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Jurnal Sosio Ekonomika Bisnis
Published by Universitas Jambi
ISSN : 14128241     EISSN : 26211246     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmiah Sosio-ekonomika BIsnis -In english translate to Journal Agriculture of economy is a scientific journal that publishes various original research articles and review (by invitation) about n socio economy, including agribusiness and food information and regulation. This journal is an official publication of Department of Agribusiness, Faculty of Agriculture, Jambi Agricultural University Indonesia, published since 2010. It is published regularly 2 times a year (in January, and July).
Arjuna Subject : -
Articles 281 Documents
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ANALISIS STRATEGI MARKETING MIX TERHADAP PRODUK TEH BUTONG PADA PT PERKEBUNAN NUSANTARA IV UNIT TEH BAH BUTONG: Analisis Strategi Bauran Pemasaran Produk Teh Butong Pada PT Perkebunan Nusantara IV (Unit Teh Bah Butong) Afrilia, Dilla; Nirmala Sari , Tika
Jurnal Ilmiah Sosio-Ekonomika Bisnis Vol 28 No 02 (2025): Jurnal Ilmah Sosio-Ekonomika Bisnis
Publisher : Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jiseb.v28i02.41502

Abstract

The rapid evolution of the Indonesian beverage industry has compelled traditional agribusiness firms to diversify their operations from bulk commodity production to consumer-oriented retail markets. As competition intensifies, state-owned enterprises (BUMN) must adopt sophisticated marketing frameworks to successfully transition into the Business-to-Consumer (B2C) segment. Within this context, PT Perkebunan Nusantara IV (PTPN IV) has strategically leveraged its heritage in tea production to establish a presence in the competitive retail landscape. This study aims to discover the implementation of the 7P marketing mix strategy by PT Perkebunan Nusantara IV Unit Bah Butongwhich released a new product to enter the retail market in Indonesia. The product is a black tea with the brand name “Teh Butong”. The teaproduced is categorized as powdered tea and teabags with premium and regular quality. This study uses qualitative methods with data collection using interviews and observation techniques of PTPN IV employees that are responsible for the teh Butong product. The results of the studyshowed the importance of implementing the 7P marketing mix strategy as an effective way to obtain the consumers. This study also explained how PTPN IV's efforts in maximizing the marketing activities of its new tea products by utilizing the 7P marketing mix strategy as an effort to increase sales to achieve the targets of the company. The findings imply that the company’s marketing mix strategy is centered on building brand loyalty within the local market to sustain competitiveness. It is also imperative for management to perform regular assessments of these strategies to drive sales growth and broaden market reach.  
ANALISIS MANFAAT STRATEGI MARKETING MIX 7P TERHADAP CITRA MERK TEH BUTONG DI PTPN NUSANTARA IV BAH BUTONG: ANALISIS MANFAAT STRATEGI MARKETING MIX 7P TERHADAP CITRA MERK TEH BUTONG DI PTPN NUSANTARA IV BAH BUTONG Eka Putra, Salsadilla; Nurmala Sari , Tika; Simatupang, Jumeida; Murtani, Alim; Tanjung, Yahya
Jurnal Ilmiah Sosio-Ekonomika Bisnis Vol 28 No 02 (2025): Jurnal Ilmah Sosio-Ekonomika Bisnis
Publisher : Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jiseb.v28i02.41506

