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Jurnal Empirika
Published by Universitas Sriwijaya
ISSN : 14108364     EISSN : 25033441     DOI : https://doi.org/10.47753/je.v7i2
Core Subject : Religion, Humanities, Social,
Religion Humanities Law, Crime, Criminology & Criminal Justice Social Sciences
Jurnal Empirika is an open access and double-blind peer-reviewed journal which is published twice a year (May and November) by the Masters of Sociology Study Program at FISIP Sriwijaya University. The Jurnal Empirika accepts manuscripts on various issues in the study of sociology, social psychology, social planning and policy, social issues, democracy and social movements, political science, urban studies, social issues, cultural studies, digital generation, social research methods, education and social transformation. We encourage and welcome prospective authors to submit research-based articles.
Arjuna Subject : Ilmu Sosial - Sosiologi dan Ilmu Politik
Articles 121 Documents
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Social Practices of Affiliates in the Digital Economy Era (Study on Shopee Affiliates on Social Media Instagram) Tedjomurti , Febriandita; Mutiah, Mutiah
Jurnal Empirika Vol. 10 No. 1 (2025): Jurnal Empirika
Publisher : Master Program in Sociology, Faculty of Social and Political Sciences, Universitas Sriwijay

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47753/je.v10i1.204

Abstract

The development of the digital economy has given rise to various new practices, one of which is the affiliate program offered by e-commerce platforms such as Shopee. The phenomenon of Shopee Affiliate, as one of the forms of the digital economy that is growing rapidly in Indonesia, cannot be separated from the social dimensions that underlie it. Although it appears to be an individual and pragmatic practice, Shopee Affiliate contains complex social dynamics. Therefore, this study aims to understand this phenomenon by applying Pierre Bourdieu's social practice theory approach to analyze how habitus, forms of capital, and the digital realm shape and reproduce affiliated practices among the general public. A qualitative-descriptive approach was employed in this study, involving 18 informants selected through the purposive sampling method and supplemented with literature reviews. This study demonstrates that participation in Shopee Affiliate is not merely a rational economic choice but a social practice shaped by social structure, digital habits, and access to capital.
Motivasi Generasi Muda Dalam Memilih Pekerjaan Ningsih, Uci; Siregar, Nurul Hidayah
Jurnal Empirika Vol. 10 No. 2 (2025): Jurnal Empirika
Publisher : Master Program in Sociology, Faculty of Social and Political Sciences, Universitas Sriwijay

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47753/je.v10i2.201

Abstract

The motivation of the younger generation in choosing a job is experiencing a significant shift due to technological advancements, changing social values, and lifestyle transformation. Today, young people not only consider economic factors such as salary and job security but also prioritize work that aligns with personal interests, offers opportunities for learning and self-development, and provides meaningful contributions to society. This study aims to analyze the job motivation of young adults using a mixed-methods approach involving 80 respondents aged 18–35 years who are active students. Quantitative findings show that 70.4% of respondents emphasize the importance of social benefits from work, while 60.5% prioritize self-development as a crucial consideration in career decisions. Qualitative results further reveal that passion, mental-health-friendly work environments, and flexible time management are key aspects shaping their job choices. These trends illustrate that the younger generation tends to value intrinsic motivations and meaningful work over merely financial or formal job stability. The analysis refers to Max Weber’s theory of social action, which highlights that actions are driven by subjective meanings and personal interpretations of social situations. Weber categorizes social action into four types: instrumental rational action, value-oriented rational action, affective action, and traditional action. In relation to this study, job selection represents a conscious decision shaped not only by rational goals but also by values and emotional considerations held by individuals. Thus, young people's career preferences are not automatic responses to external stimulus, but thoughtful actions based on meaning, aspirations, and the desire for a fulfilling professional life.
Hibriditas Identitas Budaya Wayang Pada Film Made In Bali Karya Johar Prayudhi Sandi, Kadek; Hikmah Purnama, Dadang
Jurnal Empirika Vol. 10 No. 2 (2025): Jurnal Empirika
Publisher : Master Program in Sociology, Faculty of Social and Political Sciences, Universitas Sriwijay

