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ETTISAL Journal of Communication
ISSN : 25031880     EISSN : 25993240     DOI : -
Core Subject : Education, Social,
ETTISAL Journal of Communication is published by University of Darussalam Gontor in coorporated with ASPIKOM, APJIKI and ISKI. It is published twice in a year every June and December. At March 2016 ETTISAL Journal of Communication registered with P-ISSN serial number 2503-1880, and at December 2017 also registered with E-ISSN serial number 2503-1880.
Arjuna Subject : -
Articles 172 Documents
Strategi Bauran Promosi Kartu Perdana Smartfren sebagai Media Komunikasi di Masa Pandemi Nuning Indah Pratiwi; Putu Suparna; Wahyu Indra Satria; Ni Luh Putu Melyana Putri
ETTISAL : Journal of Communication Vol 7, No 2 (2022): ETTISAL : Journal of Communication
Publisher : Universitas Darussalam Gontor collaboration with ISKI (Ikatan Sarjana Ilmu Komunikasi Indo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ejoc.v7i2.8504

Abstract

Abstrak Pada masa pandemi, pemerintah mengeluarkan kebijakan-kebijakan seperti pembatasan bersekala besar (PSBB), bekerja dari rumah, dan belajar daring. Kebijakan tersebut mengakibatkan meningkatnya kebutuhan internet (kuota) di masyarakat. Sehingga hal tersebut menimbulkan persaingan usaha telekomunikasi di Indonesia. Meski demikian, PT. Smartfren Telecom Tbk (Smartfren) mampu bertumbuh dan secara konsisten meningkat pada masa pandemi di tahun 2020. Penelitian ini bertujuan untuk mengetahui strategi bauran promosi Smartfren sebagai media komunikasi kepada konsumen saat masa pandemi. Penelitian ini menggunakan metode kualitatif untuk mengkaji kedalaman topik penelitian. Data didapat melalui observasi, buku, jurnal ilmiah, dan mewawancara informan. Kriteria informannya yaitu pengguna baru kartu perdana Smartfen pada masa pandemi di kota Denpasar. Hasil penelitian menemukan bahwa PT. Smartfren Telecom Tbk (Smartfren)  telah menjalankan semua strategi promosi berdasarkan pada bauran promosi sebagai media komunikasi kepada masyarakat. Lebih lanjut, penelitian ini memaparkan srategi promosi yang dominan diimplementasikan oleh Smartfren, sehingga dapat berkembang di masa pandemi. Berdasarkan hasil penelitian menemukan bahwa pemasaran langsung dan digital merupakan bauran promosi yang paling mampu menarik minat calon konsumen untuk melakukan pembelian kartu perdana Smartfren yang juga sebagai media komunikasi pemasaran kepada konsumen.Abstract During the pandemic, the government issued policies such as large-scale restrictions (PSBB), working from home, and online learning. This policy has resulted in an increase in the need for internet/quota in the community. So that this causes competition for telecommunications businesses in Indonesia. However, PT. Smartfren Telecom Tbk (Smartfren) was able to grow and consistently increase during the pandemic in 2020. This researchaims to find out smartfren's promotional mix strategy as a medium of communication to consumers during a pandemic. This research uses qualitative methods to examine the depth of the research topic. Data is obtained through observation, books, scientific journals, and interviewing informants. The criteria for informants are new users of Smartfen starter packs during the pandemic in the city of Denpasar. The results of the study found that PT. PT. Smartfren Telecom Tbk (Smartfren) has carried out all promotional strategies based on the promotion mix as a medium of communication to the public. Furthermore, this study explainsthe dominant promotion strategy implemented by Smartfren, sothat it can develop during a pandemic. Based on the results of the study, it was found that direct and digital marketing is the most attractive promotional mix that is able to attract potential consumers to purchase Smartfren starter packs which are also a medium of marketing communication to consumers.
Communication Pattern of Dietary Intervention for Autism Spectrum Disorder Children on Facebook Oktaviana Purnamasari
ETTISAL : Journal of Communication Vol 7, No 2 (2022): ETTISAL : Journal of Communication
Publisher : Universitas Darussalam Gontor collaboration with ISKI (Ikatan Sarjana Ilmu Komunikasi Indo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ejoc.v7i2.8526