Abstract

The competition in the tea beverage industry in Indonesia is getting tighter along with the increasing number of brands and the variety of products offered to consumers. This condition requires every company to have the right marketing strategy in order to be able to maintain its existence while building a strong brand image in the minds of consumers. One of the most widely used approaches in modern marketing strategies is the 7P marketing mix which includes products, prices, venues, promotions, people, processes, and physical evidence. This research analyzes the benefits of implementing the 7P marketing mix strategy (Product, Price, Place, Promotion, Process, People, Physical Evidence) on the brand image of Butong Tea produced by PTPN IV Bah Butong. The research method uses a quantitative approach with a survey method. The population is all consumers of PTPN Nusantara Butong Tea with a sample sampling technique using non-probability sampling with purposive sampling.   The research results show that each 7P element contributes positively to improving brand image. Quality products, competitive prices, wide distribution, creative promotions, structured operational processes, skilled human resources, and an attractive physical appearance play an important role in strengthening a brand. This strategy creates a strong relationship with consumers and increases the brand's competitiveness in the market. From the data I got after I conducted interviews with approximately 30 respondents, there are still many who don't know about Butong Tea, this is because Butong tea factories market their products more overseas, such as Malaysia, Singapore and other countries.The implications of the research results provide a basis for consideration for the management of PTPN Nusantara IV and related stakeholders in developing brand-based plantation product marketing policies
Analisis Error Correction Model Analisis Error Correction Model terhadap Pengaruh Laju Pertumbuhan Ekonomi (LPE), Inflasi, dan Pengangguran pada Konsumsi Rumah Tangga di Sumatera Utara (2001–2021): Analisis Error Correction Model terhadap Pengaruh Laju Pertumbuhan Ekonomi (LPE), Inflasi, dan Pengangguran pada Konsumsi Rumah Tangga di Sumatera Utara (2001–2021) Atika Zahra, Dwi; Irawan, Fais; Lejon Simamora, Kevin; Umi Al Mas, Khairunnisa; Erisa Aulia Sihotang, Sabrina; Nababan, Stevani; Mardiah, Siti; Sari Margaret Julianty Silaban, Putri
Jurnal Ilmiah Sosio-Ekonomika Bisnis Vol 28 No 02 (2025): Jurnal Ilmah Sosio-Ekonomika Bisnis
Publisher : Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jiseb.v28i02.48668

Abstract

The primary component of aggregate demand, which represents both the stability of the local economy and the degree of community wellbeing, is household consumption. The purpose of this study is to examine how household spending in North Sumatra Province was affected by the Economic Growth Rate (LPE), inflation, and unemployment between 2001 and 2021. To assess both short-term and long-term correlations between variables, secondary data is analyzed using the Error Correction Model (ECM). According to the study's findings, long-term household consumption is positively and significantly impacted by LPE, indicating that economic expansion can raise people's purchasing power. In the meanwhile, both in the short and long term, unemployment and inflation have a detrimental but insignificant impact. A robust adjustment mechanism to the long-term balance is indicated by the significant correction coefficient of −0.969383. Therefore, it can be said that household spending in North Sumatra is mostly influenced by economic growth, with inflation and unemployment having comparatively little effect. The results of this research have implications for the importance of inclusive economic growth policies to strengthen household consumption, in line with achieving the Sustainable Development Goals (SDGs), especially Goal 1 (No Poverty) and Goal 8 (Decent Work and Economic Growth).
TSCESDP The Strategy of Community Empowerment in Encouraging Sustainable Development Participation Based on Local Potential in Sukorejo Village: Strategi Pemberdayaan Masyarakat dalam Mendorong Partisipasi dalam Pembangunan Berkelanjutan Berbasis Potensi Lokal di Desa Sukorejo Nisak, Choirun; Daryono, Daryono; Suchaina, Suchaina
Jurnal Ilmiah Sosio-Ekonomika Bisnis Vol 28 No 02 (2025): Jurnal Ilmah Sosio-Ekonomika Bisnis
Publisher : Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jiseb.v28i02.49319

