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Journal of Management and Business Review
Published by Sekolah Tinggi Manajemen PPM
ISSN : 18298176     EISSN : 25030736     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Journal of Management and Business Review (JMBR) is a source of scientific information for academia, research institution, government agencies, and industries. We publish research paper on management and business strategy as well as related topics.
Arjuna Subject : -
Articles 217 Documents
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The Branding Impact on Charity Product Marketing Communication Hilarius Bambang Winarko; Lawrence Sa Benning; Sri Tunggul Pannindriya
Journal of Management and Business Review Vol 18, No 2 (2021): Special Issue Konferensi Nasional Riset Manajemen XI, 2021
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v18i2.295

Abstract

This study aims to fill the research gap on millennials purchase attitude toward charity product in Youth of Indonesia (YoI) brand shoes which is promoted through social media. The research objective is to understand how branding elements affect the purchase intention of YoI shoes by using quantitative research method. There were 222 millennial valid respondents who are living in Jakarta metropolitan area participated in this research. The five brand elements are used as independent variables; they are brand awareness, perceived quality, brand association, brand loyalty, and brand credibility. Based-on the multiple linear regression output, it reports that brand awareness, perceived quality, and brand association do not have significant impact toward the millennials purchase intention. However, the brand loyalty and brand credibility give positive significant impact. Among others, the brand credibility is the most important factor that influence the millennials purchase intention as well as marketing communication strategy of this charity product.
Pengaruh Literasi Keuangan terhadap Keputusan Investasi The Jak Mania pada Rencana Initial Public Offering PT. Persija Jakarta Thomas Mahendra; Aries Heru Prasetyo
Journal of Management and Business Review Vol 18, No 2 (2021): Special Issue Konferensi Nasional Riset Manajemen XI, 2021
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v18i2.289

Abstract

The evolution of football in Indonesia have another way to gain fund apart from the sales, football club in Indonesia have its own plan to be listed on The Indonesia Stock Exchange. Persija Jakarta have a plan to do an Intial Public Offering in the near future. The Jak Mania is the supporter of the Persija Jakarta Football Club. The Jak Mania must have a good investment decision if they want to invest in the Persija shares, because the investment will produce a good return. The OECD said that the financial literation is the combination of awarness, knowledge, skill, attitude, and behaviour that needed to get financial decision and achieve a good individual financial being. This research is aim to know is the financial literation with indicator financial knowledge, financial attitude, andfinancial behaviour have a positive and significant influences to the investment decision on the Initial Public Offering Persija Jaya Jakarta with The Jak Mania as the sample. This Research used questionnaire as the method with purposive sampling tehnic with 232 respondend. The result of this research is knowing that financial knowledge, financial attitude, and financial behaviour have a positif and significant influences to invesment decision of The Jak Mania on Initial Public Offering of PT Persija Jaya Jakarta
Analisis Penerapan Sistem Manajemen Kinerja di PT AAA Amrina Rasyada; Dwi Idawati
Journal of Management and Business Review Vol 18, No 2 (2021): Special Issue Konferensi Nasional Riset Manajemen XI, 2021
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v18i2.269

Abstract

PT AAA is a logistics company with a strategic goal to become 4th Party Logistics in Indonesia. It needs to improve its business and human resource performances. Thus performance measurement system becomes a must for aligning business strategy with the individual performance so the company will achieve a competitive advantage and excels in the logistics industry competition. This study was designed to identify the management practice in the company by using performance management theory according to Aguinis (2014). This research uses qualitative and descriptive quantitative approaches with data collection methods: interviews, focus group discussions, surveys (Weiss Hartle, 1997), and document studies. The results of this research are in the planning phase, performance objectives are not cascaded from business strategy as well there is no performance plan meeting either. In the execution phase, it was found that the company doesnt conduct a scheduled formal performance meeting. In the appraisal phase, the employees are not involved in the appraisal process, and in the review phase, the performance results have not utilized effectively
Pengaruh Boyband Korea sebagai Duta Merek, Kepribadian Merek, dan Gelombang Budaya Korea terhadap Minat Beli Produk Sheet Mask: Studi Kasus pada Merek Mediheal Naomi Kusumawardani; Anggun Pesona Intan Puspita
Journal of Management and Business Review Vol 18, No 2 (2021): Special Issue Konferensi Nasional Riset Manajemen XI, 2021
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v18i2.285

