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INDONESIA
Jurnal IPTA
Published by Universitas Udayana
ISSN : 23388633     EISSN : 25487930     DOI : -
Core Subject : Humanities, Art, Social,
Arts Humanities Social Sciences
Jurnal IPTA published twice a year on July and December by The Department of Tours and Travel Studies, Faculty of Tourism, Udayana University, Denpasar Bali. The publication of this journal is a scientific journal in the field of tour and travel research. The manuscript can be research papers, review articles, as well as conceptual, technical and methodological papers on all aspects includes research findings, experimental design, analysis and recent application in tour and travel studies. The scope of these areas include tourist, geographical elements, and tourism industry.
Arjuna Subject : -
Articles 312 Documents
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MOTIVASI WISATAWAN MILLENNIAL BERKUNJUNG KE DESA WISATA JATILUWIH KABUPATEN TABANAN I Putu Andre Adi Putra Pratama; I Wayan Suardana; LGLK. Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 9 No 2 (2021): Jurnal IPTA (December 2021)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2021.v09.i02.p03

Abstract

The millennial generation is a generation that is young and has more courage to travel in the new normal era compared to the generations above and below. Therefore, this study aims to determine the factors that influence the motivation of millennial tourists to visit Jatiluwih Tourism Village. This study uses descriptive quantitative data analysis with the confirmatory factor analysis method. The sampling technique was taken by purposive sampling with a total of 200 respondents from the millennial tourists who visited the Jatiluwih Tourism Village, Tabanan Regency. The data collection using observation, questionnaires, and interviews. The data analysis technique used factor analysis which was assisted by using SPSS Version 26 for Windows. Five push factors influence the motivation of millennial tourists to visit Jatiluwih Tourism Village, Tabanan Regency, namely: the desire to escape from routines, hobbies, enchant kinship and relationship, adventure, and prestige and four pull factors that influence the motivation of millennial tourists to visit Jatiluwih Tourism Village, Tabanan Regency, namely: natural places, sanitation facilities, cleanliness, and tourist attractions. The factor of desire escape from routine becomes the dominant factor in encouraging millennial tourist to visit the Jatiluwih Tourism Village, Tabanan Regency with an eigenvalue of 4,734 and percentage variance equal to (26.301%), while the factors natural places become the dominant factor in attracting millennial tourist to visit the Jatiluwih Tourism Village, Tabanan Regency, with an eigenvalue value of 7.478 and percentage of variance (33.989%).
PENGARUH NILAI INDIVIDU TERHADAP NILAI ORGANISASI DENGAN NILAI SPIRITUAL SEBAGAI MEDIATOR Elang Kusumo; Sutoha .; Albertha Dwi Setyorini; Hermanto Yaputra
Jurnal IPTA (Industri Perjalanan Wisata) Vol 9 No 2 (2021): Jurnal IPTA (December 2021)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2021.v09.i02.p17

Abstract

The values of organization usually reflect the individual values of the founders, these values are recognized and preserved by members of the organization. The individual values include social values, moral values and spiritual values, which from an early age have been embedded and grow in the family and social environment. The value of the organization is also heavily influenced by the values of the individual founders. The purpose of this study is to evaluate the organizational values and the implementations into organizational activities and processes, and individual value as determinant variables which are social values, moral values and spiritual values as mediating variable. Quantitative descriptive method is used in this study, by making exposure, to explain the situation and facts found in the field, and evaluate the relationship between variables. The respondents are consisted of the employee of company in total 155 respondents. The results of this study indicated that social values and moral values as individual values, as antecedents of organizational values as well, have a positive and significant effect on organizational values. Meanwhile, between social values and organizational values through spiritual values as a mediating variable, there is a positive and insignificant effect, and between moral values and organizational values through spiritual values as a mediating variable, there is a positive and significant effect.
ANALISIS KEPUASAN WISATAWAN NUSANTARA YANG MENGGUNAKAN JASA CUSTOMER SERVICES DI LOMBOK INTERNATIONAL AIRPORT Heidy Amelia Helena Ratu; I Nyoman Sudiarta; Putu Agus Wikanatha Sagita
Jurnal IPTA (Industri Perjalanan Wisata) Vol 9 No 2 (2021): Jurnal IPTA (December 2021)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2021.v09.i02.p08

