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Jurnal Empirika
Published by Universitas Sriwijaya
ISSN : 14108364     EISSN : 25033441     DOI : https://doi.org/10.47753/je.v7i2
Core Subject : Religion, Humanities, Social,
Religion Humanities Law, Crime, Criminology & Criminal Justice Social Sciences
Jurnal Empirika is an open access and double-blind peer-reviewed journal which is published twice a year (May and November) by the Masters of Sociology Study Program at FISIP Sriwijaya University. The Jurnal Empirika accepts manuscripts on various issues in the study of sociology, social psychology, social planning and policy, social issues, democracy and social movements, political science, urban studies, social issues, cultural studies, digital generation, social research methods, education and social transformation. We encourage and welcome prospective authors to submit research-based articles.
Arjuna Subject : Ilmu Sosial - Sosiologi dan Ilmu Politik
Articles 116 Documents
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Social Practices of Affiliates in the Digital Economy Era (Study on Shopee Affiliates on Social Media Instagram) Tedjomurti , Febriandita; Mutiah, Mutiah
Jurnal Empirika Vol. 10 No. 1 (2025): Jurnal Empirika
Publisher : Master Program in Sociology, Faculty of Social and Political Sciences, Universitas Sriwijay

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47753/je.v10i1.204

Abstract

The development of the digital economy has given rise to various new practices, one of which is the affiliate program offered by e-commerce platforms such as Shopee. The phenomenon of Shopee Affiliate, as one of the forms of the digital economy that is growing rapidly in Indonesia, cannot be separated from the social dimensions that underlie it. Although it appears to be an individual and pragmatic practice, Shopee Affiliate contains complex social dynamics. Therefore, this study aims to understand this phenomenon by applying Pierre Bourdieu's social practice theory approach to analyze how habitus, forms of capital, and the digital realm shape and reproduce affiliated practices among the general public. A qualitative-descriptive approach was employed in this study, involving 18 informants selected through the purposive sampling method and supplemented with literature reviews. This study demonstrates that participation in Shopee Affiliate is not merely a rational economic choice but a social practice shaped by social structure, digital habits, and access to capital.
Motivasi Generasi Muda Dalam Memilih Pekerjaan Ningsih, Uci; Siregar, Nurul Hidayah
Jurnal Empirika Vol. 10 No. 2 (2025): Jurnal Empirika
Publisher : Master Program in Sociology, Faculty of Social and Political Sciences, Universitas Sriwijay

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47753/je.v10i2.201

Abstract

The motivation of the younger generation in choosing a job is experiencing a significant shift due to technological advancements, changing social values, and lifestyle transformation. Today, young people not only consider economic factors such as salary and job security but also prioritize work that aligns with personal interests, offers opportunities for learning and self-development, and provides meaningful contributions to society. This study aims to analyze the job motivation of young adults using a mixed-methods approach involving 80 respondents aged 18–35 years who are active students. Quantitative findings show that 70.4% of respondents emphasize the importance of social benefits from work, while 60.5% prioritize self-development as a crucial consideration in career decisions. Qualitative results further reveal that passion, mental-health-friendly work environments, and flexible time management are key aspects shaping their job choices. These trends illustrate that the younger generation tends to value intrinsic motivations and meaningful work over merely financial or formal job stability. The analysis refers to Max Weber’s theory of social action, which highlights that actions are driven by subjective meanings and personal interpretations of social situations. Weber categorizes social action into four types: instrumental rational action, value-oriented rational action, affective action, and traditional action. In relation to this study, job selection represents a conscious decision shaped not only by rational goals but also by values and emotional considerations held by individuals. Thus, young people's career preferences are not automatic responses to external stimulus, but thoughtful actions based on meaning, aspirations, and the desire for a fulfilling professional life.
Hibriditas Identitas Budaya Wayang Pada Film Made In Bali Karya Johar Prayudhi Sandi, Kadek; Hikmah Purnama, Dadang
Jurnal Empirika Vol. 10 No. 2 (2025): Jurnal Empirika
Publisher : Master Program in Sociology, Faculty of Social and Political Sciences, Universitas Sriwijay

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47753/je.v10i2.207

Abstract

This research reviews the Hybrid of Wayang Cultural Identity in the Movie Made in Bali, Work of Art by Johar Prayudhi, by observing the cultural transformation of Balinese wayang as a mixture of two cultures (Balinese and Japanese). The main artist is Made, a young player inheriting ancient tradition before the dilemma of defending traditional values versus accepting other cultural influences presented by Niluh, a friend of his with mixed Balinese and Japanese blood. This movie represents the negotiation process of cultural identity within the context of modernization and globalization. This research uses a qualitative approach through descriptive method as well as a visual ethnographic strategy. Analysis is based on the theory of Hybrid Homi K. Bhabha covering the Ambivalent concept, Mimicry, Third Space, and Metonymy of Presence. The outcome demonstrates that the Balinese wayang is not illustrated as traditional art, but also as a dynamic hybrid medium, so as to allow new identity formation through cultural exchange interaction. Hence, Made In Bali demonstrates that cultural identity is liquid, contextual, and negotiable. This research presents a contribution to the local cultural reviews through creative innovation in the globalization era.
Hambatan Komunikasi Mamak Dengan Kemenakan Melalui Media Sosial Whatsapp Claudia, Rany; Setiawati, Ida Agus
Jurnal Empirika Vol. 10 No. 2 (2025): Jurnal Empirika
Publisher : Master Program in Sociology, Faculty of Social and Political Sciences, Universitas Sriwijay

