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Jurnal IPTA

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Published by Universitas Udayana

ISSN : 23388633 EISSN : 25487930 DOI : -

Core Subject : Humanities, Art, Social,

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Jurnal IPTA published twice a year on July and December by The Department of Tours and Travel Studies, Faculty of Tourism, Udayana University, Denpasar Bali. The publication of this journal is a scientific journal in the field of tour and travel research. The manuscript can be research papers, review articles, as well as conceptual, technical and methodological papers on all aspects includes research findings, experimental design, analysis and recent application in tour and travel studies. The scope of these areas include tourist, geographical elements, and tourism industry.

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Articles 312 Documents

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FRONT MATTER JURNAL IPTA VOL. 8 NO. 1 2020 Editorial Team Jurnal IPTA
Jurnal IPTA (Industri Perjalanan Wisata) Vol 8 No 1 (2020): Jurnal IPTA (July 2020)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (211.137 KB)

PENGARUH BRAND IMAGE TERHADAP LOYALITAS WISATAWAN BERBELANJA DI TOKO OLEH-OLEH RAMA KRISNA TUBAN Anggun Raswati; I Wayan Suardana; NGAS. Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 8 No 1 (2020): Jurnal IPTA (July 2020)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Increasing number of tourist will directly give impact to the tourism supporting industrial sector, one of them is Balinese souvenir industry. There are many Balinese souvenir shops in Bali, which make a competition among them becomes more intense, so every company will try to give a better impression for the tourists and try to make them satisfied and make them to visit again. One of the famous Balinese souvenir shop is a souvenir shop of Rama Krisna Tuban. This research aims to determin the influence of Brand Image on tourist loyalty. Respondents in this study amounted to 185 respondents, sample selection using the Purposive sampling method, the data in the study was analyzed using multiple regression analyses assisted by the SPSS statistical version 17.0 for Windows. The results of this research there are three factors that forms the Brand Image and it was found that there was a significant influence between the strength of brand associations on tourist loyalty, there was a significant influence between favorability of brand associations on tourist loyalty, and there was a significant influence between uniqueness of brand associations on tourist loyalty).

POLA PERJALANAN DAN PENGELUARAN WISATAWAN MILENIAL KE BALI LGLK. Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 8 No 1 (2020): Jurnal IPTA (July 2020)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

The trend of world tourism, especially in the dimension of tourists as travelers. The current phenomenon is that millennial tourists are the most potential types of tourists for Bali tourism at this time. Bali as a central tourist area in Indonesia, and world tourist destinations have the potential to support tourism growth. These potentials include human potential and culture. Beautiful and ideal natural panorama, green forests, mountains, lakes, rivers and rice fields that stretch with terraces and beautiful beaches with a variety of black and white sand. This study aims to determine the trend of millennial tourist trips during their trips in Bali and to find out the travel patterns and spending patterns of millennial tourists during their tour activities in Bali. This study uses descriptive qualitative-quantitative data analysis (mix method). The sample was determined purposively amounting to 100 millennial tourists who traveled to Bali. Data collection techniques are observation, questionnaires, and documentation. The study results show that the pattern of millennial tourists traveling to Bali is that the millennial tourists are tourists who have come more than once, with trips dominated by airplanes to Bali, in their activities tourists prefer social media as a source of information, preferring to take selfies on tourist attraction, use a private rental vehicle. Millennial tourists spending patterns, dominated by accommodation, souvenirs, attractions, rental vehicles and food and beverages. In the selection of accommodation, attractions and food and drinks are more influenced by social media which is the source of his recommendations.

ANALISIS KEPUASAN WISATAWAN NUSANTARA BERBELANJA DI KRISNA OLEH-OLEH KHAS BALI Yosia Nanda Anggriawan; NMS. Wijaya; LGLK. Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 8 No 1 (2020): Jurnal IPTA (July 2020)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

The purpose of this study was to find out the satisfaction of shopping for domestic tourist at Krisna Oleh-Oleh Khas Bali. Based on statistical data, domestic tourists who choose shopping tourism activities and allocation of expenditure to buy souvenirs while on vacation to Bali ranks in the second place. Data were collected by observation, questionnaire, documentation, and literature study using accidental & purposive sampling techniques with a total of 100 respondents. To analyze data, the data analysis techniques used are validity, reliability, expectation and satisfaction. Measurements are made with three factors that influence the satisfaction of the tourist shopping of the domestic tourist in Krisna Oleh-Oleh Khas Bali. The three factors are in-store, out-store, and marketing mix and the average value of expectation is 4.14 which is in the important category, then the average value of the performance level of 3.81 is in the good category. From the results of the level of expectation and level of performance, the suitability level of 92.4% is categorized as less satisfied, which means that the domestic tourists who shop at Krisna Oleh-Oleh Khas Bali feel less satisfied. There are 7 indicators that are a priority in Krisna Oleh-Oleh Khas Bali to be improved, the indicators are the in-store scent, food court cleanliness, food court comfort, waiting area comfort, noise levels, special offers or discounts, and prices. The advice that can be given to Krisna Oleh-Oleh Khas Bali is to improve the performance that is deemed lacking like the priority already mentioned.