Abstract

AbstractAutism Spectrum Disorder (ASD) children need appropriate treatment and intervention as early as possible after the diagnosis was made. Besides therapy, diet is one of the interventions that could be carried out by parents, although the positive effects of diet are still debatable among experts. This study aimed to understand the pattern of seeking information related to dietary interventions for ASD children in a virtual community of parent support group in Indonesia. The data was obtained from a virtual community on Facebook, named LRD Member Suar Autisme. This research was qualitative with virtual ethnographic method. The data collection technique was carried out through participant observation on the LRD Member Suar Autisme Facebook account, by examining 178 uploads, 3,569 comments and interview with community members. The results showed that the pattern of seeking information about dietary interventions by community members began with questions or seeking information regarding certain matters. In addition, it can also be identified patterns of presenting information about dietary intervention by admins. Our study showed that dietary intervention was one of the ways suggested by the community to reduce the improper behaviour of ASD children, especially based on the experiences of admins and members in the virtual community
Jurnalisme Warga sebagai Fifth Estate: Potret Kaum Marginal Irawati Diah Astuti
ETTISAL : Journal of Communication Vol 7, No 2 (2022): ETTISAL : Journal of Communication
Publisher : Universitas Darussalam Gontor collaboration with ISKI (Ikatan Sarjana Ilmu Komunikasi Indo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ejoc.v7i2.8140

Abstract

AbstrakMedia cenderung menjadikan kelompok marginal sebagai objek pemberitaan yang mengedepankan sensasi. Masalah mereka baru tersentuh ketika berkaitan dengan tragedi karena media lebih memberi tempat bagi narasumber elit seperti para pejabat, aparat, dan tokoh dari kelompok mayoritas. Dengan mengabaikan berita-berita seputar masyarakat marginal, media pun kian menjauh dari fungsi utamanya sebagai pilar keempat demokrasi Tak heran jika kemudian masyarakat memiliki krisis kepercayaan kepada media massa untuk isu-isu kaum marginal. Mereka lantas mencari cara untuk menciptakan ruang-ruang baru untuk menyuarakan masalah-masalah mengenai kaum marginal, salah satunya adalah melalui jurnalisme warga. Penelitian ini bertujuan untuk menganalisis kehadiran jurnalisme warga sebagai perwujudan fifth estate, sebuah konsep dari William H. Dutton yang menyebutkan bahwa media sosial dan internet berfungsi menghadirkan bentuk akuntabilitas demokrasi baru. Pendekatan yang dilakukan adalah kualitatif dengan strategi penelitian studi kasus dan metode pengumpulan data berupa wawancara, analisis isi, dan studi literatur. Subjek penelitian di sini adalah portal berita Bale Bengong yang fokus pada isu seputar masyarakat Bali dengan pemimpin redaksi Bale Bengong sebagai informan. Hasil penelitian menemukan bahwa Bale Bengong menjalankan kelima strategi dalam fifth estate dalam memotret masyarakat marginal yakni 1) searching, 2) creating, 3) distributing/leaking, 4) networking, dan 5) collective intelligence. Untuk menjaga akuntabilitas sebagai media yang mengusung konsep jurnalisme warga, Bale Bengong tetap menghadirkan jurnalis profesional sebagai gatekeeper berita.  AbstractThe media tends to make marginalized people as objects of news that puts forward sensation. They are only highlighted in the media when it comes to tragedy because the media gives more space to elite sources such as the government officials and figures from the majority group. By ignoring news about marginalized communities, the media is moving away from its main function as the fourth estate. It is not surprising then that people have a trust issue in the mass media, especially for issues of the marginalized. They look for ways to create new spaces to voice problems regarding these groups, one of which is through citizen journalism. This study analyzes the presence of citizen journalism as the embodiment of the fifth estate, a concept from William H. Dutton stating that the internet serve to present a new form of democratic accountability. It uses qualitative approach with case study as the research strategies and data collection methods in the form of interviews, content analysis, and literature studies. The subject of this research is the Bale Bengong news portal which focuses on issues surrounding Balinese society with editor-in-chief Bale Bengong as the informant. The results of the study found that Bale Bengong carried out all five strategies in the fifth estate in portraying marginalized communities, namely 1) searching, 2) creating, 3) distributing/leaking, 4) networking, and 5) collective intelligence. To maintain accountability as a media that carries the concept of citizen journalism, Bale Bengong employs professional journalists as news gatekeepers.
Civil Society Response to Presidential Election in Social Media Twitter #Pilpres2024 Sanny Nofrima; Isabella Isabella
ETTISAL : Journal of Communication Vol 7, No 2 (2022): ETTISAL : Journal of Communication
Publisher : Universitas Darussalam Gontor collaboration with ISKI (Ikatan Sarjana Ilmu Komunikasi Indo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ejoc.v7i2.8489

