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JURNAL ILMU BUDAYA
Published by Universitas Hasanuddin
ISSN : 23547294     EISSN : 26215101     DOI : -
Core Subject : Art,
Arts
Jurnal Ilmu Budaya (JIB) adalah jurnal ilmiah yang diterbitkan oleh Departemen Sastra Prancis Fakultas Ilmu Budaya Universitas Hasanuddin. JIB terbit secara berkala dua kali dalam setahun, periode Juni dan Desember. JIB memuat hasil-hasil penelitian dan kajian dalam bidang ilmu bahasa dan budaya Prancis, kajian bidang Bahasa dan Budaya Frankofoni, kajian linguistik, kesusastraan , kajian budaya, dan pengajaran. JIB menerima artikel, hasil penelitian, review artikel, dan editorial dalam bahasa Inggris, bahasa Prancis dan atau dalam bahasa Indonesia.
Arjuna Subject : -
Articles 320 Documents
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CAMPUR KODE BAHASA PERANCIS DALAM NOVEL THE CHOCOLATE HEART KARYA LAURA FLORAND Rahmasari, Nursyahbani Laily; Latjuba, Ade Yolanda; Masdiana, Masdiana
JURNAL ILMU BUDAYA Vol. 5 No. 1 Juni (2017): Jurnal Ilmu Budaya
Publisher : Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34050/jib.v5i1 Juni.2353

Abstract

This research aims to find the code-mixing of French language in the dialogue anddescriptions of the English novel. The data were found then analyzed using pragmaticapproach to help explaining the code-mixing. The result of this research indicate that thecode-mixing takes form of a reference of person, reference of food and drink, reference ofexpressive speech (positive) and expressive speech (negative). And based on the context, thecode-mixing refers to some of the context, such as: respect, satire, welcoming and empathy.There are two factors causing the code-mixing, i.e. linguistic factors consisting of noequivalent, French language fluency and clarify the intent of the author. And theextralinguistic factor is the social role of the speakers.Keywords: code-mixing, reference, bilingual, French
SEMIOTIKA IKLAN “KEKHAWATIRAN”: SOLUSI KELUAR DARI MASALAH KEHIDUPAN Hasyim, Muhammad
JURNAL ILMU BUDAYA Vol. 2 No. 1 (2014): Jurnal Ilmu Budaya
Publisher : Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34050/jib.v2i1.2402

Abstract

Often people buy a product just worried. Fearing that the bone loss at a young age (especially women), people consume high-calcium milk; for fear of body fat because fat accumulates, then people buy milk diet, slimming tea (tea sleaming), etc. On the basis of this phenomenon, thispaper aims to analyze the construction of the meaning of 'concern' at the commercial products into advertising media. 'Concern' is seen as a sign, which is represented in the verbal and nonverbal language (video), which are then transferred into the meaning of concern commercialadvertisements.This paper uses a review of semiotics as a method to analyze the meaning of a concern as thereality of the sign. The results showed that the meaning of concern made by advertisers ispersuasive way to lead consumers to use the product being promoted, so that the function ofadvertising done by the manufacturer does not emphasize on functionality or usability of theproduct but a social function (concerns). Television advertising medium utilizing humanweaknesses, by selling a "concern", and buy products is the solution to get out of a concern.Keywords: semiotics, advertising, anxiety, social functioning ad
COMPARISON OF LANGUAGE STYLES IN NOVEL ATHEIST BY ACHDIAT KARTA MIHARDJA AND NOVEL TELEGRAM BY PUTU WIJAYA Aryana, Andi; Darwis, Muhammad; Nurhayati, Nurhayati
JURNAL ILMU BUDAYA Vol. 6 No. 1 (2018): Jurnal Ilmu Budaya
Publisher : Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study discusses the comparison of language style in novel Atheist by Achdiat Karta Miharja and novel Telegram by Putu Wijaya. The aims of this study are (1) to describe the embodiment of language styles in novels Atheist and novels Telegram, and (2) to describe the comparison of language styles in novels Atheist and novels Telegram. This research is a qualitative research usingdescriptive method. The approach used in this research is stylistic approach. Sources of data in this study is a text that contains the style of rhetorical language and figurative style of language. The results show that: (1) the style of language used in the novel Atheist is the style of language; Hyperbole, simile, metaphor, personification, antonomasia, and sarcasm. The style of language found in the novel Telegram namely; Hyperbole, simile, metaphor, personification, antonomasia, and metonimia. Based on the language style found, there are three types of word classes used as word choice in realizing the style of figurative language and style of rhetorical language, namely; Nouns,verbs, and adjectives. (2) The similarity between novels Atheist and novels Telegram is the similarity of hyperbola-style, personification, and antonomasia-forming structures. The difference between the novel Atheist and the novel Telegram lies in the metaphorical style marker which in the novel Atheistis a transitive verb, while in the novel Telegram is a concrete noun.
ORIENTALIS DAN ORIENTALISME DALAM PERSPEKTIF SEJARAH Akkase Teng, Muhammad Bahar
JURNAL ILMU BUDAYA Vol. 4 No. 1 (2016): Jurnal Ilmu Budaya
Publisher : Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34050/jib.v4i1.2324

