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Jurnal The Messenger
Published by Universitas Semarang
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Articles 260 Documents
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Understanding Multiculturalism in a Family on Whatsapp Group in the Disruption Era Indriani, Sri Seti; Prasanti, Ditha
Jurnal The Messenger Vol. 11 No. 2 (2019): July-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v11i2.1267

Abstract

The SW6 family spread in several locations creates multiculturalism on WhatsApp social media groups. This study tries to describe the meaning of multiculturalism family on the WhatsApp group for the family members. This study is qualitative type using virtual ethnographic approach to describe the reality. The results of the study reveal that the experience of communication experienced is referred to as an archipelago insight experience. Cultural intelligence is assessed from the personal activeness of family members and information shared. When talking about something outside of its cultural values, there are some of the family members who choose to be silent, there are some who choose to ask questions to understand, but there are some who directly express their feelings. Communication culture can also be seen from the personal activeness of each members, there is a silent reader, some respond when needed, some are positioned as followers and some are dominant.
The Use of Affiliate Marketing in Improving Pegipegi Sales Natarina, R. A. Emilia; Anugrah Bangun, Cendera Rizky
Jurnal The Messenger Vol. 11 No. 2 (2019): July-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v11i2.1210

Abstract

The changes in people's purchasing patterns from offline to online cause companies to change the type of their business which also affects the changing of marketing strategy. One of the marketing strategies used by the OTA (Online Travel Agent) industry is affiliate marketing. This study was conducted to find out how Pegipegi affiliate marketers used the digital marketing to help market OTA products in the digital media they use to help provide sales. The method used in this study is qualitative with the case study of Pegipegi affiliate marketers. The data collection was conducted by interviewing. The results of this study indicate that the basic understanding of how to market Pegipegi products through blogs, how to market blog through Google Ads and Facebook Ads, as well as the understanding on the functions of each affiliate marketing tools play an important role in the success of a marketer of Pegipegi affiliate.
The Segmentation of Local Television Audiences in Central Java in the Digital Era Warto, Warto
Jurnal The Messenger Vol. 11 No. 2 (2019): July-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v11i2.1278

Abstract

This theme of this article is the audiences segmentation by local television in Central Java. This study is motivated by the large amount of number of local television stations that have sprung up, as the digital era progresses. This study uses qualitative descriptive approach with the sample of five television stations, namely Banyumas TV, Semarang TV, TVKU Semarang, Simpang5 TV Pati, and also Ratih TV Kebumen. The target of the audiences segmentation demographically is the people aged 30 years and above, except TVKU Semarang, namely teenagers and students aged 15-25 years. The development in the digital era is now an opportunity to maintain the existence of local television by doing convergence of digital media. The concept of Think Global Act Local is the opposite in the local television industry to become Think Local Act Global , for the broadcasting world if they still want to exist in the digital media.
Strategic Factors for Building Brand Equity: Jordan Medical Tourism Shriedeh, Fayez Bassam
Jurnal The Messenger Vol. 11 No. 1A (2019): Special Issue on the School of Multimedia Technology and Communication Postgr
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v11i1A.821

Abstract

Building a brand with strong equity is a vital element for differentiation and competitiveness, especially in today s highly competitive medical tourism. The literature indicated that Jordan has weak medical tourism brand equity. The contribution of customer relationship management and service quality in developing brand equity can t be ignored. Studies on marketing activities towards building brand equity remain limited. Accordingly, 650 self-administrated questionnaires were distributed to outpatient medical tourists in Amman s five biggest hospitals using systematic sampling. After screening, 454 surveys were used for analysis using structural equation modelling. The results indicated that customer relationship management significantly impacted service quality and brand equity. Service quality strongly influenced brand equity, and brand equity was enhanced indirectly through service quality. This study highlighted the importance of such factors on brand equity-building activities in Jordanian medical tourism context. Further research is recommended to expand the proposed model.
Press Release by Medco E&P Malaka on Serambi Indonesia Online News Coverage Mansur, Suraya; Harsono, Sari Anggaraini
Jurnal The Messenger Vol. 12 No. 1 (2020): January-June
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v12i1.1412

Abstract

The study aims to analyze the public relations work suitability of PT Medco E&P Malaka related to community empowerment and social responsibility on Education and Training of 40 Acehnese Children in PPSDM-Cepu. International Standard Ambulance given for Pidie Jaya and the support from Medco E&P Malaka in the event Sail Sabang 2018 conducted by the company and press-released by Serambi Indonesia online in 2018. A qualitative approach with a case study method was employed in this study. The results showed that the point of view of journalists/media is dissimilar from the point of view of a company in writing a text. When media tend to publish articles based on a press release distributed by a company, then the company s image and reputation will be affected and become positive.
Redefining Immediacy for Email Satisfactory Communication: South-East Nigerian Lecturers Perspectives Anumudu, Chinedu Eugenia; Yasin, Megat Al-Imran; Ghazali, Akmar Ahmad; Alsagoff, Syed Agil
Jurnal The Messenger Vol. 12 No. 1 (2020): January-June
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v12i1.1583

