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All Journal JOURNAL AGRIBUSINESS Journal of Degraded and Mining Lands Management JPM (Jurnal Pemberdayaan Masyarakat) Dinamisia: Jurnal Pengabdian Kepada Masyarakat JAST : Jurnal Aplikasi Sains dan Teknologi IKRA-ITH ABDIMAS Folium : Jurnal Ilmu Pertanian BUANA SAINS JURNAL AGRI-TEK PEDULI: Jurnal Imiah Pengabdian Pada Masyarakat AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Jurnal ABM Mengabdi Unram Journal of Community Service (UJCS) PROSIDING SEMINAR NASIONAL PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT (SNPPM) UNIVERSITAS MUHAMMADIYAH METRO Jurnal Penelitian Tindakan Kelas Revenue Journal: Management and Entrepreneurship Jurnal Difusi Ipteks Legowo Assyfa Journal of Farming and Agriculture AJCD
Yuniwati, Eny Dyah
Universitas Wisnuwardhana Malang, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences Other

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Journal : Unram Journal of Community Service (UJCS)

 1 
Community Empowerment Through Herbal Drink Creation as An Effort to Develop the Creative Economy Susesti, Dina Anggraeni; Yuniwati, Eny Dyah; Aquariza, Novi Rahmania
Unram Journal of Community Service Vol. 6 No. 4 (2025): December: In Progress
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i4.1206

Abstract

Community empowerment through the creation of herbal beverages is an effective strategy for developing a sustainable creative economy. Herbal beverages, as products that combine cultural heritage with modern innovation, have great potential to create added value and open new business opportunities at the local level. Through training in the processing, marketing, and management of herbal beverage businesses, communities not only acquire new skills but also are able to independently increase their income. This empowerment program focuses on increasing human resource capacity, utilizing local raw materials, and developing products that meet market tastes and current health trends. In addition to the economic aspect, this activity also helps maintain environmental sustainability and preserve local wisdom. Herbal beverage-based empowerment supports the creation of a dynamic and competitive local entrepreneurial ecosystem, while strengthening community social networks.
Digital Transformation and Appropriate Technology Application to Improve the Competitiveness of Singosari Batik Anisa, Nurfa; Dullah, Mohammad; Rahaju, Juli; Yuniwati, Eny Dyah
Unram Journal of Community Service Vol. 6 No. 4 (2025): December: In Progress
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i4.1352

Abstract

This community service program strengthens the competitiveness of the Singosari Batik Association through digital transformation and appropriate technology. The association consists of around 30 artisans, mostly women, but faces constraints in wastewater management, limited use of natural dyes, and weak digital marketing. Using a descriptive qualitative approach with participatory action research, the program applied participatory observation, in-depth interviews, focus group discussions, and documentation of production, waste management, and marketing activities. Interventions were designed and implemented in three areas: RO+ wastewater treatment technology, plant-based natural dye technology, and digital marketing for batik promotion and sales. The RO+ system combines multistage pretreatment, sedimentation, and reverse osmosis to reduce pollutant loads in batik wastewater before discharge. Natural dye training introduced plant-based dye sources, extraction and dyeing techniques, and fixation using ferrous sulfate (tunjung) to improve color fastness. Digital marketing interventions included training on content creation, branding, social media management, marketplace use, and TikTok Live–based selling. The results show increased awareness and capacity for environmentally friendly production, supported by RO+ technology and standard operating procedures for wastewater management. The adoption of natural dyes expanded product variety and strengthened the identity of “environmentally friendly Singosari batik." The use of TikTok and other digital platforms improved promotion consistency, audience reach, and sales volume. Overall, the integrated application of appropriate technology and digital marketing enhanced the association's productivity, environmental responsibility, and market competitiveness, and was welcomed by artisans.
Co-Authors Afdah, Umi Anisa, Nurfa Aquariza, Novi Rahmania Arshad, Imran Aulia Rahman Oktaviansyah, Aulia Rahman Azhar Adi Darmawan Azhar Adi Darmawan Budi S, Adri Dewi Tri Wulandari Dian Rokhmawati Djumali Djumali Dullah, Mohammad Firdausi, Rizalnur Hadi Sudarmo Hendro Prasetyo Hernanik, Nova Dwi Indah Prihartini Istiyono K Juli Rahaju Kamran, Ali Karim, Samuel Lestari, Adyla Lestari, Adyla Mita M Cholil M. Dullah Masruroh, Heni Muddarisna, Nurul Noeriati R. D, Djohar Noeriati R.D, Djohar Novita Rifaul Kirom, Novita Rifaul Novitasari, Dwi Rizki Nurin Fitriana Prahoro, Alfedro Putut Prasetya, Istiyono Kirno Prasetyo, I Kirno Q, Qomarudin Rani Darmayanti Rizalnur Firdaus Shumaila, Shumaila Sungkawati, Endang Susesti, Dina Anggraeni Syed Muhammad Yousaf Farooq Yekti Sri Rahayu Yulianita Verlandes Zaenal Kusuma