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INDONESIA
MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN
Published by Universitas Udayana
ISSN : 19782853     EISSN : 23028890     DOI : https://doi.org/10.24843/MATRIK:JMBK.2021.v15.i02.
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Matrik:Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan is a scientific journal published by the Department of Management, Faculty of Economics, Udayana University which aims to publish articles of empirical and theoretical studies in the field of marketing management, finance, human resources, operations, strategy management, tourism management and entrepreneurship. Editors accept articles in Indonesian and English were not delivered or published in another journal. Determination of the article that appeared determined by expert editors review results through a blind review process. The Scientific of Matrik:Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan is published by Management Study Program in collaboration with Association of Indonesian Economic Bachelor (ISEI branch of Denpasar) and Association of Indonesian Management and Business Programs Study (APSMBI) Matrik:Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan received writing on the results of studies in the fields of marketing management, financial management, human resource management, and entrepreneurial management, including (but not limited) to the following topics: Human Resource Management, Financial Management, Marketing Management, Strategic Management, Organizational Behavior, Operations Management, Change Management, Management of Sharia, Knowledge Management Entrepreneurship, E-Business, Capital Market both empirical and theoretical studies that have never and will not be published in other media.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 241 Documents
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Integrating Marketing Strategy: Destination Image and Digital Marketing's Impact on Tourist Interest in Banyuwangi Raden Khaeru Ahmadi; Eko Priyo Purnomo; Ernani Hadiyati
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 18 Nomor 2 Tahun 2024
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2024.v18.i02.p06

Abstract

This study aims to analyze the effect of Destination Image and Digital Marketing on tourist interest in Banyuwangi as a tourism destination. This research was conducted using qualitative data analysis (QDAS) methods and data was collected through a survey of 150 respondents who visited tourist destinations in Banyuwangi. The results revealed that Destination Image and Digital Marketing play an important role in generating tourists’ interest to visit Banyuwangi. However, several aspects need to be improved in Banyuwangi Tourism's digital marketing strategy, such as improving the quality of digital content, collaboration between stakeholders, and increasing the target market. Strategic recommendations include further investment in creative and interactive social media campaigns, continuous updates to the destination's official website, and the development of mobile applications that add users' value. By implementing these recommendations, the government and tourism industry players can ensure that Banyuwangi continues to develop as an attractive and competitive tourist destination. Keyword: Integrated Marketing Strategy; Destination Image; Digital Marketing; Tourist Interest
Mediating Role of Advertisement Credibility in Beauty Influencer Trust and Local Balinese Skincare Purchases Desak Made Febri Purnama Sari; Ida Ayu Oka Martini; Ida Nyoman Basmantra; Anak Agung Sagung Dinda Savitri Devi
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 19 Nomor 1 Tahun 2025
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2025.v19.i01.p05

Abstract

Competition in the beauty sector is very competitive, because this industry has many enthusiasts. However, people do not have much knowledge about local skincare products. This study explores the relationship between trust in beauty influencers, advertisement credibility, brand credibility, and the purchase intention of local skincare products. The sample used is 100 Generation Z , the test was conducted with PLS – SEM. The research findings support six hypotheses. The results indicate that trust in beauty influencers enhances brand trust in skincare products. Generation Z consumers trust advertisements because they offer accurate, comprehensive, and appealing product information, thereby eliciting a purchase intention. Additionally, beauty influencers are perceived as capable of providing honest information, which further influences purchase intention. The implications of this study suggest that effective advertisement credibility can increase consumer intention to purchase local skincare products in Bali. Keywords: advertisement credibility; beauty influencer trust; brand credibility; purchase intention
Digital Content Marketing for Promoting Creative Economy at Dharmawangsa Entrepreneur Community (DEC) Zelvi Gustiana; Al Firah; Ananda Hadi Elyas
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 18 Nomor 2 Tahun 2024
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2024.v18.i02.p02