Abstract

This research aims to determine the satisfaction level of domestic tourists toward the service of customer services at Lombok International Airport. In this study, collecting data by observation, questionnaires, literature study and documentation. Determination of the sample using purposive sampling technique by distributing questionnaires to 100 respondents. The data analysis technique is conducted with the customer satisfaction index and importance performance analysis (IPA). The results showed that the average importance level of the indicator was 4.38 which was categorized as very important. Meanwhile, the performance level of customer services obtained an average score of 3.02 which is categorized as quite good. The calculation of the overall gap value obtained an average value of -1.36, which means that there is a gap between expectations and the performance of the officers. The calculation result of the customer satisfaction index is 60.36%, which means that tourists are quite satisfied with the service quality of customer services. The most important and high prioritized indicators are the politeness of officers in communicating, providing service according to SOP, ability to handle complaints, knowledge and insight of officers, as well as the ability of handling problems promptly. In order to improve the satisfaction level of the tourist.
FRONT MATTER JURNAL IPTA VOL. 9 NO. 2 2021 Editorial Team Jurnal IPTA
Jurnal IPTA (Industri Perjalanan Wisata) Vol 9 No 2 (2021): Jurnal IPTA (December 2021)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

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EFEKTIVITAS IKLAN TERHADAP KEPUTUSAN WISATAWAN MEMBELI TIKET PESAWAT DI TRAVELOKA.COM Kristina Angelina Gultom; NMS. Wijaya; Ni Putu Eka Mahadewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 9 No 2 (2021): Jurnal IPTA (December 2021)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2021.v09.i02.p13

Abstract

This research was conducted to analyze the Effectiveness of Advertising on Tourist Decisions in Purchasing Flight Ticket on the Online Travel Agent Traveloka.com using the EPIC Model and Direct Rating Method (DRM) and its Effect on the Flight Ticket Purchase Decision partially and simultaneously. This research method uses data collection techniques in the form of observation, questionnaires, and literature study. The technique of determining the sample using a purposive sampling method. The data analysis technique used quantitative descriptive analysis and multiple linear regression analysis. The results of this study indicate that Traveloka.com advertising using the EPIC Model method in measuring the advertising communication approach has been effective in introducing products in the form of flight tickets with a value of 4,008 and the Direct Rating Method in measuring good value advertising messages in conveying messages with a value of 79.44. EPIC Model's multiple linear regression analysis on Purchasing Decisions has a positive effect with a significant value of 0.015, the Direct Rating Method has a positive effect with a significant value of 0.003, while simultaneously or simultaneously, the Effectiveness of Advertising on Purchasing Decisions has a positive and significant effect. Based on the results obtained, the effectiveness of advertising can have an influence on purchasing decisions made by buyers through advertisements that contain information about existing products.
PENGARUH TERPAAN INFORMASI PANDEMI COVID-19 TERHADAP LOYALITAS WISATAWAN BERWISATA DENGAN MINAT BERKUNJUNG SEBAGAI VARIABEL MEDIASI I Made Trisna Semara; Denok Lestari
Jurnal IPTA (Industri Perjalanan Wisata) Vol 9 No 2 (2021): Jurnal IPTA (December 2021)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2021.v09.i02.p04

Abstract

This study discusses the role of the media in conveying information which changes the perceptions, attitudes, and behavior of the audiences. National TV, mass media, and electronic media provide information on the spread of COVID-19 nationwide every day, thus giving a negative impact on tourism development. The tourists do not dare to move out of the area or even travel. This explains that the media can influence the interest of tourists to travel. On the other hand, information media related to COVID-19 aims to handle the spread of COVID-19 optimally. However, since the news of COVID-19, tourists are afraid to move or travel. Loyalty of tourists traveling has decreased. The purpose of this study was to determine the relationship between exposure to information on the COVID-19 pandemic on the interest and loyalty of tourists traveling. The data were collected using a questionnaire with a Likert scale measurement scale. While the data analysis technique uses smart PLS. The results of this study suggested 1) there was a positive and significant direct effect between information exposure on visiting interest, 2) there was no positive nor significant direct effect between information exposure on tourist loyalty, 3) there was no positive nor significant direct influence between visiting interest on loyalty of tourists traveling, and 4) there was an indirect effect between exposure to information on loyalty through tourist interest as a mediating variable.
STRATEGI PEMASARAN BALI APOLLO DIVE AND WATER SPORT UNTUK MENINGKATKAN KUNJUNGAN WISATAWAN Vicky Fatahilah Sani; Ni Putu Eka Mahadewi; Putu Agus Wikanatha Sagita
Jurnal IPTA (Industri Perjalanan Wisata) Vol 9 No 2 (2021): Jurnal IPTA (December 2021)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2021.v09.i02.p18

