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Management Analysis Journal
Published by Universitas Negeri Semarang
ISSN : 22526552     EISSN : 25021451     DOI : 10.15294/maj
Core Subject : Science,
Decision Sciences, Operations Research & Management
Management Analysis Journal (MAJ) is an open-access electronic journal focusing on scientific work on the field of business. This journal applies the theory developed from business research and connects it to actual business situations. The articles within this journal are published quarterly (March, June, September, and December). This journal is maintained and issued by Departement of Management, Faculty of Economics, Universitas Negeri Semarang. MAJ has been accredited by National Journal Accreditation (ARJUNA) Managed by Ministry of Research, Technology, and Higher Education, Republic Indonesia with Third Grade according to the decree No. 23/E/KPT/2019.
Arjuna Subject : -
Articles 905 Documents
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The Influence of Market Orientation, Learning Orientation, Innovation and Competitive Advantage to Improve Marketing Performance Nurhasanah, Novi; Murwatiningsih, Murwatiningsih
Management Analysis Journal Vol 7 No 4 (2018): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v7i4.25637

Abstract

The study is aimed at examining the effect of market orientation, learning orientation, innovation and competitive advantage on marketing performance. Populations in this research are 41 which 3, 4, and 5 star-rated hotels in Semarang City. The numbers of samples in this research are 120 respondents by using purposive sampling technique. Methods of data collection are using documentation and questionnaires. Data analysis is using Structural Equation Modeling (SEM). The result of this research show that companies which apply learning orientation, innovation and competitive advantage can improve marketing performance, but for market orientation has no effect on marketing performance.
The Effect of Perceived Organizational Support, Job Stress, and Organizational Culture on Job Performance Hafidhah, Rizqi Nur; Martono, S
Management Analysis Journal Vol 8 No 2 (2019): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v8i2.25979

Abstract

Performance is an important thing that can support organizational life. With good performance it will certainly make it easier for the organization to achieve its goals. The purpose of this study was to determine the effect of perceived organizational support, work stress, and organizational culture on job performance with partially and simultaneously test. The population in this study were all employees of PDAM Tirta Moedal Semarang City and total of the employess are 482. The samples used in this study were 83 employees using proportional random sampling technique. The methods of data collection are using interviews and questionnaires. The methods of data analysis are instrument feasibility test, descriptive analysis, classic assumption test, multiple regression test, partial significance test (t test), simultaneous significance test (f test), and coefficient of determination test using SPSS program. The results of this study showed that there was positif and significant effect of perceived organizational support and organizational culture on performance. As well as there was negatif and significant effect of job stress on performance. And the results also showed that there is a simultaneous effect independent variables on dependent variable. The conclusion of this study is to increasing employee performance are employees must have a high level of perceived organizational support, good organizational culture, and low job stress levels
Influence Lifestyle, Consumer Ethnocentrism, Product Quality on Purchase Decision through Purchase Intention Amri, Sirly; Prihandono, Dorojatun
Management Analysis Journal Vol 8 No 1 (2019): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v8i1.26057

Abstract

The basic marketing strategy of a company is studying consumer behavior include consumer decision-making process. Before the advent of consumer purchasing decisions has an interest first. This study aimed to examine the direct and indirect effects of lifestyle, consumer ethnocentrism, product quality, and purchase intention as an intervening variable in the purchase decision. The population this research that consumers Batik Unggul Jaya in Kota Pekalongan. The total sample of 116 respondents with purposive sampling technique through a Likert scale questionnaire. Analysis of data using descriptive percentage and path analysis, The results showed that lifestyle has a significant positive effect on purchase decision, customers ethnocentrism has a significant positive effect on purchase decision, product quality has a significant positive effect on purchase decision, and purchase intention have a significant positive effect on purchase decision, as well as the mediating influence of lifestyle, consumer ethnocentrism, and product quality of the purchase decision.
The Influence of Utilitarian Value and Hedonical Values on Customer Loyalty through Customer Satisfaction Sari, Ayuk Nurmalita; Ardiansari, Anindya
Management Analysis Journal Vol 8 No 2 (2019): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v8i2.26061

Abstract

This study aims to determine the direct indirect influence of utilitarian value, hedonic value and customer satisfaction as an intervening variable on customer loyalty. The population of this research is customer of D’Bill Coffee & Resto. The number of sample is 107 respondents with purpose sampling technique through likert scale questionnaire. Data analysis using descriptive percentage and path analysis. The results show that utilitarian value affect customer loyalty, hedonic value affect customer loyalty and customer satisfaction influence customer loyalty and mediate the influence of utilitarian value and hedonic value on customer loyalty.
Mediating Role of Competitive Strategy and Marketing Capability on The Relationship between EntrepreneurialOrientation and Market Performance Yanuarti, Dewi Wahyu; Murwatiningsih, Murwatiningsih
Management Analysis Journal Vol 8 No 2 (2019): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v8i2.26254

Abstract

The purpose of this research is to analyze the influence of entrepreneurial orientation and competitive strategy to market capability and market performance in kapok mattress industry. So, this results can be used as a consideration for kapok mattress industry and the future research. Populations of this research are 157 owner of kapok mattress industry. The samples of this research are about 130 respondents and this research use questionnaries and documentations for collecting the research data. Data analysis in this research is using Structural Equation Modeling (SEM) method through IBM SPSS AMOS 22 program. The finding of this research show that entrepreneurial orientation affect marketing performance, competitive strategy affect marketing capability, entrepreneurial orientation affect marketing performance through competitive strategy, and entrepreneurial orientation affect marketing performance through marketing capability. In this research, we can conclude that the kapok mattress industry in Pati can increase the marketing performance by increasing entrepreneurial orientation, competitive strategy, and marketing capability. Moreover, this entrepreneurial orientation and competitive strategy in this research can be used in kapok mattress industry properly. For the future research, the other variables can be reviewed for the future research so the kapok mattress industry can find the other marketing strategy for increasing their marketing performance.
The Role of Time Availability in Moderating Hedonic Shopping Motivation toward Impulse Buying of Consumer Online at Harbolnas's Event Maqhfiroh, Lailatul; Prihandono, Dorojatun
Management Analysis Journal Vol 8 No 2 (2019): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v8i2.26310

