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E-Journal of Tourism

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Published by Universitas Udayana

ISSN : 25410857 EISSN : 2407392X DOI : -

Core Subject : Humanities, Art,

Arts Humanities

E-Journal of Tourism promotes and enhances research developments in the field of tourism. The journal provides an international platform for debate and dissemination of research findings whilst also facilitating the discussion of new research areas and techniques. E-Journal of Tourism continues to add a vibrant and exciting channel for those interested in tourism and hospitality research developments. The scope of the journal is international and encompasses research into tourism aspects as well as the development of new research approaches. It continues to include high quality research papers in any area of tourism, including reviews of literature in the field and empirical papers on tourism issues.

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Articles 234 Documents

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Development of Tenun Ikat Troso Industrial Center as a Tourist Village in the District of Jepara Izza Ulumuddin Ahmad Asshofi; Artin Bayu Mukti
E-Journal of Tourism Volume 5 Number 2 (September 2018)
Publisher : Centre of Excellence in Tourism Udayana University

Troso is a village that was developed by the government of the district of Jepara to be a tourist village. It has the potential of home-based crafts such as weaving which could be developed into industrial centers. However, not all community members realize the potential. The community members don?t recognize that Troso is going to be developed as a tourist village. On the other hand, the way the community member doing their business is very ineffective. There is no coordination with other businessmen to accommodate and to control the business. Each entrepreneur is working on their tradition to enrich their own business. One entrepreneur to another is a competitor. For these reasons, the village needs to be developed in order to be efficient for the welfare of all people in Troso. Purpose of this research is to understand the existence of Tenun Ikat Troso industrial center and to evaluate development strategy of Tenun Ikat Troso industrial center as a tourist village in the district of Jepara. SWOT. The results show that (i) Strength – Opportunity strategy was focusing on digging deeper of the potency and then wrap them up in a specific brand which will impact on economic sector, (ii) Strength – Threat strategy was focusing on offering the potency of the village to investor to create added value of the village to attract tourists, (iii) Weakness – Opportunity strategy was focusing on building the community awareness of a tourist village plan and the importance of Troso weaving industry association, and (iv). Weakness – Threat strategy was focusing on identifying existing weaknesses of the Troso tourist village and then inviting other stakeholders to get involved in developing the village. Keywords: development; tenun ikat Troso; tourist village

Contribution of Female Entrepreneurs in Promoting Local Food to Support Tourism in Bali Putu Sucita Yanthy; N. Darma Putra; I Komang Gde Bendesa
E-Journal of Tourism Volume 3 Number 2 (September 2016)
Publisher : Centre of Excellence in Tourism Udayana University

This study analyzed the contributions of Balinese female entrepreneurs in the culinary industry in promoting local food to support tourism in Bali. Research was undertaken in the area of Bali province and data were obtained from observations, interviews and study of literature supported by the theory of invented tradition. Eight Balinese warrior of culinaries were interviewed supported by food bloggers, literature reviews and documentation. Data were analyzed based on descriptive qualitative. The results show that Balinese female entrepreneurs have: (1) popularized Balinese food, (2) preserved the existence of Balinese food, (3) strengthened the Balinese culinary identity, and (4) supported tourism in Bali.

Relationship between Marketing Mix and Cunsomers’ Loyalty of Hatten Wines Products Ida Ayu Putu Citra Dewi; I Gusti Ayu Oka Suryawardani
E-Journal of Tourism Volume 6 Number 1 (March 2019)
Publisher : Centre of Excellence in Tourism Udayana University

Hatten Wines is one of the alcoholic beverage products produced in Bali and owned by Balinese. Its role is very important as a substitute product for imported alcoholic beverage products. The research objectives are: (i) identifying the marketing mix variables that determine the purchasing decisions and loyalty to Hatten Wines products and their forming indicators, and (ii) investigating the roles of marketing mix on the customers' purchasing decisions and loyalty to Hatten Wines products. The study was conducted in Sanur, Kuta and Nusa Dua by distributing questionnaires to 100 foreign tourists. The data was analyzed based on the factor analysis by using SPSS program. The results of the study indicate that; (i) Marketing Mix variables that determine the purchasing decisions and product loyalty to Hatten Wines consist of products, prices, promotions, places and distribution. Product variables are formed from five indicators, namely brand, taste, packaging, aroma, and product variety. Price variables are formed from three indicators, namely affordability of prices, value for money, and price competitiveness. Promotion variables are formed from four indicators, namely promotion services, media promotion, promotion quality, and promotion quantity. Place and distribution variables are formed from three indicators, namely place of sale, product availability, and ease of access. (ii) Hatten Wines Marketing Mix plays a positive role and is significantly related to the consumers' purchasing decisions and loyalty in consuming Hatten Wines, which is 60.946%. The remaining 39.054% is influenced by other variables not included in the model. Keywords: marketing mix, consumers’ loyalty, Hatten Wines, Bali.

