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Jurnal IPTA

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Published by Universitas Udayana

ISSN : 23388633 EISSN : 25487930 DOI : -

Core Subject : Humanities, Art, Social,

Arts Humanities Social Sciences

Jurnal IPTA published twice a year on July and December by The Department of Tours and Travel Studies, Faculty of Tourism, Udayana University, Denpasar Bali. The publication of this journal is a scientific journal in the field of tour and travel research. The manuscript can be research papers, review articles, as well as conceptual, technical and methodological papers on all aspects includes research findings, experimental design, analysis and recent application in tour and travel studies. The scope of these areas include tourist, geographical elements, and tourism industry.

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Articles 312 Documents

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PERSEPSI WISATAWAN JEPANG TERHADAP KUALITAS PELAYANAN PRAMUWISATA JEPANG PADA PT. JTB BALI Takahide Valentino; I Made Sendra; Luh Gede Leli Kusuma Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 6 No 2 (2018): Jurnal IPTA (December 2018)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

The purpose of this research is to know how the perception from the tourist to the quality services Japan guide PT. JTB Bali and know complaints from quality service the guide so that the company can improve the quality of their service to the tourists. In this study used primary data and secondary data. The technique of data collection conducted with observation, in-depth interviews and dissemination of the questionnaire. Sampling techniques using a purposive sampling while the data analysis techniques used are qualitative and descriptive analysis with the likert scale. The results of this research, the satisfaction of tourist in positions quite agree because still there is not enough good judgment given by the tourists. In addition the results of interviews conducted with the authors Japan pramuwisata there is still unknown, constraints and complaints pramuwisata so that it affects them when serving the tourists who use the products and services of PT. JTB Bali.

PERENCANAAN PAKET WISATA SPIRITUAL DI KAWASAN TAMAN NASIONAL GUNUNG RINJANI I Komang Deya Pradnyana; I Made Sendra; I Putu Sudana
Jurnal IPTA (Industri Perjalanan Wisata) Vol 4 No 1 (2016): Jurnal IPTA (July 2016)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Rinjani Mountain area has some potential physical and non-physical is very unique as lakes, caves, and many others. In connection with the potential for physical and non-physical possessed the area of Mount Rinjani, in this study raised a variety of issues that can be used as a spiritual travel package including : (1) What are the potential physical and non-physical-owned area of Mount Rinjani, West Nusa Tenggara. (2) How to plan a spiritual tour packages in the area of Mount Rinjani, West Nusa Tenggara. This study was conducted to determine the physical and non-physical potential contained in the area of Mount Rinjani, then packed into a spiritual tour packages. Data collection techniques used through observation, interviews, documentation and literature.Data analysis techniques used in this research is qualitative descriptive analysis. Results from this research that the area of Mount Rinjani has eleven potential that can be packed into three spiritual package.(a) Spiritual packages Senanga Danau Segara Anak,(b) Spiritual Package Senaru Pancor Emas,(c) Spiritual package Sembalun Puncak Rinjani.

KARAKTERISTIK, MOTIVASI DAN KEPUASAN WISATAWAN NUSANTARA YANG BERKUNJUNG KE DAYA TARIK WISATA CITY TOUR DENPASAR Pius Tenouye; I Wayan Suardana; Ni Gusti Ayu Susrami Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 5 No 1 (2017): Jurnal IPTA (July 2017)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

