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E-Journal of Tourism

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Published by Universitas Udayana

ISSN : 25410857 EISSN : 2407392X DOI : -

Core Subject : Humanities, Art,

Arts Humanities

E-Journal of Tourism promotes and enhances research developments in the field of tourism. The journal provides an international platform for debate and dissemination of research findings whilst also facilitating the discussion of new research areas and techniques. E-Journal of Tourism continues to add a vibrant and exciting channel for those interested in tourism and hospitality research developments. The scope of the journal is international and encompasses research into tourism aspects as well as the development of new research approaches. It continues to include high quality research papers in any area of tourism, including reviews of literature in the field and empirical papers on tourism issues.

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Articles 234 Documents

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Social Capital: a Basis for Community Participation in Fostering Environmental Education and the Heritage Tourism Development of Cibalay Megalithic Site Arzyana Sunkar; Resti Meilani; Tri Rahayuningsih; EK.S. Harini Muntasib
E-Journal of Tourism Volume 3 Number 2 (September 2016)
Publisher : Centre of Excellence in Tourism Udayana University

Social capital is an often-unrecognized staple of community participation in a tourism site’s development, although social capital comprises elements essential for successful community-based participation. This paper discusses how the host community’s participation in the tourism development of Cibalay Megalithic Site was driven by local social capital. Cibalay Megalithic Site is one of the last reminders of ancient beliefs and is an iconic landmark, located within the Bogor Regency of West Java, Indonesia. It is also within the protected area of Gunung Halimun Salak National Park. Cibalay Megalithic Site is a product of a socio-cultural environment, deriving from the relationship between man and nature. Thus, its tourism development should interpret this history and promulgate environmental education as one of the key elements of sustainable tourism. The local Village of Tapos I was established as a tourism village; within this village, the hamlet of Sinar Wangi was declared a conservation hamlet. Both designations were achieved due to local initiatives of the host community in developing local tourism, with Cibalay Megalithic Site as the iconic tourism focus of the area. The high level of trust towards local figures and visitors, the conservation norm of “leuweung hejo, masyarakat ngejo” (if the forest is green, then the people will be prosperous) underlying everyday local life that indicates the importance of nurturing nature, good inter-personal relations between village members, and good social networking with outsiders: all combined to create the conditions and motivation that facilitated collective action in developing local heritage tourism.

Satisfaction as Mediators of the Relationship between Motivation and Loyalty of Diving Tourists to Bali I Wayan Suardana; I Komang Gde Bendesa; Made Antara
E-Journal of Tourism Volume 1 Number 1 (March 2014)
Publisher : Centre of Excellence in Tourism Udayana University

This study was conducted to determine the relationship between extrinsic motivation, satisfaction with the product loyalty and loyalty to the service provider either directly or indirectly. Intrinsic and extrinsic motivations of tourists were used as predictors in determining the tourist loyalty through satisfaction. The model adopted was tested on 250 travelers who had ever been diving in Bali with structural equation modeling (SEM). The empirical results showed that the causal relationship between intrinsic motivation, extrinsic motivation, and satisfaction with service loyalty and product loyalty could be confirmed. Satisfaction became a full media on the relationship between motivation and loyalty. In this model, it could be proved that there was a positive effect of service loyalty on product loyalty. This study contributes to the development of tourist loyalty which should pay attention to tourist satisfaction arising from intrinsic and extrinsic motivation of tourists. Tourist strong motivation to do diving would have an impact on the perceived satisfaction so that tourists have loyalty in service provider and loyal to the diving tourism product shown by intending to return to Bali and would recommend it to others.