Motivation towards Inbound Tourism: A Study of Middle East Tourist Dhanik Puspita Sari
E-Journal of Tourism Volume 6 Number 2 (September 2019)
Publisher : Centre of Excellence in Tourism Udayana University

This research discusses the motivation of Middle East Tourists who come and visit Pucak areas in West Java. Puncak is an area that has a cool climate with beautiful natural scenery located not far from Jakarta, the capital city of Indonesia. Middle East tourists are a potential market for Indonesian tourism. The ampunt of the expenditure is highest compared to other tourists who visiting Indonesia. And certainly for the locals it give impacts on the economy of the surrounding community. This study uses a descriptive quantitative approach, using questionnaires and literature studies in data collection and data analysis using linear regression. Data was collected from 100 inbound Middle East tourists who travel and visited Puncak Area. The Pearson correlation was used to find the relationship between push and pull factor motivation towards their visiting decision. ANOVA and T Test used to examine the indicators. The result shows that push and pull motivation influenced the visiting decision of inbound tourism, partially and simultaneously. Relaxation got the highest score in push motivation, meanwhile the environment and weather conditions dimension got the highest score on pull motivation. Keywords: Tourist Motivation, Push and Pull Motivation, Inbound Tourism, Puncak.

Working Rural Eco Tourism Planning in Yogyakarta Using MSP+DM Analysis Setiawan Priatmoko
E-Journal of Tourism Volume 5 Number 1 (March 2018)
Publisher : Centre of Excellence in Tourism Udayana University

Ecotourism planning requires a systematic simple tool. This is because generally the actors of ecotourism in the region of Yogyakarta is a rural community activist which need a simple tools. Ecotourism activities are often associated with village tourism activities managed by the local community as community based tourism (CBT). Using MSP + DM analysis helps facilitate the planning and development of ecotourism for all stakeholders. Keywords: ecotourism, planning, rural, CBT, MSP+DM

Factors Influencing Brand Equity of Bali as a Tourism Destination I Ketut Surya Diarta; I Gde Pitana; Nyoman Darma Putra; Agung Suryawan Wiranatha
E-Journal of Tourism Volume 2 Number 2 (September 2015)
Publisher : Centre of Excellence in Tourism Udayana University

Globally, competition among tourism destinations is more stringent in getting foreign tourists, including Bali. One effort to win the competition is increasing destination brand equity through maintaining its influencing factors and gaining tourist positive behavior toward destination. This effort, in long run, will increase and stabilize destination revenue and sustainability. This research aims to analyze factors influencing brand equity of Bali as a tourism destination. This research was conducted in Bali’s five major tourism objects. The 240 foreign tourists were chosen as respondents through convenience sampling technique. Data were analyzed using factor analysis. The results showed that factors that significantly influenced Bali brand equity were: symbolic and experiential benefit factor, direct and indirect destinations attributes, destination reliability and tangibility, assurance and empathy, brand destinations recognition and recall, destinations common psychological attributes, destination common functional attributes, unique functional attributes, behavioral loyalty, destination awareness, and attitudinal loyalty. Given the fluctuative nature of brand equity, Bali needs a consistent effort to maintain or to enhance brand equity of Bali as a tourism destination. Maintaining the dominant factors that influence the strength of brand equity can be used as a basis to develop destination branding strategy to expand market segment, choose the right target market, and anchoring destination position in world market competition.