Abstract

Abstract:Civil society creates opportunities for prosperity and the realization of the rights of individuals and citizens while naturally creating tools to limit the power and regulate public authorities' activities. The origin of civil society is reflected in the history of the development of civilization which can be described as the desire of thinkers of every age to create an ideal social system in which there is intelligence and justice. The creation of such a society is always associated with the improvement of the rule of law. Civil society involvement activities have the right to be involved in all aspects of political governance and the authority to make decisions and take actions that affect all levels of public life without any institutions in the interests of groups and individuals, and the legitimacy of community-based civil authorities through a political governance system to increase capacity citizens who exercise sovereignty over policies that have a positive impact. The presidential election is a democratic party that is always held every five years; this celebration is the moment civil society has been waiting for. This study aims to determine how civil society responds to the #pilpres2024 by using qualitative methods to find models using social media as mass communication. Data was collected from Twitter social media and analyzed using the Nvivo 12 Plus Application. The results of this study reveal that the effectiveness of using Twitter in disseminating information on #pilpres2024 has proven to be efficient, which succeeded in creating a direct response (observable or encouraging action).AbstrakMasyarakat sipil menciptakan peluang untuk kemakmuran dan realisasi hak individu dan warga negara, sementara secara alami menciptakan alat untuk membatasi kekuasaan dan mengatur aktivitas otoritas publik. Asal usul masyarakat madani tercermin dalam sejarah perkembangan peradaban yang dapat digambarkan sebagai keinginan para pemikir setiap zaman untuk menciptakan sistem sosial yang ideal yang di dalamnya terdapat kecerdasan, kebebasan, kemakmuran, dan keadilan. Terciptanya masyarakat seperti itu selalu dikaitkan dengan perbaikan penegakan supremasi hukum. Aktivitas keterlibatan civil society memiliki hak untuk terlibat dalam semua aspek pemerintahan politik dan otoritas untuk membuat keputusan dan melakukan tindakan yang mempengaruhi semua tingkat kehidupan publik tanpa ada institusi dalam kepentingan kelompok dan individu, dengan kehadiran dan legistimasi otoritas sipil berbasis komunitas melalui sistem pemerintahan politik meningkatkan kemampuan warga negara yang menjalankan kedaulatan atas kebijakan yang berdampak positif. Pemilihan Presiden merupakan pesta demokrasi yang selalu di adakan setiap lima tahun sekali, kemeriahan ini menjadi momen yang tunggu oleh masyarakat sipil. Penelitian ini bertujuan untuk mengetahui bagaimana respon civil society terhadap #pilpres2024 dengan menggunakan metode kualitatif untuk menemukan model dalam penggunaan media sosial sebagai komunikasi massa. Data dikumpulkan dari media sosial Twitter yang dianalisa menggunakan Aplikasi Nvivo 12 Plus. Hasil penelitian ini mengungkapkan bahwa efektivitas penggunaan Twitter pada penyebaran informasi #pilpres2024 terbukti efisien, dimana berhasil menciptakan respon eksplisit (dapat diamati atau mendorong tindakan).
Strategi Komunikasi Antarpribadi Orang Tua Tuli dalam Pendampingan Anak di Masa Pubertas Fefy Sheilla Putri; Palupi Palupi
ETTISAL : Journal of Communication Vol 7, No 2 (2022): ETTISAL : Journal of Communication
Publisher : Universitas Darussalam Gontor collaboration with ISKI (Ikatan Sarjana Ilmu Komunikasi Indo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ejoc.v7i2.8538

