Articles
260 Documents
<![CDATA[Effect of Press Freedom on Sudanese Newspapers Framing of Corruption Issues ]]>
<![CDATA[Hamid, Yassin Bashir]]>;
<![CDATA[Mohammed, Assoc. Prof. Dr. Rosli]]>;
<![CDATA[Ahmad, Dr. Mohd. Khairie]]>
<![CDATA[ Jurnal The Messenger Vol. 11 No. 1A (2019): Special Issue on the School of Multimedia Technology and Communication Postgr ]]>
Publisher : <![CDATA[Universitas Semarang ]]>
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DOI: 10.26623/themessenger.v11i1A.1249
<![CDATA[This research aims at exploring the effect of the press freedom on the newspapers framing of the issue of corruption in Sudan. A qualitative method was adopted using in-depth interviews to adequately explore the perspectives of the Sudanese journalists and editors towards the press freedom effect on the Sudanese newspapers in terms of framing the issues of corruption. A purposeful sampling was employed in selecting 20 Sudanese journalists and editors across both the governmental and private newspapers. Therefore, the study has significantly contributed to the overall perspectives of how newspapers framing affects public awareness about corruption and possible remedies in Sudan. The findings revealed that the legislation is significant in developing the press industry which has a great role in addressing the issues of corruptions.]]>
<![CDATA[Determinants of Attitudes Towards Web Advertising: An Evidence from Malaysia ]]>
<![CDATA[Rahimi, Nur Syuhada]]>;
<![CDATA[Mohamad, Assoc. Prof. Dr. Bahtiar]]>;
<![CDATA[Alhaiou, Talhat]]>;
<![CDATA[Raza, Syed Hassan]]>
<![CDATA[ Jurnal The Messenger Vol. 11 No. 1A (2019): Special Issue on the School of Multimedia Technology and Communication Postgr ]]>
Publisher : <![CDATA[Universitas Semarang ]]>
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DOI: 10.26623/themessenger.v11i1A.818
<![CDATA[The purpose of this study is to examine the factors which influence of the consumer s Attitudes Towards Web Advertisement (ATWA). Drawing conceptual framework from Elaboration Likelihood Model (ELM), the influence of the six independent variables have been analyzed in this study, including informativeness, entertainment, credibility, economic value, interactivity, and materialism. The data has been obtained from 384 Honda users by using online questionnaires. Results of multiple regression analysis have revealed that all six factors influenced the attitude towards Honda web advertising. However, it has been revealed that the informativeness is a most important predictor of the ATWA. This study has shown that Elaboration Likelihood Model is interrelated with the determinants of consumer's attitudes towards Honda web advertisement and offered managerial implication.]]>
<![CDATA[A Comparison of China and Malaysia in International Business Negotiation ]]>
<![CDATA[Pin Lick, Soo Hoo]]>
<![CDATA[ Jurnal The Messenger Vol. 11 No. 1A (2019): Special Issue on the School of Multimedia Technology and Communication Postgr ]]>
Publisher : <![CDATA[Universitas Semarang ]]>
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DOI: 10.26623/themessenger.v11i1A.823
<![CDATA[The real negotiation world particularly cross-cultural negotiation is very challenging and competitive compared to domestic negotiation as each party needs to have cultural intelligence when it comes to international business environment. As many companies are going global, seeking international growth as an importer-exporter, international business negotiation skills are very much needed. The participants in this study were Chinese and Malaysian business negotiators involved in China-Malaysia business. One hundred questionaires were conducted by sending emails or through WeChat to the participants who are based in China. In fact, China s One Belt One Road s plan has created plenty of opportunities for Malaysia to collaborate with Chinese government officials and business leaders in different areas. Based on our analysis, we found that between the two groups of Chinese and Malaysian business negotiators, interdependent self-contrual mediated the relation between cultural norms and interaction goals.]]>
<![CDATA[Leadership Communication Conception of Malaysian Hindus and its Relevancy to Mahathir s Leadership ]]>
<![CDATA[Suppiah, S Maartandan a/l]]>;
<![CDATA[Ahmad, Dr. Mohd. Khairie]]>;
<![CDATA[Yusof, Assoc. Prof. Dr. Norhafezah]]>
<![CDATA[ Jurnal The Messenger Vol. 11 No. 1A (2019): Special Issue on the School of Multimedia Technology and Communication Postgr ]]>
Publisher : <![CDATA[Universitas Semarang ]]>
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DOI: 10.26623/themessenger.v11i1A.827
