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Articles 33 Documents
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MODEL STRATEGI INTEGRATED MARKETING COMMUNICATION (IMC) KEDAI DIGITAL #10 SOLO DALAM MENGHADAPI PERSAINGAN USAHA DI BIDANG DIGITAL PRINTING Anggraeni, Melinda Putri
KOMUNITAS Vol 2, No 2 (2013): Jurnal Komunitas Vol.2 No.2 2012-2013
Publisher : KOMUNITAS

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Abstract

Business in digital printing is very competitive. This research aims to describe how digital printing company, especially Kedai Digital #10 able to survive in the competitive of digital printing industry.This  field  also  aims  to  formulate  a  strategy  based  on  the  models  of  Integrated  Marketing Communication (IMC) by Dwi Sapta and Tom Duncan. Using qualitatif descriptive, the data is obtained from observation, interviews, and documentation. Sampling techniques used purposive sampling. Techniques of data analysis is done by examining the data, data reduction, and heck out the presentation of the validity of the data. To ensure the validity of data done by triangulation technique. Result shows that the mix formulation of IMC strategy model by Dwi Sapta and Tom Duncan is more effective and efficient way to Kedai Digital #10 Solo than just using one of strategy
Body of KnowledgeIklan Politik Televisi Wijaya, Sri Herwindya Baskara
KOMUNITAS Vol 1 (2014): Komunintas Vol 1 Num 2
Publisher : KOMUNITAS

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Abstract

Begin campaign general electoral in 1999, world of political in Indonesia came in new  face.  Many  political  party  begin  use  television media  to  make  promotion. However in before general electoral, political party only use some media without television  such  us  newspaper,  radio  and  below  the  line  media.  So  far,  some political  party  have  used  television  to  advertising political.  There  are  Partai Demokrat, Partai Golkar, PDIP, PKS, PAN, PKB, PPP, Partai Gerindra, Partai Hanura, etc up to new political party such is Partai Nasdem. Choosing television as  advertising  media  because  reasons  of  massive  and more  “live”  in  public perception.  So  it  need  exactly  strategy  to  advertise  in  television  especially  see some factor are track and record of political partyor candidate, time, message content, advertising creator, ethic and media distributor. Key words:Political party, political advertising, television
KOMUNIKASI KESEHATAN DAN PERILAKU AKSEPTOR KB MANTAB Pratiwi, Dyah Retno
KOMUNITAS Vol 4, No 1 (2015): Jurnal Komunitas Vol.4 No.1 Tahun 2014-2015
Publisher : KOMUNITAS

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Abstract

Latar belakang dari penelitian ini adalah adanya pemahan yang sangat minim dari masyarakat tentang  pentingnya  sebuah  keluarga  yang  sejahtera  dan  berkualitas.  Dari  ketidaktahuan masyarakat  tersebut,  maka  timbul  rasa  keengganan  untuk  mengikuti  Program  Keluarga Berencana yang telah ditetapkan oleh pemerintah. Populasi yang diambil dalam penelitian ini adalah para akseptor mantap yang memilih metode kontrasepsi MOP (Metode Operasi Pria) yang ada di Kelurahan Gilingan, Kecamatan Banjarsari sepanjang tahun 2011, sebanyak tiga orang. Tujuan umum dari diadakannya penelitian ini adalah untuk mengetahui bagaimanakah komunikasi  kesehatan  yang  dilakukan  oleh  Petugas  Lapangan  Keluarga  Berencana  dalam memberikan informasi tentang pentingnya KB dan kesadaran masyarakat untuk ikut terlibat dalam  program  KB,  khususnya  MOP  yang  ada  di  Kelurahan  Gilingan,   Kecamatan Banjarsari. Penelitian ini bersifat deskriptif kualitatif. Hasil Penelitian menunjukkan bahwa komunikasi  kesehatan  mempengaruhi  perilaku  akseptor KB  mantab  MOP  di  Kelurahan Gilingan Kecamatan Banjarsari adalah sudah tepat. Dengan komunikasi persuasif, responden tidak merasa dipaksa, karena hanya diberikan pengarahan atau informasi
DAYA TARIK ENDORSERNOAH TERHADAP BRAND IMAGEIKLAN KARTU XL Retnaningtyas, Ester; Hastasari, Chatia; Pratiwi, Dyah Retno
KOMUNITAS Vol 3, No 1 (2014): Jurnal Komunitas Vol.3 No.1 2013-2014
Publisher : KOMUNITAS

