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All Journal Sinkron : Jurnal dan Penelitian Teknik Informatika IKRA-ITH Informatika : Jurnal Komputer dan Informatika INFOKUM Infotech: Journal of Technology Information Jurnal Minfo Polgan (JMP) Jurnal Sistim Informasi dan Teknologi Jurnal Information System Advance Sustainable Science, Engineering and Technology (ASSET) Journal of Tecnologia Quantica
Sucipto, Purwo Agus
Universitas Jayabaya
Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Industrial & Manufacturing Engineering Library & Information Science Mathematics Physics Social Sciences

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Implementation Artificial Intelligence with Natural Language Processing Method to Improve Performance of Digital Product Sales Service Putri Ariatna Alia; Dian Kartika Sari; Nur Azis; Bernadus Gunawan Sudarsono; Purwo Agus Sucipto
Advance Sustainable Science Engineering and Technology Vol. 6 No. 3 (2024): May - July
Publisher : Science and Technology Research Centre Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/asset.v6i3.521

Abstract

Improving the performance of digital product sales services is the main focus of the company's attention in the face of increasingly fierce competition in the online market. In order to optimize these services, Artificial Intelligence (AI) technology with the Natural Language Processing (NLP) method is an attractive option. This research aims to find out how the application of AI with Natural Language Processing (NLP) can contribute to improving the performance of digital product sales services. The methods used in this research include collecting data on customer interactions via WhatsApp that have implemented artificial intelligence with the Natural Language Processing (NLP) method. The data is then analyzed using Natural Language Processing (NLP) techniques to understand the needs, preferences, and problems faced by customers. Natural Language Processing (NLP) assists the chatbot in correcting incoming questions if they do not match the database on the question. Differences that can be helped by Natural Language Processing (NLP) if there is inappropriate capitalization, excessive conjunctions. The results show that the application of AI with Natural Language Processing (NLP), can enable companies to be more responsive to customer needs and improve overall customer satisfaction. With in-depth analysis of customers' natural language data, companies can provide more relevant services and empower sales teams to provide faster and more accurate responses. This can be seen from the quality of service results which have a point of 4.1, this value indicates a good response from customers so that the system is considered to have improved sales services by buyers.
Co-Authors Ahdi Topan Sofyan Ahmad Rois Syujak Ahmad Soderi Amrul Natalsa S Asri Ady Bakri Azis, Nur Bernadus Gunawan Sudarsono Cakranegara, Pandu Adi Cut Susan Octiva Dian Gustina Dian Gustina, Dian Dian Kartika Sari Era Sari Munthe Era Sari Munthe Era Sari Munthe5 Filda Angellia Fitria Meisarah Herwanto, Agus Ika Rahayu Satyaninrum Indra Rustiawan Irwanto, Dola Karno Diantoro Loso Judijanto Maria Jashinta Elisabet Hamboer Nasser Qudah Nazaruddin Ahmad Nenden Retno wedari Nur Azis Putri Ariatna Alia Veronika Yuni T Zakaria Satrio Darmawan