The Influence of Services’ Quality on Intention to Revisit through Mediation of Satisfaction of Visitors at Sasak Sade Village, Central Lombok, West Nusa Tenggara Rahman Rahman; I Gusti Ayu Oka Suryawardani; Agung Suryawan Wiranatha
E-Journal of Tourism Volume 6 Number 2 (September 2019)
Publisher : Centre of Excellence in Tourism Udayana University

The Sasak Sade Village is inhabited by a people from generation to generation. As a place that has been known and visited by many tourists, the management of the Sasak Sade Village offers traditional building house and daily activities of local people as tourist attractions. It is very important to have good quality services to increase revisit intention in the future. The purposes of this research were to determine service quality that influences tourist satisfactions and revisit intention in Sasak Sade Village. This study used 85 respondents of domestic tourists and a purposive sampling technique. The analysis used in this study was a structural equation modeling (SEM) by using Smart Partial Least Square (PLS) 3.0. This study tested two models namely outer model to predict the relationship between indicator and variable, and inner model to predict between two variables. The results of this research were: 1) the service quality significantly influenced the tourist satisfaction at the Sasak Sade Village; 2) the tourist satisfaction significantly influenced their revisit intention at the Sasak Sade Village; and 3) the service quality significantly influenced their revisit intention at the Sasak Sade Village. Keywords: Service Quality, Tourist Satisfaction, Revisit Intention

The Effect of the Quality of Services on the Visitors’ Satisfaction and Desire to Pay a Revisit to the Bali Pulina Agrotourism Ni Nyoman Alit Purnami; I Gusti Ayu Oka Suryawardani
E-Journal of Tourism Volume 5 Number 2 (September 2018)
Publisher : Centre of Excellence in Tourism Udayana University

The perception of the visitors of the quality of the services provided at the Bali Pulina Agrotourism contributed to their satisfaction, which would then make them desirous of paying a revisit to it. The research was conducted at the Bali Pulina Agrotourism. This study was intended to analyze the effect of the quality of services (physical evidence, reliability, responsiveness, assurance, and empathy) on the visitors? satisfaction with the Bali Pulina Agrotourism, and analyze the effect of the visitors? satisfaction on their desire to pay a revisit to it. The respondents in this study were the tourists who had visited the Bali Pulina agrotourism, totaling 80 and obtained using the accidental sampling method. The model was designed based on the Smart PLS version 3.0-based Structural Equation Modelling (SEM) using a computer program. The results of the study showed that physical evidence significantly contributed to the visitors? satisfaction (p = 0.002); reliability significantly contributed to the visitors? satisfaction (p = 0.005); responsiveness significantly contributed to the visitors? satisfaction (p = 0.040); assurance significantly affected the visitors? satisfaction (p = 0.001); empathy significantly affected the visitors? satisfaction (p = 0.014); the visitors? satisfaction significantly contributed to their desire to pay a revisit to the Bali Pulina Agrotourism (p = 0,000). Based on the results of the study, the Bali Pulina Agrotourism was expected to be able to maintain and improve the quality of services to make the visitors feel satisfied and desirous of paying a revisit. Keywords: agrotourism, service quality, satisfaction, revisit, PLS

Comparison of Four Patterns of Management of Coastal Tourism Destinations in Bali-Indonesia Made Antara
E-Journal of Tourism Volume 3 Number 1 (March 2016)
Publisher : Centre of Excellence in Tourism Udayana University

Utilization of coastal in Bali tourism destination by investor is to build of hotel, bar and restaurant, and to develop beach tourism attractions, and so location of tourists expose to the sun known with term 3S is Sea, Sand, Sun. There are four patterns of management of coastal tourism destinatyion in Bali, nemaly, (1) Pattern of management by village tradition; (2) Pattern of management by village foundation; (3) Pattern of management by government authority/agency; and (4) Natural development (without pattern of management). The pattern of management by village tradition was applied in Kuta beach and Jimbaran beach in Badung regency. The pattern of management by village foundation was applied to manage of Sanur beach in Denpasar city. The pattern of management by government authority/agency was used to manage of Nusa Dua beach and surrounding in Badung regency. Meanwhile, natural development (without pattern of management) was used in many beaches in Bali, like Nusa Lembongan island beach in Klungkung regency. Two management patterns - management by village tradition and management by village foundation initiatives by local community and its developing, local community livelihood in all long of beach very depending on tourism. While, management by authority agency initiatives are mainly applied by the central government in Jakarta. Coastal tourism managed through the three kinds of management approaches are generally good, particularly on environmental security, tourists safety, maintaining clean environment which are made possible through mobilization of task forces. On the other hand, coastal areas without planned tourism management, generally suffers from several problems. Hence the development of sustainable coastal tourism should be managed by one of institution which may be that of a local community or a governmental authority/agency

