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Daya Saing : Jurnal Ilmu Manajemen
Published by Komunitas Manajemen Kompetitif
ISSN : 2407800X     EISSN : 25414356     DOI : -
Core Subject : Science, Education,
Decision Sciences, Operations Research & Management Other
Jurnal Daya Saing (Online ISSN: 2541-4356 | Print ISSN : 2407-800X) published by Komunitas Manajemen Kompetitif. This journal published thrice in February, June and October. It contain the articles such as scientific papers (research and non-research), analytical studies, theoretical applications and reviews of management issues. The publication of this journal aims to increase the quantity and quality as well as its spread with the science of communication among the intellectuals, practitioners, students and observers of management problems.
Arjuna Subject : -
Articles 53 Documents
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Search results for , issue "Vol. 11 No. 2 (2025): Jurnal Daya Saing (JDS)" : 53 Documents clear
PENGARUH LIFE STYLE, LOKASI, DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS PADA COFFEE SHOP GENRE PANGKALAN KERINCI) Radhiyya, Fhayza Nanda; Fadli, Mashur
Jurnal Daya Saing Vol. 11 No. 2 (2025): Jurnal Daya Saing (JDS)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v11i2.2131

Abstract

Abstract: This research aims to find out the influence of lifestyle, location, and word of mouth on purchasing decisions of Coffee Shop Genre consumers in Pangkalan Kerinci. Changes in the lifestyle of modern society, coupled with the role of strategic location and the power of word-of-mouth recommendations, make these three variables important in understanding consumer behavior in purchasing decisions. The research method used is quantitative with a survey approach to consumers who have made purchases at Coffee Shop Genre. The sample in this study consisted of 100 respondents who were determined using non-probability sampling by using accidental sampling and using questionnaires as data collection instruments. The analysis results show that lifestyle, location, and word of mouth have a positive and significant effect on consumer purchasing decisions. This research is expected to provide input for business actors in formulating effective marketing strategies to improve purchasing decisions Keywords: Life Style, Location, Word Of Mouth and Purchasing Decision.
PENGARUH STRATEGI CUSTOMER RELATIONSHIP MARKETING (CRM) DAN KEBIJAKAN DISKON TERHADAP LOYALITAS PELANGGAN GREENFIELDS DI PT. EKA PUTRA PEKANBARU Zainur , Nabila Syamara; Othman, Lie
Jurnal Daya Saing Vol. 11 No. 2 (2025): Jurnal Daya Saing (JDS)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v11i2.2141

Abstract

Abstract: The purpose of this study is to find out further how the loyalty of Greenfields milk customers at PT. Eka Putra Pekanbaru related to customer relationship marketing strategy and discount policy. Customer relationship marketing and discount policy become independent variables while customer loyalty becomes dependent variables. Problems that occur in PT. Eka Putra is a decrease in the number of product purchases as evidenced by the non-achieval of the company's target, as well as the presence of several customers who switch to competing companies. The sample in this study was determined using the slovin formula obtained, namely 88 respondents. This type of research is quantitative research using questionnaire data collection techniques by spreading questionnaires. The data obtained from the survey results was tested with the SPSS 25 program. The test results showed that customer relationship marketing had an influence on customer loyalty, where = 10.625 > 1.662 and sig 0.000 < 0.05. Furthermore, the discount policy has an influence on purchase loyalty, where = 12.180 > 1.662 and sig 0.000 < 0.05, as well as customer relationship marketing and discount policy on customer loyalty with of 91,920 > 3,100 with sig 0.000 < 0.05. Keywords : Customer relationship marketing, Discount policy, Customer loyalty, PT. Eka Putra Pekanbaru, Quantitative
PENGARUH BRAND AWARENESS DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PADA TENUN WAN FIRI PEKANBARU Nabila, Syarifah Salsa; Sutrisna, Endang
Jurnal Daya Saing Vol. 11 No. 2 (2025): Jurnal Daya Saing (JDS)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v11i2.2161

