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EDULITE: Journal of English Education, Literature and Culture
Published by Universitas Islam Sultan Agung
ISSN : 24775304     EISSN : 25284479     DOI : 10.30659/e
Core Subject : Education,
Education
EduLite Journal of English Education, Literature and Culture is a blind peer review international journal which publishes manuscripts within the fields of teaching English as a first, second or foreign language, English language teaching and learning, English language teachers' training and education, English language and literary studies, literature, and cultures in general (more on focus & scope). It is published by Language and Communication Science Faculty (former Language Faculty), Universitas Islam Sultan Agung twice a year in February and August.
Arjuna Subject : Psikologi - Psikologi (Lain-Lain)
Articles 262 Documents
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The role of message ambassador elements, music, and color in increasing the persuasiveness of children’s product advertising on YouTube Kurdaningsih, Dian Marhaeni; Murwantono, Didik; Turmudhi, Anis; Praptawati, Destary
EduLite: Journal of English Education, Literature and Culture Vol 11, No 1 (2026): February 2026
Publisher : Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/e.11.1.257-272

Abstract

As digital platforms like YouTube reshape children's product advertising, this study explores how brand ambassadors, music, and color influence consumer engagement and memory. Despite their frequent use, the persuasive roles of these elements remain unclear. Therefore, the aim is to examine how much brand ambassadors, colour, and music in children's product advertisements on YouTube influence parental consumer engagement The research focuses on their impacts on recall and brand reinforcement among parents. This study was under a quantitative research. It was designed to quantitatively examine the impact, employing a survey as the primary research method.  An online survey was conducted with 100 parents of children aged 5 to 10. A total of 20 advertising videos were collected and subsequently examined through regression analysis. The results of the correlation analysis revealed that brand ambassadors significantly and positively enhance the persuasive power of advertisements for children's products. Likewise, the use of color demonstrated a substantial and statistically significant effect. In contrast, music exhibited a relatively strong influence but did not reach statistical significance. Foundational attributes, such as credibility, popularity, and appeal in brand ambassadors, as well as memorability and attractiveness in musical elements, consistently contributed to increased consumer persuasion through brand reinforcement and recall, particularly when paired with color. These findings offer valuable, data-driven insights for advertisers, policymakers, and scholars seeking to optimize audiovisual strategies in digital campaigns targeting children's markets. However, a key limitation of this study lies in the absence of mediating variables, which could have provided a deeper understanding of the mechanisms behind persuasion. Future research is encouraged to incorporate such variables further and investigate additional advertising components that may influence consumer response.
Social media as a promotional strategy for Sredekan art in Karangsari village Naredia, Shubuha Pilar
EduLite: Journal of English Education, Literature and Culture Vol 11, No 1 (2026): February 2026
Publisher : Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/e.11.1.273-293

Abstract

The construction of Jlantah Dam exerts substantial impact, the lost of land most of which belongs to Karangsari villagers. The Karangsari villagers’ lost land then changes into new settlement region as the manifestation of compensation. The new settlement region is called billionaire village. There is a local art, called Sredekan, also changing in the village. This study   aims to describe an innovation- and creation-based promotion strategy in Sredekan art to support sustainable development in Karangsari billionaire village, Jatiyoso with Talcott Parsons’ structural functional scheme. This study is a type of qualitative research that focuses on a single case to explore it thoroughly. The data was gathered using observation, detailed interviews, and review of documents.  Supported data derived from literature linear to the focus of research. Informants were selected using snowball sampling. The instruments used were interview guidelines, field notes, and documentation. Data analysis was conducted in stages using the AGIL technique, and data credibility was tested using source triangulation.Based on research data located in the billionaire village of Karangsari, Jatiyoso, it can be seen that the innovation- and creation-based promotion strategy in Sredekan art to support sustainable development in Karangsari billionaire village, Jatiyoso includes more flexible stage location, denser staging duration, modernization in staging attribute, and content production. Specifically within the newly formed settlement known as the 'Billionaire Village.' This strategy, developed to support sustainable development, included more flexible stage locations expanding from traditional sites near the Jlantah River to various external venues denser staging durations, modernization in staging attributes, and digital content production The change is defined as the existence of Sredekan art maintained the people as an integrated system working through AGIL (adaption, goal-attainment, integration, latency) scheme. Based on the research findings concerning the transformation of Sredekan art in Karangsari Village, the researchers may consider exploring how the integration of digital promotion strategies and modernization of staging attributes can be further optimized to balance the preservation of sacred cultural values with the demands of global cultural tourism. 

Page 27 of 27 | Total Record : 262

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