Abstract

This study aims to examine the influences of hedonic shopping motivation toward online impulse buying on online customers online shop at Harbolnas event which time availability as moderating variable. Hedonic shopping motivation in this research are categorized into five categories whice are adventure shopping, social shopping, relaxation shopping, idea shopping and value shopping. The object of this study is customer online shop who were followed and bought product on Harbolnas event. This method of this study is quantitative research by using survey, with the sample size of one hundred and ten people who often make online purchase on Harbolnas event. The technique for sample selection is using non probability sampling with the type of purposive sampling. The data were collected by using questionnare with Likert scale. The method for data analysis is SEM ( Structual Equation Modeling) with PLS ( Partial Least Square). The results showed that hedonic shopping motivation has positive and significant influence toward impulse buying. However adventure shopping, social shopping and idea shopping has negative and not significant influence toward impulse buying. Time availability has not moderated relation between hedonic shopping motivation toward impulse buying.
Analysis of Factors Influencing Visitor Satisfaction OWABONG Waterpark Isnaeni, Fidyah; Martono, S.
Management Analysis Journal Vol 7 No 3 (2018): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v7i3.26355

Abstract

The purpose of this research is to analyze the effect of service quality, destination image and perceived value on visitor satisfaction Owabong on Purbalingga Waterpark. The sample size of 107 respondents Consists with an incidental sampling trough Likert scale questionnaire. Analysis of the data using descriptive percentage and multiple linear regression with SPSS series 23. The result Showed that service quality, destination image and perceived value has a positive and significant impact on visitor satisfaction. The conclusion of this research is proved that the better service quality will Provide Increase of visitor satisfaction, the better of the destination image are owned will Increase of visitor satisfaction and the higher perceived value of visitors will increase is the visitor satisfaction in OWABONG Waterpark Purbalingga.
The Influence of Emotional Intelligence and Spiritual Intelligence on Job Satisfaction with Employee Performance as an Intervening Variable Masitoh, Siti; Sudarma, Ketut
Management Analysis Journal Vol 8 No 1 (2019): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v8i1.26389

Abstract

This study aims to analyze the effect of emotional intelligence, spiritual intelligence on job satisfaction through employee performance as an intervening variable. The sample in this study amounted to 92 employees. The sampling technique uses probability sampling with the type proportionate random sampling, which is a technique of taking samples of members of the population that is carried out proportionally. This research variable is derived from emotional intelligence, spiritual intelligence, employee performance, and job satisfaction. Analysis of the data used is descriptive percentage analysis, multiple linear regression analysis, coefficient of determination using SPSS 16, and path analysis. The results showed that partially emotional intelligence and spiritual intelligence had a positive and significant effect on employee performance, and had a positive and significant effect on job satisfaction. Employee performance has a positive and significant effect on job satisfaction. Employee performance is able to mediate the relationship of emotional intelligence and spiritual intelligence to job satisfaction. This research is expected to be included that is for companies to conduct training to improve emotional intelligence and spiritual intelligence, given the importance of these two variables in influencing the level of performance and employee job satisfaction.
The Effect of Environment, Training, Motivation, and Satisfaction on Work Productivity Hairo, Astrid Meutia; Martono, S.
Management Analysis Journal Vol 8 No 1 (2019): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v8i1.26390

Abstract

The purpose of this study is to examine the effect of the work environment, job training, work motivation, and job satisfaction on work productivity. The number of samples in this study were 86 employees with saturated sampling techniques. Data collection method using a uestionnaire. Data analysis using percentage descriptive analysis, classical assumption, multiple regression analysis, and determination coefficient. The result show that there is a significant influence between work environment, job training, work motivation, and job satisfaction on work productivity. The better the work environment and the quality of training, the higher the motivation and job satisfaction will further increase employee work productivity. To maintain the work environment, job training, work motivation, and job satisfaction given to employees, the objectives can be achieved.
The Influence of Customer Relationship Management and Brand Image on Customer Loyalty through Satisfaction Zuhri, M Ali Tsabit; Palupiningdyah, Palupiningdyah
Management Analysis Journal Vol 7 No 3 (2018): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v7i3.26638

Abstract

The purpose of this study was to determine the direct and indirect effects of customer relationship management and brand image on customer loyalty through satisfaction in the official Suzuki Indosun Semarang workshop. The population in this study were consumers of the Semarang Indosun Suzuki official workshop who had served more than once with a total sample of 115 respondents, through non-probability sampling techniques, namely accidental sampling. Data collection was obtained through questionnaires. Data analysis method in this study consisted of validity, reliability, classical assumption test, hypothesis test, and path analysis. Instrument testing is carried out using the IBM SPSS Statistics 23.0 program. The results show that customer relationship management and brand image have a significant effect on satisfaction. Customer relationship management and brand image have a significant effect on customer loyalty. Satisfaction has a significant effect on customer loyalty. The results of the path analysis test show that customer relationship management and brand image have a significant effect on customer loyalty through satisfaction. So that it can be said that satisfaction is able to become an intervening variable the influence of customer relationship management and brand image on customer loyalty.

Page 55 of 91 | Total Record : 905

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