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IDEL WALDELMI
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INDONESIA
Jurnal Ilmiah Ekonomi dan Bisnis
Published by Universitas Lancang Kuning
ISSN : 18299822     EISSN : 24429813     DOI : https://doi.org/10.31849/jieb.v17i2
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Ilmiah Ekonomi dan Bisnis invites academics and researchers who do original research in the fields of economics, management and accounting, including but not limited to: Development Economics Monetary Economics, Finance and Banking International Economics Public Economics Economic development Regional Economy Management Science Marketing Financial management Human Resource Management International Business Entrepreneurship Accounting Sciences Taxation and Public Sector Accounting Accounting information system Auditing Financial Accounting Management accounting Behavioral accounting
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 245 Documents
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ANALISIS PEMASARAN PRODUK SUSU ENTRASOL PADA PT. KALBE NUTRITIONALS PEKANBARU lili erti
Jurnal Ilmiah Ekonomi Dan Bisnis Vol. 14 No. 1 (2017)
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/jieb.v14i1.869

Abstract

Abstract: The product something that can be offered to meet the needs or desire .The productis everything that can be offered by producers asked, sought, bought, used, or consumed bythe market. Products offered include physical goods, services, place, and ideas. The purposeof this study to analyze the marketing strategies used in marketing milk Entrasol At PT. KalbeNutritional Pekanbaru. This study uses accidental sampling with a sample size of 120 people.Methods of data analysis using descriptive method by collecting, classifying and tabulatingdata. The result is the factors that led to increased realization of the target marketing of dairyproducts Entrasol at. Kalbe Nutritionals Pekanbaru (1) a factor in terms of product quality,packaging, sizes and kinds are good (2) factors that led to increased price realizationpenteapan marketing terms, the price of competitors and compliance with quality price isappropriate. (3) promotion factor in terms of advertising, personal selling and sales promotionare excellent. (4) and the factors of competitors in terms of the threat of new entrants andcompetition brand, product Entrasol expressed interest. This is leading to an increasingrealization of the target marketing of dairy products Entrasol at. Kalbe Nutritionals Pekanbaruin years 2014-2015.Keywords:Marketing, Product, Promotion, Price, Competition
PENGARUH PEMAHAMAN WAJIB PAJAK, KESADARAN WAJIB PAJAK DAN SANKSI PAJAK TERHADAP KEPATUHAN WAJIB PAJAK ORANG PRIBADI YANG MELAKUKAN KEGIATAN BISNIS ONLINE DI PEKANBARU nelsi arisandy
Jurnal Ilmiah Ekonomi Dan Bisnis Vol. 14 No. 1 (2017)
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/jieb.v14i1.871

Abstract

Abstract: The purpose of this study is to provide empirical evidence about the influence ofthe taxpayer understanding, awareness of taxpayers and sanction tax compliance with taxcompliance individual who doing business online activities in Pekanbaru. The type of thisresearch is quantitative. The population in this study is an individual taxpayer who live inPekanbaru. The sample in this study is an individual taxpayer who doing business onlineactivities.Total sample is 100 respondents.The method of this sample using conveniencesampling method. The techniques used in this research is multiple linear regression.Theresults of this research show that the partial understanding of the taxpayer does notinfluencesignificantly with individual taxpayer compliance, while awareness of taxpayers andsanction tax compliance have significantly affect with the individual taxpayers who doingbusiness online. And simultaneously, the understanding of the taxpayer, the taxpayerawareness and sanction tax compliance have significantly influence with individual taxpayerswho doing business online in Pekanbaru.Keywords: Understanding of the taxpayer, the taxpayer awareness, Sanctions Taxes,Taxpayer Compliance.
PENGARUH CORPORATE SOCIAL RESPONSIBILITY TERHADAP KEPUASAN DAN LOYALITAS KONSUMEN PT. UNILEVER INDONESIA DI KOTA PEKANBARU minly tandi wati; alvi furwanti alwie; samsir samsir
Jurnal Ilmiah Ekonomi Dan Bisnis Vol. 14 No. 1 (2017)
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/jieb.v14i1.872

