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Binus Business Review
Published by Universitas Bina Nusantara
ISSN : 20871228     EISSN : 24769053     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Binus Business Review is an international journal published in March, July, and November hosted by the Research and Technology Transfer Office (LPPM) of Universitas Bina Nusantara. The journal contents are managed by the Binus Business School, Faculty of Economics and Communications, and Forum Manajemen Indonesia (FMI). BBR has been accredited by DIKTI under the decree number 158/E/KPT/2021. BBR provide a forum for lecturers, academicians, researchers, practitioners, and postgraduate students to publish empirical multidiscipline research in business & management research, from operations to corporate governance and marketing. All empirical methods including, but not limited to, qualitative, quantitative, field, laboratory, meta-analytic, and mixed methods are welcome.
Arjuna Subject : -
Articles 1,231 Documents
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Analisis Kesulitan Keuangan Perusahaan Perbankan dan Lembaga Pembiayaan Putong, Iskandar; Gani, Engelwati
Binus Business Review Vol 3, No 1 (2012): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v3i1.1292

Abstract

Analysis of financial distress at the main company that has sold its shares in an open society (go public) becomes so important because most companies always display the good side of the company in the form of financial reporting data each year. For ordinary people the financial statements audited by a valid and authorized institutions listed on stock exchange by naked eye showed a good performance in finance, but in a more in-depth analysis of the data the form of numbers that will give I different conclusion to the eyes economists and financial analysts to the case. In this study, it is used general sample 4 companies engaged in finance. The Discriminant analysis model using the Altman Z-Score that dissect the financial statements of the company for 3 years showed that not always the companies that have go public must be good financial performance as well. Two of four companies surveyed, in fact, are predicted theoretically bankrupt because the companies were experiencing financial distress.
Peningkatan Perilaku Profesionalisme Pekerja Menghadapi Tantangan Globalisasi pada Abad 21 Simanjuntak, Menara
Binus Business Review Vol 1, No 2 (2010): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v1i2.1078

Abstract

The employee professionalism and behavior development are important issues related to their job performance, job satisfaction, and future career. The future of human resource’ needs are determined by the organization’s mission, goal, and strategiy. This research used literature review and other study sources related to the topic using descriptive analysis method. The view study shows that demand for employees are result of demand for the organization’s products or services, more productivities, to reach high performances of revenue and profit. Based on that, management can attempt to establish the number of mix employees needed attempt to reach it. Company’s compensation and benefit program didn’t allow for giving rises to employee who stayed in the same position. The only way for management to reward the top performers was to give them a bonus or promote them to another position. It is more important to adjust the individual professionalism and behavior with the organizational culture and behavior through employee training and course program. The best opportunity for an employee is to catch on job at or to be a manager in another country to get the different experience than their host country as a global attitude. This is a global-oriented view that focuses on using the best approaches. 
Pengelolaan Program KB Nasional di Dki Jakarta Tahun 2014 Simanjuntak, Menara; Sarjono, Haryadi; Zulkifli, Iwan
Binus Business Review Vol 5, No 1 (2014): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v5i1.1193

Abstract

Research of the National Family Planning Program Management in Jakarta is the follow-up study that analyzes the role of the relationship manager / executive of Family Planning, the availability of caunsellor and cadres as well as the readiness of Family Planning services to the dependent variable. Dependet variable is the interaction of the managers/implementers Family Planning to the achievement of family planning program in Jakarta. The purpose of this study was to obtain analytical results in the relationship of important variables in the management of family planning programs in Jakarta as a basis for priority activities proposed in the action plan of the family planning program in Jakarta. This study uses quantitative analysis with the technic of achieving sample by stratified random sampling, with a total sample of 198 respondents from the Provincial, Municipal and District Level. After the research team analyzes the results of the regression relationships of variables to provide conclusions and recommendations as an attempt to formulate strategic activities in the implementation of the National Family Planning Program in Jakarta. It can be concluded that there is influence and significant simultaneous relationship between the role of managing/implementing family planning programs and the readiness of Family Planning services in their effort to the success of family planning programs in Jakarta. Based on the results of quantitative data processing of the regression equation with the interpretation output LISREL with the value of R square of 0.493 or 49.3 percent.
Pengaruh Iklim Psikologis terhadap Komitmen Afektif yang Berdampak pada OCB Karyawan di PT. Petrokimia Gresik Logahan, Jerry Marcellius; Rahman, Harsya
Binus Business Review Vol 6, No 2 (2015): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v6i2.969

