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Didi Sukardi
Universitas Satyagama
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Nursing

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IMPLEMENTATION OF DIGITAL MARKETING MANAGEMENT AND TECHNOLOGY LITERACY TO BUILD PERSONAL BRANDING OF SATYAGAMA UNIVERSITY STUDENTS Didi Sukardi; Rahmatullah Rahmatullah; I Nyoman Suri Adnyana; Murdiyono Murdiyono
Nusantara Hasana Journal Vol. 2 No. 7 (2022): Nusantara Hasana Journal, December 2022
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v2i7.2072

Abstract

The development of digital technology encourages students to utilize social media as a means of building a professional personal brand. This study aims to analyze the implementation of digital marketing management and technological literacy in shaping the self-image of Satyagama University students in the digital era. The research method used a quantitative approach through the distribution of questionnaires to active students at Satyagama University who use social media for communication and self-promotion. The results show that technological literacy skills and an understanding of digital marketing have a positive influence on students' ability to build a creative, professional, and competitive personal brand.
PELATIHAN PENCATATAN KEUANGAN UNTUK USAHA SAMPINGAN IBU-IBU RUMAH TANGGA DI KELURAHAN CENGKARENG BARAT, KOTA JAKARTA BARAT I Nyoman Suri Adnyana; Rahmatullah Rahmatullah; Didi Sukardi; Murdiyono Murdiyono
Nusantara Hasana Journal Vol. 3 No. 6 (2023): Nusantara Hasana Journal, November 2023
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v3i6.2073

Abstract

This community service activity aims to improve the skills of housewives in West Cengkareng Village in recording the finances of their side businesses in a simple and structured manner. Frequently encountered challenges include a lack of understanding of business bookkeeping, mixing personal and business finances, and the lack of routine transaction recording. The activity was conducted through lectures and Q&A sessions, covering recording income and expenses, cash flow management, and preparing simple profit and loss statements. The results of the activity demonstrated an increased understanding among participants regarding the importance of financial record-keeping in supporting the sustainability of side businesses and improving family financial management.
THE RELATIONSHIP BETWEEN FINANCIAL LITERACY AND THE CONSUMPTIVE BEHAVIOR OF SATYAGAMA UNIVERSITY STUDENTS I Nyoman Suri Adnyana; Rahmatullah Rahmatullah; Didi Sukardi; Murdiyono Murdiyono
Nusantara Hasana Journal Vol. 4 No. 2 (2024): Nusantara Hasana Journal, July 2024
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v4i2.2074

Abstract

This study aims to analyze the relationship between financial literacy and the consumer behavior of Satyagama University students. The research method used a quantitative approach with data collection techniques through the distribution of questionnaires to active students of Satyagama University. Data were analyzed using descriptive and correlation analysis to determine the relationship between financial literacy levels and student consumer behavior. The results showed that financial literacy has a negative relationship with consumer behavior, where students with better financial literacy levels tend to have more rational and controlled consumption behavior.
ANALYSIS OF POCKET MONEY MANAGEMENT BASED ON FINANCIAL LITERACY LEVELS IN INDONESIAN MASTER VOCATIONAL SCHOOL STUDENTS I Nyoman Suri Adnyana; Rahmatullah Rahmatullah; Didi Sukardi; Murdiyono Murdiyono
Nusantara Hasana Journal Vol. 2 No. 7 (2022): Nusantara Hasana Journal, December 2022
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v2i7.2075

Abstract

This study aims to analyze pocket money management based on the level of financial literacy among students at the Indonesian Master Vocational School (SMK Master Indonesia). Financial literacy is a crucial factor in shaping adolescents' financial behavior, particularly in their daily use of pocket money. The research method used a quantitative approach, distributing questionnaires to students at the Indonesian Master Vocational School as respondents. The results show that students with a high level of financial literacy tend to have better abilities in managing expenses, saving, and distinguishing between needs and wants.
THE INFLUENCE OF FINANCIAL TECHNOLOGY ON THE FINANCIAL BEHAVIOR OF SATYAGAMA UNIVERSITY STUDENTS I Nyoman Suri Adnyana; Rahmatullah Rahmatullah; Didi Sukardi; Murdiyono Murdiyono
Nusantara Hasana Journal Vol. 3 No. 6 (2023): Nusantara Hasana Journal, November 2023
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v3i6.2076

Abstract

The development of digital technology has driven the increasing use of financial technology (fintech) services among students, particularly in digital payment transactions, savings, and investments. This study aims to determine the influence of financial technology on the financial behavior of Satyagama University students. The research method used a quantitative approach by distributing questionnaires to Satyagama University students as research respondents. The results show that the use of financial technology has a positive influence on student financial behavior, particularly in terms of ease of financial management, transaction efficiency, and increased awareness in managing expenses. Although there is a tendency for consumptive behavior if fintech use is not properly controlled.
THE INFLUENCE OF DIGITAL LITERACY ON THE USE OF E-COMMERCE AS A MARKETING MEDIUM AMONG INDONESIAN MASTER VOCATIONAL SCHOOL STUDENTS Murdiyono Murdiyono; Didi Sukardi; Rahmatullah Rahmatullah; I Nyoman Suri Adnyana
Nusantara Hasana Journal Vol. 2 No. 7 (2022): Nusantara Hasana Journal, December 2022
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v2i7.2077

