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E-Journal of Tourism

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Published by Universitas Udayana

ISSN : 25410857 EISSN : 2407392X DOI : -

Core Subject : Humanities, Art,

Arts Humanities

E-Journal of Tourism promotes and enhances research developments in the field of tourism. The journal provides an international platform for debate and dissemination of research findings whilst also facilitating the discussion of new research areas and techniques. E-Journal of Tourism continues to add a vibrant and exciting channel for those interested in tourism and hospitality research developments. The scope of the journal is international and encompasses research into tourism aspects as well as the development of new research approaches. It continues to include high quality research papers in any area of tourism, including reviews of literature in the field and empirical papers on tourism issues.

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Articles 234 Documents

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Developing Syariah Tourism in Aceh: Potencies and Challenges Heriani Heriani; M Baiquni; Djoko Wijono; Yulia A. Widyaningsih
E-Journal of Tourism Volume 5 Number 2 (September 2018)
Publisher : Centre of Excellence in Tourism Udayana University

Syariah Tourism is growing rapidly due to the high expenditure of the global Muslim market for the tourism sector which leads to the lifestyle and the typical needs of Muslims to be a very important thing to be presented in every tourism service. Aceh as one of the provinces in Indonesia which is known by the implementation of Sharia’ is one of the priority areas of Syariah Tourism development. However, what and how the halal tourism is is not widely known yet, so that some potencies and resources of halal tourism in Aceh, especially Banda Aceh has not been well developed. This study aims to determine the public perception about Syariah tourism as well as to know what are the potencies and challenges in the development of Syariah Tourism in Aceh. This research uses the qualitative method with interview and observation. The results show that Syariah tourism is not only understood as a great opportunity for Aceh tourism, but it is also an obligation in Islam and the culture of Acehnese, so it must be implemented in every tourism development in Aceh. Potencies of Syariah Tourism in Aceh is the cultural values of society that is based on Islamic values, Aceh Islamic heritage with religiosity atmosphere, and then tsunami heritage that presents spiritual value to tourists. However, these potencies are also challenging because the belief and stigma that Aceh is majority of Islam, so that all things are 100% halal, so as in terms of hygiene, and service at tourist attractions are still needserious attention Keywords: Syariah Tourism, Aceh, Perception , Potencies, Challenges

The Diversity of Ecotourism Potentials in Kelimutu National Park of Ende Regency Josef A. Gadi Djou; M. Baiquni; Tri Widodo; C. Fandeli
E-Journal of Tourism Volume 3 Number 2 (September 2016)
Publisher : Centre of Excellence in Tourism Udayana University

Natural tourist destination management plays a crucial role in materializing three important aspects, namely conservation, participation, and education. As a tourist destination, Kelimutu National Park, possessing a big ecosystem potential, tourist and cultural potentials, is expected to provide economy, culture, and conservation impacts on the society surrounding Kelimutu National Park. The problem of this study is how the variety of ecotourism potential in Kelimutu National Park is able to prosper the surrounding society. To answer this question, the definition of ecotourism, national park, national park ecotourism, and ecotourism potential need to be understood. Several methods used in answering the problems of the study are finding out the location of Kelimutu National Park, collecting qualitative data by conducting library research and participatory observation. The results were conceptually described, supported by tables and pictures.

The Effects of "Search Engine Optimization" on Marketing of Diving Companies in Bali Iola Astried Karisma; I Nyoman Darma Putra; Agung Suryawan Wiranatha
E-Journal of Tourism Volume 6 Number 1 (March 2019)
Publisher : Centre of Excellence in Tourism Udayana University

The strategic location of the island of Bali which is surrounded by sea has a great potential for people in Bali to establish a diving company. Some diving companies in Bali have made various strategies to compete offering diving tour packages. Marketing through the internet is the best way that most diving companies in Bali have recently taken. However, to be able to compete with other similar companies on the internet, the website must be easily accessible to internet users, i.e. by appearing on the first page of the Google search engine. SEO or search engine optimization is an internet marketing strategy that serves to increase website visibility by targeting certain keywords. The use of SEO can have a positive impact on increasing online sales, increasing website visibility and brand awareness on the internet. This study aims to analyze the extent to which SEO techniques have a positive impact on the marketing of diving tourism in Bali through the internet, using quantitative descriptive methods. The research was conducted in three selected companies, namely Bali Diving, Atlantis Dune, and Scuba Adventure. The results of the study showed that diving companies in Bali have obtained all the positive impacts of SEO. These impacts were increasing website visibility, brand awareness, and sales. Keywords: Diving in Bali, Internet Marketing, SEO, Bali Tourism.