Abstract

elaborated. The study of the orientalism is very complex (easterm affairs, particularly Islam)which is brought about by the motifs such as religious, scientific, economical, andpolitical matters.The terms orientalists and orientalism appeared in Andalusia (Spain) in the seventhcentury (Hijriah/ Islamic calender) or fourteenth century (AD) . They gnawed Islam byimmersing the moslems into the misieading school of thoughts primarily the younggeneration by turning them away from their religion with the teachings ofmaterialism, and secularism.The orientalism development phases are : (1) the missionary and anti Islamstarted in the sixteenth century (AD) . (2) the studies and distribes were in the seventeenth and eighteenth centuries, (3) studies and colonialisms were in the nineteenth century andthe first quarter of the tweentieth century (AD). (4) the study and politics were in thesecond half of the nineteenth century (AD). The main objective of the orientalisms is todisclose and reveal the symbolic significances of the profound Islamic Culturalexpressions, in which the Arabic language represents the primary medium.Key words : Orientalism, development, objective, history
SABAH DI TENGAH PROSES DEKOLONISASI DI ASIA TENGGARA (1957-1968) Pradadimara, Dias Pradadimara
JURNAL ILMU BUDAYA Vol. 2 No. 1 (2014): Jurnal Ilmu Budaya
Publisher : Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34050/jib.v2i1.2392

Abstract

This paper is a review on the ways in which the issue of Sabah‘s status was being raised at thesame time as the birth of Malaysia and the objection of the Philippines over the inclusion ofSabah into the newly born nation-state, and how Indonesia with their own territorial problemsespecially over West Irian/ Papua was dragged in it. The dispute over Sabah (which until 1963was called as North Borneo) was part of the birth of the Malaysian Federation. The ―SabahQuestion‖ has indeed not been resolved. This issues seems to be deliberately forgotten both byMalaysia and by the Philippines, elthough for different reasons. What happened on February2013 in Sabah seems to force both sides to remember the past to find a way out.Keywords: Sabah—decolonization—Southeast Asia—dispute—history
FOLLOW THE EVENTS IN THE INDONESIAN LANGUAGE EXPRESSIVE SAID TRANSACTION IN THE TRADITIONAL MARKET TOWN OF BAUBAU Harziko, Harziko; Said, Ikhwan M.; Darwis, Kamsinah
JURNAL ILMU BUDAYA Vol. 6 No. 1 (2018): Jurnal Ilmu Budaya
Publisher : Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34050/jib.v6i1.4303

Abstract

Expressive speech acts are often used in both environments, schools, offices, hospitals and market. This research aims to describe the function of speech is expressive of sellers and buyers in the event of transaction in the traditional market town of Baubau. This qualitative descriptive nature of the research. Sampling is done in purposif. Linguistic phenomena is examined with a pragmatic approach. Research data in the form of verbal data sourced from the conversation of sellers and buyers in a transaction. The data was collected by using the method of observation through the technique of record and note. The data have been analyzed in qualitative descriptive are classified. The results showed that the functions of the seller's expressive speech consists of functions to thank, praise, and function function complained. Furthermore the functions of speech is expressive of the buyer, i.e. the function to thank, praise, function and the function of complaining.
BATIK BOGOR SEBAGAI PROSES KONOTASI: TINJAUAN SEMIOTIKA BARTHES Wijayanto, Eko
JURNAL ILMU BUDAYA Vol. 2 No. 2 (2014): Jurnal Ilmu Budaya
Publisher : Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34050/jib.v2i0.2380