This study aims to determine the characteristics, motivation and satisfaction of tourists who visit the tourist attraction city tour Denpasar. Research methods include: observation, questionnaires to 100 tourists, literature study and documentation and descriptive qualitative as the analysis techniques. The results showed that the characteristics of tourists dominated 81% aged 15-30 years, 60% male, 79% are not married, university level education 71%, 77% students, 56% of the island of Java, resources through friends / family 36 %, 62% ground transportation, hotel accommodations as a means of 65%, frequency of visit to Bali 2-3 times 75%, 45% choose to visit, type of visit 65%, 65% of people who had been invited, organizers of 75%. Furthermore, intrinsic motivation tourists dominated by indicators want to know the Balinese art with scale score of 4.21 (strong), while extrinsic motivation is dominated indicators admission fee affordable fascination with score of 4.20 (strong). In general, tourists are satisfied with the tourist attraction, and the indicator that dominates is the physical aspect of the form of security with score of 4.33 (very satisfied) and non-physical aspects of the hospitality and courtesy clerk with score of 4.97 (very satisfied). Through this research is expected the municipality, manager of a tourist attraction can improve the quality and attractiveness of city tour service in accordance with the characteristics, motivation and satisfaction of tourists so the frequency and the number of tourist arrivals increased evenly.

SISTEM KERJA SAMA TRAVEL AGENT PENJOR BALI DENGAN KEBERADAAN GEKKO THE OCEAN CAFE? DI PANTAI KEDONGANAN KECAMATAN KUTA SELATAN KABUPATEN BADUNG I Putu Agus Darmawan; I Ketut Suwena; Ni Putu Eka Mahadewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 3 No 2 (2015): Jurnal IPTA (December 2015)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

To develop cafe? industry in Kedonganan, cafe? managers work together with Travel Agent to maintain cafe? industry. One of cooperation is conducted in collaboration with Travel Agent, because it has been known that Kedonganan Cafe? is one of the including culinary destinations for the package of Travel Agent. Data collection technique use observation, in-depth interviews, and library research. Type of data used is quantitative data and qualitative data. Data sources use primary data and secondary data. Data analysis method is descriptive qualitative analysis using the SWOT. Results of discussions conducted with SWOT that SO strategy is a strategy to increase cooperation with the Travel Agent, WO strategy is a strategy of delivering the best service and increase promotion, ST strategy is a strategy for cooperation contract agreements so that there are rules that bind both parties, WT strategy is a strategy to maintain and seafood prices set by mutual agreement so that the entire cafe? manager harmonious relationship between fellow managers.The suggestion in this paper is in the doing that the agreement has been agreed to include regulations that govern both parties, preferably whole cafe? manager called a meeting together to set prices and package alacarte seafood for Travel Agent.

PENGARUH VIRAL MARKETING TERHADAP JUMLAH KUNJUNGAN WISATAWAN INDONESIA KE KOREA SELATAN Akbar Isawatul Jariah; I GPB. Sasrawan Mananda; I Nyoman Sudiarta
Jurnal IPTA (Industri Perjalanan Wisata) Vol 6 No 1 (2018): Jurnal IPTA (July 2018)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

The aim of this research is to find out how big the influence of viral marketing that has elements of information spreading, credibility of information, expressing positive feelings, economic incentive, and helping the company towards the number of Indonesian tourists visit to South Korea, Sample determination in this study using accidental sampling method with a total of 100 respondents. Data collection techniques used questionnaires, nonparticipation observations, interviews, and literature. Data analysis techniques in this study are descriptive analysis, multiple linear regression analysis, validity and reliability test, hypothesis test, and coefficient of determination analysis using SPSS version 17.0. The results of this study indicate the influence of viral marketing towards the number of Indonesian tourists visit to South Korea is very significantly simultaneous and partial effect with a value of 91,6%. For the economic incentive dimension, the result of analysis is 3,705, helping the company 3,311, credibility of information 2,461, information spreading 2,220, and expressing positive feelings 2,020. The data collected through online questionnaires to the respondents who have ever visited South Korea.