Abstract

Interpersonal communication in family relationships is an important thing for everyone, including deaf parents. Communication between parents and children will affect the formation of children's character and nature. Therefore, a communication strategy is needed in providing assistance to children according to the needs and conditions of the child, especially for children entering their teens. This study was conducted with the aim of finding out how the interpersonal communication strategies of parents with deafness with their children who have normal hearing are in mentoring during puberty and the challenges they face. The theory used in this research is the theory of CMM (Coordinated Management of Meaning). This research is a qualitative descriptive study that collects data through semi-structured in-depth interviews with three deaf parents. The results of this study indicate that each informant has a strategy in providing assistance during puberty. Two informants use a catalyst strategy, and one informant uses a hanging sword strategy.
Strategi Komunikasi Pendidikan Perubahan Iklim Komunitas “Generasi Cerdas Iklim” Robby Firliandoko; Sarwititi Sarwoprasodjo; Amiruddin Saleh
ETTISAL : Journal of Communication Vol 7, No 2 (2022): ETTISAL : Journal of Communication
Publisher : Universitas Darussalam Gontor collaboration with ISKI (Ikatan Sarjana Ilmu Komunikasi Indo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ejoc.v7i2.8358

Abstract

Abstrak Generasi Cerdas Iklim (GCI) merupakan gerakan sosial yang bergerak di permasalahan perubahan iklim. Generasi Cerdas Iklim sendiri secara badan hukum merupakan yayasan dan sebelumnya merupakan komunitas. Penelitian bertujuan untuk menganalisis perilaku komunikasi gerakan sosial yang dilakukan GCI. Metode penelitian menggunakan pendekatan kualitatif. Pengambilan data dilakukan dengan wawancara kepada satu informan kunci (key informant) dan lima informan lainnya. Penelitian ini menemukan bahwa keresahan akan banyaknya masalah dan bencana serta korban yang disebabkan oleh perubahan iklim merupakan latar belakang gerakan sosial yang dilakukan dan tidak dipengaruhi oleh kondisi elite politik di tingkat lokal hingga nasional.  Anak-anak usia Sekolah Dasar menjadi target komunikasi utama GCI dalam memberikan pendidikan tentang iklim, perubahan iklim serta cara beradaptasi dan menghadapi bencana perubahan iklim. Komunitas GCI menggunakan metode pembelajaran campuran untuk mencapai tujuan pembelajaran sukses kognitif, afektif dan psikomotorik. Sukses kognitif dicapai oleh GCI dengan melakukan observasi untuk mengetahui potensi, permasalahan dan kearifan lokal di masing-masing daerah. Metode tanya jawab digunakan agar siswa dapat memahami permasalahan yang ada disekitarnya dan dampak yang terjadi, kemudian penjelasan materi dasar, pengenalan emosi dan siklus hujan disampaikan dengan menggunakan presentasi power point, drama dan alat peraga. berupa permainan ular tangga dan puzzle. Sukses afektif diraih oleh GCI dengan mengadakan diskusi untuk mencari solusi permasalahan dan praktik langsung seperti pemilahan sampah, pembuatan pupuk organik hingga pembuatan kerajinan majalah dindin. Terakhir, pencapaian sukses psikomotorik diraih oleh GCI dengan mengajak mahasiswa mengasah kemampuannya dalam kegiatan praktikum, pemberian tugas dan pemberian penghargaan.  AbstractThe Climate Smart Generation (CSG) is a social movement that works on climate change issues. It is a legal entity in the form of a foundation and previously was a social community. This study aims to analyze the communication behavior of the organization. Researchers applied a qualitative approach, data were collected by interviewing one key informant and five supporting informants. The results indicated that anxiety about the numerous problems, disasters, and victims caused by climate change is the background of social movements that are carried out by the Climate Smart Generation (CSG. It is not influenced by the conditions of the political elite at the regional to national levels. Elementary school-age children are the main communication targets of this organization in providing education about climate, climate change, and how to adapt and deal with climate change disasters. This organization employs mixed learning methods to achieve cognitive, affective, and psychomotor success learning goals. Cognitive success is pursued by making observations to find out the potential, problems, and local wisdom in each region. They also apply the question-and-answer method to make their target audience understand the problems around them and the impacts that may occur. Furthermore, the explanation of the basic material, the introduction of emotions, and the rain cycle is delivered using PowerPoint presentations, dramas, and props in the forms of the “Snakes and Ladders” board game and puzzles. Affective success is pursued by holding discussions to find solutions to problems and direct practices. Finally, psychomotor success is pursued by inviting college students to hone their skills in practicum activities and assignments.
Indonesian Press History: Literature Study of Press History Research in Indonesia Lukas Maserona Sarungu; Siswanta Siswanta; Yantika Nur Cahyati
ETTISAL : Journal of Communication Vol 7, No 2 (2022): ETTISAL : Journal of Communication
Publisher : Universitas Darussalam Gontor collaboration with ISKI (Ikatan Sarjana Ilmu Komunikasi Indo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ejoc.v7i2.8518