Improving Tourism Destination Management Through Sustainable Tourism Development Model A Case Study on TSR Edy Sahputra Sitepu
E-Journal of Tourism Volume 6 Number 2 (September 2019)
Publisher : Centre of Excellence in Tourism Udayana University

As a priority destination, Lake Toba area should immediately clean up so as not to lag behind compared to other destinations. One important indicator of the good governance of tourism in this priority destination is, when the destination has run the management and development of tourism/destination with the principles of Sustainable Tourism Development (STD). According to Global Sustainable Tourism Council (GSTC) the principles that must be met, among others are; 1) demonstrating effective sustainable management, 2) maximizing social and economic benefit to the local community and minimizing negative impacts; 3) maximizing benefit to cultural heritage and minimizing negative impacts; and 4) maximize benefit to the environtment and minimizing negative impacts in accordance with Permenpar No .14 / 2016. Given the importance of STD implementation in the Lake Toba area, this research tries to assess and influence one of the important destinations in Lake Toba area, namely Taman Simalem Resort (TSR) located right on the edge of Lake Toba, Merek Sub District, Karo District. It is expected that by encouraging TSR in applying STD, TSR can become a local champion and become model of STD application in Toba Lake Area.

Balanced Scorecard Implementation in Restaurant Management Fitri Abdillah; Ida Bagus Putu Wira Diana
E-Journal of Tourism Volume 5 Number 1 (March 2018)
Publisher : Centre of Excellence in Tourism Udayana University

Balanced scorecard (BSC) is tools that are widely used to measure company performance including in the hospitality industry. It’s widely applied because it’s simple, easy, and effective especially in startup business. The objective of this research is to measure the restaurant performance by using BSC. Data observed by participant observation, unstructured interviews, and documentation that produced three measurement models. This data analyzed by descriptive analysis and simple linear correlation to prove the relationship between each perspective of BSC. This study proposed three correlative models that designed from selected indicator of four BSC perspectives. The results show (i) The first model: employee absentee rate is positively correlated with customer complaints 0.417, customer complaints are positively correlated with labor cost percentage of 0.387, and labor costs are negatively correlated with net profit margin of -0.395; (ii) The second model: the percentage of foodstuff price are negatively correlated with total number of customers -0.607, total number of customers are negatively correlated with food loss -0.916, food loss are negatively correlated with employee trained percentage -0.378; and (iii) The third model: revpash are positively correlated with average check of 0.994, average check are positively correlated with cover per labor hour of 0.800, and cover per labor hour is positively correlated revenue per employee with of 0.837. The all result indicates that BSC models could be implemented to measure restaurant performance by selecting indicator of each perspective. It means that a change in one perspective leads to disruption of other perspectives, so that the restaurant management must consider various factors if it has to make a decision or strategies. The BSC model can help the management in formulating strategies to improve restaurant performance. Keyword: balanced scorecard, restaurant performance indicator

Tourism and Poverty in Badung Regency, Bali I Made Patera; I Made Sukarsa; Agung Suryawan Wiranatha
E-Journal of Tourism Volume 2 Number 2 (September 2015)
Publisher : Centre of Excellence in Tourism Udayana University