PERSEPSI WISATAWAN TERHADAP AKSESIBILITAS DARI PENELOKAN MENUJU OBJEK WISATA TOYA BUNGKAH KECAMATAN KINTAMANI KABUPATEN BANGLI I Wayan Agus Slamet; I Nyoman Sudiarta; I Wayan Suardana
Jurnal IPTA (Industri Perjalanan Wisata) Vol 3 No 1 (2015): Jurnal IPTA (July 2015)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

The perception of tourist about accessibility from Penelokan village to Toya Bungkah destination” has objective to known the tourist perceptions of accessibility in Toya Bungkah destination. Kinds data used are primary data and secondary data. The data was gain through observations, depth interviews, questionnaires, literature studies, and documentations. Sampling was gain by purposive sampling to option the data of accessibility. The respondents was choose by using quota sampling. Analyzed the perception of tourist by using attitude scale (Likert scale) to measure the results. The result of the research showed that the tourist perceptions of accessibility to Toya Bungkah were : Condition about access from Penelokan to Toya Bungkah get average score was 3.10 is good enough, Quality of access from Penelokan to Toya Bungkah get average score was 3.20 is good enough, Comfortable of access from Penelokan to Toya Bungkah get average score was 3.14 is good enough, Condition transportasion after arrived from Penelokan to Toya Bungkah get average score was 3,48 is good, View at around access the tourist can see from Penelokan to Toya Bungkah get average score was 4.08 is good, Safety with the path from Penelokan to Toya Bungkah get average score was 3.50 is good, Perception of the tourist about Toya Bungkah get average score was 3.76 is good.

COMMUNITY-BASED CULTURAL TOURISM AND LOCAL TOURISM IN THE GLOBALIZATION CENTER K. Darmana
Jurnal IPTA (Industri Perjalanan Wisata) Vol 7 No 1 (2019): Jurnal IPTA (July 2019)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Cultural tourism is an important issue in the global tourism industry, in a global context claimed to distort customs and traditions as local wisdom. The main problem to be answered is (1) What is the form of community-based Using cultural tourism ?, (2) How is the management of the global tourism market management? (3) What is the development strategy in global competition? The purpose of this study is to understand the forms of Using culture tourism, its management techniques, and its development strategies. Qualitative methods to answer the problems and objectives of this study involving a number of informants. Data collection is based on in-depth interview techniques, participatory observation, and document study. Qualitative data analysis through the stages of reduction, categories and classifications, determining themes, and drawing conclusions. The framework of cultural tourism theory in ecotourism, community-based cultural tourism, and management of cultural tourism management support analysis and writing. The results of this study are 2 forms of Using cultural tourism: tangible and intangible tours. Tangible tourist attraction objects are: Using home architecture, Using tourist parks, rice fields, Balai Paseban Buyut Chili, and culinary. Intangible attractions such as Using customs, life cycle ceremonies, and Using art. All forms of tourism are managed by the synergy of three components of Using tourism, namely: Using traditional institutions, Using tourism conscious groups (pokdarwis), and private parties. Using traditional institutions of representation of citizens of the Using community, Pokdarwis representation from the government, and private representation from investors. The form of development strategies such as the accessibility and amenities of tourism by the government, customs, traditions, and Using arts are synergies between local communities and government, marketing and human resources synergy tourism between local, government and private communities. Community and government participation is more dominant in its development. Internet support, and social media networks appear to play a lot in development, especially marketing, promotion, storytelling and service. The issue of conservation, preservation, and sustainability of Using tourism resources, has not been considered development because the economic aspects are the targets and objectives. In the future, the mainstreaming of this aspect is prioritized so that community-based Using cultural tourism and local wisdom can be dynamic in the global era.

PENGARUH HARGA, KEMUDAHAN, DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN TIKET PESAWAT MELALUI MOBILE APPLICATION GARUDA INDONESIA Nur Annisa Fitri; IGPB. Sasrawan Mananda; I Putu Agus Wikanatha Sagita
Jurnal IPTA (Industri Perjalanan Wisata) Vol 8 No 1 (2020): Jurnal IPTA (July 2020)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