PENGARUH AKSESIBILITAS DAN FASILITAS TERHADAP KEPUASAN WISATAWAN KE BROKEN BEACH DAN ANGEL’S BILLABONG Clarissa Yohana Natalia; NMO. Karini; NPE. Mahadewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 8 No 1 (2020): Jurnal IPTA (July 2020)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Broken Beach and Angel's Billabong are two popular tourist attractions on West Nusa Penida however the availability of accessibility and existing facilities are still minimal from the standard. The studi to analyse the influence of accessibility and facilities towards tourists satisfaction to Broken Beach and Angel's Billabong in partial and simultaneously. Data collection are observations, questionnaires, interviews, literature studies, and documentation. Determining technique of the respondents is purposive sampling with the number of respondents were 144 respondents. Furthermore, in analysing the data using multiple regression analysis techniques which is processed using IBM Statistics 23 program. Results of this study partially mention that accessibility give positive and significant efffect on the tourists satisfaction with of 2,266 and significant value of 0,025. While facilities give positive and significant effect on the tourists satisfaction with of 3,795 and significant value of 0,000. Simultaneously, concluded that accessibility and facilities give positive and significant effect on the tourists satisfaction which has effect of 0.290 or 29%, while the 71% is described by other variables that do not fit into the framework of this research concept.

FAKTOR YANG MEMPENGARUHI WISATAWAN MEMBELI PRODUK HIJAU DI BALI BUDA UBUD, GIANYAR I Made Cahya Narayana; I Made Kusuma Negara; NMS. Wijaya
Jurnal IPTA (Industri Perjalanan Wisata) Vol 8 No 1 (2020): Jurnal IPTA (July 2020)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

A green product is one of the breakthrough innovations from the industry especially the tourism industry to achieve sustainable development. There are several reasons the green product is an eco- friendly product such as the use of organic ingredients and the production process. Hence, the objective of this research is to identify the factors affecting tourists’ willingness to pay for the green products at Bali Buda Ubud and what kind of factor that dominantly affects tourists’ willingness to pay Bali Buda Ubud green product. This research uses quantitative data technique analysis which processed by SPSS 23.0 for windows application. The sample is determined by a purposive sampling technique with 105 tourists who buy the green product of Bali Buda Ubud. The data collection techniques are observation, questionnaire, interview, literature review, and documentation. The data analysis techniques from this research are the validity test, reliability test, and factor analysis. The result of this research was that the factors which affect tourist’ willingness to pay green product of Bali Buda Ubud were company profit for environment conservation, green product good for health, the uniqueness of green product packaging, the pride of buying the green product, and knowledge about the green product. The dominant factor which affects tourist’ willingness to pay green product of Bali Buda Ubud was company profit for environment conservation which is seen from the biggest eigenvalue 8.373 and variance presentation 39.872%.

ANALISIS KEPUASAN WISATAWAN DOMESTIK PADA ATRAKSI DOLPHIN DI PANTAI LOVINA, BULELENG Kadek Ayu Antari; I Wayan Suardana; LGLK. Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 8 No 1 (2020): Jurnal IPTA (July 2020)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Lovina beach is known for the dolphin attraction. Watching dolphin attraction, tourists were transported by boat. As a provider, the helmsman tried to give the best of service to the tourists. However, there were various views of both positive and negative opinions from tourists regarding the services rendered during used. Thus, it must be known to be the dosmetic tourist satisfaction using boat service at Lovina Beach. Data collected by the method of observation, interviews, questionnaires, documentation and literature study. Determination of the sample using purposive sampling technique. Data analysis techniques using customer satisfaction index and importance performance analysis in the form of a Cartesius diagram. The results show that the level of tourist expectation is 4.28 which means it is in the very important category. Furthermore, the value of the captain's performance level obtained a value of 3.77 which was categorized as good. Calculation of the gap value shows the gap between the level of expectation and the level of performance with the acquisition of a value of -0.51. Analysis of the level of tourist satisfaction based on the calculation of the customer satisfaction index shows that tourists are satisfied with a value of 75.54%. There are 4 indicators that need to be prioritized to be improved, including the availability of life jackets, responsibility for the safety of tourists, a sense of security while using a boat and the helmsman has the ability to create good relationships with tourists.

