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Jurnal IPTA
Published by Universitas Udayana
ISSN : 23388633     EISSN : 25487930     DOI : -
Core Subject : Humanities, Art, Social,
Arts Humanities Social Sciences
Jurnal IPTA published twice a year on July and December by The Department of Tours and Travel Studies, Faculty of Tourism, Udayana University, Denpasar Bali. The publication of this journal is a scientific journal in the field of tour and travel research. The manuscript can be research papers, review articles, as well as conceptual, technical and methodological papers on all aspects includes research findings, experimental design, analysis and recent application in tour and travel studies. The scope of these areas include tourist, geographical elements, and tourism industry.
Arjuna Subject : -
Articles 312 Documents
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KARAKTERISTIK, MOTIVASI DAN PERSEPSI WISATAWAN MANCANEGARA KE DESA WISATA TRUNYAN, KINTAMANI I Putu Angga Pratama; LGLK. Dewi; Ni Made Oka Karini
Jurnal IPTA (Industri Perjalanan Wisata) Vol 8 No 2 (2020): Jurnal IPTA (December 2020)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2020.v08.i02.p01

Abstract

Tourists who travel to a tourism village certainly have different characteristics, motivations, and perceptions. These three things are very important to be identified, because they can become a reference material for the local community and the government related to self-improvements, facilities-improvements, infrastructure, management, and services in Trunyan Tourism Village that can affect the tourist and the returning of them, and are able to provide excellent service in accordance with the tourists expectations. The purpose of this study is to identify the characteristics, motivations, and perceptions of the foreign tourists who travel to Trunyan Tourism Village. Data collection techniques used in this research are observation, unstructured interviews, questionnaires, literature study, and documentation. Accidental sampling techniques used to take a sample of 100 people. Data analysis technique used in this study is descriptive qualitative data analysis technique. The results show that the most foreign tourists who travel to Trunyan Tourism Village are 33% from United States, 40% with an age range of 15-30 years old, 55% males, 29% working as employees, and 39% of master-educated. A total of 61% tourist state that the purpose of the travel is to travel/recreation, 65% state that the arrangement of the travel is arranged by the travel agency, 100% are first timers, 49% receive the information about Trunyan Tourism Village through the travel agency, 54% spend $39-$54, and 85% are accompanied by friends/family. The motivation that push foreign tourists to travel to Trunyan Tourism Village is novelty and knowledge seeking of 4.10, while the motivation that pull foreign tourists to travel to Trunyan Tourism Village is safety, cleanliness, and variety attraction of 3.71. The foreign tourists who travel to Trunyan Tourism Village have good perceptions/agree with the average total score of 3,60.
ANALISIS FAKTOR PENDORONG DAN PENARIK WISATAWAN BERKUNJUNG KE LABUAN BAJO, KABUPATEN MANGGARAI BARAT Susana Santi Jaimun; I Wayan Suardana; I Ketut Suwena
Jurnal IPTA (Industri Perjalanan Wisata) Vol 8 No 2 (2020): Jurnal IPTA (December 2020)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2020.v08.i02.p15

Abstract

Labuan Bajo is one of the 10 priority destinations, which the Govermment is currenty focusing on in developing both its attraction and facilities that support the sustainability of the tourism activities. To support this goverment policy, Labuan Bajo regional tourism actors must understand the needs of tourists and develop and maintain existing touris attractions, so that they can attract torists to visit. The purposes of this research are to anlyses the push and pull factors that motivate the tourist traveled to Labuan Bajo. The sampling technique used purposive sampling by distributing 100 questionnaires via google form to tourist who have visited Labuan Bajo. The data was used the likert scale model questionnaire which was calibated using the coefficient 0,5. The data analysis technique is descriptive quantitative using factor analysis and processed by the application SPSS 23.0 for windows. The data collection technique are interviews, observation, literature and questionnaires. The results showed were four factors that push tourists to visit Labuan Bajo, namely Escape, novelty, prestige, and looking for luxurious and exclusive places and seven factors that pull tourists to visit Labuan Bajo, namely hunting, culture and history, budget, facilities, ease to travel. , affordable food and beverage prices as well as cleanliness and safety of facilities. The dominant factor that push tourists to visit Labuan Bajo is the escape factor with an eigenvalue 2,029 with a diversity of indicators of 16,912%, while the dominant factor that pull tourists to visit Labuan Bajo is hunting with an eigenvalue of 2,554 and a diversity of indicators of 13,441%.
FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN ATRAKSI WISATA OLEH WISATAWAN MILENIAL SELAMA BERWISATA DI BALI LGLK. Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 8 No 2 (2020): Jurnal IPTA (December 2020)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2020.v08.i02.p06