The aim of this research is to find out if ratings and reviews were influenced by price, ease to use, and trusted in their purchasing decisions by domestic tourists through Garuda Indonesia mobile application user in DKI Jakarta. The selection of the sample using the method of purposive sampling total of 100 respondents. Data collection techniques used observation, interviews, questionnaires,, and literature. The data analysis technique in this study is descriptive analysis, validity and reliability test, classic assumption test, hypothesis test, multiple linear analysis, correlation analysis, and coefficient of determination analysis using SPSS version 21.0 for windows. The result of this study indicate the effect of price, easy to use, and trust the decision to purchase airplane tickets by domestic tourists through Garuda Indonesia's mobile application in DKI Jakarta is very significantly simultaneous and partial effect with a value of 60,6%. For price the result of value tcount is 2.757, easy to use 3.533, and trust 3.958. The data collected through online questionnaires to the respondents who had purchased airline tickets for Garuda Indonesia mobile application.

PREFERENSI WISATAWAN MILENIAL MANCANEGARA KE BADUNG, BALI Ni Kadek Mia Ayu Saputri; I Made Kusuma Negara; I Wayan Suardana
Jurnal IPTA (Industri Perjalanan Wisata) Vol 8 No 1 (2020): Jurnal IPTA (July 2020)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

In this era of tourism activities become a trend for the millennial generation. In tourism activities, of course, there are considerations in choosing an object as a destination for a tour or referred to as a reference. Tourist preferences need to be known to measure how much tourist interest in a tourist attraction. Badung, Bali is one of the biggest destinations for foreign tourists. The purpose of this study was to determine the characteristics, preferences, and attitudes of milenial tourists in choosing a tourist attraction in Badung. Data analysis techniqes used in this study is observation, questionnaire. Quantitative descriptive data analysis technique with the calculation of cross-tabulation and chi-square analysis and ideal point models. A total of 120 respondents were selected purposively, namely milenial foreign tourists aged 18 - - 37 years. The characteristics of milenial tourists in this study the majority are aged 25 - - 30 years, Country of origin Australia, last high school education, unmarried status, aiming for a vacation, staying 4 - - 7 days, first visit, traveling with friends. The preferences of milenial tourists there are 9 preferences, among others, tourist activities where tourists choose to look around, on milenial tourists choose villas, where to eat millennial tourists choose restaurants, and on transportation, millennial tourists choose family cars. On Sosial Media used by tourists choosing Instagram, when using Sosial Media tourists choose 4 - - 6 hours, when uploading photos of millennial tourists choose a few hours after editing photos, on information sites used by millennial tourists choose Google, and on photo capture tools that are used by millennial travelers to choose mobile phones. The attitude of millennial tourists in this study is that Badung has a tourist attraction that can be interpreted as good millennial tourist attitudes.

SIMBOL AGAMA HINDU SEBAGAI PRODUK TATO DI KUTA Ni Putu Suwartini; I Made Sendra; Yohanes Kristianto
Jurnal IPTA (Industri Perjalanan Wisata) Vol 8 No 1 (2020): Jurnal IPTA (July 2020)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Tourists are interested in creative industry products with Balinese style and culture. The symbol of religion is a business opportunity developed by Bali's creative industries. Commodification of the sacred symbol of Hinduism in the form of tattoos occurs because of the tourist demand for tattoos in the form of Hindu religious symbols. This research was conducted in Kuta. Determination of informants using basic informant techniques and key informants. Data was collected through interviews conducted with Jero Bendesa Adat Kuta as the base informant and tattoo artist as the key informant. The data analysis technique used is descriptive qualitative. The results of this study indicate that the commodity of Hindu holy symbols in the form of tattoos as creative industrial products in Kuta occurs because of the demand for tourists and because there are no rules regarding the use of Hindu symbols in the form of tattoos. Commodification occurs in the value of the sacred symbols of Hindu religion which are sacred to commercial value. Commodification occurs in the function of the sacred symbol of Hinduism which functions as a sacred object into an object that functions as an art. This commodification does not change the original form of the sacred symbol of Hinduism, only a few variations are added such as flowers, lines, circles and so on.

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