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Brand awareness dan Word Of Mouth terhadap keputusan pembelian konsumen pada Tenun Wan Firi Pekanbaru. Tenun Wan Firi merupakan salah satu pelaku usaha tenun songket tradisional yang telah dikenal luas, baik di kalangan lokal maupun nasional, dengan reputasi produk berkualitas tinggi dan nilai budaya yang kuat. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 96 responden yang merupakan konsumen Tenun Wan Firi, menggunakan teknik accidental sampling. Data dikumpulkan melalui kuesioner dan dianalisis dengan regresi linear berganda. Hasil penelitian menunjukkan bahwa secara parsial maupun simultan, Brand awareness dan Word Of Mouth berpengaruh positif dan signifikan terhadap keputusan pembelian. Brand awareness terbukti meningkatkan pengenalan dan kepercayaan konsumen terhadap merek, sedangkan Word Of Mouth memperkuat keputusan pembelian melalui rekomendasi personal yang dipercaya. Keywords: Brand awareness, Word Of Mouth, Keputusan Pembelian
PENGARUH EXPERIENTIAL MARKETING DAN EMOTIONAL MARKETING TERHADAP LOYALITAS PELANGGAN (Studi pada Klinik Kecantikan Zidya Klinik Pratama) Wijayanti, Maya Risma; Othman, Lie
Jurnal Daya Saing Vol. 11 No. 2 (2025): Jurnal Daya Saing (JDS)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v11i2.2175

Abstract

The increasingly tight competition in the beauty industry encourages clinics to focus on marketing strategies that can build customer loyalty. This study aims to determine the effect of experiential marketing and emotional marketing on customer loyalty at Zidya Klinik Pratama in Pekanbaru City. This study uses a quantitative approach with a survey method by distributing questionnaires to 95 respondents who are active customers. The data analysis technique uses multiple linear regression to test the relationship between variables. The results of the study indicate that experiential marketing has a positive and significant effect on customer loyalty, as does emotional marketing. Simultaneously, both variables also have a significant effect on customer loyalty. This shows that memorable experiences and emotional attachments play an important role in shaping customer loyalty to beauty clinic services. These findings recommend that Zidya Klinik Pratama continue to develop marketing strategies that focus on customer experience and emotional approaches consistently to maintain and increase customer loyalty.
PENGARUH PROMOSI PENJUALAN, KUALITAS PELAYANAN DAN CITRA MEREK TERHADAP LOYALITAS KONSUMEN LENG COFFEE JL. ARIFIN AHMAD PEKANBARU Andiva, Mutia; Sutrisna, Endang
Jurnal Daya Saing Vol. 11 No. 2 (2025): Jurnal Daya Saing (JDS)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v11i2.2183

Abstract

Tujaun dari penelitian ini adalah untuk mengetahui dan menjelaskan promosi penjualan, kualitas pelayanan dan citra merek terhadap loyalitas konsumen Leng Coffee Jl.Arifin Ahmd Pekanbaru. Loyalitas konsumen sebagai variabel terikat, promosi penjulan, kualitas pelayanan dan citra merek sebagai variabel bebas. Penelitian ini menggunakan pendekatan kuantitatif menggunakan teknik accidental sampling dan purposive sampling. Dalam penelitian ini menggunakan kuisioner dengan menyebarkan kepada 100 responden yang merupakan konsumen Leng Coffee Jl. Arifin Ahmad Pekanbaru. Alat analisis menggunakan SPSS versi 30. Penlitian ini menggunakan uji validitas, uji reabilitas, uji multikolinearitas, uji heteroskedastisitas, regresi linier sederhana, regresi linear berganda, uji t, uji F dan uji koefisien determinasi (R2 ). Hasil penelitian ini membuktikan bahwa, yaitu (1) promosi penjualan berpengaruh positif dan signifikan terhadap loyalitas konsumen, (2) kualitas loyalitas konsumen, (2) kualitas pelayanan berpengaruh positif dan signifikan terhadap loyalitas konsumen, (3) citra merek berpengaruh positif dan signifikan terhadap loyalitas konsumen, (4) secara simultan, promosi penjualan, kualitas pelayanan dan citra merek berpengaruh positif dan signifikan terhadap loyalitas konsumen. Keyword : Promosi Penjualan, Kualitas Pelayanan, Citra Merek, Loyalitas Konsumen, Kuantitatif
PENGARUH VARIASI MENU DAN PROMOSI TERHADAP KEPUASAN KONSUMEN PADA ER COFFEE PEKANBARU Lestari, Rima Kurnia; Safitri, Syofiatul
Jurnal Daya Saing Vol. 11 No. 2 (2025): Jurnal Daya Saing (JDS)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v11i2.2185