Abstract

Abstract: The fast development of business world causes various types of consumer neededitems can be easily obtained so the company need to improve their performance. One thingthat can improve customer satisfaction and create loyalty is Corporate Social Responsibility(CSR).The purpose of this study is to determine the effect of Carroll Pyramid CSR (economic,legal, ethical, philanthropic) towards customer satisfaction and loyalty. The population in thisstudy were all PT. Unilever Indonesia customer in Pekanbaru with sample of 240 respondents.Data was collected through questionnaires and data analysis method is Structural EquationModeling (SEM) using software AMOS 21. Based on the research results, economic andethical CSR has positive and significant impact on consumer satisfaction, while legal andphilanthropic has positive but not significant impact on customer satisfaction. Economic,legal, ethical, philanthropic CSR and satisfaction has positive and significant impact oncustomer loyalty. Therefore, this study recommends PT. Unilever Indonesia to ensure andenhance its CSR activities. Especially for legal and philanthropic CSR, PT. UnileverIndonesia need to communicate the importance of legal CSR in long term for the environmentand the importance of philanthropic CSR to improve social conditions of the society. CSRactivity is very beneficial to society, therefore further CSR activity is expected to enlarged forall regions in Indonesia.Keywords: Corporate Social Responsibility (CSR), Customer Satisfaction, and CustomerLoyalty.
PENGARUH PEMBIAYAAN, PELATIHAN KEWIRAUSAHAAN, DAN EFIKASI DIRI TERHADAP INTENSI BERWIRAUSAHA POSDAYA BERKAH V KALINYAMAT WETAN KOTA TEGAL maulida dwi kartikasari; sumarno sumarno
Jurnal Ilmiah Ekonomi Dan Bisnis Vol. 14 No. 1 (2017)
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/jieb.v14i1.873

Abstract

training and entrepreneurial self-efficacy to the intention Posdaya Berkah V KalinyamatWetan Tegal. This research as a form of training for members Posdaya Berkah V KalinyamatWetan. Methods of data collection was conducted using a survey of 40 members of PosdayaBerkah V determined randomly. Data collected include financing instruments,entrepreneurship training, and self-efficacy. Data were collected through interviews using aquestionnaire (questionnaire) were prepared.The results showed that the significant effect onthe financing of entrepreneurial intentions. This is consistent with the hypothesis 1. However,entrepreneurial training and self-efficacy does not significantly influence entrepreneurialintentions.Keywords: Financing, training, entrepreneurship intention
STRATEGI PENGEMBANGAN USAHA KECIL DAN MENENGAH (UKM) KERUPUK KULIT KOTA PEKANBARU nofrizal nofrizal
Jurnal Ilmiah Ekonomi Dan Bisnis Vol. 14 No. 1 (2017)
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/jieb.v14i1.874

Abstract

Abstract: This research aim to identify from exsternal and internal factor-factor small and medium enterprises (SMEs)of Kerupuk kulit Kelurahan Sidomulyo Barat Kecamatan Tampan Pekanbaru along with formulation and strategies planning development enterprises in effort to get business connection, broading and increase value profitability for small and medium enterprises (SMEs) of Kerupuk kulit. In this research used metodelogy to made planning and development this enterprises is use analysis Matrik SWOT, and Matrik TWOS. Result from this research showed development strategy can use to Small and Medium Enterprises (SMEs) is stabilitaion Strategy.Keywords:Development Strategy, SWOT, SPACE, TWOS
NILAI EKONOMI BUAH-BUAHAN SEBAGAI HASIL HUTAN BUKAN KAYU DI DESA KAMPUNG TENGAH, KECAMATAN MEMPURA, KABUPATEN SIAK enny insusanty; ambar tri ratnaningsih; aziz akbar mukasyaf
Jurnal Ilmiah Ekonomi Dan Bisnis Vol. 14 No. 1 (2017)
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/jieb.v14i1.875

Abstract

Abstract: Non-wood forest products (HHBK) such as fruits are a source of income for the community. The purpose of this study was to measure and assess the potential economic value of non-timber forest products from the fruit trees in the village of Kampung Central District of Mempura and calculate the contribution of HHBK fruits of the income of the people in the village of Kampung Central District of Mempura. The method used is survey by taking samples purposively to farmers who take HHBK it the fruit such as durian, manggris, rambutan and other kinds in the village of Middle Village Kecamata Mempura in Siak. Data analysis was conducted by qualitative descriptive. The types of products HHBK main fruit used by the villagers of Kampung Central District of Mempura Siak is durian, mangosteen and rambutan. Potential production of durian, mangosteen, and rambutan respectively 7350 / year, 8100 / year, and 29200 / year. The economic value of HHBK fruit products that provide the greatest contribution to public revenue Kampung Desa Central District of Mempura Siak is durian to the economic value of Rp 257.25 million (90.15%), mangosteen Rp 13,500,000 (4.73%) and rambutan Rp 14.6 million (5.12%). The total economic value of the use of a limited range of products of fruits in the village of Middle Village, District Mempura, Siak Regency was Rp 285.35 million. The revenue contribution of the average value of the product is 33.53% HHBK durian, mangosteen and rambutan while the 2.64% and 2.92%.Keywords:Potential, Economics, Fruits, Non-wood Forest Products
EXPORT COMPETITIVENESS ANALYSIS OF COFFEEINDONESIAIN THE WORLD MARKET desi ratna sari; ermi tety
Jurnal Ilmiah Ekonomi Dan Bisnis Vol. 14 No. 1 (2017)
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/jieb.v14i1.876