Abstract

Sustainable Development at the Village level requires the active involvement of the community as a subject as well as the main actor of development. Sukorejo Village has a variety of local potential, both natural, social, cultural and economic resources which if managed optimally can be a force in improving the welfare of the community. However, the utilization of this potential will not run effectively without a community empowerment strategy that is able to encourage active and sustainable participation. This study aims to analyze community empowerment strategies in encouraging participation in sustainable development based on local potential in Sukorejo Village, Pohjentrek District, Pasuruan Regency. This research uses a qualitative (in-depth interviews with village officials, community leaders, and local business actors) approach with a case study method to obtain a comprehensive picture of the process, dynamics, and impacts of the community empowerment program implemented. Community empowerment in Sukorejo Village focuses on developing local potential in the fields of handicrafts, agriculture, and culture as the main driver of a sustainable creative economy. The strategy has been proven to be able to increase independence, active participation, and public awareness of the importance of development that is oriented towards a balance between economic, social, and environmental aspects. In relation to Sustainable Development, Sukorejo Village has shared local potential that supports the achievement of SGG 8 in local resource-based economic development, SDG 4 in strengthening community capacity.
PENGARUH PMA, PMDN & INFLASI TERHADAP PDB SEKTOR INDUSTRI MANUFAKTUR DI INDONESIA : Dampak PMA, Investasi Dalam Negeri, dan Inflatie terhadap PDB Sektor Industri Manufaktur Indonesia Silalahi, Bungaran; Linda Sari, Raina; SY, Muhammad
Jurnal Ilmiah Sosio-Ekonomika Bisnis Vol 28 No 02 (2025): Jurnal Ilmah Sosio-Ekonomika Bisnis
Publisher : Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jiseb.v28i02.50545

Abstract

The manufacturing sector plays a strategic role in Indonesia’s economic structure. However, the growth of this sector is closely influenced by investment dynamics both Foreign Direct Investment (FDI) and Domestic Investment (DI) as well as inflation stability, which affects production efficiency and industrial competitiveness. This study aims to examine the effects of FDI in the manufacturing sector, DI in the manufacturing sector, and inflation on manufacturing sector Gross Domestic Product (GDP) in Indonesia over the period 2010–2024. Using a quantitative approach, this research applies multiple linear regression analysis to identify the relationship between investment variables, inflation, and manufacturing sector performance. The results show that, partially, FDI and DI have a positive effect on manufacturing GDP, while inflation has a negative effect. Simultaneously, the three variables significantly influence manufacturing GDP. These findings highlight that increasing investment, both foreign and domestic, is essential for strengthening production capacity and supporting the growth of the manufacturing industry. Meanwhile, maintaining stable and well-managed inflation is necessary to preserve efficiency and enhance the competitiveness of Indonesia’s manufacturing sector.
STRATEGI REBRANDING UMKM KERIPIK DESA CELAWAN DALAM MEMPERKUAT PERAN MEDIA DIGITAL UNTUK MENINGKATKAN DAYA SAING DI ERA DIGITAL: Strategi Rebranding UMKM Desa Celawan dalam Memperkuat Peran Media Digital Untuk Meningkatkan Daya Saing di Era Digital Ratih Silviany; Ahmarani, Putri; Syafriani, Nurul; Idam, Zahratul
Jurnal Ilmiah Sosio-Ekonomika Bisnis Vol 28 No 02 (2025): Jurnal Ilmah Sosio-Ekonomika Bisnis
Publisher : Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study originates from the need of the Keripik Desa Celawan MSME to enhance its competitiveness through strengthened brand identity and more structured utilization of digital media. The digital shift offers broader marketing opportunities; however, many micro-enterprises still struggle to adapt due to limited promotional strategies and insufficient use of available technologies. This study aims to formulate an applicable rebranding strategy and to evaluate the effectiveness of digital media in increasing the visibility of local chip products. A qualitative descriptive approach was employed through field observations and in-depth interviews with the business owner and one employee directly involved in production and marketing. Through thematic analysis, three major findings emerged: first, rebranding significantly improves product perception by refining packaging quality and strengthening visual identity; second, the use of digital media particularly social media platforms and Google Maps location successfully expands product accessibility and consumer reach; third, continuous mentoring enhances the digital literacy of MSME actors, enabling them to sustain independent promotional activities. Overall, this study confirms that integrating rebranding efforts with digital marketing strategies not only elevates product visibility but also strengthens the long-term sustainability of community-based micro enterprises
itu ANALISIS HARGA KONSUMEN BERAS TAHUN 2021-2025 DI INDONESIA: Pendekatan Time Series Syaharani, Deswita; MT Napitupulu, Dompak; Yanita , Mirawati; Hidayati , Rahmi
Jurnal Ilmiah Sosio-Ekonomika Bisnis Vol 29 No 01 (2026): Jurnal Ilmiah Sosio-Ekonomika Bisnis
Publisher : Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jiseb.v29i01.53376

