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PENGARUH WOM, PERSEPSI KEMUDAHAN, DAN PERSEPSI RESIKO TERHADAP MINAT BELANJA KONSUMEN PADA BUKALAPAK Sitompul, Yeni Opita; Siharis, Alkadri Kusalendra
Inspirasi Ekonomi : Jurnal Ekonomi Manajemen Vol. 4 No. 2 (2022): Inspirasi Ekonomi : Jurnal Ekonomi Manajemen
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Timor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32938/ie.v4i2.2258

Abstract

This study aims to determine the effect of word of mouth, perceived convenience and risk perception on consumer spending interest in the Bukalapak application. The population of the object in this study is the residents of Janjinauli Village, amounting to approximately 800 people. The sampling technique was carried out by the random sampling method. Data analysis used in this study is by conducting interviews, observations, and literature studies. The results of this study indicate that word of mouth with an average weight of 78% perceived ease with an average weight of 80% of perceived risk on average. a weight of 85% can influence and attract consumer buying interest on the Bukalapak online shopping site. Keywords:Bukalapak 1, interest in online shopping 2,perceived convenience 3,risk perception 4,word of mouth
Utilization of gonad sea urchin for cookies product as a potential local resources in preventing stuting in Linsowu Village North Buton Regency Rosdarni, Rosdarni; Muslimin, La Ode; Kartini, Sapril; Muslimin, Yuliana; Siharis, Fatma Sari; Kusumawati, Ita Rahmania
Indonesian Journal of Community Services Cel Vol. 3 No. 1 (2024): Indonesian Journal of Community Services Cel
Publisher : Research and Social Study Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70110/ijcsc.v3i1.58

Abstract

Stunting is a child's growth and development disorder caused by a lack of nutritional intake, infection, or inadequate stimulation. The impact of stunting includes decreased intelligence, vulnerability to disease, hampered economic growth and work productivity, and exacerbated inequality. The aim of this service is to provide information, knowledge, and education about the processing of sea urchins into cookies as a local resource with the potential to prevent stunting. This community service aims to educate through outreach and counseling using a food diversification approach for participants. The service was carried out in one of the houses of Linsowu Village residents, involving 47 participants in the socialization session and 27 participants in the counseling session. The target children, who were given cookies, included 11 children suffering from stunting. The PKM activities were conducted over 2 days, starting with the socialization stage on the first day and counseling on the following day, which focused on live demonstration activities related to the procedures for making sea urchin gonad-based cookies. The result of this activity is a cookie product made from sea urchin gonads, ready to be consumed by children suffering from stunting, made from Soroaki and Taeo gonads. Based on taste and preferences, cookies with a mixture of pineapple jam and Soroaki gonads were the most popular with both participants and stunted children.