Abstract

Batik sebagai bentuk seni terhubung erat dengan kondisi sosial budaya yang menjadi latar belakang proses kreatifseni tersebut. Kita bisa mengetahui bahwa motif-motif batik ternyata juga muncul akibat perubahan sosial budayaatau akulturasi budaya secara evolutif.Akan tetapi, ketegangan sistem pemaknaan antara lokalitas dan universalitasmenyangkut originalitas batik belum cukup banyak diteliti. Fenomena kebudayaan batik Bogor memperlihatkan adasebuah faktor yang penting pada kebudayaan itu sendiri, yaitu pembuat motif dan proses kreatifnya. Selama ini batikmasih identik dengan tradisi budaya Jawa dengan motif-motifnya yang khas. Akan tetapi, di Kota Bogor, ada prosespenciptaan kain batik bermotif khas Kota Bogor, yaitu kujang dan tanduk rusa, serta bunga bangkai (RaflesiaArnoldi) dan rintik hujan. Motif yang diciptakan seorang seniman pembuat motif ini memperoleh sambutan yangluar biasa dari masyarakat Bogor sendiri.Fenomena kebudayaan ini menarik karena Kota Bogorselama ini tidakmemiliki motif batik yang khas.Akan tetapi sekarang salah satu anggotamasyarakatnya telah menciptakan motifbatik khas Bogor yang dapat diterima oleh anggotamasyarakatnya sebagai bagian dari kebudayaan mereka sendiri.Batik Bogor Tradisiku diinisiasi oleh sepasang suami-istri asal Yogyakarta yangsudah lebih dari 25 tahun tinggalsebagai warga kota Bogor. Kendati keduanya tidak berasaldari keluarga pembuat batik, sangat menarik melihatmereka berusaha menciptakan suatujenis batik baru di Bogor, kota yang secara historis tidak punya tradisi batik;setidaknya tidakada dokumentasi mengenai keberadaan batik di masa lampau. Batik itu muncul sebagai hasildarisebuah proses ketegangan antara pembedaan dengan motif-motit lainnya untukmenonjolkan identitasnya sendirisebagai bentuk kreasi dan inovasi budaya, denganmengambil inspirasi dari katakteristik Kota Bogor, di sisi lainmencoba mendaku pengaruhdari lokus batik utama seperti Batik Jawa. Penulis telah meneliti Batik Bogor Tradisikuselama lebih dari dua tahun. Dalam tulisan ini, penulis menganalisa Batik Bogor dariperspektif semiotika RolandBarthes, untuk menyingkap proses semiotik dan perluasanmakna yang terjadi.
REPRESENTASI L’OREAL DALAM IKLAN BERBAHASA PERANCIS DAN INDONESIA (SUATU STUDI KOMPERATIF) Alfadilah, Restu Nurul; Armin, Mardi Adi; Hasyim, Muhammad
JURNAL ILMU BUDAYA Vol. 5 No. 1 Juni (2017): Jurnal Ilmu Budaya
Publisher : Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34050/jib.v5i1 Juni.2359