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47753/je.v10i2.207

Abstract

This research reviews the Hybrid of Wayang Cultural Identity in the Movie Made in Bali, Work of Art by Johar Prayudhi, by observing the cultural transformation of Balinese wayang as a mixture of two cultures (Balinese and Japanese). The main artist is Made, a young player inheriting ancient tradition before the dilemma of defending traditional values versus accepting other cultural influences presented by Niluh, a friend of his with mixed Balinese and Japanese blood. This movie represents the negotiation process of cultural identity within the context of modernization and globalization. This research uses a qualitative approach through descriptive method as well as a visual ethnographic strategy. Analysis is based on the theory of Hybrid Homi K. Bhabha covering the Ambivalent concept, Mimicry, Third Space, and Metonymy of Presence. The outcome demonstrates that the Balinese wayang is not illustrated as traditional art, but also as a dynamic hybrid medium, so as to allow new identity formation through cultural exchange interaction. Hence, Made In Bali demonstrates that cultural identity is liquid, contextual, and negotiable. This research presents a contribution to the local cultural reviews through creative innovation in the globalization era.
Hambatan Komunikasi Mamak Dengan Kemenakan Melalui Media Sosial Whatsapp Claudia, Rany; Setiawati, Ida Agus
Jurnal Empirika Vol. 10 No. 2 (2025): Jurnal Empirika
Publisher : Master Program in Sociology, Faculty of Social and Political Sciences, Universitas Sriwijay

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47753/je.v10i2.209

Abstract

Mamak in matrilineal societies in Minangkabau hold a prominent position as the person responsible for the main family and their family of origin, including their nephews and nieces. This role is not limited to that of an uncle, but also as a leader and guardian of family heirlooms. However, this role cannot be optimally performed by mamak who live far from their homeland. Social media has become an alternative for mamak to maintain communication, preserve relationships, foster family traditions, and provide attention to their nieces and nephews. However, virtual communication poses obstacles for mamak to perform their roles optimally. This study uses descriptive qualitative research. The technique for determining informants is purposive sampling with 7 informants who are migrants. The results of the study show that the obstacles found are ineffective emotional closeness and interaction with nieces and nephews, adaptation from conventional to virtual communication makes it difficult for mamak to use social media, internet networks that are sometimes unstable, and limited internet quota costs. In this virtual communication, these obstacles affect social symbols and emotional closeness that can be interpreted and translated in direct interactions to maintain family relationships with nieces and nephews.
Analisis Bibliometrik: Memetakan Lanskap Riset AI pada Studi Kasus Otitis Media dalam Perspektif Pierre Bourdieu Rahmawati, Triana; Firmansyah, Andri; Herlambang, Penggalih Mahardika; Putri, Rizqa Febriliany; Handayani, Fitri Ayu
Jurnal Empirika Vol. 10 No. 2 (2025): Jurnal Empirika
Publisher : Master Program in Sociology, Faculty of Social and Political Sciences, Universitas Sriwijay

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47753/je.v10i2.210

Abstract

This study integrates bibliometric analysis, systematic scoping reviews, and sociological analysis to map the landscape of AI research in otitis media (OM) with a focus on social, cultural, and structural dimensions that are often overlooked. Using the Social Construction of Illness theoretical framework, this study reveals that the majority of AI innovations in OM diagnosis are dominated by a biomedical perspective that ignores patients' life experiences and the social structures that shape their disease journey. Of the 47 articles analyzed, only four studies discussed conversation-based AI applications, and only one considered the perspective of patients or families. This gap reflects the dominance of the technocratic-medical paradigm and neglect of health equity. Based on the gap analysis, this study proposes the development of an AI chatbot (INFO-OM) designed with user participation, cultural sensitivity, and a deep understanding of the social determinants of health as a methodological foundation for creating socially valid and inclusive health technology. This study adopts Pierre Bourdieu's sociological perspective on social capital to analyze how the distribution of AI knowledge in OM diagnosis reflects power structures in the health field. The analysis shows that access to AI technology as symbolic capital is concentrated in research institutions in developed countries, while communities with limited economic and cultural models, especially in Low and Middle Income Countries (LMICs), experience double exclusion from access to health services and from participation in the development of health technology.
Proses Simbolik Integrated Marketing Communication (IMC) Motif Batik Wirausaha Batik “Nimas Sekarsari” Gandusari Kabupaten Blitar Meifilina, Andiwi; Andari, Bina
Jurnal Empirika Vol. 10 No. 2 (2025): Jurnal Empirika
Publisher : Master Program in Sociology, Faculty of Social and Political Sciences, Universitas Sriwijay