Abstract

The purpose of this study is to determine and explain the menu variation and promotion on consumer satisfaction at Er Coffee Pekanbaru. Consumer satisfaction as the dependent variable, menu variation and promotion as independent variables. This study uses a quantitative approach with accidental sampling, based on coincidence. This study uses a questionnaire distributed to 98 respondents who are consumers of Er Coffee Pekanbaru. The analysis tool used is the SPSS version 30 application. This study uses validity tests, reliability tests, multicollinearity tests, heteroscedasticity tests, multiple linear regression, t-tests, F-tests and determination coefficient tests . The results of this study indicate that, namely: (1) menu variation has a significant effect on consumer satisfaction, (2) promotion has a significant effect on consumer satisfaction, (3) simultaneously, menu variation and promotion have a significant effect on consumer satisfaction. Keywords: Menu Variation, Promotion, Consumer Satisfaction, Quantitative
MEMBANGUN BRAND IDENTITY MELALUI STRATEGI KOMUNIKASI PEMASARAN DIGITAL (STUDI KASUS INSYIRA OLEH-OLEH PEKANBARU) Yulita, Rahma; Yusnidar, Yusnidar
Jurnal Daya Saing Vol. 11 No. 2 (2025): Jurnal Daya Saing (JDS)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v11i2.2193

Abstract

Penelitian ini bertujuan untuk menganalisis bagaimana strategi komunikasi pemasaran digital digunakan oleh Insyira Oleh-Oleh Pekanbaru dalam membangun brand identity. Pendekatan yang digunakan adalah kualitatif dengan metode studi kasus, melalui wawancara, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa Insyira secara aktif menggunakan media sosial, terutama Instagram dan TikTok untuk menyampaikan pesan merek. Strategi komunikasi mencakup penggunaan konten visual yang konsisten, storytelling produk, kolaborasi dengan influencer, serta interaksi langsung dengan audiens. Pendekatan ini berhasil meningkatkan brand awareness dan membentuk citra merek yang autentik. Keberhasilan Insyira dipengaruhi oleh keselarasan antara identitas visual, nilai merek, dan respons konsumen digital. Meskipun menghadapi tantangan seperti keterbatasan SDM dan perubahan algoritma, Insyira mampu beradaptasi melalui inovasi konten. Penelitian ini menyimpulkan bahwa strategi komunikasi digital berbasis nilai lokal menjadi kunci dalam membangun identitas merek UMKM di era digital.
PELAYANAN DAN KEPUASAN PELANGGAN UED-SP PADA BUMDES LALA SENTOSA DI DESA PERKEBUNAN SUNGAI LALA, INDRAGIRI HULU, RIAU Akbari, M. Rizki Fadilah; Elida, Septina; Hamidi, Wahyu; Fahrial, Fahrial
Jurnal Daya Saing Vol. 11 No. 2 (2025): Jurnal Daya Saing (JDS)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v11i2.2247