Abstract

Seeing the considerably high increased in the growth of fertilizer industries in Indonesia, the company in the line business of fertilizer will have a lot of challenges and it needs to be handled in extra energy, especially the human resources of the company. The purpose of this study is to investigate the influence of psychological climate on affective commitment that impact on OCB (Organizational Citizenship Behavior) of the employees at PT. Petrokimia Gresik. Respondents in this study were the employees of PT. Petrokimia Gresik of 103 respondents. Data were analyzed by using analysis techniques of SEM -PLS (Partial Least Square). The results of this study indicate that there is an influence between employees’ psychological perceptions and organizational citizenship behavior of employees directly or indirectly through affective commitment. Advice that can be given to the company is to improve the psychological perceptions of the employees therefore it will increase the affective commitment that will give impact to the improvement of employees’OCB of PT. Petrokimia Gresik.
PENGARUH EXPERIENTIAL MARKETING TERHADAP SIKAP KONSUMEN MOTOR YAMAHA PADA PT LAKSANA KENCANA GEMILANG Nursanti, Tinjung Desy; Melisa, Melisa
Binus Business Review Vol 2, No 1 (2011): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v2i1.1111

Abstract

Today’s business competition is not just relying on product quality but further the quality of service. As the development of the era, marketers need an approach that combines the practice of non-traditional marketing that is integrated to enhance personal and emotional experience associated with the brand (experiential marketing). This corresponds closely with the customer experience and very different from the traditional marketing system that focuses on the functions and benefits of a product. This study is descriptive and causal. Descriptive study aims to determine consumer attitudes and causal research aims to influence experiential marketing on consumer attitudes on PT Laksana Yamaha Kencana Gemilang. Data was collected by distributing questionnaires and through literature study. Analysis of the data used in this research is Fishbein and regression models. The results showed that consumer attitudes Yamaha are positive and the influence of Experiential Marketing of consumer attitudes are significantly by 20.9%, while the remaining 79.1% influenced by other variables not examined in this study. 
Do IPO Hot and Cold Markets Exist at the Indonesia Stock Exchange? Warganegara, Doni S.; Warganegara, Dezie L.
Binus Business Review Vol 5, No 2 (2014): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v5i2.1007

Abstract

This study focuses on IPO Initial Returns in Hot and Cold IPO Markets at the Indonesia Stock Exchange (IDX) between the period of 2001 and 2005. This study uses a regression analysis where the first day IPO stock return is the dependent variable and a dummy variable that represents Hot and Cold IPO Markets is the main independent variabel. It is found that Hot and Cold Markets do exist at the IDX. More importantly, it is found that the difference in IPO Initial Returns between Hot and Cold Markets while controlling for other factors is 36.8%. The Investment Sentiment Hypothesis has been found to explain the existence of Hot and Cold Markets. The hypothesis implies that jumps in IPO Initial Returns during Hot Markets are due to the increase in the first day closing prices which are higher than the increase in the offering prices. The Monopsony Power Hypothesis and information spillovers across IPOs respectively may also provide alternative explanations to the phenomenon. Investment banker community in a small economy learns information from each other and, thus, has full information on the number of firms that will go public in the following period. Consequently, investment bankers have a high bargaining power of investment bankers in lowering the offering prices. 
Analisis Strategi Bisnis NPV, IRR, PI dan DPB pada Golden Restaurant Jakarta Kriswanto, Kriswanto
Binus Business Review Vol 2, No 1 (2011): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v2i1.1134