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Abstract

Nowadays,  almost  all  of  television  commercialsuseartistsasendorser.  The  endorser  is  selected based  on  its attraction.  They  has a duty inintroducing the  brand  of  a product. XL is one of the advertisement which use artist as an endorser. XL uses NOAH as an endorser because NOAH is considered having capability in creating brand image XL. The success in building the brand image is also determined by consumer perceptions of endorser who became icon is in the advertisement. Therefore, this research focus on analysis of is there any influence of NOAH attraction to brand image  of  XL  advertisement  among  Sahid  Surakarta  University  student  class  2011. The populations  of this  study is allof students inclass 2011  at  Sahid  Surakarta  University.  The  total number of student is 295. Where as, the sampling techniques was used a simple random sampling (the taking of sample from population was randomly  without regard to the existing strata in the population). This research used respondence’s questionnaire as the primary data. Meanwhile, in analizing  influence  of  NOAH  attraction  to  brand  image  of  XL  advertisement  among  Sahid Surakarta  University  student  class  2011  was  use  Rank-Order  Correlation.  The  Results  of  this studyshows that results Spearmens coefficient Rho=0.426 and p-value of 0.000. Thus,p-value less than  0.05  it  means that  there is significant influence of NOAH  attraction to  brand image  of XL advertisement among Sahid Surakarta University student class 2011.
INTIMIDASI TERHADAP KAUM KULIT HITAM SEBAGAI BENTUK PERILAKU RASISME (Analisis Semiotika Pada Film Glory RoadKarya James Gartner) Puspitasari, Indri; Maharani Serikit, Poundra
KOMUNITAS Vol 2, No 1 (2013): Jurnal Komunitas Vol.2 No.1 2012-2013
Publisher : KOMUNITAS

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Abstract

Istilah  rasisme  pertama  kali  digunakan  sekitar  tahun  1930-an,  istilah  tersebut digunakan  untuk  menggambarkan  teori  rasis  yang  mengacu  pada  fenomena pembantaian orang Yahudi oleh Nazi. Film  “Glory Road”,merupakan film kisah nyata  yang  menggambarkan  tentang  fenomena  rasisme  pada  tahun  1965  di Amerika.  Penelitian  ini  bertujuan  untuk  mengetahui  nilai-nilai  rasisme  yang digambarkan melalui perilaku intimidasi dan pesan yang ingin disampaikan dari film  “Glory  Road”.  Penelitian  ini  termasuk  penelitian  kualitatif  yang memfokuskan pada analisis semiotika yang dikembangkan oleh Roland Barthes. Dalam  film  “Glory  Road”  terdapat  adegan  atau  scene yang  mengarah  ke Intimidasi,  Antisemitisme,  Etnosentrisme,  dan  Miscegenation  yang menyimpulkan  bahwa  film  “Glory  Road” memiliki  nilai-nilai  rasisme  yang digambarkan  melalui  perilaku  intimidasi,  dan  pesan  yang  ingin  disampaikan adalah ciri fisik khususnya warna kulit tidak dapatdijadikan sebuah ukuran untuk melihat kemampuan dan kecerdasan seseorang.
PORNOGRAFI DI MEDIA MASSA INDONESIA Wijaya, Sri Herwindya Baskara
KOMUNITAS Vol 1, No 1: Komunintas Vol 1 Num 1
Publisher : KOMUNITAS

