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The Role of Financial Technology and Financial Literacy in Shaping Gen Z Students' Consumer Choices Muhamad Helmi; Imam Heryanto; Destia Aktarina
Majalah Bisnis & IPTEK Vol. 18 No. 2 (2025): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/bistek.v18i2.410

Abstract

This study addresses the critical issue of how financial literacy impacts the consumption behavior of Generation Z students. The primary objective is to examine the relationship between financial literacy, fintech usage, and consumption behavior among this demographic. The research employs a survey method utilizing Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the proposed model. The findings reveal that financial literacy significantly influences the consumption behavior of Generation Z students. Additionally, financial literacy positively affects the use of fintech; however, fintech usage does not significantly impact the consumption behavior of these students. The implications of this research highlight the importance of enhancing financial literacy among Generation Z to foster responsible consumption habits. However, the study's limitation lies in its focus on students from economic backgrounds, which may not fully represent the diverse perspectives within Generation Z. Future research should include a broader range of participants to gain a more comprehensive understanding of these dynamics.
The Influence of Professional Competence and Affective Commitment on Job Satisfaction: Study at The Government Agencies in West Bandung Regency Imam Heryanto; Kadir Kadir
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 14 No. 1 (2020): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/6mtp2526

Abstract

This research was conducted to determine the effect of professional competence and affective commitment on employee job satisfaction. This research was conducted at one of the official offices in West Bandung Regency, where the method used was descriptive and verification methods, with 71 respondents. The data analysis technique used was the path analysis technique to determine the effect of both direct and indirect independent variables. Based on the results of the study shows that professional competence is in the relatively good category. Affective commitment is in the good enough category. Moreover, employee job satisfaction is in the reasonably good category. Based on statistical data processing, it appears that the total professional competence variable has an effect of 24.7%. The total effect of the affective commitment variable is 40.1%. The variables of professional competence and affective commitment to job satisfaction were 64.8%. Meanwhile, other factors that were not studied and contributed to job satisfaction shown by the value of Pyε = 0, 35.2, or 35.2%. Professional competence and affective commitment affect job satisfaction. This result shows that the higher the professional competence of employees and the increase in employee affective commitment, the higher the employee job satisfaction. Other variables affect employee satisfaction, such as motivation, compensation, organizational culture, and other factors not included in this study.
Investigating Leader-Member Exchange (LMX) and Digital Competency's Effects on Organizational Citizenship Behavior (OCB) in Gen Z Retail Employees of Bandung Imam Heryanto; Windi Matsuko Danasasmita
Majalah Bisnis & IPTEK Vol. 19 No. 1 (2026): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/bistek.v19i1.01

Abstract

This study aims to examine the extent to which Leader-Member Exchange (LMX) and digital competence influence Organizational Citizenship Behavior (OCB) among Gen Z employees in the retail industry of Bandung. The research employs purposive sampling, selecting respondents who have been employed for at least one year, resulting in a total of 205 participants from the retail sector. Data analysis techniques include quantitative methods to assess the individual and combined effects of LMX and digital competence on OCB. The findings indicate that both LMX and digital skills significantly affect OCB among Gen Z retail employees. The implications of this research provide valuable insights for organizations adapting to digital transformation, emphasizing the importance of effective leadership and the development of relevant digital competencies for the younger workforce.
ANALISIS BUDAYA ORGANISASI DAN KOMUNIKASI DALAM MENINGKATKAN EFEKTIVITAS KERJA PADA PT JAYA MASAWAN PUTRA SEJAHTERA CABANG LEMABANG Rezti Tri Wulandari; Sri Porwani; Faitullah Faitullah; Iin Hendrayani; Imam Heryanto
JEMBATAN (Jurnal Ekonomi, Manajemen, Bisnis, Auditing, dan Akuntansi) Vol 11 No 1 (2026): JEMBATAN (Jurnal Ekonomi, Manajemen, Bisnis, Auditing dan Akuntansi)
Publisher : P3M STIE Mulia Darma Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54077/jembatan.v11i1.288

Abstract

Kinerja karyawan adalah hasil kerja dan prestasi sebagai perilaku nyata atau hasil kemampuan seseorang dalam melaksanakan tugas organisasi yang diberikan berdasarkan tugas, wewenang, dan tanggung jawab yang dilimpahkan kepadanya. Dalam dunia kerja yang dinamis seperti saat sekarang ini, salah satu elemen penting dalam keberhasilan organisasi adalah efektivitas kerja karyawan. Efektivitas kerja mencerminkan seberapa baik karyawan dapat menyelesaikan tugasnya secara tepat waktu, berkualitas, dan sesuai target yang ditentukan oleh perusahaan. Penelitian ini bertujuan untuk mengetahui gambaran dan pengaruh budaya organisasi dan komunikasi secara parsial dan simultan dalam meningkatkan efektivitas kerja pada PT Jaya Masawan Putra Sejahtera cabang Lemabang. Jumlah sampel yang diambil oleh peneliti sebanyak 46 orang karyawan yang berstatus masa kerja lebih dari 1 tahun. Metode analisis data yang digunakan dalam penelitian ini adalah metode deskriptif dan verifikatif. Hasil uji t menunjukkan bahwa variabel budaya organisasi berpengaruh terhadap efektivitas kerja PT Jaya Masawan Putra Sejahtera cabang Lemabang dan variabel Komunikasi tidak berpengaruh terhadap efektivitas kerja PT Jaya Masawan Putra Sejahtera cabang Lemabang. Hasil uji F variabel budaya organisasi dan Komunikasi berpengaruh terhadap efektivitas kerja PT Jaya Masawan Putra Sejahtera cabang Lemabang. Hasil uji Adjusted R-Square pada penelitian ini diperoleh nilai sebesar 0,485. Hal ini menunjukkan bahwa efektivitas kerja dipengaruhi oleh variabel budaya organisasi dan komunikasi sebesar 48,5%, sedangkan sisanya sebesar 51,5% dapat dijelaskan oleh variabel lain yang tidak diteliti dalam penelitian ini.