Tourism and poverty’s phenomenon had already been known since the birth of human civilization. In the 1980s poverty became a serious concern of practitioners and scholars in various part of the world, including Indonesia. Poverty is not only understood in understanding as an abstract concept, but also as a reality of economic injustice and inability to meet basic human needs in some rich countries but also in many developing countries in the world. The problem of poverty is a fundamental and tourism is one of the many ways to solve this. The objective of this paper is to study the role of tourism to poverty alleviation including: 1) to analyze the influence of tourism development toward economic performance; 2) to analyze the effect of economic performance on poverty eradication; 3) to analyze the influence of tourism on poverty alleviation; 4) to formulate a strategy to increase tourism's role in poverty alleviation in Badung Regency. This study uses quantitative approach supported by secondary data and qualitative approach using primary data obtained through observation, in-depth interviews and focus group discussions. Research was conducted in South Badung Regency in the most developed tourism growth and considered the richest district among all regencies in Bali Regencies. Various attempts have been made to alleviate poverty, however have not been able to resolve poverty problems. The grand theory of this study refers to Neoliberalism Theory, supported by Social Democratic Theory and Empowerment Theory. Neoliberalism emphasizes that poverty as an individual problem and prosperity can only be achieved by achievement of economic growth through free market mechanism. According to Social Democratic Theory the emergence of poverty came from outside of the community itself. While the emphasis on the Empowerment Theory is in improving the ability of individual or communities to become indepedence on economic, social welfare and political right. Data analysis using Partial Least Square (PLS) with statistical analysis descriptive and inferential statistics. In order to have a better understanding on the statiscal result, Descriptive Analysis is also used to describe the researched data, using inferential statistical analysis to test the research hypothesis. The results of the research indicated that: 1) the development of tourism showed positive and significant impact on economic performance; 2) economic performance showed negative and significant impact on poverty alleviation; 3) tourism development showed negative and significant effect on poverty alleviation and (4) in order to be able to increase tourism's role in poverty alleviation in Badung Regency the strategy is formulated by analyzing the strengths, weakness, opportunities and challenges based on Strength, Weakness, Opportunity and Threat (SWOT) strategy.

Sustainable Development Strategy For Ecotourism at Tangkahan, North Sumatera Agung Suryawan Wiranatha
E-Journal of Tourism Volume 2 Number 1 (March 2015)
Publisher : Centre of Excellence in Tourism Udayana University

Ecotourism Destination of Tangkahan is located at the edge of Gunung Leuser National Park, within the Sub-regency of Batang Serangan, Regency of Langkat, Province of North Sumatera, Indonesia. The Ecotourism Destination of Tangkahan relies upon a distinctive tourist attraction, namely elephant trekking that is undertaken along the edge of the river and in the Gunung Leuser National Park (GLNP), as well as the diversity of flora and fauna available at the GLNP. There are many activities can be undertaken by visitors at this destination, such as: elephant trekking, wildlife watching at the GLNP, trekking at the edge of Buluh river and come back by swimming wearing life jacket, tubing (traditional rafting) and canoeing at Batang Serangan river, swimming at Buluh river, camping and outbound activities at the camping ground, village tour at sub-village of Kuala Buluh, and traditional massage (pijat / kusuk) by local therapist. The research was undertaken to develop strategies which could be used as guidance in managing and developing this ecotourism destination. The proposed strategies were based upon the results of SWOT analysis. Data were assembled from the visitors’ survey, focus group discussions and workshop involving tourism stakeholders and several interested groups. Based upon the analysis of existing tourist attractions offered at the Ecotourism Destination of Tangkahan, it could be said that the nature based tourist attractions were considered to be interesting up to very interesting. The uniqueness of elephant jungle trekking in the GLNP was the tourism icon of the Ecotourism Destination of Tangkahan. Camping ground, plant nursery, and agriculture plantation were potential to be promoted as tourist attractions at the Ecotourism Destination of Tangkahan. Based upon the results of SWOT analysis of the Ecotourism Destination of Tangkahan, several strategies could be recommended for ecotourism development at Tangkahan, namely, to maintain the diversity of flora and fauna at GLNP as ecotourism attractions at Tangkahan, to develop nature based tourism with consideration on the principles of ecotourism and conservation, to improve safety measures for visitors and guides who are undertaking tourism activities at the ecotourism destination of Tangkahan, to revitalize the traditional music and dances that are existed at the community of Tangkahan to become a tourist attraction, to establish an effort to extend the elephant trekking attraction that has been available at Tangkahan, to increase the number of elephants at the Community Respons Unit (CRU) Tangkahan, which are available for elephant trekking for tourists in order to accommodate an increasing demand of the elephant trekking in the near future, to organise the schedule of elephant trekking activities during rainy season, to improve the quality and quantity of the accommodation available at Tangkahan, to establish an emergency system (Search and Rescue - SAR) at Tangkahan, establish a solid waste management system at Tangkahan, to develop sewarage treatment systems for accommodation and restaurant at Tangkahan, to develop land transportation facilities (particulatly roads) at Tangkahan, to improve the accesibility to the locations of tourist attractions within the ecotourism destination of Tangkahan, to establish a banking facility at Tangkahan, to build public toilets, as well as to establish a management of public toilet at Tangkahan, to establish an institution to manage parking area at Tangkahan and to establish electricity networks at the centre of Tangkahan tourist area.