Between Cultural Preservation and Tourism Industry: Dialectic Relations in Cultural Heritage Tourism Management in Tanah Lot and Borobudur Indonesia I Ketut Surya Diarta
E-Journal of Tourism Volume 4 Number 2 (September 2017)
Publisher : Centre of Excellence in Tourism Udayana University

Cultural heritage tourism has a great role in supporting economic growth in Indoneisa. This can only be achieved if cultural heritage tourism is well managed. Well and integrated management refers to the balance of preservation of cultural heritage and tourism industry since both are two entities that have a contradictory management regime approach. This paper discusses the destination management model of two culural heritages: Borobudur Temple in Central Java and Tanah Lot Temple in Bali which are two cultural heritages developed as cultural heritage tourism destinations. Both are trying to balance between the aspects of cultural heritage preservation and tourism business by emphasizing harmony between tourism aspects, utilization of cultural heritage, consume of products and experiences, and services to tourists. The results show that both destinations provide adequate space of dialectical process that is reflected from the shifting management paradigm from competitors towards collaborators relationship. Both destination managements are directed towards symbiotic cooperation in cultural heritage tourism. Preservation and tourism purposes mutually influencing each other. In Tanah Lot Temple cultural heritage tourism managed by customary village and local goverment while in Borobudur temple managed by PT. Taman Wisata Borobudur, a state owned enterprises.

Positioning Eco-Tourism for Improving Destination Image of Bali Indonesia I Gusti Bagus Rai Utama
E-Journal of Tourism Volume 2 Number 1 (March 2015)
Publisher : Centre of Excellence in Tourism Udayana University

Ecotourism attractions in this study include: (1) Bali Marine Park, (2) Bali Elephant Safari Park, (3) Bali Barat (West Bali) National Park, (4) Bali Butterfly Park, (5) Bali Reptile Park, (6) Sangeh Monkey Forest, (7) Ubud Botanic Garden, and (8) Bali Botanic Garden based on the attributes of “facility, attractiveness, accessibility, and service”. This study utilized quantitative method, specifically exploratory research method and conclusive research method based on previous research and existing theories, in order to achieve the research objectvies with the goal to generate new findings. Based on multidimensional scaling analysis, the perception of Bali Botanic Garden is similar to that of Sangeh Monkey Forest and Bali Barat National Park. While not in the same category as Bali Botanic Garden, the similarity coordinate of Ubud Botanic Garden is so close that it is a considerable competitor to Bali Botanic Garden. The ecotourism attractions perceived to have similarities are Bali Butterfly Park and Ubud Botanic Garden. Another grouping based on similarity are Bali Marine Park and Bali Elephant Safari Park, whose similarity coordinates are quite distant from the other ecotourism attractions.

Performance Analysis on Spa Service at Badung and Gianyar Regencies Dewa Ayu i Laksmiadi Janapriat; I Made Sukarsa; Nyoman Adiputra
E-Journal of Tourism Volume 1 Number 2 (September 2014)
Publisher : Centre of Excellence in Tourism Udayana University

