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All Journal Jurnal Ilmiah Ekonomika Jurnal Fokus Manajemen Jurnal Akuntansi, Manajemen dan Bisnis Digital Journal of Management, Economic, and Accounting Jurnal Intelek Dan Cendikiawan Nusantara Journal of Accounting and Management (JAM) Social Sciences Journal
Delvina Yulanda
Universitas Serelo Lahat
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Pengaruh Pelatihan Adaptasi AI terhadap Efektivitas Mengajar Guru pada Era Pembelajaran Digital Yussi Rapareni; Delvina Yulanda
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 3 No. 02 (2026): APRIL - MEI 2026
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Perkembangan Generative Artificial Intelligence (GenAI) telah membawa perubahan signifikan dalam dunia pendidikan, khususnya pada proses pembelajaran di era pembelajaran digital yang sangat dekat dengan teknologi digital. Kondisi tersebut menuntut guru untuk mampu beradaptasi dengan penggunaan AI agar proses pembelajaran tetap efektif dan relevan. Penelitian ini bertujuan untuk menganalisis pengaruh pelatihan adaptasi AI terhadap efektivitas mengajar guru di SMA Negeri 2 Lahat. Penelitian menggunakan pendekatan kuantitatif dengan metode survei. Teknik pengambilan sampel menggunakan purposive sampling dengan jumlah responden sebanyak 48 guru yang memenuhi kriteria sebagai guru aktif, pernah menggunakan media digital, mengenal AI, dan bersedia mengisi kuesioner. Pengumpulan data dilakukan menggunakan kuesioner skala Likert 1–5, kemudian dianalisis menggunakan regresi linier sederhana dengan bantuan SPSS. Hasil penelitian menunjukkan bahwa pelatihan adaptasi AI berpengaruh positif dan signifikan terhadap efektivitas mengajar guru dengan nilai signifikansi sebesar 0,000 < 0,05 dan nilai koefisien determinasi (R Square) sebesar 0,614. Hal ini menunjukkan bahwa pelatihan adaptasi AI memberikan kontribusi sebesar 61,4% terhadap peningkatan efektivitas mengajar guru. Pelatihan adaptasi AI membantu guru meningkatkan kemampuan dalam menyusun materi pembelajaran, memanfaatkan media digital secara interaktif, serta menciptakan pembelajaran yang lebih adaptif sesuai karakteristik siswa di era digital. Dengan demikian, pelatihan adaptasi AI menjadi salah satu strategi penting dalam meningkatkan kualitas pembelajaran pada era perkembangan teknologi pendidikan saat ini
Optimalisasi Employee Green Behavior Melalui Green Training Pada Karyawan PT. Bukit Asam Tbk Halimatus Syakdiah; Delvina Yulanda; Yussi Rapareni
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 3 No. 03 (2026): JUNI - JULI 2026
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini menganalisis pengaruh green training terhadap Empolyee Green Behavior (EGB) di PT Bukit Asam Tbk. Metode kuantitatif digunakan dengan survei terhadap 320 karyawan, dianalisis menggunakan regresi linier sederhana. Hasil penelitian menunjukkan bahwa Green training berpengaruh positif dan signifikan terhadap EGB (p-value < 0,05) dengan kontribusi 48,9%. Kesimpulannya, pelatihan lingkungan meningkatkan perilaku pro-lingkungan karyawan. Optimalisasi dapat dilakukan melalui experiential learning, integrasi insentif, dan pemanfaatan teknologi digital.
The Influence Of Discounts And Live Streaming On Implusive Purchasing Decisions For Fashion Products On TikTok Shop In Gumay Talang District Liga Elsita; Delvina Yulanda; Heri Fitriadi
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 5 No 1 (2026): Januari
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v5i1.9759

Abstract

The objective of this reasearch is to examine the influence of discounts and live streaming on impulsive purchasing decisions for fashion products at TikTok Shop in Gumay Talang District. The method applied in this analysis is a descriptive quantitative method. Sampling used purposive sampling, which involved 96 respondents. The data analysis approach adopted is multiple linear regression, assisted by SPSS. The study findings show that discounts and live streaming have a positive and significant effect on impulsive purchasing decisions. These findings can help marketers/sellers in developing increasingly effective marketing strategies through discounts and live streaming.
The Effect Of Personal Selling And Advertising On Increasing The Sales Volume Of Honda CBR 250r Motorcycles At Bintang Mulia Jaya Lahat Dealers M Rafli Askola; Heri Fitriadi; Delvina Yulanda
Jurnal Fokus Manajemen Vol 6 No 1 (2026): Februari
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v6i1.9845