The Potential of Capsule Hotel Service in Semarang Diena Mutiara Lemy; Elisabeth Heidi
E-Journal of Tourism Volume 6 Number 2 (September 2019)
Publisher : Centre of Excellence in Tourism Udayana University

In the last seven years, hospitality and tourism industry becomes one of the world’s fastest-growing industries (Carter, 2018). The data for this proposal are gathered from primary data (direct observation and questionnaires) and secondary data (online publications). Capsule Hotel Service provides capsule rooms for guests to stay, as well as one-stop-culinary The purpose of this feasibility research study is to see whether this business is feasible or not by looking at the marketing aspect.

A Comparison Study of Tangible and Intangible Culture as Commercialisation Process of Tourism Village in Yogyakarta Lucia Asdra Rudwiarti; Anna Pudianti; Vincentia Reni Vitasurya
E-Journal of Tourism Volume 4 Number 2 (September 2017)
Publisher : Centre of Excellence in Tourism Udayana University

The paper is an empirical study examining the tangible and intangible culture of rural tourism with a focus on rural transformation from daily local into commercial behaviour due to presence of tourism activities. It explores the process of commercialization of tangible and intangible culture. The case studies of Brayut and Pentingsari rural tourism village are studied through observation and interviews of physical and non-physical transformation with community members and the rural tourism manager. Both villages are the unique growing tourist village in Yogyakarta, but Brayut has a potential asset of maintained condition traditional Javanese house in whereas Pentingsari has an attractive natural of green village with the local cultural heritage. The qualitative empirical research study was applied to explore the transformation of cultural meaning by the locals before and after commercialization process. Firstly, the study reviewed the original tangible and intangible culture before transformation. Secondly, changes in cultural functions and meaning are analyzed in the current situation caused by its transforming into commercial activities. By examining the comparison of tangible and intangible culture in the commercializing process is built to understand the relationships between the two and the quality of its transformation.

Analysis of Suitability and Carrying Capacity of Mangrove Ecotourism in Sedari Village, Karawang District Wildan Dhya Ulhaq Hidayat; Indah Riyantini; Wahyuniar Pamungkas
E-Journal of Tourism Volume 7 Number 1 (March 2020)
Publisher : Centre of Excellence in Tourism Udayana University

Mangrove nature tourism Sedari Village is an ecotourism location that has the potential to be developed with natural resources that are still awake and an area of mangrove forests around 49.20 Ha. However, in its management, it still does not pay attention to the principles of ecotourism regarding the suitability and carrying capacity for ecotourism. The purpose of this study is to determine the potential in the mangrove nature tourism Sedari Village and assess the suitability and carrying capacity. The method used in this research is survey method and descriptive - quantitative analysis. The results obtained in the mangrove nature tourism Sedari Village there are 4 types of mangroves, namely R. mucronata, R. stylosa, S. alba and A. marina with a mangrove density of 2.055 ind / ha then found 4 types of biota and 2 species namely mullet fish, milkfish , mangrove crabs, little egrets and monitor lizards. For the tourism suitability index value obtained 73% which is included in both the category and the physical carrying capacity obtained 32,800 people / day, the real carrying capacity is 25,047 people / day and the ecological carrying capacity is 26.65 ha. ecological carrying capacity for bridge tracking tourism activities obtained by 55 people / ha and bird watching tourism activities obtained by 165 people / ha. Keywords: mangrove, ecotourism suitability, ecotourism carrying capacity

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