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Ferry Adhi Dharma
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INDONESIA
Kanal : Jurnal Ilmu Komunikasi
Published by Universitas Muhammadiyah Sidoarjo
ISSN : 23026790     EISSN : 25412841     DOI : https://doi.org/10.21070/kanal
Core Subject : Social,
Social Sciences
Aim: to facilitate scholar, researchers, and teachers for publishing the original articles of review articles. Scope: Communication Science include: Interpersonal Communication Mass Communication Politics Communication Development Communication Communication Media Culture Communication Business Communication Public Relation Journalism
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 179 Documents
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Communication Analysis in the Illustration of "Temptation and Test" Interpretation of Art Performance Rhythm by Marina Abramovic Thomas Hanandry Dewanto
Kanal: Jurnal Ilmu Komunikasi Vol 11 No 2 (2023): Maret
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/kanal.v11i2.1724

Abstract

Illustration is communication through pictures. The purpose of the illustration is for story images, as a visual identity. This is useful for representing text, sentences, story scripts, so that the audience can easily digest the text through visuals. Visual form illustration is usually an imagination captured by the artist. The purpose of this study is to find out how the effectiveness of illustration as a medium has an influence on communication. Understand the pattern of interpretation through illustrations of visual understanding. So that in its application it can provide an understanding of cultural values ​​in performances. With illustrations, it is hoped that they will be able to map their functions and roles to provide in-depth knowledge as the use of patterns and characters as imagery. This research method discusses the illustrations that are produced and developed and integrated through the aesthetics of forms, symbols, meanings and functions of art. Using a qualitative approach is used to visualize and describe the reality contained in an image. The result of the research is finding the value of illustration depiction as a strong effort and effort in capturing and responding to illustration as a communication medium in providing views on human behavior adapted from the performances of Marina Abramovic and Ginko Leaves, through illustration images.
Semiotic Analysis of Cultural Representation of Documentary Films of The Osing Banyuwangi Tribe Haekal Ridho Afandi
Kanal: Jurnal Ilmu Komunikasi Vol 11 No 2 (2023): Maret
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/kanal.v11i2.1725

Abstract

The research objective is to package about cultural preservation related to tradition through its power, which is able to form images and sounds that can be understood by the audience to describe and explain the meaning contained in the communicative message of the Osing Tribe in Banyuwangi through native language dialectics. This research method is descriptive qualitative using Roland Barthes's semiotic approach. The data collection process was carried out through primary data resulting from scene cuts and scenes from films added to secondary library data as supporting primary data adapted from the cultural traditions of the Osing Tribe in Banyuwangi. The results obtained in this research are the emergence of findings, namely: 1). Giving a correlation to the influence of the meaning that appears has a communicative message in the cultural and language traditions of the Osing Tribe which are related to the identity and characteristics that exist in an area. 2). Expanding the reach of the community on a village scale to a larger and more relevant context in a modern state and regionally administratively becomes the starting point and also the framework for the process of creating an identity.
The Influence of Social Media Content and Digital Marketing Implementation on the Image of Jglow Skincare Sandi Nugraha; Maya Retnasary
Kanal: Jurnal Ilmu Komunikasi Vol 11 No 2 (2023): Maret
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/kanal.v11i2.1726

Abstract

Social media is a means for many groups, both from individuals to institutions to communicate with each other. The form of messages communicated is usually known as content. Brands usually use social media as a tool to communicate their messages to the public. Digital marketing is brand marketing activities digitally, but digital marketing is also often used by brands for branding media to the public. The purpose of this research is to determine the effect of social media content and digital marketing on Jglow's brand image partially or simultaneously. This research uses quantitative research methods in the form of a survey. A sample of 250 people who used skincare in the city of Bandung were asked to fill out a questionnaire that served as a data collection tool. using the Likert scale measurement and the Slovin formula. The results of this study are, social media content partially has a significant influence on Jglow's image, with a percentage of 50.9%. Likewise digital marketing with an influence percentage of 54.1%. Simultaneously Social media content and digital marketing have a significant influence on image with a percentage of 67.4%. From these percentages it can be stated that the two variables have a significant and positive impact on the Jglow brand image in the city of Bandung.
The Phenomena of Copyright Infringement in Digital Marketing Towards Creative Ideas Ari Susanti
Kanal: Jurnal Ilmu Komunikasi Vol 11 No 2 (2023): Maret
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/kanal.v11i2.1728