Abstract

Millennial tourists have very promising potential for Bali tourism. This study was conducted to help Bali tourism stake holders in providing tourist attractions that suit their tastes with the millennial to be able to seize the millennial tourist market. This study uses descriptive quantitative data analysis which is processed using the SPSS 17.0 for windows. The sample was determined purposively amounting to 100 respondents. Data collection techniques using observation, questionnaires, and literature studies. Data analysis techniques are the validity test, reliability test, and factor analysis. The factors that influence the decision to purchase tourist attractions by millennial tourists during a tour in Bali, there are six factors formed with 22 variables. The first factor is a psychological factor consisting of 4 factors. The second factor is the price factor which consists of 5 factors. The third factor is the recommendation factor consisting of 6 factors. The fourth factor is a personal factor consisting of 4 factors. The fifth factor is the social factor which consists of 2 factors. The sixth factor is the external factor consists of 1 factor, namely the discussion of attractions interest. The dominant factor influencing the decision to purchase tourist attractions by millennial tourists during a tour in Bali is the first factor named psychological factor. Psychological factors, outperform other factors with a percentage of variance of 32,329% and an eigenvalue of 7,112. Therefore, psychological factors are the main factors that influence the decision to purchase tourist attractions by millennial tourists during a tour in Bali.
PERAN SERVICESCAPE DALAM PENYELENGGARAAN SEBUAH EVENT Stephanie Theodora Mulyono
Jurnal IPTA (Industri Perjalanan Wisata) Vol 8 No 2 (2020): Jurnal IPTA (December 2020)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2020.v08.i02.p11

Abstract

This research analyzes the role of servicescape in organizing an event. The unit analysis is an event organized by the Travel Industry Management Study Program, School of Hospitality and Tourism, Universitas Pelita Harapan, namely the 8th Annual National Guiding Competition 2018. The main objective of this research is to see the effect of servicescape on the satisfaction of stakeholders of the guiding competition event. Sampling was done by means of simple random sampling. The data obtained to analyze the independent variable (servicescape) on the dependent variable (satisfaction). The results showed that the servicescape had a significant effect on the satisfaction of the stakeholders of the guiding competition event.
STRATEGI BRAND DESTINATION PASAR KUMANDANG SEBAGAI UPAYA PEMBENTUKAN DIGITAL DESTINATION DI KABUPATEN WONOSOBO Ibrahim Bramantia Putra; Chusmeru .; Bambang Widodo
Jurnal IPTA (Industri Perjalanan Wisata) Vol 8 No 2 (2020): Jurnal IPTA (December 2020)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2020.v08.i02.p02