Abstract

Golden Restaurant is located in Senayan, South Jakarta. Because of intense competition and a lack of good economic growth in Indonesia, the restaurant sales dropped sharply and having some problems in operation. The measures is to do effective business strategies to improve business performance by conducting research, create a budget to analyze and predict the financial performance, and formulate an effective working capital structure. Formulation of the problem discussed is NPV and IRR of restaurant sales for the feasibility of an investment, securities of the PI and IBA restaurant on the return on investment and analysis NPV, IRR, PI and IBA on strategy formulation restaurant. From the analysis of simple direct study expected an increase in sales to 90% per year and provide a significant positive NPV and IRR of almost 20% which is higher than the original expectation of 15% and reach breakeven point within 4 to 7 years. From the results of this analysis also shows the business is sensitive to increased sales, operating expenses and cost of sales. In addition to inflation and economic conditions affect the performance of sensitive business. 
Penerapan E-Bisnis sebagai Pembentuk Keunggulan Bersaing (Competitive Advantage) pada Perusahaan Adhikara, Cooky Tri
Binus Business Review Vol 2, No 2 (2011): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v2i2.1248

Abstract

E-bisnis telah memiliki pengaruh besar pada hubungan bisnis dilevel perusahaan, bisnis dan operasional. Sukses tergantung pada manajemen yang berpikiran terbuka sehingga dapat memahami dan memperoleh nilai nyata dari e-bisnis. Manfaat dari e-bisnis bukan hanya mempercepat dan mempraktikkan proses internal perusahaan tersebut, tetapi juga dari kemampuannya untuk menyebarkan keuntungan kepada anggota lain dari supply chain tersebut. Organisasi juga dapat menambah nilai positif terhadap konsumen melalui produk dan jasa dengan banyak cara yang bisa dilakukan oleh e-bisnis. Lebih banyak lagi, dalam sebuah perubahan lingkungan hidup yang cepat, penerapan e-bisnis bisa membuat organisasi menciptakan keunggulan kompetitif untuk memenangkan kompetisi. 
Analisis Komparatif Kinerja Keuangan dan Prediksi Kebangkrutan Perusahaan Telekomunikasi Norman Thomas, Gen
Binus Business Review Vol 4, No 1 (2013): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v4i1.1037

Abstract

This study aims to reveal the comparative financial performance and prediction of bankruptcy in 2 (two) telecommunications services company; PT Bakrie Telecom Tbk and PT Mobile-8 Telecom.Tbk.  Compared to other telecommunications services companies formerly established, such as PT Telkom Tbk., PT Indosat Tbk., and PT XL Axiata Tbk., PT Bakrie Telecom, Tbk. and PT Mobile-8 Telecom, Tbk. are still new and relatively untested, so it is interesting to do the research. The research method used was comparative analysis between two similar objects studies based on financial ratios. Based on calculations and ratio analysis, it shows that the ratio of liquidity to the financial condition of PT Mobile-8 Telecom Tbk is better than PT Bakrie Telecom Tbk, but leverage ratios, activity ratios, and profitability ratios happen PT Bakrie Telecom Tbk better than PT Mobile-8 Telecom Tbk. In the calculation on dupont analysis of PT Bakrie Telecom Tbk has an average ROA of 2:42%, which is better than ROA of PT Mobile-8 Telecom Tbk -12.29%. Bankruptcy prediction for PT Mobile-8 Telecom Tbk with z score much smaller, 4.81 (2007), -5.82 (2008), -7.50 (2009); it means the greater the likelihood of PT Mobile-8 Telecom Tbk towards bankruptcy. As for the PT Bakrie Telecom Tbk with a z score has narrowed, -0.11 (2007), 0.8 (2008), -2.30 (2009) but not as small as z score PT Mobile-8 Telecom Tbk, this also means that larger opportunities for PT Bakrie Telecom Tbk likely headed bankruptcy.
What will be Happen with New Mandala Transformation? Candra, Sevenpri
Binus Business Review Vol 2, No 1 (2011): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v2i1.1166

Abstract

Today’s business in airline is getting high. The competitive for pricing and services is getting tight. Each airlines battle to get profit growth. This problem is also feeling by Mandala Airlines. They conduct changing through inside and outside organization. They are reshaping the structure of their business to win the battle. Since mid of 2007, Mandala Airlines doing transformation. Under new management, there are full of confidence to changing. Changing their image into new modern airlines with international standard. What will be happen with New Mandala Transformation? Are they successfully doing transformation and can survive in this competition?

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