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47753/je.v10i2.215

Abstract

Changes in consumer behavior require marketers to implement integrated marketing communication (IMC). The existence of the role of symbolic interaction in marketing communication is currently very important in the perception of batik consumers. The purpose of this study is to describe Symbolic Processes in Integrated Marketing Communication (IMC) of Batik Motifs Typical of Blitar Regency in Batik Entrepreneur Nimas Sekarsari Gandusari Blitar Regency. This research method is descriptive qualitative, examining the marketing communication process carried out by Batik Nimas Sekarsari Gandusari, Blitar Regency. Data collection methods include interviews, documentation, observation, and literature review. Purposive sampling is used to determine informants in interviews based on predetermined criteria. The results of this study indicate that the marketing communication in attracting consumer interest, and in order to maintain the reputation and image in the business world, include: Advertising as a way to maintain its existence in the community. Batik Nimas Sekarsari Blitar Regency also utilizes events in Blitar Regency through direct marketing activities and sales promotions to attract more consumers. Then, personal selling is carried out by Batik Nimas Sekarsari Blitar Regency through collaboration with institutions, agencies, and the government to open up opportunities to develop its business. The role of symbolic interaction in marketing communication is currently very important in consumer perception. Transaction activities between sellers and buyers are carried out on Instagram social media and also directly or face-to-face from Batik Nimas Sekarsari, Gandusari, Blitar Regency.
Pergeseran Peran Perempuan Pada Keluarga Migran Di Kecamatan Bintan Timur fitriani, laila; Suryaningsih, Suryaningsih; Casiavera, Casiavera
Jurnal Empirika Vol. 11 No. 1 (2026): Jurnal Empirika
Publisher : Master Program in Sociology, Faculty of Social and Political Sciences, Universitas Sriwijay

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47753/je.v11i1.186

Abstract

Penelitian ini bertujuan untuk menggambarkan pergeseran peran perempuan dalam rumah tangga keluarga migran di Kecamatan Bintan Timur menggunakan teori fungsional struktural Emile Durkheim. Penelitian ini dilakukan dengan pendekatan kualitatif dengan tipe deskriptif. Informan penelitian dipilih menggunakan teknik purposive sampling, dengan total 7 informan, dan pengumpulan data dilakukan melalui wawancara terstruktur. Temuan penelitian mengungkapkan adanya pergeseran peran perempuan sebagai ibu rumah tangga, khususnya dalam pengambilan keputusan terkait pengelolaan keuangan keluarga, di mana mereka menjadi pengambil keputusan utama setelah suami yang merantau. Dalam hal pendidikan, ibu muncul sebagai tokoh utama dalam memberikan pengajaran, terutama dalam pendidikan agama, serta menanamkan nilai-nilai dan disiplin. Peran hubungan sosial ibu menjadi lebih aktif di lingkungan sosial, yaitu dengan berpartisipasi aktif dalam kegiatan sosial di dalam komunitas. Dalam hal peran budaya, ibu menjadi penerus dalam mengajarkan adat istiadat yang dipraktikkan oleh keluarga sebelum suami migrasi. Peralihan peran ibu juga dibantu oleh anggota keluarga dalam kondisi tertentu yang tidak dapat dipenuhi oleh ibu. Dengan demikian, dalam teori fungsional struktural Emile Durkheim, dalam kasus ini, keluarga migran memiliki peran yang dipegang oleh baik ayah maupun ibu. Namun, karena ayah bermigrasi dan meninggalkan perannya, peran dan fungsinya secara otomatis digantikan oleh ibu untuk menjaga keseimbangan sistem keluarga.
Ketegangan Peran Pada Ibu Yang Bekerja (Studi Kasus Pada Miss Cimory Di Center Cimory Kenten Kota Palembang) Agustin, Nur Shafira; Yulasteriyani, Yulasteriyani
Jurnal Empirika Vol. 11 No. 1 (2026): Jurnal Empirika
Publisher : Master Program in Sociology, Faculty of Social and Political Sciences, Universitas Sriwijay