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47753/je.v10i2.209

Abstract

Mamak in matrilineal societies in Minangkabau hold a prominent position as the person responsible for the main family and their family of origin, including their nephews and nieces. This role is not limited to that of an uncle, but also as a leader and guardian of family heirlooms. However, this role cannot be optimally performed by mamak who live far from their homeland. Social media has become an alternative for mamak to maintain communication, preserve relationships, foster family traditions, and provide attention to their nieces and nephews. However, virtual communication poses obstacles for mamak to perform their roles optimally. This study uses descriptive qualitative research. The technique for determining informants is purposive sampling with 7 informants who are migrants. The results of the study show that the obstacles found are ineffective emotional closeness and interaction with nieces and nephews, adaptation from conventional to virtual communication makes it difficult for mamak to use social media, internet networks that are sometimes unstable, and limited internet quota costs. In this virtual communication, these obstacles affect social symbols and emotional closeness that can be interpreted and translated in direct interactions to maintain family relationships with nieces and nephews.
Analisis Bibliometrik: Memetakan Lanskap Riset AI pada Studi Kasus Otitis Media dalam Perspektif Pierre Bourdieu Rahmawati, Triana; Firmansyah, Andri; Herlambang, Penggalih Mahardika; Putri, Rizqa Febriliany; Handayani, Fitri Ayu
Jurnal Empirika Vol. 10 No. 2 (2025): Jurnal Empirika
Publisher : Master Program in Sociology, Faculty of Social and Political Sciences, Universitas Sriwijay

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47753/je.v10i2.210

Abstract

This study integrates bibliometric analysis, systematic scoping reviews, and sociological analysis to map the landscape of AI research in otitis media (OM) with a focus on social, cultural, and structural dimensions that are often overlooked. Using the Social Construction of Illness theoretical framework, this study reveals that the majority of AI innovations in OM diagnosis are dominated by a biomedical perspective that ignores patients' life experiences and the social structures that shape their disease journey. Of the 47 articles analyzed, only four studies discussed conversation-based AI applications, and only one considered the perspective of patients or families. This gap reflects the dominance of the technocratic-medical paradigm and neglect of health equity. Based on the gap analysis, this study proposes the development of an AI chatbot (INFO-OM) designed with user participation, cultural sensitivity, and a deep understanding of the social determinants of health as a methodological foundation for creating socially valid and inclusive health technology. This study adopts Pierre Bourdieu's sociological perspective on social capital to analyze how the distribution of AI knowledge in OM diagnosis reflects power structures in the health field. The analysis shows that access to AI technology as symbolic capital is concentrated in research institutions in developed countries, while communities with limited economic and cultural models, especially in Low and Middle Income Countries (LMICs), experience double exclusion from access to health services and from participation in the development of health technology.
Proses Simbolik Integrated Marketing Communication (IMC) Motif Batik Wirausaha Batik “Nimas Sekarsari” Gandusari Kabupaten Blitar Meifilina, Andiwi; Andari, Bina
Jurnal Empirika Vol. 10 No. 2 (2025): Jurnal Empirika
Publisher : Master Program in Sociology, Faculty of Social and Political Sciences, Universitas Sriwijay

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47753/je.v10i2.215

Abstract

Changes in consumer behavior require marketers to implement integrated marketing communication (IMC). The existence of the role of symbolic interaction in marketing communication is currently very important in the perception of batik consumers. The purpose of this study is to describe Symbolic Processes in Integrated Marketing Communication (IMC) of Batik Motifs Typical of Blitar Regency in Batik Entrepreneur Nimas Sekarsari Gandusari Blitar Regency. This research method is descriptive qualitative, examining the marketing communication process carried out by Batik Nimas Sekarsari Gandusari, Blitar Regency. Data collection methods include interviews, documentation, observation, and literature review. Purposive sampling is used to determine informants in interviews based on predetermined criteria. The results of this study indicate that the marketing communication in attracting consumer interest, and in order to maintain the reputation and image in the business world, include: Advertising as a way to maintain its existence in the community. Batik Nimas Sekarsari Blitar Regency also utilizes events in Blitar Regency through direct marketing activities and sales promotions to attract more consumers. Then, personal selling is carried out by Batik Nimas Sekarsari Blitar Regency through collaboration with institutions, agencies, and the government to open up opportunities to develop its business. The role of symbolic interaction in marketing communication is currently very important in consumer perception. Transaction activities between sellers and buyers are carried out on Instagram social media and also directly or face-to-face from Batik Nimas Sekarsari, Gandusari, Blitar Regency.

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