Abstract

Abstract: The purpose of this study was to analyze the competitiveness of Indonesian coffee in the world market. The data used in this study was a secondary data export raw coffee Indonesia, Brazil, Vietnam and Colombia during the period 2001-2012. The data was taken from the value and volume of exports of coffee in the world market. The analytical method used was the Revealed Comparative Advantage (RCA) and Constant Market Share Analysis (CMSA). This data indicated that Indonesia has a RCA exports of coffee were getting better every year because has the positive values. Meanwhile the CMSA analysis note that the competitiveness of Indonesia's coffee exports more influenced by market distribution and competitiveness effects. This represents an increase of Indonesia's coffee exports more influenced by the growth of the world's coffee export in the marketing of coffee to importing countries that have a high demand.Keywords:coffee, competitiveness, Revealed Comparative Advantage (RCA), Constant Market Share analysis (CMSA)
PENGARUH RELATIONSHIP MARKETING TERHADAP LOYALITAS NASABAH PADA PT. BANK PEMBIAYAAN RAKYAT SYARIAH (BPRS) BERKAH DANA FADHLILLAH DI KABUPATEN KAMPAR PROVINSI RIAU yusriadi yusriadi
Jurnal Ilmiah Ekonomi Dan Bisnis Vol. 14 No. 2 (2017)
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/jieb.v14i2.877

Abstract

Abstract: This research is meant to analyze and to test the influence of financial benefit, social benefits and structural benefits to the customer loyalty at PT. Bank Pembiayaan Rakyat Syariah (BPRS) Berkah Dana Fadhillah Regency Kampar. The sample collection technique has been done by using purposive sampling and the data analysis technique has been done by using multiple linear regressions and the samples are 140 people. The result of this research shows that financial benefits and structural benefits has positive and significant impact on customer loyalty. While social benefits have a negative and significant effect on customer loyalty. The suggestions in this study the company should be able to maintain and improve the implementation of relationship marketing on the dimensions of financial benefits and structural benefits and make improvements in terms of relationship marketing strategies on dimensions of social benefits.Keywords: Financial Benefit, Social Benefit, Structural Benefit dan Customer Loyalty
PENGARUH KEADILAN ORGANISASI TERHADAP KEPERCAYAAN ORGANISASI (STUDI EMPIRIS PADA SELURUH SEKOLAH TINGGI ILMU EKONOMI DI KOTA PEKANBARU adi rahmat; hadiyati hadiyati; muhammad rasyid abdillah
Jurnal Ilmiah Ekonomi Dan Bisnis Vol. 14 No. 2 (2017)
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/jieb.v14i2.878

Abstract

Abstract: The purpose of this research is to know the effect of distribution of justice,procedural justice, and interactical juastice to organizational trust. Population in this researchis all lecturer at high school of economics. The sample collection of 104 people. Dataprocessing is done by structural equation modeling analysis using WarpPLS 5.0 software. Theresults showed that organizational justice had positive effect on organizational trust. Thisexplains that subordinates who feel justice in their organization will lead them to believe intheir organization.Keywords: Distributive Justice, Procedural Justice, Interactional Justice, OrganizationalTrust
HARMONISASI STRATEGI BERSAING KONTRAKTOR NASIONAL SKALA BESAR DALAM MENGHADAPI MEA eddy irsan siregar; siddik siregar
Jurnal Ilmiah Ekonomi Dan Bisnis Vol. 14 No. 2 (2017)
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/jieb.v14i2.879

Abstract

Abstract: At the beginning of January 2016, the Era of the ASEAN Economic Community (MEA) has been enacted and will lead to regional level competition changes in ASEAN, this will impact on competitive strategies implemented by the National Contractors. The purpose of this paper is to know the alignment of competitive strategies of National Contractors in the era of MEA based on Innovation Management, the unique characteristics of resources, and competitive advantage that affect the competitive strategy. This research method is done by using conceptual framwork models by comparing previous literature and research studies and using tested model diagrams. SWOT analysis is used for quantitative evaluation. The sample was distributed to 30 respondents as decision makers of all National Contractors. It was found that the uniqueness of resources is quite common and it is also found that competitiveness is inbetween zones or has low competitive advantage. So the action of competitive strategy that must be done is cooperation strategy (cooperative strategy) among construction industry actors in ASEAN countries.Keywords: Innovation Management, Unique Resources, Competitive Strategy, Competitive Advantage

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