Abstract

The purpose of this study is to dissect the phenomenon of Copyright infringement that often occurs in digital marketing related to creative ideas. This study used qualitative research methods by conducting in-depth interviews with owners of Micro, Small and Medium Enterprises in the culinary sector to explore as much data as possible from informants. The result of this study is that Micro, Small and Medium Enterprises are reluctant to register their chip rights because of complicated procedures, require a long time, the costs incurred are relatively expensive and a pessimistic sense of the sustainability of their business in the future. Therefore, it is necessary to socialize Micro, Small and Medium Enterprises to consciously protect themselves against their creative ideas through Intellectual Property Rights (IPR). Moreover, the process of creative ideas arises because of efforts to develop something and even find new findings as an effort to refine previous ideas through a long process and a long time for perfecting the idea and not a small cost. With the protection of ideas, the spirit to create will grow and develop without limits. In addition, business actors and the public in general understand about the Consumer Protection Law and the Electronic Information and Transaction Law where sanctions for theft of creative ideas have been strictly regulated in it.
ChatGPT For Marketing Communications: Friend or Foe? Heidy Arviani; Ririn Puspita Tutiasri; Latif Ahmad Fauzan; Ade Kusuma
Kanal: Jurnal Ilmu Komunikasi Vol 12 No 1 (2023): September
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/kanal.v12i1.1729

Abstract

The release of the ChatGPT chatbot in November 2022 received significant public attention. ChatGPT is an Artificial Intelligence (AI) powered chatbot that allows users to simulate human-like conversations with AI. GPT stands for Generative Pre-trained Transformer, a language processing model developed by the American artificial intelligence company OpenAI. These innovations and technologies are changing business interests, revolutionizing marketing communications strategies, and enhancing the consumer experience. ChatGPT is a powerful tool for marketers, but we need to understand the risks and place realistic expectations for the moment. The author uses data collection techniques using literature studies and observations on ChatGPT about their potential and impact on marketing communications. Authors analyze brand information, data search, reference services, cataloging, content creation, and ethical considerations such as privacy and bias. Result of this study, ChatGPT can provide and support creative content creation or copywriting, improve customer service, automate repetitive tasks, and support data analysis. However, humans are irreplaceable for examining outputs and creating marketing messages consistent with a company's strategy and brand vision. With good marketing strategies, ChatGPT can effectively enhance and support marketing processes.
Electronic Word of Mouth in Building Decisions To Invest in Mutual Funds Through Bibit.id Febi Alfia Ulfa; Ari Susanti
Kanal: Jurnal Ilmu Komunikasi Vol 12 No 1 (2023): September
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/kanal.v12i1.1737

Abstract

Financial stability is the dream of every human being in facing life future, in the midst of rapid economic progress that makes people innovate, one of which is by investing. A person's lack of knowledge investing results negative things that can affect investment decisions. Bibit, which’s an investment platform that’s great demand by the people of Indonesia, has made researchers interested in examining the activities that occur in the dissemination of information about Bibit investments. Electronic word of mouth which’s commonly known as e-WOM is one of the newest innovations in the world of digital marketing, known for its broad and effective dissemination of information, making e-WOM one of the reasons for researchers to get to know more about e-WOM in disseminating information to the Bibit community. This research focused on how dimensions of e-WOM in building an interest investing in Bibit mutual funds for novice investors and what’s the role of e-WOM in building investment decisions for novice investors through AIDDA theory. The purpose of this study to determine the activity of e-WOM carried out by the Bibit community to attract novice investors to invest in the Bibit.id. This study uses a qualitative descriptive method by collecting interview data online as well as the determination of informants using a purposive sampling technique. The results of this study indicate that there’s a positive role in making investment decisions the Bibit.id by novice investors, due to the activity of e-WOM in the Bibit community dissemination of information that supports investment decisions.
Social Media Management of the MIK SEMAR Facebook Group as an Information Media for the People of Semarang City Ayang Fitrianti Ayang; Ahmad Taufikurrohman
Kanal: Jurnal Ilmu Komunikasi Vol 12 No 1 (2023): September
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/kanal.v12i1.1740

Abstract

Needs for information is currently increasing with the high level of use of social networking sites in society. Facebook is a social networking site with various features, one of which is the MIK SEMAR Facebook group which allows people in the city of Semarang to easily access various information such as infrastructure, transportation, buying and selling of products, local events and issues related to Semarang. This research method is descriptive qualitative, data collection techniques used are interviews, observation and documentation. The theory used in this study is The Circular Model of SOME. In the results of this study it can be concluded that the steps to share information on the MIK SEMAR Facebook group facilitate the formation of public understanding. In terms of optimization, MIK SEMAR's Facebook team has done everything to listen and understand what the public is talking about. The management aspect carried out by the MIK SEMAR Facebook group is quite good. Aspects of engaging Facebook Group MIK SEMAR understands the importance of reaching the audience and providing a fast response to reach the target audience.
The Impact of YouTube and Family on Religiusity Behavior and Pro-Social Behavior of Teenagers in The City of Sidoarjo Nadhifah Amaliah Putri Rofiva; Ainur Rochmaniah
Kanal: Jurnal Ilmu Komunikasi Vol 12 No 1 (2023): September
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/kanal.v12i1.1743