Abstract

This study aims to determine how personal selling and advertising partially and simultaneously influence the increase in sales volume of the Honda CBR 250R motorcycle at the Bintang Mulia Jaya Lahat dealership. The sample size for this study was 33 respondents. The sampling method used was incidental sampling. This quantitative study employed multiple linear regression analysis , processed using SPSS software, resulting in a regression equation. The results showed a significant effect of personal selling on the increase in sales volume of the Honda CBR 250R motorcycle at the Bintang Mulia Jaya Lahat dealership. The F-test showed that personal selling and advertising simultaneously influenced the increase in sales volume of the Honda CBR 250R motorcycle at the Bintang Mulia Jaya Lahat dealership.
The Influence Of Marketing Strategy And Product Quality On Purchase Decisions Of Wardah Products At Toko Nyonya Kosmetik Pasar Lama Lahat Elinda Anggriani; Nidyawati Nidyawati; Delvina Yulanda
Jurnal Fokus Manajemen Vol 6 No 1 (2026): Februari
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v6i1.9884

Abstract

The purpose of this study was to determine the influence of marketing strategy and product quality on purchasing decisions for Wardah products at Nyonya Cosmetics Store, Pasar Lama Lahat. The variables in this study were marketing strategy (X1), product quality (X2), and purchasing decisions (Y). The data analysis methods used were instrument testing (reliability testing, validity testing), classical assumption testing (normality testing, heteroscedasticity testing, multicollinearity testing), multiple linear regression analysis, hypothesis testing (t-test and F-test), and coefficient of determination testing. the results of the study showed that (1) marketing strategy has a significant partial effect on purchasing decisions, as shown by the calculated t value > t table (7.120 > 1.989). (2) product quality has a significant partial effect on purchasing decisions, as shown by the calculated t value > t table (3.358 > 1.989). (3) Marketing Strategy and Product Quality have a significant simultaneous influence on Purchasing Decisions, as seen from the calculated f value > f table (60.936 > 3.987), and the significance value is smaller than the significance level (a) of 0.05 (0.000 < 0.05).
The Influence Of Brand Image And Trust On The Purchase Decision Of Honda Genio Motorcycle At PT. Astra International TBk. Honda Branch All Tiara Puspita Sari; Heri Fitriadi; Delvina Yulanda
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.975

Abstract

This study aims to determine the Influence of Brand Image and Trust on the Decision to Buy Honda Genio Motorcycles at PT. Astra International T.bk Honda Lahat Branch either partially or simultaneously. This study is a quantitative associative research using the slovin formula method in determining samples. The sample used in this study amounted to 70 people who were used as research respondents. Based on the results of the study, the regression equation Y = 2.942 + 0.438 X1 + 0.476 X2 + e, means that without the variables Brand Image (X1) and Trust (X2), the Purchase Decision (Y) is 2.942. The value of the determination coefficient (R2) is 0.754, meaning that the independent variables have a contribution with the dependent variable of 75.4% and the remaining 24.6% is influenced by other factors that were not studied by the author. Based on the results of SPSS version 25.0 processing, the Fcal value was obtained of 102.499 while the Ftable value was 3.134 thus 102.499 > 3.134, Ho was rejected and Ha was accepted, meaning that the variables of Brand Image (X1) and Trust (X2) together had a significant effect on the Purchase Decision (Y). The Ttable value is 1.668. By comparing the values of Thitung and Ttabul, it can be concluded: the Brand Image variable (X1) with the value of Tcal > Ttable or 3.534 > 1.668 , then Ho is rejected and Ha is accepted. Trust (X2) with a Thcal value of > Ttable or 3.943 > 1.668, then the Brand Image (X1) and Trust (X2) variables have a partial effect on the Purchase Decision (Y) of Honda Genio Motorcycle at PT. Astra International T.bk Honda Branch All.
The Influence Of Service Quality And Brand Image On Consumer Satisfaction At Mr. Diy Talang Jawa Lahat Aditia Wardana; Delvina Yulanda; Darwin Kesuma
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.1005