Abstract

Customer satisfaction is the main target to be able to survive in the midst of fierce competition This research aims to analyze customer satisfaction with the services provided by UED-SP BUMDes Lala Sentosa in Perkebunan Sungai Lala Village. A sample of 100 customers was selected using simple random sampling. Data analysis employed Service Quality (Servqual), Important Performance Analysis (IPA), and the Customer Satisfaction Index (CSI). The results indicate that customers are still less satisfied with the services at UED-SP BUMDes Lala Sentosa. Therefore, performance improvement is necessary. The top priority attributes located in Quadrant I are: Availability of computers and telephones as supporting technology, BUMDes office work schedule (opening and closing hours), Friendliness of the management in serving customers. Furthermore, attributes in Quadrant II include: Strategic location of the BUMDes office, Honesty of UED-SP BUMDes management, Guarantee of easy loan requirements, and Patience of the management towards customers.
PENGARUH KARAKTERISTIK PEKERJAAN, PELATIHAN DAN BUDAYA ORGANISASI TERHADAP KINERJA DOSEN MELALUI KOMITMEN ORGANISASI PADA UNIVERSITAS MARITIM RAJA ALI HAJI PROVINSI KEPULAUAN RIAU Yanti, Mira Dama; Marnis, Marnis; Widayatsari, Any
Jurnal Daya Saing Vol. 11 No. 2 (2025): Jurnal Daya Saing (JDS)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v11i2.2248

Abstract

This study aims to determine and analyze the effect of job characteristics, training and organizational culture on lecturer performance through organizational commitment at Raja Ali Haji Maritime University, Riau Archipelago Province. This study uses a quantitative approach. The population in this study were 131 UMRAH lecturers. The sampling method used was proportional stratified random sampling, the total number of samples used was 131 people. The data used in this study are primary and secondary data, while the data collection technique uses a questionnaire. The data analysis technique used in this study is Path Analysis, using the SPSS analysis tool. The results of the study stated that Job Characteristics had a direct and significant positive effect on Lecturer performance, training had a direct on Lecturer performance, organizational culture had a significant positive effect on Lecturer performance and organizational commitment had a significant positive effect on Lecturer performance. While indirectly Job Characteristics has a significant positive effect on Lecturer performance through commitment as an intervening variable, training has a direct on Lecturer performance through commitment as an intervening variable, organizational culture has a significant positive effect on Lecturer performance through commitment as an intervening variable. Organizational commitment is a much-needed variable because it can mediate the effect of job characteristics, Training and organizational culture on lecturer performance, but organizational commitment is not the only variable that can mediate the effect of training on lecturer performance. Keywords: Job Characteristics; Training; Organizational Culture; Organizational Commitment and Employee Performance
ANALISIS PENGARUH KEWIRAUSAHAAN, MODAL SOSIAL, DAN INOVASI TERHADAP KINERJA USAHA MIKRO DI ERA EKONOMI DIGITAL" (STUDI KASUS MAHASISWA STIE-TN DUMAI) Suprapto, Bambang; Chintia Sari, Cinta; Widya Rahman, Rani
Jurnal Daya Saing Vol. 11 No. 2 (2025): Jurnal Daya Saing (JDS)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v11i2.2277

Abstract

This study aims to examine the effect of entrepreneurship, social capital, and innovation on the performance of micro-enterprises run by students of STIE-TN Dumai in the digital economy era. Using a quantitative approach with a survey method, data were collected from 95 student respondents who own micro-enterprises. The analysis was conducted using multiple linear regression via SPSS version 20.0. The results show that entrepreneurship and social capital have a positive and significant effect on business performance. Surprisingly, innovation has a negative and significant effect. Simultaneously, all three variables significantly affect micro-business performance, explaining 39.4% of the variance. This finding implies that while entrepreneurship and social capital strengthen student-led businesses, innovation may negatively impact performance if not aligned with market needs or lacking in managerial readiness. Future research is expected to explore other influencing factors, such as digital literacy, access to capital, and institutional support, to strengthen the sustainability of student micro-enterprises in the digital era

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