Abstract

The title of this research is The Representation L'Oreal in the Advertising of the Language of the French and the Language of the Indonesian (a Coomparative Lesson) which examines the process of the sign and the representation of meaning in the Advertising of L'Oreal which is the Language of the French and the Language of the Indonesian. The purpose of the research is to explain how the trial of the sign in advertising L'Oreal which is the Language of the French and the Language of the Indonesian and to know the representation of the meaning that is in the advertising of L 'Oreal which is the Language of the French and the Language of the Indonesian being based on the trial of the sign. The theory that is used in this research is the theory of semiotics by Charles Sanders Peirce who deviating from the reference to identify the process of the sign and the theory of representation to explain the meaning of the sign that is found in the advertisement that is analyzed. The data that is used comes from the website. The type of advertising that is analyzed as sampo, revitalift and hair color. The result of the analysis of this research shows that the sign in the advertisement is based on icon, india and symbol and the transmission of meaning in advertising can be passed by the representation being based on the text, Image and color in advertising. Key words: advertising, representation, semiotic, beauty, productA. Latar BelakangDi zaman globalisasi ini media massa sudah menjadi kebutuhan dalam kehidupan sehari-hari, baik itu media cetak maupun media elektronik. Ini dikarenakan kebutuhan masyarakat yang selalu ingin memperoleh ataupun mengetahui informasi terbaru dari berbagai aspek kehidupan, salah satunya melalui media Iklan.Iklan merupakan salah satu media yang pada dasarnya mempromosikan suatu produk dengan menggunakan bahasa atau gambar sebagai unsur yang membangunnya. Dengan kata lain, iklan diciptakan melalui suatu cerita yang membawa pesan tertentu. Maka, dalam pembuatan sebuah iklan dimunculkan tokoh yang sentral melalui pemilihan model iklan yang menampilkan identitas tertentu. Selain pemilihan model iklan, penggunaan bahasa melalui tagline yang digunakan sangat memiliki peran penting dalam menarik perhatian para konsumen.Iklan juga harus menampilkan keunggulan dari
FORMAT PRODUKSI DESAIN BAJU KAOS ACO DI MAKASSAR Absri, Absri; Anwar, Gusnawaty
JURNAL ILMU BUDAYA Vol. 3 No. 2 Des (2015): Jurnal Ilmu Budaya
Publisher : Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34050/jib.v3i2 Des.2428

Abstract

The proliferation of creative industries in the field of shirt is a container aspiration of the people in expressing social symbols. This study aims to determine the shape and design of the message and formatof production in the manufacture of shirts Aco Makassar. This research is conducted in Makassar precisely in store of Aco as a manufacturer shirt. The population of the study is all Aco T-shirt designsthat have been produced. Purposively selected sample are 25 T-shirt designs. The data are collected by using the techniques of observation, interviews and documentation. Data are analyzed descriptively usingPierce semiotic approach and the theory of Goffman footing.Results of this study found that the shape of a T-shirt design in Makassar Aco visually and verbally consists of icons, indexes and symbols. Another finding in this study is that there are five meaning of themessages to be conveyed in the design of a T-shirt Aco Makassar, namely (1) socialization of Makassar to the world, (2) introduced Bugis-Makassar, (3) introduced the culture of Bugis-Makassar, (4) introducedtypical culinary of Makassar, and (5) introduced attractions in Makassar. In general the design is in Makassar Aco shirt intends to raise and introduce the culture in South Sulawesi, especially culture Bugis-Makassar.Keywords: Semiotic, T-shirt, Makassar.
THE CONTRASTIVE OF COMMUNICATIVE CULTURE BETWEEN MAKASSARESE AND ENGLISH WITH SPECIAL REFERENCE TO INTRODUCTION abbas, abbas
JURNAL ILMU BUDAYA Vol. 4 No. 2 Desember (2016): Jurnal Ilmu Budaya
Publisher : Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34050/jib.v4i2 Desember.2349

Abstract

This paper discusses the contrastive of communicative culture between Makassar people and Englishmen, specially in self-introduction. The contrastive culture aims at comparing the diffrence aspects of introducing between Makassar and English.This research uses the method of field research and library study. Field research is done to obtain manners both society in inroducing. Library study is meant to explore values and norms both society with special reference to introduction. Then those information, the writer does contrastive analysis till finding conclusion.Based on the whole information and the analysis results, the writer finds There are seven issues different introduction between Makassarese and English community that conveys not only verbal communication but also nonverbal communication. They are gender, age, status, kinship relation, shaking hand, eyes contact, and forming name. The differences are usually caused by contrastive world-view. Makassarese community is feeling strongly its traditional habit or culture from generation to generation what it known as Eastern Culture while English community is expanding its communicative system on technology entering globalization what it called as Western Culture.Keywords: contrastive culture, introduction, Makassar, English

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