Abstract

This study aims to determine the influence of Korean boyband as brand ambassador, brand personality, and Korean wave on purchase intention in sheet mask products from Mediheal brand, one of the beauty products from South of Korea. The sample in this research amounted to 121 women who live in Jakarta, Depok, Tangerang, and Bekasi. The sampling technique used is judgment sampling method in non probability sampling technique. Primary data used in the study were obtained through questionnaires, at the same time the secondary data were collected from previous research, journals, internet, and relevant books. This research used multiple linear regression analysis tools in examining the effect of the independent variables on the dependent variable. The result of this study shows that simultaneously the Korean boyband as brand ambassador, brand personality, and Korean wave on purchase intention to buy Mediheal sheet mask products is 51.8%, while the remaining 48.2% is influenced by variables outside of this study. Partially, only brand personality and the Korean wave have positive and significant effect on purchase interest in sheet mask products from Mediheal brand
Pengaruh Green Marketing Mix terhadap Brand Image Produk Tupperware Genoveva Genoveva; Wulan Berliana
Journal of Management and Business Review Vol 18, No 1 (2021)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v18i1.218

Abstract

The rapid growth of the industrial has an impact on social and environmental problems, one of which is global warming. Society as a group of consumers who care about their environment and are responsible for environmental damage is called the Green Consumer. With the Green Consumer, the company is expected to be able to create marketing processes that pay more attention to the environment and have a positive impact on brand image. This study aims to determine the effect of green marketing mix partially and simultaneously on brand image on Tupperware products. The independent variables in this study consisted of green product (X1), green price (X2), green place (X3), and green promotion (X4) with the dependent variable brand image (Y). This research is a quantitative study with descriptive data analysis, using multiple linear regression to determine the significance and probability of the effect of independent variables on the dependent variable. The population in this study are consumers who use Tupperware products in Java. The sample in this study amounted to 200 respondents using purposive sampling through an online questionnaire. The results showed that the green product, green price and green place variables significantly affected the Tupperware product brand image. While the green promotion variable does not have an influence on the Tupperware product brand image. Green Price gives the biggest contribution to Brand Image, therefore, the company should be pay special attention to price factors that greatly affect Brand Image, especially for long-term environmental factors
Pengaruh Kompetensi, Kompensasi, Disiplin Kerja terhadap Kinerja Guru pada Lazuardi Global Islamic School Asep Suherman
Journal of Management and Business Review Vol 18, No 3 (2021)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v18i3.228

Abstract

The purpose of this study was to determine the effect of competency variables, compensation, work discipline partially and simultaneously on teacher performance. The method used in this research is quantitative descriptive analysis with multiple regression tests using the SPSS version 22 program. The population in this study was 105 teachers at Lazuardi Global Islamic School. The results of this study indicate that partially competence and compensation have a positive and significant effect on teacher performance, but work discipline does not significantly affect teacher performance. Furthermore, simultaneously, the competency, competence, and work discipline variables together have a significant effect on teacher performance. The suggestions given based on the results of this study are that teachers should improve their competence in the teaching and learning process, school management should increase compensation in the form of financial incentives for teachers, the level of teacher discipline is good enough, but teachers should improve their communication with school management if they face a problem. , because from the research results the discipline variable has not affected performance, efforts to discipline teachers in the teaching and learning process must be a priority program of school management
Kepuasan Pasien Berbasis Inovasi Pengalaman pada Fasilitas Pelayanan Kesehatan Gigi dan Mulut di Jawa Barat Pri Agung Danarahmanto; Supriyadi Supriyadi; Julia Famor Pratami
Journal of Management and Business Review Vol 19, No 2 (2022)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v19i2.328

