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Experience Marketing Strategy for West Java Aviation School Attracts Gen Z Interest Dede Ardian; Miko Andi Wardana; Safitri Era Globalisasi; Rangga Maulana
Jurnal Informatika Ekonomi Bisnis Vol. 8, No. 2 (June 2026)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v8i2.1370

This study examined the role of experience marketing strategies in attracting Generation Z’s interest in aviation schools in West Java, with a particular focus on social media content and virtual reality (VR) tour experiences. The rapid growth of aviation education institutions in West Java has intensified competition, prompting schools to adopt experiential marketing approaches that emphasize immersive and interactive engagement. A quantitative explanatory approach was employed by collecting data from 215 Generation Z respondents who were prospective students of aviation schools in West Java. Data were gathered through a structured questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicated that experiential social media content had a significant positive effect on brand experience and interest in enrolling, while virtual reality tours significantly enhanced perceived experiential value and institutional attractiveness. Furthermore, brand experience was found to mediate the relationship between experience marketing strategies and Generation Z’s enrollment interest. The findings highlight the importance of integrating digital experiential tools into marketing strategies for aviation education institutions to strengthen competitiveness and support the development of aviation human resources in West Java.

Experience Marketing Strategy for West Java Aviation School Attracts Gen Z Interest Dede Ardian; Miko Andi Wardana; Safitri Era Globalisasi; Rangga Maulana
Jurnal Informatika Ekonomi Bisnis Vol. 8, No. 2 (June 2026)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v8i2.1370

This study examined the role of experience marketing strategies in attracting Generation Z’s interest in aviation schools in West Java, with a particular focus on social media content and virtual reality (VR) tour experiences. The rapid growth of aviation education institutions in West Java has intensified competition, prompting schools to adopt experiential marketing approaches that emphasize immersive and interactive engagement. A quantitative explanatory approach was employed by collecting data from 215 Generation Z respondents who were prospective students of aviation schools in West Java. Data were gathered through a structured questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicated that experiential social media content had a significant positive effect on brand experience and interest in enrolling, while virtual reality tours significantly enhanced perceived experiential value and institutional attractiveness. Furthermore, brand experience was found to mediate the relationship between experience marketing strategies and Generation Z’s enrollment interest. The findings highlight the importance of integrating digital experiential tools into marketing strategies for aviation education institutions to strengthen competitiveness and support the development of aviation human resources in West Java.

POTENSI RISIKO FOREIGN OBJECT DEBRIS (FOD) DI RAMP PADA BANDAR UDARA ADI SOEMARMO Saskiah M. Salsabila Br. Ginting; Agung Wahyu Wicaksono; Safitri Era Globalisasi
Jurnal Penelitian Vol. 19 No. 3 (2025): Jurnal Penelitian September 2025
Publisher : Politeknik Penerbangan Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46491/jp.v10i3.2104

Risiko merupakan konsekuensi dari suatu bahaya yang dapat dinilai dari tingkat kerugian dan probabilitas terjadinya risiko. Keberadaan FOD dapat menimbulkan potensi risiko terhadap operasional penerbangan, termasuk pada Apron Bandar Udara Adi Soemarmo yang masih sering ditemukan FOD. Penelitian ini bertujuan untuk mengidentifikasi risiko, menilai risiko, serta mengetahui langkah mitigasi yang telah diterapkan terhadap keberadaan FOD. Penelitian ini menggunakan metode kualitatif dengan teknik pengumpulan data melalui observasi selama 12 hari, studi pustaka merujuk pada Doc. 9859 dan KM 69 Tahun 2023, serta wawancara dengan narasumber Airport Quality & Safety Management Inspector, Supervisor AMC, juga Data Entry Officer and Aviobridge Operator. Analisis data dilakukan dengan mengidentifikasi risiko melalui data temuan FOD, menilai probability dan severity dari risiko yang sudah teridentifikasi, kemudian diverifikasi melalui wawancara. Hasil penelitian menunjukkan temuan FOD selama observasi adalah satwa liar, botol, dan plastik. Penilaian risiko menunjukkan sebagian besar risiko berada pada kategori tolerable dan rendah, namun tetap diberikan langkah mitigasi hingga mencapai kategori acceptable. Mitigasi yang telah dilakukan belum efektif karena masih ditemukannya FOD di area apron juga terdapat kendala jumlah SDM AMC yang belum memadai dan kurangnya kesadaran personel yang bekerja di airside akan risiko dari FOD. Karena kendala tersebut diberikan langkah mitigasi baru untuk membantu mengurangi dan mencegah keberadaan FOD di area Apron Bandar Udara Adi Soemarmo.

Fatigue Factors, Management, and Flight Training Safety Among Cadet Pilots at the Indonesian Aviation Academy Banyuwangi Agung Wahyu Wicaksono; Deodatus Januarius Odi Wayam; Safitri Era Globalisasi
Jurnal Penelitian Vol. 20 No. 1 (2026): Jurnal Penelitian April 2026
Publisher : Politeknik Penerbangan Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46491/jp.v20i1.2522

Fatigue is a critical human-factors hazard in flight training because it can impair attention, procedural memory, communication, and aircraft control. This study examined the dominant causes of fatigue among cadet pilots at the Indonesian Aviation Academy Banyuwangi, the strategies used to manage it, and the institutional implications for flight training safety. A descriptive qualitative case-study design was supported by an exploratory questionnaire, direct observation of training schedules, semi-structured interviews, and a literature review. Thirty-one cadets in the CPL-IR phase with more than 50 flight hours completed a seven-item questionnaire, and four cadets representing the participating cohorts completed interviews guided by 15 questions. Questionnaire data were summarized using frequencies, while interview and observation data were analyzed through data condensation, thematic display, and conclusion verification. Twenty-nine of 31 cadets reported experiencing fatigue. The most frequently reported contributors were insufficient sleep (13 responses), high physical workload (10), and insufficient nutrition (8). Concentration and procedural disruption were the most common consequences (18 responses). Interviews further showed that compressed schedules, consecutive flight, simulator, academic, hangar, and dormitory duties created cumulative fatigue, while institutional responses to fatigue reporting were inconsistent. The study is novel in framing cadet fatigue as an interaction between individual recovery practices and institutional scheduling conditions. It recommends an academy-level Fatigue Risk Management System incorporating non-punitive reporting, schedule-risk assessment, pre-flight fitness checks, protected rest, and nutrition and hydration support.

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