Abstract

This study aims to know the role or strategy of brand destination used by Pasar Kumandang in forming a digital destination in Wonosobo to try to increase the number of visits, and to know the supporting and inhibiting factors in the management of Pasar Kumandang. The method used in this study is a qualitative descriptive technique with the selection of informants by purposive sampling. In collecting data, this study uses interviews, observation and documentation. Existing data were analyzed using the SWOT analysis model and 4A Components (Attraction, Accessibility, Amenity, and Ancillary). Broadly speaking, the results of this study indicate that there are several strategies that can be used in Pasar Kumandang, namely by optimizing attractiveness or tourism activities, maximizing all forms of tourism activities, and coordinating better with various parties. As well as maximizing promotional activities, which aim to provide a positive assessment. This study has found supporting factors in the management of Pasar Kumandang, which is supported by the enthusiasm of the surrounding community, having adequate facilities to meet the needs of visitors, and the concept of being cultured and environment-based. The inhibiting factors are lack of funds to renew some outdated facilities, lack of attention from the local government, and lack of human resources.
ANALISIS FAKTOR YANG MEMPENGARUHI WISATAWAN MANCANEGARA MEMILIH MODA TRANSPORTASI SEPEDA MOTOR DI KAWASAN KUTA SELATAN I Made Aswin Ananta Sena; N.M.S. Wijaya; N.G.A.S. Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 9 No 1 (2021): Jurnal IPTA (July 2021)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2021.v09.i01.p04

Abstract

The study aims to analyze the factors that affect tourist in choosing a motorcycle as a mode of transportation in South Kuta area. Data were collected using survey online questionnaires. The number of respondents was 100 international tourists. The methodologies used were descriptive statistics, factor analysis using the IBM SPSS 26.0 for Windows application. The result of the study shows that there are two factors, which influence international tourists to choose the motorcycle as the transportation mode in South Kuta area. The two factors are external and internal factors. The external factor consists of the street width, the convenience of renting the transportation mode, availability of the parking area, the traffic density, the transportation cost, and the reliability. The internal factor are family recommendation, easy to used, own a driving license, budget, and driving range. Based on the result of factor analysis, the external factor as a dominant factor that influences international tourists to choose motorcycle as transportation mode in South Kuta Area.
RANCANGAN PENGELOLAAN SOCIAL MEDIA MARKETING ENGAGEMENT Rinanda Triana; Nurdin Hidayah; Daeng Noerdjamal
Jurnal IPTA (Industri Perjalanan Wisata) Vol 9 No 1 (2021): Jurnal IPTA (July 2021)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2021.v09.i01.p19

Abstract

This research intends to designed the engagement management of facebook and instagram of Management Unit of Jakarta Historical Museums formed by 3 major elements in managing social media interactions namely creator-related features, contextual features, and content features. This study used kualitatif method with descriptive approach by conducting interviews with companies and visitors, also observation on their social media. Which the results be analyzed using the Miles and Huberman analysis model and tested the validity of the data using source triangulation technique. The results of this research show that Management Unit of Jakarta Historical Museums has operator division in managing their social media consisting of coordinator and three admins, but there is no classification of admin’s job description in managing their social media. From both social media, the interaction that exists on facebook and instagram is still not optimal can be seen from the average number of likes and comment that has not shown a significant number. Interesting content for visitors is informative, provide detailed information, the right composition and layout, and use filters that are not excessive.
FAKTOR YANG MEMPENGARUHI KEPUTUSAN WISATAWAN MANCANEGARA MEMILIH PAKET VOLUNTOURISM DI IVHQ UBUD, BALI Intan Permatasari Liyanti; Ni Putu Eka Mahadewi; I Gusti Putu Bagus Sasrawan Mananda
Jurnal IPTA (Industri Perjalanan Wisata) Vol 9 No 1 (2021): Jurnal IPTA (July 2021)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2021.v09.i01.p10