STRATEGI BAURAN PEMASARAN OCTOPUS DIVE PENIDA DALAM MENINGKATKAN KUNJUNGAN WISATAWAN Ni Wayan Ayu Sekarningsih; I Nyoman Sudiarta; I Putu Sudana
Jurnal IPTA (Industri Perjalanan Wisata) Vol 8 No 2 (2020): Jurnal IPTA (December 2020)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2020.v08.i02.p16

Octopus Dive Penida is one of the first local dive centers in Nusa Penida that provides international diving facilities (PADI, ADSI,SSI) with professional instructors. This study discusses the marketing strategy adopted by Octopus Dive. The sample of this research is tourists who have visited and used the services of diving / snorkeling in Octopus Dive Penida. The sample selection technique used purposive sampling with 168 respondents. The technique of collecting data is done in several ways, discussing, observing, interviewing, questionnaires, documentation, and literature study. The data analysis technique was done by quantitative descriptive analysis and SWOT analysis. Resulting in a marketing SWOT strategy from variable marketing mix 7 P that is, SO (Strengths – Opportunities) strategy is doing Brand Positioning as a quality dive operator, doing good relations with the community and improving the quality of Human Resources. WO (Weakness -Opportunities) strategy is to expand business / office locations, educate tourists, re-conduct price analysis and participate in international and national events. ST (Strenghts -Threats) strategy is to innovate services / services for tourists, create dive tourism package programs that don't exist in other dive operators. WT (Weakness -Threats) strategy is to conduct a site analysis to complement offices and innovations in market price adjustments.

PENGARUH KUALITAS PELAYANAN DAN CITRA MEREK TERHADAP KEPUASAN WISATAWAN NUSANTARA MENGGUNAKAN TRANSPORTASI ONLINE GRAB DI KUTA, BALI Maria Laru Sendy Ludju; I Made Kusuma Negara; Ni Putu Eka Mahadewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 8 No 2 (2020): Jurnal IPTA (December 2020)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2020.v08.i02.p07

This study aimed to explain the effect of service quality and brand image on the satisfaction of domestic tourists who used Grab online transportation in Kuta, Bali. The research method used in this research was quantitative and qualitative research methods (mix methods). Questionnaires were distributed to 150 domestic tourists with a sample determination method using purposive sampling. The method of data analysis used multiple linear regression analysis with SPSS 18.0 program. The results of this study stated that partially the quality of service had a positive and significant effect on the satisfaction of domestic tourists with the dominant dimension being the tangible dimension and brand I mage giving a positive and significant effect on the satisfaction of domestic tourists with the dominating dimension being the support of the brand association. Simultaneously, the quality of service and brand image had a positive and significant influence on the satisfaction of domestic tourists. The R Square value of 0.672 meant that 67,2% of tourist satisfaction could be explained by the variable service quality and brand image, while the remaining 32,8% was influenced by other variables not examined in this study.

KARAKTERISTIK DAN AKTIVITAS WISATAWAN MANCANEGARA PASCA ERUPSI DI KABUPATEN KARANGASEM NGAS. Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 8 No 2 (2020): Jurnal IPTA (December 2020)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2020.v08.i02.p12

Mount Agung, which is the highest active mountain in Bali, began to experience an eruption which immediately caused Bali tourism to collapse. On the other hand, this disaster invites a special attraction for special interest tourists. This paper aims to determine the characteristics and activities of foreign tourists after the eruption of Mount Agung in Karangasem Regency. Data collection techniques used, among others: observation, interview, questionnaires distributions, literature study, and documentation with qualitative descriptive and quantitative analysis methods. Based on the results of data analysis, it is known the characteristics of foreign tourists based on tourist descriptors, namely: age dominated by 20 - 35 years (81%), coming from France (18%), female sex (57%), unmarried status (60%), recent undergraduate education (52%), employment of private employees (38%), income> USD 510 (57%). Meanwhile, characteristics based on trip descriptor have results that are dominated by: Bali as the main destination (88%), first visit to Bali (71%), length of stay in Bali more than 5 days (80%), visit with friends (36% ), stay at homestay (33%), accommodation located in Ubud (31%), length of stay in Karangasem <1 day (52%), organize trips independently (74%), expenses in Karangasem <1,000,000 (72%) ), car and driver rental (41%). Tourism activities undertaken by foreign tourists after the eruption of Mount Agung were dominated by cultural tourism activities with the highest Likert scale of 3.37 in the category of strongly agree.

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