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Abstract

Ethic actually is a dialog between freedom and responbility, between destination and methods to get it. Although there are regulation toregulate about proffesion ethic, but media user often don’t follow it. We can see from news in mass media which is saw not suitable  with  ethic  code  in  regulation.  One  of  it  is  connected  with  pornography publication in mass media. The interest to get maximal capital is one cause of it. The effect, public become victims from it especially cildren and adolescent.  Based on the introduction,  the  issues  raised  in  this  article  is  how  the  image  of  pornographic publications  in  mass  media  in  Indonesia  are  considered  to  violate  the  formal journalistic code of ethics applicable. The expected goals of writing this article is to find a picture pornographic publications in mass media in Indonesia are considered to violate the formal journalistic code of ethics applicable.Keywords : Ethic, regulation, pornograph, mass media, capital
PERAN DAN STRATEGI HUMAS DALAM MENINGKATKAN CITRA POSITIF TAMAN BALEKAMBANG DI MASYARAKAT KOTA SOLO Sari, Dhika Novita
KOMUNITAS Vol 3, No 2 (2014): Jurnal Komunitas Vol.3 No.2 2013-2014
Publisher : KOMUNITAS

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Abstract

The  Role  of  public  relations  as  an  agency  is  very  crucial.  It  is  due  to  the  fact  that  if  the  problems  appears dealing with the public so public relation has responsible to give understanding to them. Public Relation also has  a  very  important  role  in  conveying  an  understanding  related  to  the  information  of  the  company  to  the public. Therefore, the role and strategy of public  relations is very essential in improving the positive image of the company. This study aims to identify, to classify and to describe the role and strategy of Balekambang public relations in improving the positive image the Solo  community. This study belongs to qualitative research. This research uses Kusumastuti Frida (2002 ) and Ruslan  Rosad (2002 ) theories in the data analysis . The results shows  that  the  role  and  strategies  of  public  relations  is  success  in  improving  the  positive  image  of Balekambang.  The  role  of  public  relations  is  done  in  Balekambang,  namely  (1)  facilitator  of  communication covers receiving community complaints and facilitate communication with reporters, (2) facilitator of problems solving  process  by  classifying  the  problems  that  not  only  internal  but  also  external  of  Balekambang.  Then, provide  a  solution  by  doing  the  communications  between  related  parties,  (3)  communications  technician  in writing press releases deals with media. Meanwhile the strategies used by the Balekambang public relations are (1) holding event publications, (2) event strategy  is made in order to Balekambang more widely known by the public,  (3)  News  strategy  is  done  by  Balekambang  public  relation  by  always  makes  press  releases  about everything related to Balekambang, (4) community involvement strategy in Balekambang the public relations by holding social contact with certain communities in  order to maintain a good relationship, (5) inform or image strategy ( notify the image ) the task Balekambang public relation publishes Balekambang with holding positive events, (6) lobbying and negotiation strategy, Balekambang public realation lobbies and negotiates toward the parties  to  conduct  activities  /  events  that  can  give  benefit  both  them,  and  (7)  social  responsibility  strategy, Balekambang public relation held a social event.
NETRALITAS MEDIA MASSA ERA KINI Kartinawati, Erwin
KOMUNITAS Vol 2, No 2 (2013): Jurnal Komunitas Vol.2 No.2 2012-2013
Publisher : KOMUNITAS

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Abstract

This  paper  is  to  highlight  the  reformation  of  press freedom  in  terms  of  the  principle  of  media neutrality. Neutral, impartial or affiliated with stakeholders, and political power is one thing that  is a principle  in  the  mass  media  because  the  media  must  maintain  its  neutrality  as  a  function  of  social control and educator. If the period before the reform, freedom of the press overshadowed by “bredel” or censorship, freedom apparently it is  still not fully considered in the present era. Freedom of the press is now just snatched away by its own internalmedia. If the first media workers have to struggle to  escape  from  the  political  repression  of  the  ruler,  now  media  workers  should  strive  to  avoid repression owners of capital with all the interest surrounding it, in order to realize the press that truly fair and responsible. Understanding and awareness of the owners of capital or management, at least for one word and one bow to actually enforce the primary purpose of journalism, not only for profit but noble responsibility to the community that is adream to realize a good Indonesian press.
IKLIM KOMUNIKASI ORGANISASI DAN SEMANGAT KERJA PARA PERSONIL POLRI DI POLWIL SURAKARTA Hastasari, Chatia
KOMUNITAS Vol 1 (2014): Komunintas Vol 1 Num 2
Publisher : KOMUNITAS