Abstract

The purpose of this study was to determine the effect of service quality and brand image on consumer satisfaction at Mr. DIY Talang Jawa Lahat. The variables in this study were service quality (X1), brand image (X2), and consumer satisfaction (Y). The data analysis methods used were instrument testing (reliability testing, validity testing), classical assumption testing (normality testing, heteroscedasticity testing, multicollinearity testing), multiple linear regression analysis, hypothesis testing (t-test and F-test), and coefficient of determination testing. The results of the study showed that (1) service quality has a significant partial effect on consumer satisfaction, as shown by the calculated t value > t table (5.205 > 2.005). (2) brand image has a significant partial effect on consumer satisfaction, as shown by the calculated t value > t table (2.177 > 2.005). (3) Service Quality and Brand Image have a significant simultaneous influence on Consumer Satisfaction, as seen from the calculated f-value > f-table (59.997 > 2.005), and the significance value is smaller than the significance level (a) of 0.05 (0.000 < 0.05).
Competency Analysis And Job Placement of PTPN 1 Regional 7 UNIT Senabing Lahat Employees Maya Yulia Safitri; Delvina Yulanda; Nidyawati Nidyawati
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.1125

Abstract

This study aims to determine how competency and job placement partially and simultaneously influence employee performance at PTPN 1 Regional 7 Unit Senabing Lahat. The sample size for this study was 69 respondents. The sampling method used was incidental sampling. This quantitative study employed multiple linear regression analysis, processed using SPSS, resulting in a regression equation Y = 4,535 + 0,629X1 + 0,267X2. The results showed a significant effect between competency and employee performance at PTPN 1 Regional 7 Unit Senabing Lahat, and a significant effect between job placement and employee performance at PTPN 1 Regional 7 Unit Senabing Lahat. The F-test indicated that competency and job placement simultaneously influenced employee performance at PTPN 1 Regional 7 Unit Senabing Lahat.
The Influence Of Facilities and Location On Customer Satisfaction at Han’s Cafe Lahat Gita Suci; Heri Fitriadi; Delvina Yulanda
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.1126

Abstract

This study aims to analyze the influence of facilities and location on customer satisfaction at Han's Cafe Lahat. The type of research used is associative with a quantitative approach. The research variables consist of: facilities (X1) and location (X2) as independent variables, and customer satisfaction (Y) as the dependent variable. All variables are measured using a Likert scale. The number of samples studied was 97 respondents. Instrument testing using validity and reliability tests. The data analysis tool used is multiple linear regression with the help of the SPSS Version 25 application program. The results of this study show the following regression line: Y = 0.083 + 0.363 + 0.629. The R square value (determination coefficient) is 0.896 or 89.6%. The results in this study indicate that partially facilities affect customer satisfaction and location also affects customer satisfaction. Simultaneously, it is proven that facilities and location affect customer satisfaction. Therefore, we recommend that the owner of Han's Cafe Lahat make improvements to its facilities and location.
Comparison of Economic Growth, Agricultural Sector, and Household Consumption Before and After The Free Nutritious Meal Program (MBG) in Districts With The Highest And Lowest Hdi in South Sumatra Megry Fatra Humbara; Abdul Basyith; Delvina Yulanda
Journal of Management, Economic, and Accounting Vol. 5 No. 3 (2026): July
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i3.1700

Abstract

The Free Nutritious Meal Program (MBG) is a national priority policy of the Indonesian Government for the 2024–2029 period aimed at improving children's nutrition while simultaneously stimulating the local economy. This study analyzes the comparative impact of MBG on economic growth, the agricultural sector, and household consumption before and after program implementation in South Sumatra, as well as comparing its effectiveness between high and low Human Development Index (HDI) regions. The research employed a comparative quantitative approach with a before-after design across 17 districts/cities, focusing on three highest HDI regions (Palembang City, Prabumulih, Lubuklinggau) and three lowest HDI regions (Empat Lawang, South OKU, PALI). Data were analyzed using descriptive statistics, paired sample t-tests, and simple linear regression with SPSS version 25. The results indicate that MBG has a significant positive effect on economic growth (β=0.348; p<0.001) and the agricultural sector (β=1.945; p<0.001), but a negative impact on household consumption (β=-0.514; p<0.001). The economic impact was greater in low HDI areas, with an economic growth increase of 0.40 percentage points compared to only 0.14 percentage points in high HDI areas. These findings support prioritizing MBG implementation in disadvantaged regions for more inclusive development.
Co-Authors Abdul Basyith Abdul Hamid Aditia Wardana Agung Kurniawan Aprini, Nisma Darwin Kesuma Elinda Anggriani Gita Suci Hadi Hermanto Halimatus Syakdiah Heri Fitriadi Heri Fitriadi Liga Elsita M Rafli Askola Maya Yulia Safitri Megry Fatra Humbara Nidyawati Nidyawati Sri Haryani Tiara Puspita Sari Yussi Rapareni