Over the last ten years, spa as one of the products of wellness tourism is growing very fast in Bali, necessitating the development strategy in accordance with the conditions of Bali. The rapid development momentum for the business of spa is opened in Bali, although in the external side of the business will compete with the international trade environment to take advantage and create sustainable economic growth prospects. This will be an opportunity for Bali as a destination spa in the future. In an effort to maintain and continue to develop quality as the best spa destinations in the world, we need the right strategy to make the creation and supporting product innovation spa in Bali. This study aims to create an integrated assessment of the extent of the influence of the utilization of natural resources, human resources and local knowledge of the existence and essence of spa in Bali and methods for utilizing natural resources, human resources and local knowledge of Bali on development of spa in Bali. Research design and methods of approach to the problem that are done in this study using descriptive design, where the planning and execution of research conducted in the form of field data are collected in the form of surveys, questionnaires and statistical data processing. The target population in this study is divided into three, namely: the company or a place that offers spa services, spa services supporting manufacturers and both foreign and domestic tourists who use the services of spa services in Badung and Gianyar, by assuming the two districts can represent the tourist population to Bali. Based on several case studies found that the performance of spa services in terms of utilization of natural resources, human resources, and local wisdom of Bali, particularly in terms of (1) the atmosphere (ambience), (2) equipment and design, (3) the qualifications and skills of the therapist, (4 ) treatment menu, and (5) the quality of services as a whole has shown good performance. Consumer expectations of the spa service indicators in terms of utilization of natural resources, human resources, and local wisdom of Bali, particularly in terms of (1) the atmosphere (ambience), (2) equipment and design, (3) the qualifications and skills of the therapist, ( 4). The treatment menu, and (5) the quality of services (service) as a whole have demonstrated the value of important categories.

Enhancing Cultural Heritage Tourism Experience with Augmented Reality Technology in Bali Gde Indra Bhaskara; Dian Pramita Sugiarti
E-Journal of Tourism Volume 6 Number 1 (March 2019)
Publisher : Centre of Excellence in Tourism Udayana University

Cultural heritage tourism industry is generally required to continuously be creative in finding new strategies for attracting and engaging tourists actively in enjoying this type of tourism. However, cultural heritage managers generally face challenges in marketing and competitiveness. One of the ways to gain competitive advantage is the implementation of the Augmented Reality technology. This study was conducted in order to recreate an interpretation of tourist attractions with the use of Augmented Reality in Bali with the aim of enhancing cultural heritage tourists experience. The methodology used are documentation, interview, usability study and observation. Researches on usability involves users in testing a prototype. The prototype here is an augmented reality app that present the condition of three tourist attractions in Bali (Kuta, Sanur and Uluwatu), back then to 1970-1980s, to the times before Mass Tourism became a threat like nowadays. The usability study and observation method are widely used to understand how people work with electronic devices such as mobile phones and tablets in recent days. The expected results in this study are to produce an app that is useful to enhance the experience of tourists in Bali and at the end it is expected to create a better appreciation to the culture, history of Bali and its tourism. Keywords: Augmented Reality, Cultural, Heritage, Tourism, Tourist, Experience, Bali

Challenges in Developing Ecotourism in The Region of Lake Sentani Papua Yannice Luma Marnala Sitorus; Arief Rosyidie; Suhirman Suhirman
E-Journal of Tourism Volume 4 Number 1 (March 2017)
Publisher : Centre of Excellence in Tourism Udayana University

The concept of community-based ecotourism is one of the sustainable development concepts suitable to be applied to traditional regions with nature tourism potential. Differences in culture between traditional communities and the outside world are not an obstacle in developing the region because with their local wisdom traditional communities can participate in protecting and managing their natural surrounding and at the same time become an attraction for other communities. However, outside societies can influence the culture of the traditional communities that originally tends to be oriented on biocentrism to shift towards anthropocentrism. This can eventually hamper the continuity of ecotourism development. This can be seen from the traditional communities at Lake Sentani, the case study of the author. The study is based on literature and secondary data and used descriptive analysis. The traditional communities of Sentani do not yet fully participate in the development of tourism in its surroundings. Their involvement in tourism development is more focused on ceremonial activities such as can be seen at the Lake Sentani Festival which is organized every year by the government. Besides this, after coming into contact with modern life the traditional communities of Lake Sentani rarely perform their daily activities based on local wisdom aimed at natural conservation of the lake. The development of urban areas in the surroundings also influences changes in land use in the Lake Sentani region which then causes among others erosion, sedimentation, and pollution of the lake water. Socio-economic and cultural changes in the traditional communities of Sentani and the growth of development also contribute towards ecological change in the area of Lake Sentani, the place they live in.

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