Abstract

As technology advances, digital content marketing becomes crucial for Micro, Small, and Medium Enterprises (MSMEs) like the Dharmawangsa Entrepreneur Community (DEC), which face challenges in adopting new marketing strategies. This study explores the integration of both conventional and digital marketing methods by DEC members to enhance their competitiveness. Using a mixed-methods approach, data were collected through purposive sampling involving interviews and questionnaires. Findings indicate that while DEC members predominantly use traditional methods such as bazaars, 20% engage in digital marketing, utilizing platforms like Canva, WhatsApp, Instagram, and TikTok. Key sectors include food & beverage (56.7%) and creative industries, with women comprising 60% of the community. The main challenges identified were limited digital skills and reliance on traditional approaches. The study concludes that targeted training and mentorship programs are essential to foster greater digital adoption among MSMEs, ultimately enhancing visibility and business performance. Keyword: creative economy; digital content marketing; promotional media
Impact of Fintech on Financial Performance of MSMES in Bali with Financial Literacy as Moderator Ica Rika Candraningrat; Vera Intanie Dewi; Putu Ayu Kezia Dewi
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 19 Nomor 1 Tahun 2025
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2025.v19.i01.p01

Abstract

This study examines the impact of fintech on the financial performance of micro, small, and medium enterprises (MSMEs) in Bali, with financial literacy as a moderating variable. A quantitative approach was employed, utilizing primary data collected through questionnaire distribution. The sampling method used was purposive sampling, with a total of 150 respondents. The findings indicate that fintech has a positive and significant effect on financial performance. Furthermore, financial literacy positively moderates this relationship, strengthening the impact of fintech on financial performance. These results align with the Theory of Planned Behavior and the Theory of Financial Innovation. The higher the financial literacy of MSME owners, the more effectively they utilize fintech to enhance financial performance. Keywords : Fintech; Financial Performance; Financial Literacy; MSMEs
English English Trisa Diptami P; Budi W. Soetjipto
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 19 Nomor 1 Tahun 2025
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2025.v19.i01.p06

Abstract

Market turbulence compels SMEs to innovate through strategic flexibility and organizational creativity to maintain a competitive advantage. In Bali, SMEs face challenges such as a lack of organizational creativity, limited understanding of knowledge management, and the pressing need for innovation in a competitive landscape. This study aims to investigate the relationship between innovation performance and factors such as knowledge management, strategic flexibility, and organizational creativity in Bali's SMEs during the COVID-19 pandemic. While dynamic capability is crucial for organizational sustainability, research connecting strategic flexibility and organizational creativity to innovation performance remains scarce. Adopting a quantitative approach, data will be collected through questionnaires distributed to 431 UKM managers. The findings suggest that SMEs that leverage performance standards, engage in effective strategic planning, and embrace diverse ideas can make significant contributions to their industry and effectively meet customer needs. Keywords: dynamic capabilities theory; knowledge management; strategic flexibility; organizational creativity; innovation performance
The Effect of Overconfidence, Representative, Anchoring, and Availability Biases on Investment Decisions and Market Efficiency Werner Ria Murhadi; Daniel Irvansyah; Putu Anom Mahadwartha
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 18 Nomor 2 Tahun 2024
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2024.v18.i02.p03

Abstract

This study looks at how behavioral biases affect investment choices and market efficiency. This research was conducted because many millennials invest on a bandwagon without having a good understanding of investment. This kind of study use the structural equation modeling analysis method. The study's findings indicate that the bias variable overconfidence behavior can strongly influence perceived market efficiency. Nevertheless, choices about investments are unaffected by the overconfidence bias, representational bias, anchoring, and availability behavior. The variable investment decision significantly influences perceived market efficiency. Investors with investment experience above five years and a high income can make a difference in investment decisions chosen by investors. This study theme's practical application relates to the findings of overconfidence bias, which has a substantial detrimental impact on investors' perceptions of market efficiency. A high degree of confidence among investors can lead to illogical judgments and disregarding all dangers, resulting in inefficient market circumstances. Keyword: anchoring, financial behavior, investment decision, market efficiency, overconfidence
Frugal Innovation: a Bibliometric Study of the Conceptual Foundations and Future Research Directions Kawuryan Renita; Prapdopo Prapdopo; Andi Nur Hasanah; Kristin Wulansari
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 19 Nomor 1 Tahun 2025
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2025.v19.i01.p02