Abstract

The development of digital technology has driven a shift in marketing patterns from conventional to digital-based marketing through e-commerce. This study aims to determine the effect of digital literacy on the use of e-commerce as a marketing medium among students of SMK Master Indonesia. The research method used was quantitative, with data collection techniques through distributing questionnaires to students. The results showed that students' digital literacy levels have a positive and significant influence on their ability to use e-commerce in marketing activities. Students who have a good understanding of digital technology tend to be better able to utilize marketplaces, social media, and e-commerce platforms to promote products and services. Digital literacy also helps students understand transaction security, digital marketing strategies, and online business communications. This research is expected to form the basis for developing digital entrepreneurship learning in schools.
THE ROLE OF DIGITAL LITERACY IN OPTIMIZING STUDENTS' PERSONAL BRANDING THROUGH SOCIAL MEDIA AT SMK MASTER INDONESIA Murdiyono Murdiyono; Didi Sukardi; Rahmatullah Rahmatullah; I Nyoman Suri Adnyana
Nusantara Hasana Journal Vol. 4 No. 7 (2024): Nusantara Hasana Journal, December 2024
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v4i7.2078

Abstract

The development of information technology and social media provides significant opportunities for students to build positive personal branding in the digital space. This study aims to analyze the role of digital literacy in optimizing students' personal branding through social media at SMK Master Indonesia. The research method used was a quantitative approach, distributing questionnaires to students as research respondents. The results show that a good level of digital literacy can improve students' ability to use social media creatively, ethically, and productively, thereby building a positive self-image in the educational environment and society.
THE RELATIONSHIP BETWEEN DIGITAL LITERACY AND DIGITAL MARKETING CREATIVITY IN STUDENTS AT SMK MASTER INDONESIA Murdiyono Murdiyono; Didi Sukardi; Rahmatullah Rahmatullah; I Nyoman Suri Adnyana
Nusantara Hasana Journal Vol. 3 No. 7 (2023): Nusantara Hasana Journal, December 2023
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v3i7.2079

Abstract

This study aims to analyze the relationship between digital literacy and digital marketing creativity among students at SMK Master Indonesia. Digital literacy is a crucial skill for students in effectively utilizing information technology and social media for digital marketing activities. The research method used a quantitative approach by distributing questionnaires to SMK Master Indonesia students as research respondents. The results showed that digital literacy has a positive relationship with students' digital marketing creativity, particularly in the ability to create promotional content, use social media, and digital technology-based marketing innovation
THE ROLE OF FINANCIAL LITERACY IN SHAPING THE SAVINGS BEHAVIOR OF INDONESIAN MASTER VOCATIONAL SCHOOL STUDENTS Dewi Sulistyani; Rahmatullah Rahmatullah; I Nyoman Suri Adnyana; Didi Sukardi; Murdiyono Murdiyono
Nusantara Hasana Journal Vol. 3 No. 3 (2023): Nusantara Hasana Journal, August 2023
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v3i3.2080

Abstract

Financial literacy is an individual's ability to understand and manage finances wisely, thus fostering positive financial behavior, including savings habits. This study aims to analyze the role of financial literacy in shaping savings behavior among students at the Indonesian Master Vocational School (SMK Master Indonesia). The research method used was a quantitative approach, with questionnaires distributed to students at the Indonesian Master Vocational School as respondents. The results showed that financial literacy positively influenced students' savings behavior. Students with a good financial understanding tended to be more disciplined in managing their pocket money and setting aside a portion of their income for savings.
ANALYSIS OF FINANCIAL LITERACY LEVELS IN INDONESIAN MASTER VOCATIONAL SCHOOL STUDENTS Dewi Sulistyani; Rahmatullah Rahmatullah; I Nyoman Suri Adnyana; Didi Sukardi; Murdiyono Murdiyono
Nusantara Hasana Journal Vol. 2 No. 4 (2022): Nusantara Hasana Journal, September 2022
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v2i4.2081

Abstract

This study aims to analyze the level of financial literacy among students at the Indonesian Master Vocational High School (SMK). Financial literacy is a crucial skill for students in managing personal finances, making financial decisions, and preparing for a better economic future. The research method used a quantitative approach by distributing questionnaires to students at the Indonesian Master Vocational High School as respondents. The results showed that the students' financial literacy level was in the moderate category, where most students understood the basic concepts of financial management, but still needed improvement in aspects of investment, financial planning, and financial risk management.
Co-Authors Dewi Sulistyani I Nyoman Suri Adnyana Murdiyono Murdiyono Murdiyono Murdiyono Radita Arindya Rahmatullah Rahmatullah