Abstract

Bali Apollo Dive & Water Sport is a company that provides various types of activities and water sports in Tanjung Benoa. Along with the development of tourism in Bali, the interest of tourists to carry out water sport activities is increasing so that many stakeholders have established a water sport tourism business which makes competition between water sport companies tight, therefore this phenomenon is the background of this research The data collection methods used in this study were observation, interviews, documentation, literature studies and the distribution of internal and external questionnaires to 150 respondents who used the Bali Apollo Dive & Water Sport water sport tour package as well as to the Bali Apollo Dive & Water Sport and academics. Tourism. The results of the study The results of the study using 17 internal environmental sub-indicators and 11 external environmental sub-indicators, then obtained 14 strength factors, 3 weakness factors, 8 opportunity factors and 3 threat factors. Based on the results of data processing on external internal factors/IFAS EFAS Bali Apollo Dive & Water Sport, it is known that the total value of IFAS is 3.17 and the total value of EFAS is 2.31, indicating the position of the Bali Apollo Dive & Water Sport water sport package is in cell VIII, namely Conglomerate Growth and Diversification Strategy. In this position, the strategy used by Bali Apollo Dive & Water Sport in marketing water sport packages requires a growth strategy through strategic emphasis on financial synergies rather than product marketing synergies.
ANALISIS FAKTOR YANG MEMPENGARUHI MINAT WISATAWAN DOMESTIK BERKUNJUNG KE BALI AA. Bagus Putu Widanta; AA. Ketut Ayuningsasi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 9 No 2 (2021): Jurnal IPTA (December 2021)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2021.v09.i02.p09

Abstract

Domestic tourists contribute no less than foreign tourists to Bali tourism. The number of domestic tourists visits far exceeds than the number of foreign tourists, which is has a significant impact on Bali's economic growth. The prospect of domestic tourists is very large, it is necessary to pay attention and analyze the factors that influence the interest of domestic tourist revisit to Bali. Factors that attract investment, people (tourists) and industry to an area, namely; image is the beliefs, ideas and expressions that a person has towards an area; attraction marketing/attraction of tourist destinations is an important reason for tourists, investors and capital to visit a place; infrastructure marketing is the availability of facilities and infrastructure that can attract people, investment and capital; and people marketing strategy to promote the area by marketing people, for example the attitude of the community: how much openness of the local community (regional) to elements (people, investment, industry, products) from other area; Price is a number of expenses spending during visit an area, including the price of accommodation, restaurants, transportation and performances in an area. Image, infrastructure marketing, attraction marketing, people marketing, have a positive and significant effect, except that price has a positive and insignificant effect on the interest of domestic tourist revisit to Bali. Identification of variables that influence the interest of domestic tourists to be a reference for decision making and policies for related parties to develop the direction of tourism policies on Bali in particularly and Indonesia in generally.
BACK MATTER JURNAL IPTA VOL. 9 NO. 2 2021 Editorial Team Jurnal IPTA
Jurnal IPTA (Industri Perjalanan Wisata) Vol 9 No 2 (2021): Jurnal IPTA (December 2021)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

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PREFERENSI SMARTPHONE SEBAGAI ALAT PERJALANAN WISATA DI BALI I Made Kusuma Negara; Putu Agus Wikanatha Sagita
Jurnal IPTA (Industri Perjalanan Wisata) Vol 9 No 2 (2021): Jurnal IPTA (December 2021)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2021.v09.i02.p14

Abstract

Utilization of tourism information and communication technology has an impact on increasing tourist satisfaction. One of them is the use of smartphones as a travel tool such as booking accommodation, selecting destinations, searching for tourist locations, distance to tourist sites, weather at tourist sites, uploading travel memories, and other travel needs. This study aims to describe the social, economic, demographic variables of tourists in using smartphones as a travel tool in Bali. The basic needs of tourists such as hotels and restaurants are the main needs of tourists in browsing through smartphones. In addition, the conditions at the destination are also a relatively important need for tourists to know through the use of smartphones. Women as domestic tourists dominate the use of smartphones in traveling, most of whom are women who live in metropolitan areas. Meanwhile, for foreign tourists, it looks proportionally distributed based on the country of origin of the tourists. Those who are well-educated dominate the use of smartphones in traveling. The distribution of young and productive ages can also be seen clearly in using smartphones as a travel tool. Even in the case of foreign tourists, the elderly also contributes to the use of smartphones as a travel tool.

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