Abstract

Frugal innovation is gaining traction in resource-limited settings, emphasizing sustainability. This paper uses bibliometric analysis to explore trends and gaps in frugal innovation research. Further publications were identified from the Scopus database using the Publish or Perish tool for the period 2014-2024. Data is processed using RStudio and VOSviewer to reveal key themes, influential scholars, research institutions, and network maps. It highlights the growing scholarly interest in frugal innovation and its alignment with sustainability goals, stressing the need for further exploration of its principles and impacts. The study aims to advance understanding and to guide future research. Additionally, integrating sustainability and environmental considerations in product development, alongside frugal innovation, can drive economic and social sustainable development. Organizational capabilities like Big Data are vital for achieving sustainability outcomes, and frugal innovation positively impacts a firm's financial and environmental performance. Strengthening organizational capabilities is key to leveraging frugal innovation for sustainability. Keywords: frugal innovation; sustainability; organizational capabilities
Behavioral Biases, Financial Literacy, and Female Investors: The Role of Social Media Vera Setyadi; Indarto Indarto; Dian Indriana
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 19 Nomor 1 Tahun 2025
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2025.v19.i01.p07

Abstract

The Indonesian capital market faces challenges in investor growth, particularly with low investment levels among women. Female investors lag behind men in both the number of investors and the value of investments. Despite an increase in the number of female investors, their investment values remain low, indicating limited active participation. This research aims to examine how financial literacy and behavioral biases influence Indonesian female investors decisions, with social media as a moderating variable. Using a sample of 126 female investors, the test was conducted with PLS-SEM. The results showed that regret aversion bias significantly negatively impacts female investors decisions, while financial literacy has a positive and significant effect. Overconfidence bias and herding behavior do not significantly influence investment decisions. Social media does not moderate the effects of these biases and financial literacy on investment decisions but could act as predictor moderation variable with significant positive impact on investment decisions. Keywords: behavior bias; financial literacy; social media; women’s investment decision
Gacha Addiction and In-App Purchases: A Study on Genshin Impact Players in Indonesia Cokki Cokki; Haris Maupa; Wanstum Wanstum; Syarifuddin Sulaiman
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 19 Nomor 1 Tahun 2025
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2025.v19.i01.p03

Abstract

The purpose of this study was to examine the impact of gacha addiction and good price on the intention to purchase in-app items, with mobile game loyalty as a mediating variable. The research employed a quantitative approach using Partial Least Squares-Structural Equation Modeling (PLS-SEM) to analyze survey data collected from 208 Genshin Impact players in Indonesia through random sampling and online questionnaires. The results indicate that gacha addiction significantly influences the intention to purchase in-app items, while good price has a moderate effect. Additionally, mobile game loyalty serves as a partial mediator in the relationship between gacha addiction and purchase intention. Keywords: Gacha Addiction; Genshin Impact; Good price; In-App Purchase Intention; Mobile game loyalty
Heuristic Bias and Loss Aversion Impact in Stock Investment Decision Making in Batam Fendy Cuandra; Michael Setiawan; Candy Candy; Hesniati Hesniati
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 19 Nomor 1 Tahun 2025
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2025.v19.i01.p08

Abstract

Technological advancements affect an individual's financial management by increasing spending and necessitating investments to meet these needs. This research intends to analyze the effect of heuristic bias and loss aversion on investment decision. This study uses the investment decision variable to be the dependent variable and uses overconfidence, availability, representativeness, anchoring, gambler fallacy, and loss aversion to be the independent variables. This study uses the SmartPLS application to analyze data and uses an online questionnaire to collect respondents' answers. Sampling was conducted using purposive sampling technique to collect samples from investors in Batam. The study shows that gambler fallacy, loss aversion, overconfidence and representativeness bias have a significant positive impact on investment decisions, while anchoring and availability bias have no significant impact on investment decisions.

Page 24 of 25 | Total Record : 241

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