Abstract

The development of voluntourism in the world can be recognise from the existence of organizations that provide volunteer travel program. Bali as the icon of Indonesia tourism also become one of destination for voluntourism. Tourist that decide in choosing voluntourism package have its own tourist characteristic. With the presence of tourists who choose the voluntourism package, it is necessary to examine the factors that influence purchasing decisions and their dominant factors. The purpose of this study is to determine tourist characteristic, the factors and dominant factors that influence foreign tourist decision choosing voluntourism package in IVHq Ubud, Bali. Data collection in this research using questionnaire and distributed online by google form to user of volunteer program in IVHq Ubud with total sample of 44 respondents. Sampling technique in this research using purposive sampling. Data analysis technique using likert scale and factor analysis including validity test, and reliability test then the data processed by the Statistical Package for the Social Science (SPSS) version 18.0 program. The result of analysis factors show that there are five factors including image factors with eigen value of 6.040, external factor with eigen value of 2.378 , psychology with eigen value of 1.681, physical evidence factor with eigen value of 1.427, and product factor dengan eigen value 1.025. The dominant factor infuencing foreign tourist decision choosing voluntourism package in IVHq Ubud, Bali is brand/image factor with eigen value of 6.040.
PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN WISATAWAN MELAKUKAN AKTIVITAS DIVING PADA BLUE SEASON BALI Ni Putu Eka Citra Saraswati; I Made Kusuma Negara; Putu Agus Wikanatha Sagita
Jurnal IPTA (Industri Perjalanan Wisata) Vol 9 No 1 (2021): Jurnal IPTA (July 2021)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2021.v09.i01.p06

Abstract

In the era of Marketing 4.0, the rapid digitization has created a new face of competition reflected by shifting business practices, as well as consumer behavior from pre-purchase to post-purchase. Aside from companies that are constantly adaptive to technological advancements, consumers are becoming increasingly social and communal, so marketers need to understand new customer paths, and synergize online and offline interactions. This research aims to analyze the influence of electronic word of mouth towards tourist’s decision to do diving activities in Blue Season Bali. The technique of determining the sample used purposive sampling through distribution of questionnaires to 100 tourists who have experienced diving and accessed Blue Season Bali information on social media and website. This research applies data collection techniques which include: observation, interviews, questionnaires, literature study, and documentation. Multiple linear regression was used as an analytical technique to measure the influence of variable X on variable Y with SPSS software version 18. The research findings show that the intensity variable (X1) partially has no positive and significant effect on decision to do diving activities (Y) with sig. value 0,812>alpha 0,05. Valence of opinion variable (X2) partially has a positive and significant effect with sig. value 0,010<alpha 0,05. Content variable (X3) partially has a positive and significant effect with sig. value 0,000<alpha 0,05. Intensity, valence of opinion, and content simultaneously have a positive and significant effect with sig. value 0,000<alpha 0,05. The multiple linear regression test implies the results of regression equation, Y=13,580+(-0,046)X1+0,617X2+0,351X3+e, with coefficient of determination of 33%.
PENGARUH KUALITAS PELAYANAN DAN BRAND IMAGE TERHADAP LOYALITAS PENGGUNA SRIWIJAYA AIR DI BANDARA INTERNASIONAL KUALANAMU MEDAN Citra Yanti Pakpahan; I Wayan Suardana; I Made Kusuma Negara
Jurnal IPTA (Industri Perjalanan Wisata) Vol 9 No 1 (2021): Jurnal IPTA (July 2021)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2021.v09.i01.p15

Abstract

The purpose of this study is to study the majority of service quality and brand image of the service user loyalty offered by Sriwijaya air. The determination of the sample in this study used a purposive sampling method of 250 respondents. Data collection techniques using questionnaires, and literature study. Data analysis techniques in this study were descriptive analysis, multiple linear regression analysis, validity and reliability, comparative analysis, hypothesis testing, and coefficient of determination analysis using SPSS version 18.0.The results of this study indicate the quality of service and brand image on the loyalty of service users who are supported by Sriwijaya Air at Kualanamu International Airport, Medan, which is stated to have a significant and partially significant effect simultaneously with a value of 72.2%. For service quality variables get the results of analysis with a t test of 7.140 and brand image of 3.809. The data of this study were obtained from distributing online questionnaires to respondents who had used Sriwijaya Air at Kualanamu International Airport, Medan.

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