hamdani, Nizar Alam
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 20, No 2 (2020): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v20i2.28770

Abstract

The creative industry plays a vital role in economic development, both digitally and conventionally. Indonesia has many industries that are creative and skilled in doing business. The craft business is also diverse. The purpose of this research is to analyze the right strategy for the creative industry of vetiver and bamboo in the Garut Regency. This research was using a qualitative method with a SWOT analysis. In literature studies, a literature review is to understand the theoretical basis for conducting in-depth interviews. Measuring all constructs and research indicators used a research questionnaire distributed in the Craft Industries in Garut Regency. Based on the result, it can be seen that the vetiver and bamboo handicraft industry is in quadrant 2. The recommended strategy given is diversification.
Pengaruh Perceived Quality Dan Brand Reputation Terhadap Repurchase Intention Pada Reviewers Sepatu Bata Aplikasi Shopee Widjajanta, Bambang; Rahayu, Agus; Salsabila, Audra
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 20, No 1 (2020): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v20i1.27094

Abstract

Tujuan dari penelitian ini untuk menguji dan menganalisis perceived quality, brand reputation dan repurchase intention pada Sepatu Bata Aplikasi Shopee. Populasi dalam penelitian ini adalah reviewers Sepatu Bata Shopee dengan jumlah responden sebanyak 400 reviewers. Metode yang digunakan dalam penelitian ini adalah explanatory survey untuk mengeksplorasi situasi masalah. Teknik sampling yang digunakan ialah simple random sampling dengan menggunakan path analysis. Hasil perceived quality dan brand reputation menghasilkan pengaruh positif terhadap repurchase intention.

Page 10 of 19 | Total Record : 181

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