Abstract

The absence of a map on the history of Indonesian Press makes it difficult for communication researchers to understand the scope of this field. The purpose of this study is to provide an up-to-date description of the historical researches of newspapers in Indonesia. The literature study method is used to select, sort and map various research literature on the history of newspapers in Indonesia. The result of this study is a mapping diagram of newspaper history that divides press history research into 5 genres, namely: local press, media organizations, ideology and propaganda, media history in general, and press bans. The implication is that this diagram can be used as a basis for press history researchers to gain insight into the themes and timeframes that have been researched by the researchers and at the same time open up opportunities for which themes and timeframes still need further investigation. Ketiadaan peta mengenai riset sejarah surat kabar menyulitkan peneliti komunikasi untuk memahami ranah penelitian tersebut. Tujuan penelitian ini berusaha untuk memberikan gambaran terkini tentang penelitian-penelitian sejarah surat kabar di Indonesia. Metode studi literatur digunakan untuk memilih, memilah dan memetakan beragam literatur penelitian sejarah surat kabar di Indonesia. Hasil kajian ini adalah diagram pemetaan sejarah surat kabar yang membagi riset sejarah pers kedalam 5 genre, yaitu: pers lokal, organisasi media, ideologi dan propaganda, sejarah media secara umum, dan pembreidelan pers. [A1] [A2] Implikasinya, diagram ini dapat dijadikan dasar bagi para peneliti sejarah pers untuk mendapatkan wawasan mengenai tema dan timeframe yang telah diriset oleh para peneliti dan sekaligus membuka peluang bagi tema dan timeframe mana saja yang masih perlu untuk diteliti lebih lanjut.  [A1]Tambahkan tujuan, metode dan hasil scr eksplisit [A2]Done: saya tambahkan dan saya beri Bold. Terima kasih
Visual Data Mining: Digital Visual Activities In Network Society Jokhanan Kristiyono; Maulia Jayantina Islami; Ratna Puspita Sari; Suprihatin Suprihatin
ETTISAL : Journal of Communication Vol 7, No 2 (2022): ETTISAL : Journal of Communication
Publisher : Universitas Darussalam Gontor collaboration with ISKI (Ikatan Sarjana Ilmu Komunikasi Indo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ejoc.v7i2.9405