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Abstract

POLRI has  hierarchy  organization  same with  other  military  institution. The occupation  placement  based  on  level  of  promotion,  higher  position  of  the POLRI’s promotion increase their occupation and their welfare. However, the higher level of lobby to the leader will determine the occupation, because not all occupation in police can increase the welfare of their personnel. This is the cause of polemic in police institution. The purposeof this research is to know the significant relation between organizational communication condition and working spirit of the POLRI’s personnel in POLWIL Surakarta and to know the significant relation between social economy status and the organizational communication  condition  and  working  spirit  of  the  Polri’s  personnel  in POLWIL Surakarta. The type of this research is explanatory research thet will explain  the  causal  relation  between  its  variable  through  hypothesis examination.  The  research  used  survey  method  that  take  sample  from population and uesd questioner as the primary data  collector. The research take 76 sample use Yamane formula. There are 3 variables where the relation between  independent  variable  (organzational  communication condition)  and dependent  variable  (working  spirit)  will  be  presented  by  third  variable  that will be controled its effect (social economy status), so the writer used Kendall partial correlation coefficient. Based on the wholedata analysis result, it can be  concluded  that  among  the  three  variables  namely, organzational communication  condition  (X),  working  spirit  (Y)  and social  economy  status (Z), the result is 0,752. the early value of Txy was 0, 765 and after the effect was controlled by social economy status (Z) becomes0, 752. so, it decrease about 0, 013. it means that social economy status is not the particular things that  effect  the  communication  condition  and  working spirit  owned  by  the personnel of POLRI in POLWIL Surakarta. Keywords: Organizational communication, organizational communication condition, and working spirit
IKLIM KOMUNIKASI ORGANISASI DAN SEMANGAT KERJA PARA PERSONIL POLRI DI POLWIL SURAKARTA Hastasari, Chatia
KOMUNITAS Vol 4, No 1 (2015): Jurnal Komunitas Vol.4 No.1 Tahun 2014-2015
Publisher : KOMUNITAS

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Abstract

POLRI has  hierarchy  organization  same with  other  military  institution. The occupation  placement  based  on  level  of  promotion,  higher  position  of  the POLRI’s promotion increase their occupation and their welfare. However, the higher level of lobby to the leader will determine the occupation, because not all occupation in police can increase the welfare of their personnel. This is the cause of polemic in police institution. The purposeof this research is to know the significant relation between organizational communication condition and working spirit of the POLRI’s personnel in POLWIL Surakarta and to know the significant relation between social economy status and the organizational communication  condition  and  working  spirit  of  the  Polri’s  personnel  in POLWIL Surakarta. The type of this research is explanatory research thet will explain  the  causal  relation  between  its  variable  through  hypothesis examination.  The  research  used  survey  method  that  take  sample  from population and uesd questioner as the primary data  collector. The research take 76 sample use Yamane formula. There are 3 variables where the relation between  independent  variable  (organzational  communication condition)  and dependent  variable  (working  spirit)  will  be  presented  by  third  variable  that will be controled its effect (social economy status), so the writer used Kendall partial correlation coefficient. Based on the wholedata analysis result, it can be  concluded  that  among  the  three  variables  namely, organzational communication  condition  (X),  working  spirit  (Y)  and social  economy  status (Z), the result is 0,752. the early value of Txy was 0, 765 and after the effect was controlled by social economy status (Z) becomes0, 752. so, it decrease about 0, 013. it means that social economy status is not the particular things that  effect  the  communication  condition  and  working spirit  owned  by  the personnel of POLRI in POLWIL Surakarta.

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