Abstract

Rice is a strategic staple food in Indonesia, and fluctuations in its consumer price have significant implications for food security and household welfare. This study aims to: (1) examine the trend and seasonal fluctuations of rice consumer prices in Indonesia during 2021–2025, (2) analyze the factors influencing rice price movements, and (3) project rice consumer prices for the subsequent two years. The study employs monthly secondary time-series data from January 2021 to December 2025. Descriptive analysis is used to identify price trends and seasonal patterns, while multiple linear regression is applied to assess the effects of inflation, rice production, rice import volume, and the rupiah–US dollar exchange rate on consumer rice prices. Price projections are conducted using linear trend analysis. The results indicate that rice consumer prices in Indonesia exhibit an overall upward trend accompanied by noticeable seasonal fluctuations. Empirical findings show that inflation has a negative and statistically significant effect on rice prices, while rice import volume and the rupiah–US dollar exchange rate have positive and significant effects. In contrast, rice production does not significantly influence consumer rice prices during the study period. Price projections suggest that rice consumer prices are expected to continue increasing over the next two years. The novelty of this study lies in its integrated analysis of trend behavior, seasonal fluctuations, and price projections using recent post-pandemic monthly data (2021–2025), providing updated empirical evidence on rice price dynamics in Indonesia. The findings offer practical implications for policymakers, particularly in designing effective price stabilization strategies, managing rice imports, and maintaining exchange rate stability to safeguard consumer purchasing power and national food security.
FINANCIAL FEASIBILITY AND RISK ANALYSIS OF HIGH-VALUE HORTICULTURAL FARMING: A COMPARATIVE REVIEW BETWEEN DEVELOPED AND DEVELOPING COUNTRIES Roeury, Yon; Sitompul, Thomson
Jurnal Ilmiah Sosio-Ekonomika Bisnis Vol 29 No 01 (2026): Jurnal Ilmiah Sosio-Ekonomika Bisnis
Publisher : Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jiseb.v29i01.53700

Abstract

Horticultural farming, particularly high-value vegetable production such as chili, tomatoes, and leafy vegetables, plays a strategic role in increasing farm income and supporting rural economic development in both developed and developing countries. This study aims to analyze the financial feasibility and risk factors associated with horticultural farming through a comprehensive literature review approach. Secondary data were systematically collected from peer-reviewed journals, institutional reports, and international publications focusing on financial indicators such as Net Present Value (NPV), Internal Rate of Return (IRR), Benefit–Cost Ratio (BCR), and Payback Period (PP), as well as sensitivity and risk analyses. The findings reveal that horticultural farming is generally financially feasible across different country contexts. In developed countries, modern systems such as greenhouse and hydroponic production demonstrate strong profitability despite high initial capital requirements, supported by technological efficiency and stable market integration. In developing countries, smallholder horticulture generates significantly higher returns compared to staple crops; however, financial viability is more vulnerable to price volatility, input cost fluctuations, limited infrastructure, and market access constraints. Risk management strategies—including contract farming, cooperative marketing, technological adoption, institutional support—are critical in maintaining long-term financial sustainability. In Indonesia, particularly in chili farming, the evidence suggests that horticultural investment can be highly profitable but requires comprehensive financial planning and risk mitigation measures to withstand market and production uncertainties. This review highlights the importance of integrating financial feasibility analysis with risk assessment to enhance farm resilience, improve profitability, and support sustainable horticultural development.  
FACTORS AFFECTING ECONOMIC GROWTH IN THE BANGKA BELITUNG ISLANDS; ANALYSIS OF HUMAN ROLES AND THEIR PARTICIPATION Sapitri, Rima; Mentari, Rahmi; Abadiyah, Fajriyatul
Jurnal Ilmiah Sosio-Ekonomika Bisnis Vol 29 No 01 (2026): Jurnal Ilmiah Sosio-Ekonomika Bisnis
Publisher : Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jiseb.v29i01.56079