Abstract

This article describes scientific discoveries that drive the phenomenon of visual cultural communication media in networked societies. Many types of research on visual culture have focused more on visual arts and mass media. However, few have yet addressed the problem of people's digital activities in searching for visual information on the Internet ( Visual search engine as a resource for visual data mining The amount of digital information, including visual information, is increasing exponentially.This research uses a literature study method with a qualitative approach. The primary data used in this study are studies on visual culture and visual search engines published in international peer-reviewed journals. Analysis of digital behavior and visual culture in a networked society is described as a research topic in previous research results. The conclusions drawn indicate that there is still a relatively deep and broad analysis of the study of visual culture when using digital communication media. There are few research studies on visual culture and digital activities in connected communities, especially people's visual information search behavior.
Collaborative Communication of Jakmania in Mediating Intergroup Conflict Muhamad Isnaini; Rafif Azmi; Pieter Wilson Loho
ETTISAL : Journal of Communication Vol. 8 No. 1 (2023): ETTISAL : Journal of Communication
Publisher : Universitas Darussalam Gontor collaboration with ISKI (Ikatan Sarjana Ilmu Komunikasi Indo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ejoc.v8i1.9151

Abstract

Intergroup conflict with the manifestation of brawls are a routine occurrence in Johar Baru Sub-District. Efforts to reconcile the warring parties often fail. Alternative mediation actually comes from Jakmania which offers a new narrative to create peace through collaboration with conflicting parties. This study aims to analyze collaborative communication practices in mediating conflicts between street gangs in Johar Baru Sub-District. To answer the research objectives, this study used a qualitative approach with the case study method. Data was collected through in-depth interviews with several informants concerned with peace in Johar Baru Sub-District. The results show that the actors involved in conflict mediation are diverse, including security forces, government officials, community forums, and Jakmania. The deadlock in mediation by the police, RW heads and opinion leaders opened up space for 'fringe' actors, namely Jakmania to mediate, and succeed because peace became more lasting/ maintained. The key to Jakmania's success was the use of collaboration, not contestation. Collaborative communication practices by Jakmania are implemented through the stages of persuasion, dialogue and collaborative communication at the same time. This study concludes that fringe actors such as football club supporter can be alternative mediators in resolving conflicts. This research contributes to: First, the use of collaborative communication as part of strategic communication in communication science. Second, the emergence of alternative actors and their mediation patterns in mediating and resolving similar conflicts elsewhere.      
Examining Rumor Dissemination and Information Equivocality in Social Media Behavior Angga Pandu Wijaya; Widya Prananta; Bogy Febriatmoko
ETTISAL : Journal of Communication Vol. 8 No. 1 (2023): ETTISAL : Journal of Communication
Publisher : Universitas Darussalam Gontor collaboration with ISKI (Ikatan Sarjana Ilmu Komunikasi Indo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ejoc.v8i1.9445

Abstract

This research aims to analyze the impact of rumor dissemination and information equivocality on discontinuance behavior when influencers face negative rumors. As an influencer's follower count decreases, their credibility weakens, thereby reducing the effectiveness of product representation through brand ambassadors. The study adopted a quantitative approach with a purposive sampling criteria, comprising a total sample size of 191 participants. The test results indicate that rumor dissemination does not significantly affect social media fatigue, while information equivocality does influence it. Additionally, the study demonstrates a positive association between rumor dissemination, information equivocality, and discontinuance behavior. Social media fatigue does not mediate the effect of rumor dissemination on discontinuance behavior; however, information equivocality partially mediates this relationship. The study highlights the relevance of the agenda-setting theory when influencers face negative rumors and information equivocality. In conclusion, negative rumors contribute to a decrease in followers due to rumor dissemination and information equivocality on social media.