Abstract

YouTube social media is one part of changes in technological advances that provide information openly to its users, so that it can indirectly have an impact, especially among teenagers. Given how YouTube's social media is very easy to access by various groups, this research aims to analysis the impact that the use of YouTube and family social media has on religious behavior and pro-social behavior of teenagers, especially in the city of Sidoarjo. This type of research is quantitative with 140 young respondents in Sidoarjo City, which was taken by random sampling technique. The data obtained in this study were obtained from filling out and distributing questionnaires. The research was completed using multiple regression analysis with the SPSS Statistics application. The results of data processing show that the impact of YouTube and family social media on religious behavior in adolescents in Sidoarjo City has a correlation coefficient of 0.695 and a coefficient of determination of 0.483 at a significance of α (0.05). Meanwhile, the impact of social media YouTube and family on pro-social behavior in adolescents in Sidoarjo City has a correlation coefficient of 0.632 and a coefficient of determination of 0.399 at a significance of α (0.05). So it can be concluded that there is an impact of YouTube and family social media on religiosity and prosocial behavior in adolescents in Sidoarjo City.
The Effectiveness of Communication on Generasi Pesona Indonesia’s Instagram in Fulfilling Tourism Informationn Needs Achmad Syah Galang Ramadhan; Sandrina Humaira
Kanal: Jurnal Ilmu Komunikasi Vol 12 No 1 (2023): September
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/kanal.v12i1.1751

Abstract

The rise of social media platforms has transformed the way individuals access information, with Instagram emerging as a potent medium due to its visual appeal and engaging features. This research, titled "The Effectiveness of Tourism Communication on Generasi Pesona Indonesia’s (GenPI) Instagram in Fulfilling Tourism Information Needs," aims to assess the efficacy of communication on GenPI's Instagram account in meeting the tourism information needs of its followers. The theoretical framework for this research encompasses concepts such as communication, communication effectiveness, new media, Instagram, and information needs. Employing a quantitative approach with a descriptive focus, the study targets the followers of Generasi Pesona Indonesia’s (GenPI) Instagram account(@genpiindonesia), constituting a population of 15,900 individuals. A sample size of 99 respondents is determined using the Taro Yamane formula, selected through purposive sampling. Data is collected through literature review and questionnaires distributed via Google Form. Analysis of the collected data involves single-table and cross-table examinations, and the relationship between variables is assessed using Spearman's Rank Order Correlations formula with SPSS 25 software. The findings indicate that video content on GenPI’s Instagram account effectively fulfills the tourism information needs of followers, providing valuable recommendations and sought-after tourist destinations. Moreover,the research demonstrates a significant relationship between followers' interaction frequency with Generasi Pesona Indonesia (GenPI)'s Instagram account and the extent to which their tourism information needs are satisfied. This study sheds light on the pivotal role of Instagram as a tool for disseminating tourism-related information, exemplified by GenPI's account, in satisfying the informational requirements of its audience.
Generation Z Generation Z's Response in Medan City to Social Media Instagram Influencers (A Case Study of Rachel Vennya and Fadil Jaidi's Followers): Respon Generasi Z di Kota Medan Terhadap Sosok Influencer Media Sosial Instagram (Studi Kasus Followers Rachel Vennya dan Fadil Jaidi) Lubis, Annisa Chairani
Kanal: Jurnal Ilmu Komunikasi Vol. 12 No. 2 (2024): Maret
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/kanal.v12i2.1754

Abstract

Semenjak adanya handphone dan dukungan internet di tangan kita, manusia semakin dapat menguasai dan menjangkau hal-hal yang disukainya dengan mudah. Bermain Instagram, mengenal orang-orang baru hingga menemukan tokoh idola sudah menjadi hal yang lumrah terjadi dalam dunia maya, khususnya bagi kaum generasi Z. Penelitian ini bertujuan untuk menggambarkan dan menjelaskan Respon Generasi Z di Kota Medan sebagai followers terhadap unggahan influencer Rachel Vennya dan Fadil Jaidi di Instagram. Kajian utama dalam penelitian ini adalah seperti apa follower Instagram Rachel Vennya dan Fadil Jaidi menyikapi segala bentuk unggahan sang influencer mulai dari aspek unggahan kegiatan sehari—hari, opini tentang suatu isu, saat sedang endorsement, dan dampak perubahan budaya yang dialami pengikut akibat dari sang influencer dalam kehidupan sosial. Generasi Z dalam penelitian ini mengacu pada generasi yang paling aktif bermedia sosial. Metode yang digunakan dalam penelitian ini adalah metode netnografi, yang mana sangat relevan dalam melakukan eksplorasi hubungan dunia digital. Tipe penelitian ini adalah kualitatif, dengan melakukan teknik pengumpulan data melalui survei ad-hoc, observasi digital, wawancara mendalam dan dokumentasi. Analisis data dilakukan dengan menggunakan kerangka konsep Miles & Hubberman dan Spradley. Adapun hasil penelitian menunjukkan bahwa respon generasi Z di Kota Medan terhadap sosok influencer Rachel Vennya dan Fadil Jaidi memiliki kesan yang melekat dalam pengetahuan, sikap, maupun praktik. Lalu mereka juga berupaya berkomunikasi dengan influencer di Instagram, serta mengalami dampak perubahan budaya dalam pengetahuan, sikap, dan praktik pada diri individu dalam kehidupan sosialnya akibat sosok Rachel Vennya dan Fadil Jaidi di Instagram.

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