The Study on Bali Tourism Village Management towards Four Dimensions of Experience Economy Widi Hardini; Ni Luh Putu Agustini Karta; Jimmy Harry Putu Suarthana
E-Journal of Tourism Volume 2 Number 1 (March 2015)
Publisher : Centre of Excellence in Tourism Udayana University

Tourism as one of the largest industries in the world economy is now entering a new era, the experience economy. The concept adopted by Pine and Gilmore in 1998, where there was a shift in the company’s economic orientation. This concept emphasizes the customer value and suitable in services industry, especially in Tourism industry. In the new economic era, customer satisfaction is no longer the main things, but delivering comprehensive services to create a memorable experience. Bali tourism industry focuses on cultural development and preservations. There is a linkage between the experience economy concept and tourism village concept, which is at the participation level of all components in the development (management, tourists and the society). Therefore, the concept of experience economy is suitable to be applied in the development of tourism villages. This research conducted to elaborate and analyze the classification of tourism village product and the levels of tourist participation towards four dimensions of experience economy concept. Through qualitative research methods will generate a depth understanding of managing tourism village by creating tourist memorable experience.

Approaches to Indonesia Cultural Tourism Policy Ahmad Mujafar Syah; Dini Hajarrahmah
E-Journal of Tourism Volume 6 Number 2 (September 2019)
Publisher : Centre of Excellence in Tourism Udayana University

In support to the initiative of Indonesia government on the priority destinations project (ten new Bali) where Mandalika in Lombok Island is being endorsed as one of “New Bali” targeted development destination, the research is aimed to analyze the effective roles of national and regional government on the development of cultural tourism destination in Bayan Village, North Lombok administrative region, as it is one of the alternative tourist attractions in Lombok Island. For the purpose of objectivity, this research has limited the source and scope of the observation only from related stakeholders and Lombok local tourism government thus the research employed an in-depth interview through designated stakeholders clusters. The research examined and summarized the finding from the stakeholders’ perspectives that have either direct or indirect concerns toward Bayan Village’s development from which; a proposed recommendation on a tourism policy framework for the cultural destination was concluded. Based on our finding, the situation where the development initiated both by national and regional tourism government in Lombok did not show a fair distribution to all promising destinations especially Bayan Village in North Lombok as one of the cultural tourism assets in North Lombok. Keywords: Cultural tourism destination, cultural tourism governance, tourism policy, stakeholder perspectives.

Decision Determinants of Tourist’s Intention to Revisit a Coastal Tourism Object by Using ROS Model: A Case of Kelapa Dua Islands Jakarta Tonny Hendratono; Supina Supina
E-Journal of Tourism Volume 4 Number 2 (September 2017)
Publisher : Centre of Excellence in Tourism Udayana University

This study examines factors in decision making of tourist to revisit Kelapa Dua Island, Thousand Islands, DKI Jakarta, Indonesia. The objectives of this study were: (1) To know the socio-demographic characteristics of the visitors in order to understand the relationship on their decision making to revisit the island, (2) To know the preferred activity preference attributes of the visitors in order to understand the relationship on their decision making to revisit the island, (3) To know the specific role of beach settings / attributes in the visitors’ view in order to understand the relationship on their decision making to revisit the island, and (4) To define the expected desired experiences of the visitors in order to understand the relationship on their decision making to revisit the island. The data collection used was primary data, taken by spreading questionnaire to 100 visitors on the exit gate of Kelapa Dua Island, DKI Jakarta, Indonesia. An accidental sampling was used to select the respondent surveyed for this study. Sampling will be rotated on different days of the week and between morning, afternoon, and evening in attempts to acquire a more accurate and representative population.

Problems and Prospects of Peace Tourism in Post-War Sri Lanka Palliyaguruge Ravindra Chandrasiri
E-Journal of Tourism Volume 6 Number 1 (March 2019)
Publisher : Centre of Excellence in Tourism Udayana University

Peace tourism is becoming an emerging trend in the millennial era. It produces new dimensions of peace as well as tourism. Therefore, the concept of peace tourism is considered as a very broad concept with multiple aspects and there is no common agreed definition of peace tourism. The numerous facets of peace tourism are designed to lead “positive peace”, a term coined by Johan Galtung (1996). Post-war Sri Lanka is in a position of achieving positive peace through reconciliation. In this theoretical and empirical background, this paper is going to examine the problems and prospects of peace tourism in post-war Sri Lanka. What is peace tourism in the millennial era and how can it help achieve positive peace in Sri Lanka? These questions will be addressed in this paper while examining the relationship between peace tourism and reconciliation policies in post-war Sri Lanka. The research design of this study is based upon the Hermeneutic approach, apost-positivist research methodology. Other research methods of the study include key Informant Interview (KII) and content analysis methods. Key Words: Peace Tourism, Positive Peace, Post-war Sri Lanka, Reconciliation, Tourism in Millennial Era, Development.

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