Abstract

Notwithstanding the empirical evidence that Nigerian academic staff utilized email as one of asynchronous virtual communications, recent studies pointed that low productivities were still witnessed by them due to email inability of giving them timely responses as viable means of communication. Therefore, this study was necessitated for redefining immediacy effects towards reaching email satisfactory communication among South-East Nigerian academic staff. Qualitative investigative study via case study was conducted towards soliciting their views on how to redefine immediacy for email satisfactory communication. The major findings of the study demonstrated that effective internet availability and affordable subscriptions, homophilous patterns of communications, content structure strategy, enhancing regularly email checking awareness, and power supply availability were the immediate remedies for achieving email satisfactory communication. The study eventually recommended that these factors should be taken into considerations by them towards attaining email satisfactory communication and in other asynchronous virtual communication mediums.
Cycle Relations: A proposed-CSR Model to Increase University s Intake Wijaya, Lina Sinatra; Krismiyati, Krismiyati
Jurnal The Messenger Vol. 12 No. 1 (2020): January-June
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v12i1.1415

Abstract

Most higher education institutions in Central Java, especially in Salatiga have done some Corporate Social Responsibility (CSR) programs to achieve their goal which is increasing their intake yearly. This is a descriptive qualitative research which tries to investigate the implementation of CSR model proposed named Cycle Relations in one academic year. Interview and literature study are used to gain the data, and then analyzed qualitatively. 7 higher education institutions in Salatiga-Central Java and also 19 high schools which are spread in 7 cities in Central Java are used in this study. The reason why these institutions were involved was that this study was a continuation from a previous study. This result shows that indeed the CSR program the insitutions carried out impact towards their intake either directly or indirectly. The study indicates that those higher educations have done their Listen and Respond to create their sustainable CSR program.
Representation of Disability Achievements in Television Talk Show Programs Setyowati, Retno Manuhoro; Setya Watie, Errika Dwi; Saptiyono, Ami
Jurnal The Messenger Vol. 12 No. 1 (2020): January-June
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v12i1.1587

Abstract

This study looks at how the disability presented in television talk shows program. It s important because the diffables in the media are often presented biased, causing misunderstandings. This can have an impact on the fulfillment of their rights by the government and also their social position. The use of representation theory to explain the process of media representation and interpret audience concepts using language. The analysis of research uses the Saussure semiotic method, because representation is closely related to the appearance of images, and other components, which are interrelated between markers and marked ones. The results showed that the media still placed disability as an object of inspiration, an object of pity should get a lot of appreciation in sports matches because of physical limitations. The media quickly found momentum to 'sell' disability stories that inspire. Achievement of disabilities is always related to money, not based on their rights.
Dialectics of Forgiveness between Ethnic Communities for West Kalimantan Harmony Marta, Rustono Farady; Fernando, Joshua
Jurnal The Messenger Vol. 12 No. 1 (2020): January-June
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v12i1.1408

Abstract

West Kalimantan has a history of inter-ethnic conflicts, and the process of reconciliation has been continued until today in order to create a complete peace. This present study uses the qualitative method of explorative case study from the perspective of Arendt's Political Forgiveness Theory to analyze the process of individual forgiveness in the ongoing reconciliation process. The results indicate that the dialectics of forgiveness practices that occur individually cannot be achieved completely due to several factors, but the presence of the West Kalimantan Children's Forum, the Madurese Family Association, the Alliance for Peace and Transformation, and the Dayakology Institute stimulates the emergence of collective forgiveness for the past inter-ethnic conflicts in the younger generation in West Kalimantan. The findings suggest that sustainable justice is the main solution that will enable all ethnic groups to live in harmony.
Debate on the Plan of Making Fiqh Waria : Framing Analysis in Online Media Maghvira, Genta; Mardiana, Lisa; Syukri, Syukri
Jurnal The Messenger Vol. 12 No. 1 (2020): January-June
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v12i1.1310

Abstract

This research is an online media study about the phenomenon of waria (transgender) people in Indonesia. Okezone.com reports about plans to make Fiqh Waria. Fiqh is expected to be a reference for waria to perform religious rituals in Islam. Islam has different laws between men and women. Research using Robert N. Entman's Framing Analysis. According to Entman, framing is a selection process that highlights aspects: problem identification, causal interpretation, moral evaluation, and action recommendations. The results of the study mentioned that in identifying the problem, it was reported about the plan to make a special jurisprudence called Fiqh Waria. In causal interpretation, making fiqh is needed so that they can perform worship after gender changes. In moral evaluation, transgenders are considered to have the same right to perform worship rituals. In the recommended action, it was reported that if the fiqh would become religious jurisprudence that humanizes humans.

Page 18 of 26 | Total Record : 260

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