<![CDATA[Literatures proposed that culture does influence the success of leadership communication. Mahathir was criticised to be a leader who promotes the betterment of the majority community and marginalised the Indians. Despite of that, the Indians in Malaysia showed advancement in various sectors including politics, economy and social. Therefore, this exploratory study aims to bridge the gap by investigating the attributes that link between Mahathir s leadership communication and Indian community. Qualitative methodology was utilized and data were collected through a series of intensive interviews with 15 informants consists of Indian political, non-governmental organisation and community representatives. Based on the thematic analysis, two main attributes that strongly link to Indian culture were identified: leadership communication conception (Sattva Guna) and characteristics of good leadership communication (Sattva characteristics). This study has contributed to enhance understanding of leadership communication from multi-cultural context, specifically about the Indian s cultural conceptions.]]>
<![CDATA[The Role of Anonymity in the Flaming Activity on YouTube in Malaysia ]]>
<![CDATA[Lingam, Revathy Amadera]]>;
<![CDATA[Aripin, Dr. Norizah]]>
<![CDATA[ Jurnal The Messenger Vol. 11 No. 1A (2019): Special Issue on the School of Multimedia Technology and Communication Postgr ]]>
Publisher : <![CDATA[Universitas Semarang ]]>
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DOI: 10.26623/themessenger.v11i1A.832
<![CDATA[The term flaming refers to offensive language such as swearing, insults and hating comments. Anonymity renders an environment that encourages irresponsible acts by people to display offensive behaviors. The aim of this study is to examine the role of anonymity in the flaming activity in Malaysia. The Uses and gratification Theory was proposed in order to explain flaming and its relation to anonymity. In-depth interview was conducted with 10 flamers of YouTube and the data was analyzed thematically. The results concludes that most of the flamers kept their identity anonymous due privacy concerns and for the freedom of speech. The rest of the flamers used their real name as a form of publicity, identity defining and to boost their self-confidence. This study contributes practically in the enrichment of the data on flaming for the concerning parties such as Malaysian Communications and Multimedia Commission, and Cyber Security Malaysia.]]>
<![CDATA[Sanitation Behavior and Risk of Stunting: Understanding the Discourse of a Public Service Announcement ]]>
<![CDATA[Liem, Silva]]>;
<![CDATA[Marta, Rustono Farady]]>;
<![CDATA[Panggabean, Hana]]>
<![CDATA[ Jurnal The Messenger Vol. 11 No. 2 (2019): July-December ]]>
Publisher : <![CDATA[Universitas Semarang ]]>
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DOI: 10.26623/themessenger.v11i2.1317
<![CDATA[District Health Office of North Lombok Regency is developed a Public Service Announcement (PSA) to dealing with high stunting prevalence, by inform people about poor sanitation behavior and stunting. Using SaniFOAM framework, this study aimed to critically analyzed the sanitation behavior, its setting, narratives, images, conversations conveyed by the PSA and their intertextuality with socio-cultural background of the rural society, to see if it s an effective communication media in advocating public to stop open defecation. Fairclough s Critical Discourse Analysis used to identify what sanitation behavior to change; social norms including potential sanctions or enforcement leading to behavior change; required knowledge, and sources of social support to adopting healthier behavior; and to realize the individual and community attitudes, and values as drivers for the change. The result indicated handwashing was not reminded; believing in shaman allowed them to spread knowledge and motivate improved attitudes toward environmental health.]]>
<![CDATA[Understanding the Communication Strategy of Women's Rights Protection in the Digital Era through Website ]]>
<![CDATA[Zinaida, Rahma Santhi]]>;
<![CDATA[Havivi, Siti Lady]]>
<![CDATA[ Jurnal The Messenger Vol. 11 No. 2 (2019): July-December ]]>
Publisher : <![CDATA[Universitas Semarang ]]>
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DOI: 10.26623/themessenger.v11i2.1194