Abstract

This study aims to analyze the effect of the Human Development Index (HDI) and Labor Force Participation Rate (LFPR) on economic growth in Bangka Belitung Islands Province for the period 2020–2025. A quantitative approach using a multiple linear regression model based on panel data was employed, with model selection carried out through Chow, Hausman, and Lagrange Multiplier tests, which resulted in the Random Effect Model (REM) as the most appropriate model. Secondary data were obtained from official publications of the Central Statistics Agency (BPS) and relevant scientific sources. Partial test results indicate that HDI has a positive and significant effect on economic growth with a coefficient of 1.873 (p-value = 0.002), meaning that every 1-point increase in HDI will increase economic growth by 1.873 percent. LFPR also has a positive and significant effect with a coefficient of 0.645 (p-value = 0.029), where every 1 percent increase in LFPR will increase economic growth by 0.645 percent. Simultaneously, HDI and LFPR together have a significant effect on economic growth with an F-statistic value of 17.303 (p-value = 0.0012) and are able to explain 87.42% of the variation in economic growth (R² = 0.8742). These findings imply that improving human resource quality and expanding labor force participation are key factors in driving inclusive and sustainable regional economic growth in Bangka Belitung Islands Province.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PRODUKTIVITAS USAHATANI PADI SAWAH DI KECAMATAN BATHIN III ULU KABUPATEN BUNGO Hidayat, Ahmad; Damayanti, Yusma; Utami Lestari, Sri
Jurnal Ilmiah Sosio-Ekonomika Bisnis Vol 29 No 01 (2026): Jurnal Ilmiah Sosio-Ekonomika Bisnis
Publisher : Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jiseb.v29i01.56414

Abstract

This study used primary data obtained from 83 farmer respondents through interviews using a questionnaire. Data analysis was performed using the Cobb-Douglas production function model in natural logarithm form and processed using SPSS 27 software. The results showed that the average land area cultivated by farmers was 0.4 ha, with labor usage of 59.83 HOK/ha/MT, seed application of approximately 23.94 kg/ha/MT, NPK fertilizer application of approximately 201 kg/ha/MT, urea application of approximately 136 kg/ha/MT, and pesticide application of 88.87 ml/ha/MT. Farmers generally planted twice a year using a tiled planting system. The analysis results showed that the five variables in the model explained 85.9% of the variation in rice farming productivity (R2 = 0.859). Partially, NPK and Urea fertilizer variables had a positive and significant effect, while labor (HOK/ha/MT) had a negative and significant effect. Seed and pesticide variables did not have a statistically significant effect. These findings indicate that labor efficiency and the application of appropriate cultivation techniques are key to increasing rice farming productivity in Bathin III Ulu District, Bungo Regency. These findings indicate that the government needs to focus its policies on ensuring the proper provision and distribution oversight of subsidized fertilizers so that they effectively meet farmers' needs, while also enhancing extension programs regarding balanced fertilization, labor efficiency, and the adoption of good cultivation practices. Given that the majority of farmers already use high-yielding seeds, extension efforts should aim to sustain consistent usage alongside appropriate cultivation techniques. Furthermore, training and guidance on proper pesticide application must be strengthened to ensure that farmers not only increase input quantities but also pay attention to the quality and effectiveness of their use.

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