Abstract

The healthcare industry in Indonesia continues to grow, but the health industry has a low level of resilience. This study aims to elaborate on the relationship between digital customer experience, innovation, and patient satisfaction at West Java's special dental and oral health care facilities. Data was collected using a survey of 100 patients spread across West Java. Then, the data were analyzed using path analysis and regression. The results reveal that combining digital customer experience and innovation has a significant positive role in achieving patient satisfaction. There is an influence between digital customer experience and patient satisfaction, while there is no significant effect between digital customer experience and patient satisfaction. Novelty is obtained by testing and analyzing the relationship between innovation, digital patient experience, patient satisfaction in one model, and the use of health service facilities in West Java as a unit of research analysis.
Model Denda Berdasarkan Tingkat Inflasi untuk Mendukung Anggaran Belanja Negara yang Berkelanjutan Benny Budiawan Tjandrasa; Ida Ida; Kayla Abigail Christy
Journal of Management and Business Review Vol 19, No 2 (2022)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v19i2.340

Abstract

The imposition of fines in articles of the Criminal Code aims to provide a deterrent effect and as income for the state to compensate for the losses incurred, but some of the fines in the existing articles are so small that they do not cause a deterrent effect and do not provide significant income for the state. The inflation rate in Indonesia for several decades has made the determination of the value of fines in rupiah values in the prevailing articles no longer relevant for the sustainability of a deterrent effect and compensation for the state. This study proposes a model of fines that can be used sustainably with a value equivalent to the increase in inflation using multivariate regression analysis. The samples used are the prices of gold, silver, and platinum to represent precious metals, and the exchange rates used are USD and JPY. The test results of USD and platinum precious metal have a significant and positive correlation. Considering that the Republic of Indonesia is a sovereign country and does not want to depend on other countries' monetary systems or economic policies, it is advisable to choose the price of the platinum precious metal as the amount of the fine imposed in legal cases.
Pengaruh Net Profit Margin dan Return On Equity terhadap Harga Saham dengan Earnings Per Share sebagai Variabel Moderasi Eny Purwaningsih; Yehezkiel Setiawan Widjanarko
Journal of Management and Business Review Vol 19, No 2 (2022)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v19i2.312

Abstract

LQ45 is a combined list of the most frequently traded stocks with the largest market capitalization on the Indonesia Stock Exchange. This research was performed to test the influence of Net Profit Margin and Return On Equity on Stock Price with Earnings Per Share as Moderating Variable. Data used in the research is secondary data from Indonesia Stock Exchange. The sample is 22 companies of 61 companies listed in the LQ45 index as a population. The method to test the hypothesis is multiple regression analysis using Moderated Regression Analysis (MRA). The results are that Net Profit Margin does not affect the stock price, Return On Equity does not affect the stock price, Earnings Per Share does not moderate the effect of Net Profit Margin on stock price, and Earnings Per Share moderates or strengthens the effect of Return On Equity on the stock price
Peran Risk Aversion sebagai Mediator dalam Hubungan antara Parent Brand Loyalty dan Brand Extension Loyalty Veronica Jenny Tanzil; Aprihatiningrum Hidayati
Journal of Management and Business Review Vol 19, No 2 (2022)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v19i2.248

Abstract

This paper is aimed to examine the effect of parent brand loyalty to brand extension loyalty, vice versa, also role of parent brand association as moderator and risk aversion as mediator in the relationship of parent brand loyalty and brand extension loyalty. This paper utilizes conclusive research design with predictive causal analytics. Sample collected was from millennial mothers with children ranging from 2-7 years old and are decision makers in purchasing babies and children care products. Primary data were obtained through distributing questionnaires to 100 respondents. The data then processed using MRA for moderating variable analysis and PLS-SEM for mediator variable analysis. This research found that parent brand loyalty has significant direct effect on brand extension loyalty and vice versa, but also partial complementary mediated by risk aversion. While parent brand association proved not to be a moderating role, risk aversion is a partial compensatory mediator in the relationship between parent brand loyalty and brand extension loyalty, hence become the novelty of this study. Future study should consider discussing product categories with special cases, re-examining positive relationship of parent brand association with parent brand loyalty and brand extension loyalty, also examining individual factors that can characterize a millennial cohort consumer.

Page 16 of 22 | Total Record : 217

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