<![CDATA[The National Commission on Violence Against Women in Indonesia through their website, release that there are three women who become victims of sexual violence every two hours. Kalyanamitra was chosen as the subject of the study because there are not many NGO s committed in protecting women's rights in Indonesia that have survived for more than 33 years. This study aims to explain how the communication strategy has been done in this organization through their official website. The important of doing this study is that can inspire other NGO s to optimize the use of online media. The theories used in this study are Media Rich Theory (MRT). This study use interpretative paradigm with the type of research is qualitative descriptive. Data were collected by using content analysis from website https://www.kalyanamitra.or.id/#. As the result, Kalyanamitra has done effective communication strategy by using techniques such as canalizing, informative, persuasive, and also educative.]]>
<![CDATA[The Role of Visual Merchandise in Changing the Purchase Decision of Shoppers within Retail Stores in Jordan ]]>
<![CDATA[Hashem, Tareq Nael]]>
<![CDATA[ Jurnal The Messenger Vol. 11 No. 2 (2019): July-December ]]>
Publisher : <![CDATA[Universitas Semarang ]]>
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DOI: 10.26623/themessenger.v11i2.1318
<![CDATA[Attracting new customers means to take novel measures by stores. Nowadays, stores are designed in order to guarantee a fast purchase decision by customers. The current study seeks to understand the role of visual merchandise on decision of purchasers to buy a certain item. The variables taken into considerations are color, landscaping, texture, communication and D ©cor. Sample of study consisted of 1000 individuals from commercial complexes and malls in Jordan. Through the quantitative approach depending on self-administered questionnaire, results of study indicated that color and landscaping are the most influential factors that may influence the purchase decision of individuals, followed by texture, communications, and d ©cor. The study therefore recommends that store managers should pay more attention to the details of the stores in a way that matches the taste of people who attend these stores.]]>
<![CDATA[Understanding the Meaning of Self-Identity Construction of Salatiga Community ]]>
<![CDATA[Darmastuti, Rini]]>;
<![CDATA[Edi, Sri Winarso Martyas]]>;
<![CDATA[Christianto, Erwien]]>;
<![CDATA[Prabawa, Titi Susilowati]]>
<![CDATA[ Jurnal The Messenger Vol. 11 No. 2 (2019): July-December ]]>
Publisher : <![CDATA[Universitas Semarang ]]>
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DOI: 10.26623/themessenger.v11i2.1273
<![CDATA[The Salatiga community is unique than other communities. It lies in the identity they have. Salatiga community had always interacted with the migrants, since the Dutch colonial era. Logically, interactions with migrants will influence the identity of the Salatiga community. In fact, the identity of the Salatiga community still present to this day. Interaction with migrants actually create tolerance. Using a constructivist approach, this paper attempts to construct the identity of Salatiga community. This article using qualitative method with an ethnographic approach to communication. Based on the analysis conducted, as the first place, the construction of Salatiga community identity is the manifestation of Raden Mas Said s doctrine which emphasizes on togetherness, and accepting others. Secondly, the doctrine of Raden Mas Said become a basic for the emergence of multiculturalism understanding in the lives of the Salatiga community. Thirdly, the identity of the Salatiga community is a symbol of tolerance.]]>
<![CDATA[Citizen Journalism and Online Community Media: A Case Study of pwmu.co ]]>
<![CDATA[Sukmono, Filosa Gita]]>;
<![CDATA[Junaedi, Fajar]]>
<![CDATA[ Jurnal The Messenger Vol. 11 No. 2 (2019): July-December ]]>
Publisher : <![CDATA[Universitas Semarang ]]>
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DOI: 10.26623/themessenger.v11i2.1173
<![CDATA[One of the most prominent online community media in Muhammadiyah is pwmu.co (https://pwmu.co/) that published by the Regional Office of Muhammadiyah (PWM) East Java. This article departs from an interest of the writing team to find out how citizen journalism-based media management works in the online community media, especially pwmu.co. This study itself uses a case study method by collecting data using in-depth interviews, then selecting informants using purposive sampling or criterion-based selection. In this study, informants were pwmu.co editors, while observations were made by looking carefully at the pwmu.co editorial room. The result demonstrates that community media management executed by pwmu.co accentuates citizen journalism principles and voluntarily actions to resolve their works relating to collecting news. Journalists and reporters in this community are citizen journalist that comes from Muhammadiyah people and they are trained through a series of the workshop by the editors of pwmu.co.]]>