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47753/je.v11i1.206

Abstract

Penelitian ini berjudul “Ketegangan Peran pada Ibu yang Bekerja (Studi Kasus pada Miss Cimory di Center Cimory Kenten, Kota Palembang)” yang bertujuan untuk menganalisis faktor penyebab ketegangan peran yang dialami oleh ibu yang bekerja sebagai Miss Cimory di Center Cimory Kenten, Kota Palembang serta strategi yang dilakukan untuk mengurangi ketegangan peran yang dirasakan. Penelitian ini menggunakan metode kualitatif dengan strategi penelitian studi kasus. Teori yang digunakan adalah teori role strain dari William J. Goode. Data dikumpulkan melalui wawancara mendalam dan observasi terhadap 10 informan yang merupakan ibu rumah tangga sekaligus ibu yang bekerja sebagai Miss Cimory serta informan pendukung. Hasil penelitian menunjukkan bahwa ketegangan peran yang dirasakan oleh ibu yang bekerja sebagai Miss Cimory disebabkan oleh tiga faktor utama, yaitu faktor keterbatasan waktu ketika mengantar barang dan mengurus rumah, faktor kelelahan baik fisik maupun psikologis, serta faktor konflik dalam rumah tangga. Strategi yang digunakan untuk mengurangi ketegangan meliputi manajemen waktu yang dilakukan dengan membuat jadwal harian yang jelas antara urusan rumah tangga dan urusan bekerja, dukungan sosial baik itu dalam bentuk dukungan instrumental maupun emosional, serta prioritas dalam menjalankan peran dengan mengurutkan prioritas urusan yang paling mendesak. Dari hasil penelitian, teori ketegangan peran dari William J. Goode masih relevan untuk dibahas pada penelitian ini. Secara praktis, penelitian ini memberikan implikasi bagi perusahaan untuk mengembangkan kebijakan kerja yang lebih fleksibel dan responsif terhadap kondisi pekerja perempuan, serta bagi pembuat kebijakan untuk memperkuat dukungan terhadap perempuan pekerja sektor informal.
Transformasi dan Adaptasi Kultural Cethil dalam Studi Ekosistem Budaya, Sosial, dan Ekonomi di Desa Paremono Purnomo, Taufik Agus; Masyitoh, Maulida; Putra, Galuh Febri
Jurnal Empirika Vol. 11 No. 1 (2026): Jurnal Empirika
Publisher : Master Program in Sociology, Faculty of Social and Political Sciences, Universitas Sriwijay

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47753/je.v11i1.211

Abstract

Makanan tradisional sering kali menjadi cerminan identitas budaya suatu masyarakat, yang terus beradaptasi dengan perubahan sosial, ekonomi, dan lingkungan. Studi ini mengeksplorasi transformasi dan adaptasi kultural makanan tradisional cethil di Desa Paremono, Kecamatan Mungkid, Kabupaten Magelang, Jawa Tengah, melalui pendekatan antropologi. Dengan fokus pada ekosistem budaya, sosial, dan ekonomi, penelitian ini menganalisis bagaimana cethil, sebuah jajanan pasar berbahan tepung kanji beradaptasi dan bertransformasi di tengah modernisasi, globalisasi, dan tantangan ekonomi. Metode penelitian melibatkan observasi, wawancara mendalam dengan pelaku produksi, dan studi pustaka. Hasil menunjukkan bahwa transformasi dan adaptasi cethil mencakup perubahan dalam proses produksi, distribusi, dan konsumsi, yang mencerminkan dinamika adaptasi budaya masyarakat Jawa yang masih eksis di tengah-tengah arus globalisasi. Di satu sisi, cethil masih mempertahankan cita rasa asli, tetapi di sisi lain mampu menyesuaikan diri dengan perubahan yang terjadi. Namun, tantangan seperti kurangnya generasi penerus dan pengaruh makanan impor mengancam keberlanjutannya. Rekomendasi mencakup penguatan peran stakeholder untuk melestarikan cethil sebagai aset budaya.
Mencari Jati Diri di Dunia Digital: Analisis Identitas Gen Z Menurut Giddens Al- Yahya, Qathrun Nada; Tjoetra, Afrizal
Jurnal Empirika Vol. 11 No. 1 (2026): Jurnal Empirika
Publisher : Master Program in Sociology, Faculty of Social and Political Sciences, Universitas Sriwijay

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47753/je.v11i1.222

Abstract

This study discusses the development of digital technology that has changed social structures and the way individuals construct their identities, particularly among Generation Z. This study aims to understand how Generation Z constructs and negotiates identity in the digital age using Anthony Giddens' theory of reflexive modernity as a framework for analysis. This study uses a qualitative method with a descriptive approach through a literature review focusing on concepts related to reflexivity, modernity, and digital identity. The results show that Generation Z's identity is fluid and constantly changing, shaped through daily reflective practices in the virtual world such as sharing content, interacting online, and building a self-image (self-branding). The negotiation between self-authenticity and digital social demands is evident in how Generation Z presents itself and manages public perceptions of its existence. Social media functions not only as a means of expression but also as a space for reflecting on personal values and forming self-meaning. The conclusion shows that the digital identity of Generation Z is the result of a dynamic and responsive reflective process to technological changes and the modern social environment.

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